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Although acquired, Fuse and Tony? Fadell's entrepreneurial team, but given that they also need some time to sort out. So, Song Chen and Tony? After agreeing on a place to work and the next meeting in California, Fadell left satisfied!

Song Chen enjoyed the starry night view of Seattle at the Renaissance Bar for a while, and after lingering for an hour on the crazy swinging buttocks of the dancing dancers, he hugged Zeng Qian and went back to rest!

The next day, Amazon's bus dropped Song Chen and Zeng Qian to the world's leading e-commerce headquarters. At this time, a middle-aged man and a young female secretary stood at the automatic gate of the headquarters. Bezos personally stood at the door to greet him, which flattered him.

At the same time, a strange feeling also rose in his heart.

The so-called, courtesy must be asked for by others! Jeff? Bezos's humble gesture obviously has a deep intention! However, what puzzled Song Chen was that there seemed to be no overlap between Amazon and Chenxing, except for the basis of cooperation between googLe, and there was a faint competitive relationship with 8848!

If it's just for the intimate cooperation between googLe, then there is no need to put on such a gesture! Because googLe also pursues profits, as long as it is in the interests of the company, it is indispensable for Amazon to put on a lofty posture!

With strange thoughts spinning in his head, Song Chen didn't dare to slack off, and strode towards Jeff after getting out of the car? Bezos walked over, with an excited smile on his face, and he handed out his hand from afar: "Mr. Bezos, I finally see you!" ”

Although his expression was somewhat exaggerated, Song Chen was also sincere.

Bezos vs. Tony? Faddell is bald, but he is very funny, and his eyes are big and bright when he speaks, giving people a very spiritual feeling!

He held the hand handed over by Song Chen and said with a smile: "Me too, Mr. Song Chen, God knows how much I wish I could talk to you!" I think today we have plenty of time to talk about each other's views on e-commerce and the future of the Internet! ”

"That's exactly what I'm looking forward to, Mr. Bezos!"

Bezos made a "please" gesture: "This way, please, Mr. Song Chen!" ”

"Please!"

Led by Bezos, Song Chen toured Amazon's offices and met with Amazon's senior managers and employees.

Like googLe, the company's DNA clearly carries the culture of technical engineers, which may originate from the genetic culture of Silicon Valley, the high-tech mecca of the United States, and it is a technology company in its bones! Jeff? When Bezos first started his business, the people who started working for him were programmers and nothing else!

The reason why Amazon was able to get an explosion in a few years, Jeff? Bezos's marketing strategy is very unique:

The first is to comprehensively collect all kinds of publications and establish a high-quality and huge number of bibliographic databases. 8848's successful entrepreneurial process is actually a reference to Amazon's success factors. Amazon's goal is written on the wall: "As long as it's a published book, we've got it here!" ”

Second, Amazon implements comprehensive and thoughtful services, from rich search channels; Flexible and diverse marketing methods, to safe and reliable payment methods and logistics and distribution methods.

The third is to create a zào website brand, which requires both marketing means and technical support.

Under the curious gaze of Amazon employees, their executive Jeff? Bezos led Song Chen to visit his company, and at the same time introduced his thoughts on the company exhibition without reservations: "One of Amazon's long-term goals is to defeat the old offline bookstore giant Barnes & Noble [Note: Just like Xinhua Bookstore], in order to defeat such a strong opponent, the important strategy is to create its own brand!" Whether it is Amazon or 8848, it invests a lot of operating income in brand promotion, and strives to make its service design unique, charming, and user-friendly, and spends a lot of money on advertising! We have a hard time meeting rivals in the online retail of books and audio-visual products, and 8848 is a post-production on the website of shoes, and consumers have a good reputation! At this point, our goal is basically the same! ”

Song Chen said with a smile: "The success of 8848 is inseparable from our in-depth research on you and Amazon, clean and refreshing design and friendly and simple interaction are my eternal requirements for 8848!" ”

made a "please" gesture to invite Song Chen to move on, Bezos smiled slightly, with a seven-point pride and three-point reserve: "Amazon is a pioneer in global online retail, and our operating model has been studied and imitated by latecomers, and has made great achievements in various countries!" 8848 is not the first, nor is it the last! This is not only our honor, but also a certain problem for our international business department! ”

There was a thorn in Bezos's words, and Song Chen pretended not to hear the other party's complaints, but said very happily: "You have the same opinion as me, just like the emergence of paypaL is conducive to global network economic exchanges." In just one year, there are five or six third-party payment companies in California, and there are countless third-party payment companies around the world, which in turn has caused us a certain amount of trouble! [Note: The previous article is wrong, Amazon's payment technology is not its own, but acquires a middleman who specializes in serving sellers and buyers to form its own payment department.] Before an emerging Internet tool creates a new pattern of the Internet, there must be a technology in transition on the market! By Daniel? Sheidel was founded in 1998, which predates paypaL in history. It was also a few months before the book paypaL appeared! 】

After taking a deep look at Song Chen, who was pretending to be confused, Bezos smiled slightly and said: "The emergence of the Internet has greatly promoted the rapid dissemination of knowledge and technology, and Silicon Valley, as the world's top business incubation base, also provides a certain opportunity for high-tech in various countries!" Mr. Song Chen, please ...... here."

Jeff? Bezos, Song Chen and their secretary stopped and stopped, and after shopping around the tens of thousands of square meters of Amazon, Bezos took Song Chen and the three to Amazon's restaurant.

Although not as stunning as the later generations of googLe, the restaurant on Amazon also impressed Song Chen. Although Chenxing Holdings provides catering benefits, because of the cost savings, the restaurant can only do from "none" to "have"! As for spending time and money to "dress up" the restaurant...... This is obviously an unnecessary expense that Song Chen is trying to avoid now.

In the four-seater position near the window, the bright yellow flower bone plastic chair made Song Chen look very amazing. After looking at each other twice, he sat opposite Bezos, and Bezos asked with a smile: "Song, I think, in private, we still try our best with each other...... It's better to let go a little! What do you think? ”

Song Chen said very happily: "Of course! Bezos, I'm glad we can be honest with each other! The predecessors of the American technology industry, I have always looked up to it with longing! ”

Bezos asked curiously: "The predecessors of the American technology community?" What do you mean? Bill? Gates? Larry? Ellison? [Note: Larry? Ellison, founder and founder of software giant Oracle; Song Chen smiled and said in a slightly self-deprecating tone: "Mr. Gates is undoubtedly someone I respect and admire, and Ellison is also a senior I hope to meet!" On top of that, the founders of Yahoo, Amazon, and eBay are all long-time admirers of mine, and I've learned a lot from their successes! Perhaps because of this, in the eyes of the mainstream media, I am a shameless person who succeeds by plagiarizing other people's 'ideas', which makes me sad! ”

"You don't need to care about other people's comments! Since the beginning of this year, Amazon has been criticized a lot, and Wall Street gentlemen don't know how many are shouting cruel words like 'Amazon is about to go out of business'! Smiling, Bezos said, "The point is, your paypaL, Baidu, and googLe have proven that your vision and mind are more important than anything else!" And you can let professional managers take control of your company, and honestly, it takes courage! Of course, in a certain way, because you are greedy for perfection and spread out too much, you really need professional managers to help you share the company's affairs! ”

"That's true!"

Bezos groaned and said slowly: "Song, what do you think the future of e-commerce is?" ”

Song Chen was stunned for a moment, he couldn't think of Jeff? Bezos will ask this forward-looking question. However, after thinking about it for a while, he replied with a very calm expression: "As I claimed in front of the Chinese media, e-commerce will change the existing economic landscape!" ”

After a pause, Song Chen pondered: "Just like you just said, set the long-term goal of Barnes & Noble Bookstore, but in my opinion, this is not right!" ”

Is it Jeff's turn this time? Bezos was stunned, he looked at Song Chen and asked with interest, "Why do you say that?" ”

"As we all know, Internet companies are asset-light companies!" Song Chen thought for a while and put his views together, "The so-called asset-light is a company that does not need to invest a lot of money in real estate, and e-commerce is one of them!" Barnes & Noble has a strong offline distribution channel, which is the core competitive advantage of the other party and the embodiment of heavy assets! Compared with traditional retailers, online retailers do not have physical stores, do not have to pay rent, depreciation, utilities and other property expenses, and do not need the salary of a large number of salesmen, which is our advantage! This advantage will gradually reduce the cost after the customer reaches a certain number and the scale of operation is formed! In the final analysis, the reason why 8848 China and Amazon have invested heavily in establishing their own logistics system is to reduce the logistics cost ratio of logistics to the total operating cost! Once users learn to use the Internet to buy products such as books and form an inertia, then traditional retailers will feel the serious threat, and the emergence of online retail will make the sales channels of traditional retailers such as Barnes & Noble Bookstore, including store resources, become a heavy burden! (To be continued.) If you like this work, you are welcome to recommend this work as a registered member of Piao Astronomy, your support is my biggest motivation. )