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[After finishing the code, open the page, and it's surprising that the first hall master finally appears in "Empire"! Thanks to "*ggQ*"]

Looking at Jeff? Bezos, Song Chen said in a deep voice: "Traditional retailers are still immersed in their own victories, and time will make them realize this, and it hurts to the bone marrow!" ”

Jeff? Bezos nodded sympathetically and sighed: "Why is logistics important? Because it determines whether the product can be delivered to the user quickly; determines whether the temporarily out of stock can be replenished; It determines whether the efficiency of supply chain resource allocation can be maximized...... Logistics for e-commerce, on the one hand, is the guarantee of user experience, on the other hand, it is the premise of supply chain efficiency improvement! ”

"Retail is a low-profit and high-turnover industry, and the same is true for online retail! E-commerce is destined to be a low-profit industry, with limited room for improvement in gross profit margin and huge operating expenses such as logistics, and online retail companies are all facing these problems. In addition to this, it is necessary to buy traffic from the portal and the search company googLe......"

Talking, Jeff? Bezos looked at Song Chen with a smile: "Before, no one could have predicted that the search engine contained such a powerful and decisive force!" At the beginning, how many people laughed at the fact that you used $100 to acquire googLe, whose technology is relatively backward than Baidu, and the technical structure of googLe is not much worse than Baidu! If you hadn't done this at the beginning, googLe might have grown into a powerful engine in the United States! Song, at that time, I gradually recognized Son Masayoshi's evaluation of you: In terms of vision, there are few people in the industry who can compare with you! ”

Song Chen waved his hand very humbly and said: "This is just a series of coincidences, at that time, the predecessor of googLe, BackRuB, had been operating in the United States for several years, although the technical reserves and funds were not as good as Baidu, but the amount of crawling alone was not much less than Baidu, which gave me the idea of acquiring googLe!" For technology companies, talent is always the core competitiveness! ”

"Chinese humility! Even if it's a lucky coincidence, it's a kind of strength! It's just that you 'seem' to be a little lucky, and God favors you, Song! "Jeff? Bezos smiled, he nodded at Song Chen, and said, "I noticed that there is an equity issue between your Alibaba Group and Chenxing Home Express!" I have to admit that although you have invested in the establishment of logistics alone to avoid the disgust of investors, in the long run, the parallel parallel between logistics and e-commerce will lead to the problem of efficiency! ”

Song Chen said solemnly: "I just want to ask you!" ”

The humility of the Chinese always makes people feel like a spring breeze! Bezos nodded and said, "Chenxing Home Delivery and Alibaba Group belong to the same administrative level, but 8848 directly belongs to Alibaba Group!" In other words, 8848 not only can't make Chenxing home delivery serve the website, but in terms of company level, Chenxing home delivery is higher than 8848! The uneven distribution of power will lead to unnecessary internal friction in the company, and it will inevitably lead to the problem of efficiency! In my opinion, 8848's cash flow is very sufficient now, if I were Wang Juntao, I would use cash to acquire the equity of the parent company China Chenxing Holdings and other shareholders on Chenxing Home Express, increase the seat on the board of directors of Chenxing Home Express, and obtain the control of the logistics company! ”

Picked up the coffee and took a sip gently, seeing that Song Chen was silent, Bezos smiled: "Of course, Chenxing Home Express and Alibaba Group belong to the same company, no matter the low price or premium, acquisition is always a way!" If you don't want to make a big move, there is also a way to change! ”

"The law of contingency?" Song Chen's eyes lit up.

Bezos smiled and said: "Actually, it's very simple, let Mr. He Yuntao of Alibaba Group and Mr. Wang Juntao, the executive officer of 8848 seats, concurrently serve as the director of Chenxing Zhai Express, if the situation allows, it would be best for Mr. He Yuntao to serve as the chairman of the board of directors!" ”

Nodding thoughtfully, Song Chen muttered, "Good way!" ”

Judging from the current situation, he really doesn't want to make a big deal at this juncture! He doesn't want 8848's cash flow to be spent on a large scale on the acquisition of Chenxing Zhai's equity, and it is better for the parent company to play the role of financial investor for the time being, and then 8848 will control Chenxing Zhaijian in some appropriate way when the time is ripe!

Therefore, Bezos's approach is indeed a contingency.

Seeing that Song Chen's eyes were getting brighter and brighter like an opal, Bezos said with a smile: "The essence of exhibition logistics is to control costs, and the ability to control costs enables us to withstand price reductions, which in turn drives business growth." Business growth leads to more sales, which in turn spreads fixed costs and reduces unit costs, which in turn gives us the possibility of larger price reductions! ”

"What an insight! You deserve to be the first person in online retail, 8848 still has a long way to go! Song Chen was impressed.

He knew that if Chenxing House Express and 8848 were allowed to continue to cooperate with such complex internal operations, not only would they not be able to achieve the purpose of controlling costs, but they would even aggravate the antagonism between them. In the long run, Chenxing Home Express must be merged into Alibaba Group, and let the former set up a business department within 8848 as a cooperative brain!

"You just said that 'e-commerce is asset-light', and I have a different opinion! E-commerce is just building a virtual online sales platform, which is the flow of information; In order for this network to 'land', it must integrate a physical central network, which is logistics! These two lines are the lifeblood of e-commerce! Moreover, the asset-light nature of e-commerce is not 'light' at all! In recent years, I have noticed the fact that the investment in logistics and distribution costs, advertising costs, technology research and IT equipment has increased year-on-year with the rapid growth of performance, which is obviously a capital investment that is difficult to ignore! ”

Song Chen thought about it and said with a stunned face: "Not bad! ”

In the future, even if the googLe has hundreds of thousands of servers, although its assets are built on the "cloud", the investment in building a few jù centers is not cheap at all, and the investment cost calculated in hundreds of millions of dollars is definitely not something that ordinary companies can afford!

Bezos turned the topic around and said with a smile: "Don't mention the information flow, I believe that 8848, googLe, and other Internet companies must be very secretive about the number of users!" ”

Song Chen smiled knowingly and nodded silently.

"In addition to information flow is logistics, to control logistics must grit your teeth and invest, which involves another company that any company regards as a lifeline - cash flow!" Referring to this, Bezos sighed, "In the past two years, Amazon has raised money everywhere to maintain this line from breaking, and this year's ups and downs have made Amazon unbearable!" ”

Song Chen's heart moved, and he wondered: Could it be that Amazon's cash flow is tight?

In November 1997, Amazon announced the opening of a logistics center in Delaware with an area of about 18ooo square meters.

This was Amazon's first fulfillment center after it went public, which was nothing for Amazon, whose stock price had increased hundreds of times at the time. But this year, Jeff? Bezos gritted his teeth and began to build a logistics center like crazy.

January 1999 Jeff? Bezos announced the establishment of a 30,000-square-meter logistics center in Nevada; In April, Jeff? Bezos announced the construction of a logistics center of nearly 70,000 square meters in Kansas; In May, Amazon announced that it would build two logistics centers of about 53,000 square meters and 56,000 square meters in Kentucky, and in June, the logistics center in Georgia was Amazon's fifth new logistics center.

So far, Amazon's total area of 7 national and overseas logistics centers has reached 460,000 square meters, equivalent to 16 times the warehouse area in 1998. The total area of Chenxing's home delivery logistics center is far from comparable to Amazon.

But Chenxing's house sent money from Song Chen and Chinese businessmen, including 100 million from Son Masayoshi! And Jeff? Bezos invested the money he raised from banks and the People's Bank of America's investment in senior secured bonds and senior discounted notes. Every time Bezos announces the construction of a logistics center, Amazon's stock price will plummet. Bezos has invested all their money in the capital-intensive industry of logistics, and it is no wonder that the "gentlemen" of Wall Street are going to curse him and Amazon for going out of business.

I don't know if Bezos is so focused on him because of the huge funding gap.

If so, what should he do?

Seemingly not noticing Song Chen's discoloration, Bezos muttered: "Compared with other univariates, cash flow can better explain a company's long-term stock price!" Although I don't know why 8848 became low-key after raising $600 million, this protects 8848 in disguise from a large decline due to the lifting of the lock-up period! ”

Song Chen put away his thoughts, pondered and said slowly: "The reason why 8848 is low-key after financing is also because of the stability of the front! To tell you the truth, the time when the 8848 Biquge and 8848 global stations were opened successively is not far away, which inevitably causes the company's originally tight human resources to become tense again! Of course, Wang Juntao hopes to establish an office in Europe, but the top management of Alibaba Group has put it on hold for the time being due to the above concerns! ”

Bezos thought for a moment, nodded in appreciation: "Aggressive professional managers also need relatively conservative high-level checks, otherwise tight business will make an otherwise healthy company become dangerous!" ”

After a pause, Bezos then talked about googLe with great interest: "googLe's business is generally optimistic, and we have been cooperating with googLe for a month or two, and I have to say that googLe's keyword advertising is very attractive!" And, it seems that your company has analyzed the number of users specifically? The advertising is very accurate, and your googLe company is full of talents, which is really enviable! (To be continued.) If you like this work, you are welcome to recommend this work as a registered member of Piao Astronomy, your support is my biggest motivation. )