readx;

"The small partner company spent 100 million yuan to buy hao123, and Li Xingping, the grassroots stationmaster, became a billionaire overnight!"

"Starting a business for thousands of yuan, and selling it for 100 million after five years, why did Li Xingping succeed!"

"Alexa statistics show that hao123 traffic far exceeds that of Sina, with more than 10 million users visiting every day, making it the most trafficked portal!"

"Baidu CEO Robin Li said that because of a moment of hesitation, he missed the opportunity to buy hao123!"

In 2004, although some venture capitalists invested no less than 100 million yuan on some Internet companies. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info But purely buying a personal website with 100 million yuan in cash is still a record amount of money!

This merger case not only made Li Xingping completely popular throughout the country, but also made the image of the small partner company deeply rooted in the hearts of the people, but also made hao123 the focus of national attention.

At the same time, the Internet entrepreneurship boom is also unprecedentedly intense!

Because, many people are beginning to realize that Internet entrepreneurship is so profitable.

In addition to Sina, NetEase, Sohu, Shengda, Tencent and the like have been rewarded through listing. There is also a big wrong, and he spent 100 million yuan to buy a website as simple as hao123!

You can't make a web portal, you can't do instant messaging, and you can't make a search engine. It's not easy to make a website as simple as hao123?

It is precisely because of this that the domestic navigation website has entered the blowout stage.

However, the vast majority of navigation websites are meaningless cannon fodder, and their appearance will only set off the success of hao123.

After buying hao123, the partner company did not suffer at all.

According to Alexa traffic statistics, on the day of September 1, 2004. hao123 ranks 26th in the global traffic ranking! In the station, hao123 is actually ranked first!

That's right, it's number one!

At this time, the largest Chinese Internet station is not Sina, nor Baidu, nor Tencent.com. Rather, it's hao123!

This one is not good-looking. Since its birth, the website that has not received any attention at all is actually the largest traffic station in China's Internet industry!

Of course, the big website with the largest traffic can't last long. Soon it will be the major portals. Baidu and Tencent, etc., have surpassed.

For example, although hao123 is the most trafficked website in China, it is only a website. There are not only websites on the Internet, Tencent's QQ. The number of active users is enough to keep up with the entrance of the browser. Because, there is the artifact of QQ, so the portal website that Tencent later engaged in easily exploded the traditional portal site.

In this regard, the small partner company is naturally a big publicity - hao123 is the first portal for Chinese netizens to surf the Internet!

This statement naturally disdains many users who have learned to use search engines.

Generally, users who spend a lot of time online. I prefer to use a search engine and use hao123 for this kind of navigation. It will be regarded as a cao bird.

But, seriously, hao123 in this era is really the traffic entrance for the vast majority of Chinese netizens. Countless rookies have taken hao123 as the default homepage. On those websites that you usually want to go on, you choose to log in to hao123 first. Then, start selecting the URL you want to log in to from hao123's URL category.

Buying hao123 is equivalent to buying a heavyweight traffic entrance, with at least more than 10 million users every day. Will browse the homepage of hao123!

After the acquisition of hao123 website navigation by the partner company, the original tone of the website style is still maintained. The homepage is categorized according to different URLs, so that users can quickly find commonly used URLs.

However, the small partner company has revised it to a certain extent, in addition to website navigation, adding common software downloads, game navigation, novel navigation and online shopping navigation, etc.

At the same time, the small partner company also began to discuss the issue of advertising fees with the original homepage popular website users, the original hao123 homepage advertising fee is relatively cheap, the homepage advertising fee for a month is more than 1000 yuan, some friendship websites only need a few hundred yuan a month, the entire hao123 homepage of more than 100 websites, about 100,000 yuan of advertising fees, a year of advertising revenue of about 1 million yuan.

But this advertising fee is still too cheap, after the small partner company acquired hao123, immediately talked to many well-known Internet companies about advertising costs. The advertising fee has been comprehensively increased to between 1,000 yuan ~ 10,000 yuan per month. For some highly competitive industries, such as portals, e-mails, e-commerce, finance, real estate, software download stations, PC hardware websites, etc., the advertising fee for the homepage is 10,000 yuan per month!

Of course, if these sites don't have money, but they have traffic and a good reputation among users. Then, you can take the advertisement of their website to replace the homepage recommendation of hao123 website navigation.

Although, as soon as the partner acquired hao123, it announced an advertising price increase, which was indignant and boycotted by many website masters.

However, many large companies that are not bad for money still hold their noses and endure it, pay more advertising fees to small partner companies, and buy long-term homepage recommendation qualifications for hao123网址navigation.

Therefore, not long after the acquisition of hao123 by the small partner company, the monthly advertising fee of the website immediately increased to about 1 million yuan, which was nearly ten times higher than the previous income.

Although, it has been denounced by many Internet webmasters, the profiteers of the partner company, and the price increase of hao123 advertising is to kill chickens and eggs.

But it turns out that hao123's advertising expenses have increased significantly, and the traffic has not declined at all!

Therefore, Wang Qinian is very calm about this, and firmly implements the price increase of advertising fees, which rises once a year, which is the basic tone.

Anyway, traffic is a priceless treasure, buy it if you like it, and get it if you don't buy it. Under the boom of Internet entrepreneurship, there will always be many companies that will enthusiastically buy traffic.

Therefore, hao123 is indeed a good investment, which not only delivers considerable traffic to the company's own novels, games, comics, music, instant messaging client software, etc.

In addition, it can also earn more than 13 million yuan in advertising expenses every year. Even if advertising costs do not increase in the next few years, it will only take up to 8 years to recover the cost of the acquisition.

But how is it possible that the price of traffic does not increase?!

The fire in the Internet industry will inevitably cause a great increase in the value of traffic, and many Internet companies feel that the biggest cost is the cost of buying traffic!

In the future, the price of Internet traffic will increase much faster than the price of housing prices!

Like news portals, though, their advertising revenue is also growing relatively fast. However, the biggest problem with the portal is that the cost is also increasing!

And for a humble website like hao123, the increase in cost is almost negligible. As long as the traffic has been growing, then hao123's advertising revenue will increase greatly year by year.

Advertising revenue is a part of the profit, as for the additional partner company and other projects to deliver traffic, this is earned in vain!

Many years later, Li Xingping is still talking about how stupid he is, and he sold hao123 for 100 million!

In fact, the value of traffic on the Internet has increased dramatically...... In the future, hao123 will have more than 1 billion advertising revenue a year! (To be continued.) )

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