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Zhai Yan groaned: "If you have a large procurement budget, you can indeed be valued by these big manufacturers, but 200 million is not much after all, so we need to make trade-offs, and there is no need to spread the product so open all at once, in addition to setting aside a budget of 5ooo for domestic brands, the remaining 100 million will be handed over to Nokia and Motorola!" After all, the current price of mobile phones is very high, if there is no scale procurement, the cost will not come down, and Nokia and Motorola have also established a relatively complete after-sales service in China! ”

Wang Juntao nodded, and Zhai Yan said to Xiang Hang and Liao Fangyi: "The price of these commodities is more expensive than books and clothing, so Chenxing House Express must do a good job of internal monitoring, and the security department should also strengthen the security management of Anci!" In addition, in view of the importance of the Anci storage center, the second phase of the construction project can be carried out first! ”

"I see!"

Zhai Yan also said: "There is a question of raising the 'ceiling' of the unit price of customers and eliminating the psychological concerns of consumers. ”

He Yuntao said: "Yes, I have considered it, and I can cooperate with insurance companies to provide protection for customers' online shopping!" There is already a precedent on the American side! ”

"Insurance company?" Zhai Yan's beautiful eyes flashed, and she said with a smile, "This is a very good idea, then this matter can be added to the agenda as an important plan for Alibaba Group in the next step!" ”

"Considering the financial pressure brought by the annual logistics package system, it is necessary for us to stimulate this business in a targeted manner, so can we consider providing this service for free to members who package logistics?" ”

Wang Juntao pondered for a moment and said, "Yes!" ”

Wang Zezhong, senior vice president in charge of books and audio-visual products, pointed into the microphone and said: "Mr. Cai. It's Children's Day, and I think it's necessary for 8848 Book City to target books. In particular, the purchase of children's books has driven the sales of website peripheral categories! ”

Cai Chongxin replied: "Wang Juntao has already reported this matter to me!" The purchase amount of books and audio-visual products is also 100 million, but the current problem of 8848 is that there is an imbalance between supply and marketing, and the increase in consumers is not as large as the increase in the scale of commodity procurement and warehouse area. Whether it is traditional retail or online retail, controlling costs, optimizing supply chain efficiency, and continuously improving inventory and cash turnover are all different requirements, so the main task of 8848 is to optimize the efficiency of the supply chain. Reduce rate ratios and inventory turnover! ”

"The scale procurement of commodities and the pre-construction of logistics and warehousing are the requirements of Song Dong, and I believe that since he can conclude that the Chinese market will usher in explosive growth in the next few years, then today's construction will be rewarded tomorrow!" Zhai Yan first made a brief summary, and then asked Liao Fangyi, "Mr. Liao, how has the task of Chenxing Mansion Express been completed this year?" ”

Liao Fangyi replied: "After two years of construction, so far. Distributed in the southeast (Dongou City), East China (Xicheng) Central China (Jiangcheng, Greentown), South China (Suidong City), West China (Rongcheng), Northwest (Chang'an), North China (Anci), Northeast (Fengtian) 9 first-phase warehousing operation center (provincial level), a total area of nearly 1o million square meters has been put into operation, this year plans to build 11 third-level (municipal) warehouses and distribution outlets covering second- and third-tier cities, one-third of which has been put into use! Regardless of the franchise chain, the task of Chenxing Home Express this year is very heavy, but fortunately, the company's own funds and bank mortgages can fully support this intensity of expansion. There should be no major problems with the flow of funds in the next three or four years! ”

"So be it!" Zhai Yan said, "With the addition of clothing, bags and footwear, 8848 China's procurement amount this year will be about 800 million yuan, and with this year's intensive marketing budget, the finance department must fully consider any situation." Make a good budget! ”

Zhai Yan sighed slightly and said, "The summer vacation is coming in more than a month." In order to cooperate with the promotion of student holidays, the finance department took out another 2ooo as the activity budget, I discussed with Song Dong, 8848 can purchase 5o million electric toothbrushes and 5ooo electric mixers from Zhai Kuo Electric, including 1o million electric toothbrushes and 1ooo electric mixers as a buy one get one free special offer! The rest is used to test the waters of small household appliances to sell goods, everyone, is there a problem! ”

The owner and the lady have decided, where is the problem with us...... Thinking of the rumors of Zhai Kuo Electric in the past two days, all the people present were spirits, of course, they raised their hands in favor: "No opinion!" ”

Zhai Yan smiled slightly and said: "At the latest, I will take maternity leave in 8 months at the latest, and maybe I will go to the United States at that time, and everyone here must take a step forward...... Congratulations in advance! ”

Zhai Yan is pregnant? The high-level presidents present were taken aback, and then they all showed joy, especially Cai Chongxin, who knew that he was only one step away from Zhai Yan's position!

The atmosphere suddenly became jubilant, and everyone congratulated in unison: "We want to congratulate Mr. Zhai!" ”

Zhai Yan smiled beautifully: "Just like the chairman said at the Hong Kong summit, honor and fame are mine, but they are also yours!" A huge business empire is indispensable for smart and capable managers, and the Chinese business group will be troublesome to you in the future! ”

"Don't dare, don't dare!"

……

With the perfect cooperation of the Zhai family sisters, the scandal of Zhai Kuo Electric has not yet come out, and then it is surrounded by bigger news.

Zhai Kuo resigned from all positions of Zhai Kuo Electric due to serious illness, and only retained the position of honorary chairman, and Zhai Zheng, the financial manager of the "prince", was swept to the end and lost all his company positions, while Zhai Yue, the executive officer of Ctrip, as the daughter of Zhai's family, served as the chairman and general manager of Zhai Kuo Electric.

The so-called three fires of the new official took office, and before these three fires burned the employees of Zhai Kuo Electric, the industry and the media were stunned.

On the first day of Zhai Yue's heavy position, he reached a long-term strategic cooperation agreement with 8848, Zhai Kuo Electric became a supplier of 8848 small household appliances, and Zhai Kuo Electric got 5o million electric toothbrushes and 5ooo electric mixers from partners with a total value of 2ooo procurement contract, this contract has not been signed, and the purchase amount has been hit on Zhai Kuo Electric's accounts.

In the eyes of insiders, this is undoubtedly a blood transfusion from the "son-in-law" to the "father-in-law", because of the purchase contract of 20 million yuan, Zhai Kuo Electric can still obtain more net profits. Moreover, this fire undoubtedly made Zhai Kuo Electric's reputation in the industry to a higher level, and also boosted the distributors and retailers who were hesitant because they heard rumors of Zhai Zheng's gambling.

For a while, the order flew and called.

The second fire is intriguing, Zhai Kuo Electric and Baidu, Chenxing Network, goog1e and paypa1 and other Chenxing system companies cooperate, by Chenxing company to provide a package of Internet marketing programs, if the first two are aimed at the Chinese market, then the latter two are completely prepared for B2B export business.

Previously, although Dongou businessmen were generally influenced by Song Chen and Chenxing Group, and were also interested in the Internet, most companies still rely on traditional advertising channels, such as Kang's clothing and Golden leather shoes, which have established a cooperative relationship with Alibaba Group early on, these two companies have always been suppliers of 8848, but they have never considered buying keyword advertising from Baidu, and Zhai Kuo Electric's decision to step out of network marketing undoubtedly announced to the media: Zhai Kuo Electric has been ready for a comprehensive transformation!

The third fire, in view of the fact that the foundation of Zhai Kuo Electric's white goods is relatively solid and brings a lot of profits every year, Zhai Yue decided to take the small household appliances business and the white goods production business as the company's two major support businesses. However, even if Zhai Kuo Electric accepted an order of 20 million yuan from Alibaba Group at this time, the funding gap was still relatively obvious, so Zhai Yue abandoned his father's limited financing methods and began to introduce international capital.

Chenxing Group is not short of money, but lacks understanding and contacts of the home appliance industry, simply put, Zhai Yue needs investors to help her take the lead, find a suitable merger and acquisition and cooperation object, Chenxing Group obviously can't do it, can only be the "bank" behind Zhai Kuo Electric.

This series of means made Song Chen feel the domineering and self-confidence he once felt in this company again, full of strong Zhai Yan style!

Why Capital M&A? If in the previous life, Zhai Yan used skillful capital mergers and acquisitions just to tell investors a beautiful Chinese story, then in this life, because the Zhai sisters who were deeply influenced by Song Chen's "technology" and "innovation", they were already full of disgust for the phenomenon of "technological hollowing" that generally existed in China.

Here's a story: Around 2ooo, Gree competed with Haier and Chunlan for a central air-conditioning project in a stadium in Shancheng, and the truth is that none of China's three most important air-conditioning companies had the capacity to make such air conditioners. In order to show their capabilities, they all invariably asked Mitsubishi of Japan, which has the technology...... In the end, it was Gree who won the bid, and Gree's approach was to buy the Mitsubishi air conditioner back and dismantle the trademark, and then sell it for 1oo yuan!

This is the current situation of China's home appliance industry! What's even more tragic is the color TV industry,The price war originating from the color TV industry has been fought for several years。

Since 1995, after relying on price war to repel multinational companies,Several major domestic color TV giants are unwilling to use their brains on core technology,Instead, they once again sacrificed"Price war"The weapon,At the same time, the so-called "concept innovation"。

At the end of 1998, industry boss Ni Runfeng suddenly came up with a strange trick, he tried to control the core components of the way to defeat all opponents in one fell swoop. In the manufacture of household appliances, color picture tubes account for 7o of the total cost, Ni Runfeng secretly signed a monopoly supply agreement with the eight major domestic color tube factories, and 76% of the domestic 21-inch, 63% of the 25-inch and almost all 29-inch and 29-inch large screen color tubes totaled 3oo million into Changhong. (To be continued.) If you like this work, you are welcome to come to the starting point to vote for recommendation and monthly passes, and your support is my biggest motivation. For mobile phone users, please go to read. )