The funds for the second season of the "Romance of the Dragon and Snake" web series were all raised through investment funds. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Soon after, holders of the fund's shares also began to ask the promoters of Wang Qinian, the company, for more investment opportunities, and it was clear that they were very hungry for investment projects.

Although film and television investment is high-risk, in fact, the average gross profit margin of the industry is close to 50%! After deducting taxes and fees, the return on equity of the entire industry can reach 20%.

Although it does not surpass other industries too much, it cannot be compared with real profiteering industries such as liquor and tobacco.

However, the capital turnover of film and television investment projects is fast, and domestic high-yield directors can make one or two movies or TV series a year.

is like the rhythm of Hong Kong movies back then, the fast gunman director can make ten movies a year, and basically he can make more money and less money. There are some money-grabbing crews, the original crew makes movies, invests 1 million at the beginning of the year, and can even earn 10 million at the end of the year.

At present, the profit margin of the domestic film and television industry is similar to that of the golden age of Hong Kong films. There is also a phenomenon that bad movies can also make a lot of money.

Of course, in the fast-growing industry, there are also many excellent directors and talents who are growing rapidly.

For capital eager to make money, investing in the film and television industry is obviously far easier to see windfall profits than opening factories or even investing in real estate.

Even the high risk cannot stop the capital's thirst for profit returns. What's more, many of the projects of the small partner's film and television investment fund have already undergone preliminary screening, and the purely rubbish and meaningless projects have been killed.

The projects that have been screened by the partner company may be the opposite of the market as a whole, with fewer films making money and more films losing money than the entire film and television industry. Selected items of the little partner. It cannot be said that each of them can get high returns, but at least there is a probability of more than six or seven percent that you can make money.

In this way, as a whole, the return rate of this fund cannot be very good, at least it can go with the market, the whole industry will prosper, and the holders of fund shares can also make money. When the entire industry is in a recession, the small partner film and television fund can rely on stricter control. Let the holders of the shares be more stable and reliable than the same rate of return in the industry.

Unless the entire industry generally loses money, the small partner film and television investment fund is a very stable gold mine.

"Brother Wang, is your fund an online drama project? There are no big movie projects to invest in?! "The only daughter of the Youngor company. Li Hanqiao, who was nicknamed Princess Ya, asked.

The heir of the Youngor Group has a market value of 20 billion yuan in listed companies alone. Not to mention, Youngor still has a large number of assets that are not listed. Of course, as the Youngor troika, clothing, real estate and financial investment, clothing has not grown much for many years, and real estate has also done so-so. In terms of financial investment, it is doing well.

Li Hanqiao, as the successor of Youngor, is mainly able to cultivate not Youngor's traditional clothing business, but financial investment business.

Relative to the older generation of investors, focus on industry. Even if you invest in financial projects, it is still in terms of traditional financial investment.

Li Hanqiang, who is regarded as the heir of Youngor, is more interested in venture capital, Internet and film and television investment.

Therefore, Li Hanqiang has part-time jobs as directors and executives of many companies invested by Youngor, for example, even the Bank of Ningbo, which has been the second shareholder of Youngor for many years, is also a director on behalf of Youngor. The little partner company and Youngor are also old friends. The small partner invested in the shares of Youngor, and although the rate of return was not as good as the god stocks invested by the small partner company overseas, the annualized rate of return was not lost to the real estate increase. It's not easy. After all, such a company as Youngor. Even if some financial investment is added to the traditional industry in recent years, it is not easy to achieve the explosive growth of the Internet industry.

The youth e-commerce platform jointly developed by the small partner company and Youngor sells 300 million pieces of clothing a year, from the cheap T-shirts of the early impulse to the later operation of various spring, summer, autumn and winter clothing, which can be called the leader of the Internet clothing website.

Even, Li Rucheng, the boss of Youngor, also praised this website, because it entered the relatively weak low-end market of Youngor, and even entered the women's clothing business that Youngor had never succeeded in the past. Men's formal wear, even if it is sold at the high-end, but men's suits and shirts can be passed on for a lifetime. It is difficult for formal wear to be outdated, many people look through the old photos of the past, and will find that decades ago, or even hundreds of years ago, their fathers and grandparents were looking for suits, Nima's, and they are so trendy, and many of them are not distinguishable from modern people's dress.

Women's clothing is different, not to mention ten years, or two or three years, there will be earth-shaking changes. Therefore, women's clothing has become the easiest market to make money in the clothing industry, and women's clothing is the mainstay of the clothing industry. In terms of the speed of dressing, women are ten times more diligent than men.

Small partners can help clothing companies transform, mainly relying on film and television. For example, the same style of clothing for stars in film and television dramas is easy to get the attention of some consumers. The youth e-commerce website is also a popular drama, a certain star, and a certain role.

"There are film projects!" Wang Qinian said, "Some time ago, Yu Dong talked to Stephen Chow about the investment in "Journey to the West: Conquering the Demons", with a total investment of 200 million yuan, and a small partner invested 100 million, which can let the capital contribution be used as a fund project!" Say okay, if you want to vote, you can vote, if you don't vote, our friends will vote! ”

"Is it risky to invest 200 million?" Li Hanqiao was a little hesitant.

"How so? Stephen Chow's golden signboard, 200 million investment, the risk is not very great! Wang Qinian smiled, "You said that Stephen Chow made a new film, are you willing to watch the movie?" ”

"Of course!" Li Hanqiao smiled.

That's right, film investment is essentially based on instinct and interest. If you think it's interesting movies, there will probably be many people who feel the same way, and this is the market! Wang Qinian said confidently.

In the Chinese film market, Zhou Xingxing is the real dragon. Jackie Chan, Jet Li, Chow Yun-fat and others have a lot of water, and the box office appeal is not as strong as imagined. Only Stephen Chow, that box office appeal, is really strong. Just his box office appeal, how much publicity budget can be saved for the movie?!

Countless children who watched piracy grew up and said one after another. owes Stephen Chow a movie ticket. With the promotion of the cinema line from first-tier cities and second-tier cities to third-tier, fourth-tier and five-tier counties, Stephen Chow will show greater value.

Of course, the investment of 200 million yuan in "Journey to the West: Demon Suppression" is watery, among them, Stephen Chow's team guarantees income from drought and flood. Before the film was invested, they took 100 million. The real investment amount is 100 million real money taken out by the small partner company.

However, even so, the quality of Stephen Chow's works can be guaranteed. The production of millions and tens of millions of dollars back then. The same can be done very well. Now there are at least hundreds of millions of real money invested in movies, which is already a very large amount.

Of course, compared with Hollywood movies, special effects are definitely not good. However, in terms of special effects operation, "Journey to the West: Demon Suppression" is certainly not bad.

Compared to many inferior blockbusters, it is claimed to be good. In fact, it is a five-cent special effect that is obviously cutting corners, which is called being a cheating father.

With Wang Qinian's recommendation, after. The movie "Journey to the West: Demon Conquering Chapter" has been subscribed by investors of the small partner film and television investment fund for 50 million yuan. In addition, 50 million yuan was subscribed by the parent fund of the small partner film and television investment fund.

In a sense, the small partner film and television investment fund belongs to the investment alliance of the pocket-sized Chinese film and television industry. The main investment in film and television works is mainly in the Chinese market. Of course, there are also such international co-housing partners, who also contribute part of the funds to participate in the investment.

But. His main business is still burning money, so the targets of his investment are like the "Romance of the Dragon and Snake" web series. It has achieved good sales performance on the platform. This kind of work can both bring returns. It can also bring cheap content to its platform.

Just imagine, the production cost of the second season of "Romance of the Dragon and Snake" has risen to 80 million yuan. But in reality, it's not very risky. In the first quarter, global sales revenue was 40 million US dollars, about 280 million yuan. In general, the work that can be equivalent to an investment of 15 million yuan earned a box office of 280 million yuan, which is obviously a very amazing performance.

The investment amount in the second quarter is only 80 million yuan, even if the sales performance in the second quarter is not as good as the first quarter, as long as it is not too bad, it can still recover the cost, and there is still hope to make a big profit.

What's more, the second season of "Romance of the Dragon and Snake" still has some advertising income, and when the film and television drama was preparing for filming, there were already many manufacturers of sportswear and sneakers, spending 15 million yuan and embedding brand advertising.

This also means that, in fact, you only need to sell more than 150 million yuan of film and television works to make money.

If there is no bottom result in the first quarter, I am afraid that investors will be skeptical about whether the second quarter will be profitable. However, the results of the first season are in front of you, and now the investment in the second season is almost a money-giving project.

"Journey to the West: Demon Suppression" can also be understood as a money-giving project, although the current total investment is as high as 200 million yuan, which makes people doubt whether this project can make money.

However, Wang Qinian knows that "Journey to the West: Demon Conquering Chapter" was a super hit with a box office of more than 1 billion yuan in its original history.

At this time, the Chinese film box office market was more prosperous than in history. Therefore, it is almost not difficult to break 1 billion.

1 billion box office to calculate, the investor deducts the cost, and can get at least 400 million yuan after tax. It is equivalent to an investment of 200 million yuan in exchange for a return of 400 million yuan.

Historically, Huayi Brothers, as the main investor and domestic distributor of this film, originally discussed with Stephen Chow that Stephen Chow's company would not participate in the account sharing if the box office was less than 500 million, after all, the funds were provided by Huayi. Before Stephen Chow's company's movie was released, he had already earned back his capital with interest. However, a non-sufficient condition is that if the box office is more than 500 million, Stephen Chow will participate in the account sharing.

Huayi adopted a delaying strategy and verbally agreed to the account-sharing agreement that exceeded expectations at the box office. But in reality, the contract documents were never signed. In the end, the box office data was amazing, and Stephen Chow began to ask for a share on the terms agreed verbally. But the end result was that Huayi did not admit it. After all, if the box office exceeds 500 million and Stephen Chow is divided, at least one or two hundred million will be given to him.

Huayi Company naturally felt that it had invested and taken the risk, and that it had given Stephen Chow money before, and according to the contract they signed, it was already considered a clear balance of money and goods. Now that the movie is a big hit at the box office, why should he share the account with Stephen Chow.

Stephen Chow must also feel that he has suffered a loss, because the normal account sharing can get hundreds of millions, and the net profit is at least 200 million. However, as a result, he was only paid for his labor, and it seemed that it was a partnership investment, but he was still reduced to a wage earner. After settling an account, I naturally felt unbearable.

Historically, Stephen Chow, who originally cooperated happily with Huayi, turned his face with Huayi because of this incident, and later, Huayi's competitors participated in the investment of Stephen Chow's other works, using Stephen Chow's movies to grab Huayi's market cake and snipe Huayi's industry status.

Wang Qinian naturally knew that Stephen Chow was a little confused about the distribution of money and property, not only to ensure that he would make sure that he would not lose money, but also let the investors bear all the risks, and after making money, Stephen Chow would maximize his interests.

This kind of somewhat naïve character has offended many people. He meant nothing more than a fear of risk, and at the same time, he wanted the best return. For this reason, he takes the quality of movies more seriously than many directors. If he is better, he can make all collaborators feel that it is a win-win situation. However, due to his first proposal, he wanted the investor to ensure his minimum income, and the investor promised to make a big profit, after which he needed to participate in the account sharing and take away a big cake. Since he was the first to propose this agreement, it is inevitable that people will think that Stephen Chow is too greedy and philistine.

Now it seems that this is a very unreasonable treaty. In a few years, he will be a box office hit, and he will be required to make steady profits and not lose money, and not take risks. Moreover, after the box office exceeded expectations, they all asked for a share of the account.

It's not Stephen Chow alone, the top-notch, capable directors and superstars, and they all did this later.

Therefore, Wang Qinian has no need to be stingy, when he talks about cooperation with Stephen Chow, he directly signs all the contracts that should be signed. Give Stephen Chow a steady profit and no loss, with a guaranteed income. In addition, after making money, after exceeding the minimum box office expectation of 500 million, Stephen Chow can take 20% of the excess box office.

Even if it is done at this point, in fact, as long as Stephen Chow's movie audience buys it, it can still bring returns to investors. (To be continued~^~)