After China entered the 21st century, the development speed of the cultural industry began to soar. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Of course, in the cultural industry, games and movies are developing at a rate far ahead of other segments.

In the beginning, the game industry grew faster, but as the game market gradually got bigger. Traditional PC client online games have seen a ceiling, and growth is slowing down. As for browser games and mobile games, although they are developing rapidly, the overall growth rate has slowed down due to the large size of the entire market in the game industry.

While the growth rate of the game industry is slowing down, the film and television industry has taken over the baton of rapid growth from the game industry.

In the entire film and television industry, there is also a differentiation. The speed of the TV drama market has slowed down, but since 02, the movie has been at a low stage of 1 billion box office, and then, like a wild horse, it is galloping rapidly.

The rapid growth of the film industry is mainly due to the fact that the scale of the previous Chinese film market could not be lower. With a population of more than one billion and a large country with rapid economic development, per capita movie consumption is less than 1 yuan. It's certainly a big joke that even countries with worse economies spend more movies per capita than China.

It is precisely because the market size is low that it can not be lower, so it leaves a huge space for the subsequent explosive growth.

By the time of 2011, the total box office of the Chinese film market had exceeded 15 billion yuan. Compared with the historical data of 13 billion yuan, it is much more beautiful. The market scale is huge, and the number of movies with a box office of hundreds of millions of dollars has naturally skyrocketed, and the number of movies with a box office exceeding 100 million in a year is as many as 35.

However, the top two in the annual movie box office list are occupied by Hollywood movies, "Transformers 3" as a gold-absorbing blockbuster that sells copy gods, and a lively popcorn movie, which requires IP and IP, big scenes and big scenes, and special effects. So...... Chinese audiences are also very buying, and this movie won the first place in the Chinese film box office list with a box office of 1.1 billion. The declining giant Paramount Pictures has also begun to show its muscles in the Chinese market.

Historical Paramount Pictures. Founded in 1912, in the early days of Hollywood film development, it once became a giant among giants. Historically, this giant has been bankrupt and liquidated several times, and has changed owners several times. Paramount Pictures in the 90s. Was it by the media magnate Sumner? Acquired by Viacom, a subsidiary of Lei Shidong. After becoming a subsidiary of Viacom, Paramount ushered in a period of stable development.

After being replaced by a tycoon-level boss, Paramount once had huge ambitions, and even acquired DreamWorks, one of the eight major film production companies, at a sky-high price at the end of 2005.

The live-action version of Paramount's most profitable blockbuster "Transformers" in recent years is one of the results of the acquisition of DreamWorks.

Of course, the merger of Paramount and DreamWorks was also short-lived, because when Paramount acquired DreamWorks, it did not include DreamWorks Animation.

DreamWorks Animation. After its parent company was acquired, it still independently produced animated films such as "Kung Fu Panda".

In 2008, when Paramount and its parent company Viacom encountered financial difficulties, DreamWorks Animation took the opportunity to propose the redemption of DreamWorks Pictures.

In this way, Paramount is equivalent to acquiring DreamWorks a few years later, and then forced to sell its shares to solve its own capital turnover problem. Of course, mergers and acquisitions are not without some benefits, for example, the live-action film adaptation rights of "Transformers" were inherited from DreamWorks. This IP is equivalent to a breakup fee.

In fact, after breaking away from Paramount's control, the performance of DreamWorks, which operates independently, is also very unstable. Even. Later, most of DreamWorks' profits were provided by the "Kung Fu Panda" series, and it can be said that "Kung Fu Panda" has belonged to DreamWorks' main job bowl.

This is actually the status quo of most Hollywood studios, the vast majority of Hollywood giants. Not at all as glamorous as it seems.

Because, the skyrocketing cost of Hollywood film production certainly attracts the world's best talent to Hollywood. But at the same time, most of Hollywood's profits are squeezed out by directors, stars, and advertising companies.

Most film companies can only be said to be struggling, hoping that suddenly a film can make money, so that they can ensure that they can survive in the next few years, even if the operation is dismal.

To put it simply, in the United States at this time, although the film has invested hundreds of millions of dollars at every turn, the amount of money is very large, and it can also attract the attention of the world, but it is precisely because the scale of investment is getting larger and larger that Hollywood movies are already a not very profitable business, but more similar to gambling.

Investing in movies is very exciting, because when filming, I am scared, until the movie is released and the answer to whether it can make money is revealed, the exciting psychological activities make many investors fascinated. People who are obsessed with investing in movies can hardly be interested in ordinary business. Because, ordinary business, it is difficult to be as exciting as a movie.

Movie investors are not so much in business as they are in a gamble. Most film investors, unless they lose the last bit of chips, even if they can't afford to invest in a small-cost film, they may leave the market. Otherwise, they are like gamblers who lose red eyes one after another, hoping that the next movie will make back all the losses they have lost before.

Of course, the second place in the Chinese box office list in 2011 was "Kung Fu Panda 2", the movie 6. 200 million RMB box office. With a slight advantage, it is better than "Jinling Thirteen Golden Hairpins".

However, it is not easy for such a beautiful box office as "Kung Fu Panda". is even more rare than the more than 1 billion box office of "Transformers 3".

Because, it's an anime movie!

You know, anime movies in the Chinese film market are easy to hit the streets.

Even Disney's animated movies "Mulan" and "Frozen" have sold very well overseas, and they have hit the streets again and again when they reach the Chinese market.

Domestic, American, Japanese...... No matter what kind of country it is made in, no matter what type of anime movie, it is very, very difficult to sell well in the Chinese market.

Although, the top two in the movie box office list were taken by Hollywood movies. However, the box office of "Jinling Thirteen Golden Hairpins" is more than 600 million yuan, and the box office of "Dragon Gate Flying Armor" is more than 500 million yuan. The gap with overseas blockbusters doesn't seem to be very big.

Moreover, in the data of box office movies that exceeded 100 million, domestic films began to be comparable to Hollywood imported films in terms of number and box office scale.

This data is 10 years ago. It's unimaginable. You must know that ten years ago, the Chinese film box office market stayed below 1 billion box office for a long time. The domestic box office market has almost become a dumping ground for Hollywood films.

As a result, the big directors from all walks of life don't talk about box office results, but about what awards they won. Make the movie an honor for the country. than the number of trophies.

This is ridiculous today.

The art of the masses of cinema is not a niche art. Many film awards have a certain significance for supporting niche literary films, but they do not show the foundation of the film industry. The foundation is the box office market.

The reason why American movies are the mainstream of the world is to instill American values in the world. It is not mainly due to any artistic achievements, but more to commercial success. First of all, commercialization success. It means that the box office data means more viewers.

Only with more box office and more people willing to watch it can we have a greater impact on the real society.

Hollywood movie giants, although profitability has dropped. However, their size, as well as the box office scale of a movie, are still incomparable to Chinese films.

For example, even if a Hollywood giant invests in a $100 million movie and loses money, it ...... It is still more than 10 million yuan invested in it. Movies that can make money are better and more influential.

Therefore, the Chinese film market has taken various protective measures. However, Hollywood films still occupy half of the Chinese film market.

This is already much better than most markets, you know, in many countries and regions, Hollywood movies can often occupy seventy or eighty percent of their market. The negligible influence of local films is the norm in the film markets of most countries in the world.

Don't look at European movies that hold high the banner of literature and art. Attract directors from all over the world to make literary films and go to Europe to win awards. But European audiences, to be honest, still watch Hollywood popcorn movies more than appreciate the literary films of those masters.

Over the years, the partner company has invested more in the cinema line than in the film content. You must know that although the small partners have made some blockbusters with tens of millions of dollars or even hundreds of millions of dollars. But they are not investing by themselves, but by pulling many film and television investment institutions at home and abroad to share the risks. On average, every year, small partner companies invest in film production, which is about a few hundred million to more than one billion.

More resources are smashed into the theater chain, mainly because the theater chain is relatively stable. As long as the film market develops well, no matter whose movie is a big hit, the theater chain can share the profits.

Cinemas are like a business!

Investing in film production, on the other hand, is more akin to gambling.

Of course, cinemas and film producers are interdependent, and if there is no large amount of money to invest in film production, then the cinema chain will quickly decline.

"In the next few years, the box office market will continue to develop rapidly. We must seize the opportunity as soon as possible to consolidate our position as the leader of the domestic film market. Wang Qinian said, "In addition, the advantages of the cinema chain are also more conducive to discussing other copyright cooperation with film companies." For example, the right to broadcast online, and the development of IP! There are very few models like "Dragon Gate Flying Armor", film and television and games are developed together, using the popularity of film and television to deliver traffic to the game, which is a very cost-saving and efficient model! ”

"I think games can also be adapted for film and television!" Yu Dong said with a smile.

"Yes, but it's harder to do." Wang Qinian said with a smile, "In history, many classic games have been adapted from film and television, and there are many bad movies!" There are also those who are not popular! ”

"Isn't the Resident Evil and Tomb Raider series good?" Yu Dong said, "First it was a classic game, and then it became a blockbuster movie. ”

"It's a minority, after all!" was reminded by Yu Dong like this, Wang Qinian thought of "Ghost Blowing the Lamp"!

Indeed, "Ghost Blows the Lantern" has an average subscription of more than 10,000 in the PC era. The physical books published are sold in tens of millions of copies. In the mobile phone wireless reading market, "Ghost Blows the Lamp" is also a good achievement, with hundreds of millions of clicks and sales of more than 10 million yuan.

What's more, the popularity of "Ghost Blowing the Lantern" in the later movie adaptation is blinding. Lu Chuan made a bad movie "Nine-Story Demon Tower", adapted from "Ghost Blowing the Lantern", because of tampering with the plot, he was sued by the original author, the author and fans of "Ghost Blowing the Lamp" evaluated it as a super bad movie, and the movie audience basically agreed, but this bad movie is also the highest and most profitable one in Lu Chuan's history, 6. 8.2 billion box office, I'm afraid Lu Chuan woke up with a happy smile in his dream.

and another acclaimed and popular "Looking for the Dragon" achieved 16. 700 million yuan box office, this is also an adaptation of "Ghost Blowing the Lantern"!

"Looking for the Dragon" not only proves that domestic film directors can make a Hollywood-level tomb robbery blockbuster. Moreover, it reflects that "Ghost Blows the Lamp" is a super IP, and this IP adaptation movie is very suitable. (To be continued.) )