Betel nut, for many people, especially Huxiang children, is not only a "snack", but also a different complex from the heart. In fact, in addition to Xiangtan, whether it is in the past or the present, walking in various cities in southern Xiangnan, you can see people chewing betel nut in their mouths everywhere, regardless of men and women, regardless of age or age, they have betel nut in their mouths, chew and indulge in it, and the slightly drunk and cheerful charm once became a common scene in the streets and alleys of Sanxiang and Sishui.

There are even literati and writers who regard betel nut as a symbol of the spirit of Huxiang, "I can get one at your fingertips, and I will chew it." When he was young, he was drunk by incense, steaming hot and sweaty. At the end, the breeze blew on the face, and a heroic spirit with the mountains suddenly appeared. ”

It is precisely because of such cultural habits in Shonan that Liang Sanping dares to have the confidence to promote betel nut in the Shonan region. Then, through Shonan, a province with a large population, it was gradually spread to other parts of the country.

Unlike the fresh betel nut eaten in Qiongdao, the betel nut made by people in the Shonan region is now more in line with the tastes of people in other regions. Since the betel nut does not last long, in order to sell it, the people of Shonan preserved it as dried goods.

But the dry-chewed betel nut does not have much flavor. It didn't taste good, so the betel nut marinated in "marinade" was made. This betel nut, which is unique to Shonan, has been popular in the local area for 300 years.

With the development of the times, betel nut products in the Shonan region have also begun to revivenation. It's just that there are no signs yet, but Liang Sanping knows that this small betel nut industry will eventually swell to an output value of 30 billion!

Every year from September to February, walking in the countryside of Qiongdao, you can hear Mandarin with a Shonan accent and Mandarin with a Qiongdao accent, discussing the quality and price of betel nut.

Every year, more than 20 billion betel nuts are transported to Hunan for further processing, and then sold all over the country. In later generations, Qiongdao betel nut was a typical export-oriented industry. Locally consumed betel nut accounted for only about 1% of the total production.

In addition, the betel nut raw materials required by local deep processing plants are less than 5%. And up to 95% of the betel nut share, after boiling the seeds, is put into the boiler. They stay in the boiler for 4 days, when the moisture is reduced to 30%, and then they are removed, sorted and bagged.

Then cross the Qiongzhou Strait and walk thousands of miles. Arrive in Shonan. At the Shonan deep processing plant, it is processed for 7 days and then processed and marinated, and then subcontracted before being delivered to consumers.

Enterprises in Shonan also said that the expansion of the betel nut industry in Shonan is inseparable from the betel nut in Qiongdao. They have not tried to introduce betel nut from Southeast Asia, Yizhou and other regions, but it is inferior to Qiongdao betel nut in terms of taste and fiber.

"Hahaha...... Welcome, welcome! Comrade Xiao Liang's name, we have long been like thunder! Last time, I wanted to ask Comrade He Kang to let you come to our southern Hunan to have a look, but Comrade He Kang wouldn't let him go! ”

Song Zhixing, the head of agriculture in southern Xiangnan, held Liang Sanping's hand, and the joy from the heart was not faked. Shonan is also a large agricultural province, and how to develop agricultural roads suitable for Shonan according to the advantages of Shonan.

Song Zhixing also had a headache at this point. At this time, Qiongdao was developing in agriculture. But it made his eyes light up. Each province in the country has its own offices in the imperial capital.

And He Kang's big action of running around with Liang Sanping naturally did not escape the eyes of others. The results of running out are also very enviable. Several research institutes are now fully engaged in R&D in Qiongdao.

According to the news from the imperial capital, companies in Xiangjiang and Japan have been preparing to cooperate with Qiongdao in the cultivation of Chinese medicinal materials, the sales of soft-shelled turtle health products and the direct sales of soft-shelled turtles.

This qiē made Song Zhixing's eyes red with envy. Xiangbei is an inland province with no access to the sea. On the other hand, many aspects of investment have been constrained. They want to develop on their own, but they are suffering from lack of funds and projects.

Song Zhixing heard about the rice field turtle breeding in Qiongdao. He also went to the imperial capital to try to see if he could get technology or a license from He Kang. He Kang patiently explained to him why he couldn't promote this technology.

Ultimately. That's the problem of sales. The investment in the cultivation of soft-shelled turtles in paddy fields is not small, and the technology is also exquisite. An inadvertent person who may lead to nothing will lose all his money. Even if you carefully raise the turtles, what about the sale?!

He Kang's words made Song Zhixing only die down, but what they said did make sense. As for the request for Liang Sanping to come to southern Hunan once, He Kang also said that he could only do his best. After all, Liang Sanping, who returned to Qiongdao at that time, was working on the development and planting of southern medicine, the research and development and sales of prescriptions, and there was no way to spare time.

It didn't work out. Liang Sanping, who couldn't get it, would automatically find Xiangnan. How can this not surprise Song Zhixing?! And Liang Sanping didn't expect Song Zhixing to welcome him so much, but he was taken aback.

"You're so kind! I'm here in Shonan, so I have to ask for your kind attention! The sedan chair was carried by everyone, and Liang Sanping naturally had to follow the etiquette of being a guest when he arrived at someone's land.

Liang Sanping took the train for several days, and he was already dizzy after a bumpy ride all the way from northern Guangdong to southern Hunan. Song Zhixing also could see that Liang Sanping was not in good shape. Laughed and let him get into his car.

Then they took him to the guest house, and after settling down, told him that there would be a small feast in the evening. Then he said goodbye and left. It is no wonder that Song Zhixing attaches so much importance to Liang Sanping, and his achievements now are obvious to all.

Once upon a time, when the agricultural department met, the delegates of the provinces sighed. When the production was distributed to the household, everyone was happy for a while. But subsequently, if the income of the agricultural population is effectively increased, it has become a problem for everyone.

Shonan is a large agricultural province and has been a land of fishing and rice since ancient times. However, after the reform, how to increase the income of the people in this province has become a huge problem facing the leaders of Shonan.

However, Liang Sanping knew that the planting industry in southern Hunan in later generations, especially the cultivation of Chinese herbal medicine, was extremely developed. Among them, the production of polygonatum accounts for 80% of the country, lily accounts for 70% of the country, honeysuckle and Poria cocos account for 60% of the country, and Evodia accounts for 40% of the country.

Magnolia bark accounts for about 35% of the country, and snake farming accounts for about 33% of the country, and has gradually formed an industrial cluster belt with regional characteristics. For example, Cili's eucommia industry has grown to as many as 400,000 mu at its peak!

The Fuqin industry, with an annual output of more than 6,000 tons and an annual processing trade volume of more than 10,000 tons, accounting for 70% of the country's exports, is one of the largest processing and trading markets in the country.

These are great advantages, but they have not yet been realized. Liang Sanping does not have much energy, time and money to invest in this area for the time being. If it weren't for Liang Sanping's own work, he would be reluctant to promote the cultivation of Chinese herbal medicine first.

This is not from the perspective of An Tianmin or his own interests, more Liang Sanping is worried about the results of premature development without planning that will be difficult to reverse, and these shortcomings will continue to appear and even difficult to reverse.

For example, a very significant problem later is that the Chinese herbal medicine industry involves many management departments. For example, forestry is only responsible for the cultivation of resources, and there is no unified planning for the industry. The Economic and Information Commission is only in charge of the production and operation of enterprises, and cannot implement guidance in the planting of raw materials and output.

The Administration of Traditional Chinese Medicine is only responsible for the management of traditional Chinese medicine and medical treatment, and the information obtained in the medical treatment of traditional Chinese medicine is not timely and accurately fed back to farmers and production enterprises.

However, forestry and agriculture still have the phenomenon of overlapping management functions in the cultivation of Chinese medicinal materials...... and so on, all of which were great drawbacks later. This has also caused losses to growers and businesses.

Due to the lack of unified planning, the market information feedback is not effective, many medicinal materials cultivation goals with blindness, farmers often follow the trend of planting, once the market changes, farmers can only bear their own risks, the impact on the industry is great.

For example, the price of Shonan magnolia reached 300 yuan per catty in the 80s, and the lowest price was only more than 4 yuan per catty. Eucommia ulmoides was originally more than 100 yuan per catty, and the lowest price was reduced to 4-5 yuan per catty.

Liang Sanping doesn't want to see these old things happen again, and he can only introduce the betel nut industry first. Then, after accumulating a certain amount of capital and technology, we will gradually devote time and energy to these aspects.

After washing up the "Song Hall ......", Liang Sanping immediately followed Song Zhixing and them to a small restaurant in the guest house, and when he was about to open his mouth to call Song Zhixing Song Hall, he was interrupted.

"Hey~ What is Song Hall called?! That's so kind! But seeing Song Zhixing's face displeased, he said to Liang Sanping: "It's called Uncle Song!" I was still a comrade-in-arms with your Uncle He Kang, but I was only a generation younger than him. ”

"Uncle Song!" Liang Sanping was also as good as a stream, and said to Song Zhixing with a smile: "Uncle Song, I'm here this time." On the one hand, I want to see the situation in Shonan, and on the other hand, I want to cooperate with Shonan on a few projects......"

The first project that Liang Sanping came to cooperate with was naturally betel nut. There is a great demand in Shonan in this regard. As long as the formula and packaging are in place, it will be sold to northern Guangdong, northern Hunan and Ganjiang...... And so on is not a problem.

You must know that the betel nut acceptance process in later generations has even been laid in more than ten provinces. Therefore, Liang Sanping is not worried about the problem of acceptance, he only needs to adjust the matching convenience to gradually make people accept.

With an output value of 30 billion, Liang Sanping does not expect An Tianmin to be able to eat it all. But as long as it can occupy a certain share of the market, and let the company have a benchmark in terms of health and management, Liang Sanping will be satisfied.

And Song Zhixing's attention can also allow Liang Sanping to calmly get government support here in southern Hunan. Liang Sanping also wants to take advantage of this opportunity to directly solve the shortcomings of the betel nut industry at one time.

"Oh?! The betel nut industry, ah......" Song Zhixing was slightly disappointed, and Liang Sanping couldn't help but smile when he looked at him: "Uncle Song, don't underestimate this industry!" The output value brought by the future can surprise you......" (To be continued......