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"The new version of the physical book of "Romance of the Dragon and Snake" is so awesome, in the appendix of the novel, there are actually exercises and tricks of national arts, and even secret secrets!" A teenager excitedly introduces the book to his classmates. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Three-body pile? Learn like Wang Chao, after learning for less than a month, he jumped close to two meters high! Even if you can't jump two meters, you can jump one meter and you'll be in a bunker! "Some people take the fictional and exaggerated national art plot completely seriously.

Nima's, if you stand on the pile, you can jump like a light skill in a few months, and the athletes in the high jump and long jump should all practice the national art standing pile.

Although many people take the exaggerated plot in the novel seriously, the various standing piles, Tai Chi, Baguazhang, Xingyi boxing, Wing Chun and any other kind of boxing materials are reliable materials in reality.

It's just that books in the martial arts genre are not bestsellers right now. In addition to some old men and old ladies who like to play tai chi for fitness, some books related to tai chi still have a certain market. Under normal circumstances, most martial arts books are eaten in the library all year round.

Not only martial arts, but also piano, fishing, chess, staves, sketches, and any other kind of practical skill books, which do not seem to sell very well in bookstores.

For example, there are many martial arts books, and there are often people in bookstores who are curious to turn a few pages, but if you really want to buy them, I am afraid it is very rare. Many books, even if they have been in the bookstore for a few years, have eaten a layer of dust, and may not be able to sell.

Even if I bought a few "cheats", it was just a whim. Modern people are more impetuous, and it is definitely rare to be able to hold a martial arts textbook and learn one move and one style. Most people just read the fresh, buy it and learn it for a few days, and then throw these textbooks aside.

In the physical book of "Dragon and Snake", the content of these martial arts is produced in the form of comics, in fact. Not necessarily anyone will actually follow the textbooks. However, a large number of high-level martial arts materials and setting introductions will make this book a few notches higher.

Many readers may not be able to learn these things, but. Looking at the introduction of the setting that is not clear, it will be more fan of this book. The cultural influence of "Romance of the Dragon and Snake" has been enhanced.

In addition, "Romance of the Dragon and Snake" may not only focus on the domestic market, you must know that there are many overseas markets. The Chinese school of Guoshu even has a lot of foreigners. For example, various traditional Chinese martial arts such as Wing Chun, Tai Chi, Tiger and Crane Double Shape, Hong Fist, and Elastic Leg are all a bunch of foreigners overseas, and they learn the same way, even more seriously and better than the Chinese.

Why? Because, poor and rich and martial!

Learning martial arts requires not only time and energy to learn, but also related professional equipment, as well as nutrition and medical services. You have to keep up. Otherwise, before you learn to be a successful husband, you will become a cripple with an injury.

There are very few people in China who really have that condition to seriously study national arts.

However, it is different in developed countries such as Europe and the United States, many people who have money and leisure, after being interested in the mysterious Chinese culture and martial arts, will really spend time and money to train professionally.

So much so, the Internet age. Many foreigners record videos of learning Chinese kung fu, and moreover, it is not a whim, but many years of learning. Quite a real kung fu kind.

Many people even complained that in a few years, China may have to go overseas to learn its own traditional national arts.

After all, many talents in China have just made ends meet, and a large number of people are forced by the pressure of study, work and life. It is simply impossible to have that money and leisure to pursue spiritual things. Therefore, many national arts, because they have no meaning in reality, can neither be used to make money, nor are they a livelihood skill, they are not practical, and few people learn them.

Unless they are the descendants of a famous martial artist, these mantles and bowls still have some famous halls, which can support them to continue to carry forward their family learning.

There are also some martial artists who have become actors, stand-ins, martial arts instructors and the like. You can turn what you have learned into a job to make a living. However, they will definitely not pursue the ability to improve the skills of martial arts, but will study how to fight martial arts well. In particular, on the stage, in the film and television screen, showing the beauty of martial arts is the biggest use of many contemporary martial arts students.

Otherwise, what is the purpose of learning martial arts? Stir up trouble?!

To put it simply, at present, traditional Chinese martial arts, well, even any kind of traditional martial arts in the world, are actually not of great significance in modern society. However, there is a huge market and space for the artistry of martial arts, the combination of culture, and the commercial market.

……

"The sales of "Dragon Snake" have exceeded 1 million copies! The task of 5 million copies has been completed in two! A physical book sales supervisor of the Little Partner Publishing Group reported.

"Okay, got it! Intensify and strive to sell all 5 million copies of inventory within half a year! Jin He nodded approvingly.

As the president of the small partner publishing group, Jin He Zai is very concerned about this work, after all, 5 million inventory, the cost is nearly 30 million yuan, if it is unsalable, although it will also affect the performance of the publishing department.

The publishing department of the partner is very good at publishing books with IP.

Many popular movies and television have not yet been released, and the partner company has prepared books. Games and anime are the same thing, and they all have a stimulating effect on the sales of bestsellers.

Therefore, in the private ********, there is hardly that company that is as powerful as the Little Partner Publishing Group. The current partner publishing group sells more than 200 million physical books a year.

This terrifying sales volume makes the national literature and comic publishing houses not enough to match the opponents of the small partner publishing group.

As a result, although the small partner publishing group does not produce educational books such as textbooks and teaching aids, it is definitely the largest publishing group in China.

After all, the textbooks and supplementary books are all shared by the provincial publishing houses in the country. For example, Jiangsu's textbooks must be published by local publishers in Jiangsu, and it is impossible for publishers in other provinces to cross the line. The textbooks in Anhui Province are naturally contracted by the local state-owned publishing group in Anhui.

This kind of textbook and supplementary book is the largest market in the publishing industry.

But the small partner company does not touch this piece at all.

Not touching this piece of cake does not mean that the performance of the partner publishing group is poor. In fact, although it is very difficult to mix in the more market-oriented bestseller field, the world's largest publishing groups actually rely more on this bestseller to gain market share.

Of course, the bestseller market seems to be difficult to do, but bestsellers like novels and comics, in fact, most of the books are sold, and in addition to the interests of the books themselves, the value of IP will also increase dramatically.

Why is Jin Yong's novel still a bonanza after decades of continuous adaptation? Because, the accumulation of its readers has had a profound impact on the popular culture of the house.

Not only has it influenced a generation, but even today's younger generation, who still know Jin Yong's culture well. This has always become Jin Yong's IP, and it is the most valuable IP in the history of modern Chinese culture!

is more than Jin Yong's previous IP, and only famous works such as "Journey to the West" can have confidence.

"Romance of the Dragon and Snake" is naturally very far away from that level of classic. However, it should still be easy to make a pop culture IP. (To be continued.) )