readx;?“ Guoshuliu's masterpiece "Romance of the Dragon and Snake" was adapted from a novel into a film and television drama, and the original author Dream into the Divine Machine served as the producer. The play was broadcast on Bilibili.com, and the first episode had a click rate www.biquge.info of more than 30 million. The first three episodes exceeded 100 million hits at an unprecedented rate. It is reported that starting from the fourth episode of this web series, it will be serialized and broadcast in the form of a fee.

In less than a month, hundreds of millions of clicks have been made, and Baidu's average daily search index has exceeded one million people, ranking first in the search list of film and television keywords.

Sina Weibo, Tianya Forum, and any other discussion board on the Internet, "Romance of the Dragon and Snake" has become the hottest topic.

I didn't go online for three days, and I felt like I didn't understand fashion trends at all. Nowadays, the popular topic on the Internet is already a national art. Guoshu is a traditional Chinese martial art. These things not only have training methods, but also have a lot of connotations of culture. Dig carefully, *Gebi foreign skills don't know where to go!

What is the three-body standing pile, Xingyi boxing, Baguazhang, bright energy, dark energy, Huajin, Baodan, tiger and leopard thunder sound...... The eyes are full of professional and mysterious terms in the field of national arts. Some terms are quite profound, and many people who practice martial arts do not understand it too much, and they need to search and query relevant information in Baidu, only to know that it comes from the late Qing Dynasty and the Republic of China, and the classics and papers left by the masters of national arts.

It is reported that about one million users have registered Bilibili accounts for the "Romance of the Dragon and Snake" web series. In addition, more than 200,000 people have already topped up in advance. The crew of the show is very confident that they can recoup their return on investment. In addition, the market response to the first season was so good that they would consider making the second season with the original cast.

And this web drama has not only attracted countless Internet audiences. Even, it has attracted the attention of film and television companies. It is reported that Huayi Brothers and Guangguang Media, listed companies in the A-share market, have said that they plan to invest in online dramas and try to operate by charging for Internet serialization, which is the benefit of this model. It is the sales and account sharing model of film and television that has emerged with new screenwriters who are more market-oriented. In the past, TV dramas were produced first, and then sold to TV stations, and how much to give was the business of the TV station, and how much to earn was also the business of the TV station. The producer is not directly facing the test of the audience market. The biggest advantage of serialization directly on the network is that film and television companies can more intuitively see the click-through rate and number of subscriptions of each episode, and these valuable data will provide a huge reference for future creations.

Huayi's boss Wang Zhongjun even said: 'What does Wang Qinian invest in. What is sure to make money. In terms of investment over the years, I only admire Wang Qinian, he is the light of our industry! The web series "Romance of the Dragon and Snake" is a project hand-picked by him, and now it is popular! Friends have invested heavily in online dramas, and now online dramas have not officially become popular in the Chinese market, so hurry up and invest in them. It's late, I'm afraid there won't be r to eat! ’

The reporter interviewed the original author who dreamed of Shenji, and Shenji said, "The Romance of the Dragon and Snake" will only be played in serials on the Internet. It will not be considered for broadcast on TV for the time being. The mode of online serialization is very scientific and advanced, and it is not only the field of online novels in China that generally adopts this mode of serialization while creating. TV dramas from the United States, South Korea, and other countries, as well as Japanese animation, all use this method. The mode of filming and broadcasting is conducive to better adjusting the follow-up creative ideas, the audience feels that a certain character is not good, so it can receive a box lunch, the audience wants to strengthen a certain role, and we can also increase the opportunity to appear. ’”

The popularity of "Romance of the Dragon and Snake" is unstoppable on the Chinese Internet and has become a phenomenon. Next. The small partner company naturally makes full use of this opportunity to maximize the benefits.

First of all, when the online drama was completed, the Little Partner Publishing Group had already hoarded a warehouse full of physical books - a full 5 million physical books of "Romance of the Dragon and Snake"!

The entire "Romance of the Dragon and Snake" series has 2 million words. The physical book is published in 10 episodes. That's an average of 500,000 copies per episode.

This print run is more than the total number of physical books published in the previous years. Previously, although "Dragon and Snake" was published in simplified Chinese, there was no film and television topic as a catalyst for the physical book. As for the tens of millions of fans on the Internet. But tens of millions of fans. The hardcore ones have already subscribed to the genuine version on platforms such as the starting point. If you are not hardcore, you have already read pirated copies, how can you spend unjust money to buy physical books?

You must know that the starting point is high V subscribes to 3 cents for 1,000 words, and 200,000 words is only 6 yuan. 2 million words full text subscription, a total of 60 yuan of electronic subscription fees.

But physical books are more expensive, and many physical books with 200,000 words are priced at about 40 yuan. A complete set of 2 million words is divided into 10 books, all of which are bought, and it costs 400 yuan to buy them according to the price of the book. Even if you encounter a 3% off sales promotion, you still need to pay 120 yuan.

Under normal circumstances, physical books are priced in electronic versions of the seventh or eighth generation, and even if you encounter discounted physical books, the cost of a thousand-word subscription is more expensive than that of the electronic version.

The physical book of "Dragon and Snake" is not like other books, which adopt inflated pricing, and then make profits through large discounts. For a physical book of 200,000 words, the price is 20 yuan. This price, in the publication market, belongs to a very conscientious conscience. The whole set of 10 copies only costs 130 yuan.

Originally, even at such a price, it may not be easy to sell. However, the hot sales of books caused by the hit of film and television have made the physical books of "Dragon and Snake" distributed in the national market crazy sales!

Not only some 90-year-old students, but even some post-80s and post-70s who have entered the workplace, are very fond of this book.

Even some old people, they have a young age, they used to be young when they were young, and they were also obsessed with martial arts. Therefore, "Dragon Snake" also attracted some people in their forties and fifties to buy it.

Of course, in addition to the fact that the novel is really exciting, and the influence brought by the hit film and television. There are also some factors, some old people, for some of the exercises in the book, but very attentive.

Guoshu is not only a technical attack, but also has a lot of health preservation principles.

This physical book is a specially produced version, in addition to the original novel text. There are also some more practices, routines, and playing methods of national martial arts mentioned in the book. That is, a lot of national art textbooks appear in the appendix in the form of comics.

For example, the three-body standing pile at the beginning of "Dragon and Snake" appears in the appendix.

Illustrated and illustrated, even, combining the plots in novels and film and television dramas, many readers who bought physical books couldn't help but be impulsive, and began to have the idea of practicing national arts to strengthen their bodies.

Zama standing on the pile, this was originally a very boring and tiring thing.

Recently, it has caused a lot of people to practice, and many old, middle-aged and young people in the park have stopped playing Tai Chi and changed to stand on the pile. The so-called, if you don't practice boxing, you will be empty until you are old. Standing on the pile is obviously the basic skill in kung fu. (To be continued.) )