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In September 2003, the board of directors of the small partner company passed the proposal of upgrading and adjusting the strategic layout. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The whole proposal was passed with 97% of the votes in favor, and the reason why it was not unanimous was because some shareholders of the company did not understand the prospects of these investment projects, so they abstained conservatively. The number of votes against is only two votes, after all, it is difficult to have no opponents on any bill.

"Okay, now that the shareholder vote has taken place, then...... These strategic contents will be formulated into specific documents and projects, and implemented one by one! Wang Qinian said, "I can't guarantee that all projects will make money, because many projects are only in the right direction, and the implementation is challenging and difficult!" However, I can assure you that a breakthrough in any project will lead to a bigger future for the company! Looking back on today's moment in the future, I hope that at this moment this year, our achievements are only equivalent to one percent, one thousandth, and one ten-thousandth of the future! Whether it is domestic or international, we must become the trendsetter of the times! Visible opponents, Tencent, Shengda, Disney, Sony, we all have to surpass! In the future, unforeseen opponents, we will also defeat them! ”

Suddenly the scene remembered the fierce applause!

"Of course, the partner company is not just as simple as defeating opponents, but also realizing difficult dreams and constantly challenging the limits. To describe it in a bloody sentence - our journey is the sea of stars! Wang Qinian suddenly added.

"Sea of Stars!"

"Sea of Stars!"

The tide of cheers, countless employees expressed their excitement.

This is also because Wang Qinian's ** is enough to convince the public, so the strategic decision was discussed in a meeting and was adopted. Hardware, software, platforms, endpoints, and content. Many of these are tactical in nature.

But the success of countless tactics and products has the potential to shape an industry chain and make the strategy successful. Without tactical success, no matter how clever the strategy is, there is no point!

First of all, the hardware.

If the partner company wants to make some achievements, it must make some hardware products. At that time, Sony, Apple and other companies led the world trend. It's all on hardware.

The entertainment industry is also inseparable from technological innovation and hardware that is fashionable and popular in the times!

These hardware can collide with content, and if successful, the results created are far more sensational and impactful than making content products!

To put it simply, an innovative hardware product that changes people's entertainment experience is the formulator of industry standards! The landscape is naturally higher than that of a content production company.

If you want to lay the foundation of the king, you must do hardware!

In October 2003, the company established a company called "Coconut Entertainment Technology Company" in BJ. This company is mainly engaged in R&D and production of hardware.

The initial investment of 100 million yuan will be used to recruit talents for research and development.

Layout of three major products - e-paper books, smartphones, tablets!

These three products are basically creative and epoch-making products. If you can be ahead of your opponents and take the lead in launching one, then the pattern of your partner company will be different!

Take e-paper books as an example, e-paper books are a major weapon for Amazon to start the layout of the entertainment industry, and Amazon has grown from pure e-commerce. Reaching out to the entertainment and cultural industry also started with Kindle e-paper books.

Before Amazon launched the Kindle, there were already thousands of e-books, electronic dictionaries, and MP3s and MP4s on the market. But the Kindle was a huge success. It has tens of millions of users, because Kindle uses an e-ink screen produced by E-ink.

After the success of the Kindle, the e-ink screen became the mainstream technical standard for e-paper books. Other hardware is easy to say, only the e-paper book with e-ink screen will be recognized by the market.

The advantages of e-ink e-ink screens are thin and lightweight, and they save power. Have a paper-book-like reading experience. With the help of the Kindle terminal, Amazon began to catch up in the field of electronic publishing, and gradually became the electronic publishing model with the largest sales.

Of course, Amazon's model is not necessarily more advanced than that of Chinese online literature. It may not be more than the readers of Chinese online literature. Merely. Due to China's online literature, although it is one of the world's three major Internet publishing business models. But the output value is far less than Amazon's model. After all, tens of millions of readers on Amazon's Kindle platform are genuine readers. China's starting point model was born more than ten years ago, with 400 million readers, the largest readership in the world, but only 4 million active genuine readers.

Despite this, China's online publishing is still the second largest country after the United States. In addition, the technical standards are formulated by themselves and learned by Internet publishing companies in overseas countries, rather than using other people's technical standards.

Internet Publishing - the absolute giant game of the future!

In the United States, Internet publishing was dominated by Amazon at the beginning, and later it was Apple and Amazon who faced off. Later, it was Google that joined the battle group, and the three major Internet giants in the United States monopolized Internet publishing in the United States.

The future of China's Internet publishing in Wang Qinian's memory is also a big cake coveted by giants. Mobile, Tencent, Baidu, and Alibaba have all established literary groups and entered the Internet publishing market.

In this market, Wang Qinian is ready to monopolize and formulate three major industry standards before the giants enter. One industry standard is the starting point model, which was the earliest successful Internet publishing model. The second industry-standard Amazon Kindle mode. The third industry standard is the mobile reading platform.

Of course, the mobile reading platform is a later story, for the time being, the starting point mode has been launched, and it needs time and space to grow. Therefore, the e-reader model is to withdraw in full swing and increase the industry moat of the small partner company in the Internet reading market.

Wang Qinian plans to engage in e-paper books, and also uses e-ink e-ink. As for the hardware price of e-paper books, Wang Qinian is ready to sell them for 19.8 yuan!

That's right, it's 19.8 yuan!

After the production of e-paper books, it is estimated that the hardware cost will be at least five or six hundred yuan, but the price is 19.8 yuan. It's because Wang Qinian doesn't plan to sell hardware, but to sell reading terminals. This handheld reader terminal should quickly form a trend and create a portable terminal for the novels, comics and music platforms of the small partner company, so as to popularize the terminal at a low cost at a loss.

these terminals. It will be the traffic entrance to the novels, comics and music websites of the little partner company.

Of course, there must be a prerequisite for such a low loss price sale - users with a recharge amount of more than 500 yuan at the starting point can buy at this ultra-low price.

If you are not a recharge user on the starting platform, then you need to pay 998 yuan for a separate e-paper book. However, users who purchase 998 yuan will receive a starting point card of 298 yuan. It is equivalent to a large number of pears, and the hardware is not profitable.

In addition, for smartphones and tablets, Wang Qinian boldly borrowed from the terminals of the future Apple and Android platforms to recruit some technicians who are proficient in software and hardware. Starting from the operating system, we have developed independently to create touchscreen mobile phones and tablets. The worst-case scenario - even if it doesn't make a product out before Apple's iPhone comes out. Also at least do the accumulation of technology, after the iPhone comes out. I can follow the trend quickly.

Even though...... You can't follow the iPhone as quickly as possible - at least after the Android phone comes out, it will be the first time to enter the Android camp.

100 million yuan from Coconut Technology Company. Just R&D funds, there is still a long way to go before the product is produced. This investment, Wang Qinian, is only used as an investment in the future strategy, and does not expect a penny of output within three years.

Soon after the establishment of Coconut Technology Company, it poached some unambitious scientific and technological research and development talents from Huawei, ZTE, Lenovo, Nokia, Motorola, Microsoft, Intel and other enterprises.

Later, many people commented. How did these big companies decline? Because, there are countless unambitious talents in large companies, and there is no way to get ahead.

As a result, many emerging enterprises go to the locations of these large companies for meetings and business trips every time. I like to talk to some of the employees of these companies. Isn't it very unpleasant, are you interested in changing the working environment, do you want to start your own business?

Countless guys who are considered to be diao silk have been poached to other companies as treasures, or have been appreciated by venture capital to start their own businesses. As a result, many people began to shine, which made the former giants regret it very much.

It is precisely because no one will think that genius is a genius before he shines. Even if you think he's smarter, it's hard to predict his future.

People often have great uncertainty.

Because of the uncertainty of people, countless companies in this world have had ups and downs for decades.

For example, Sony and Apple, when Sony was very successful, Apple's founder Steve Jobs used to look up to it and hope to create a company similar to Sony.

When Jobs was kicked out of Apple, Sony was still very good, launched game products, entered the entertainment industry, and attracted countless eyeballs.

Later, Apple invited back Jobs due to perennial losses. After the return of Steve Jobs, Apple began to do magic, launching new products one after another, and began to become a trendsetter of the times again.

What is touching is that Apple is gradually coming back to life. It is the period when the mythical halo of Sony has faded and continues to go downhill, home appliances, PCs, mobile phones, and other projects that were originally its forte, one after another, have suffered miserable losses, and then they have been forced to abandon one after another pillar industries and fist products in the past.

Of course, although Wang Qinian gloated about Sony's decline, he did not dare to predict that Sony would go bankrupt.

After all - at the end of the 90s, Apple was much worse off than Sony. In '97, Apple was almost about to go bankrupt, and Jobs came to Bill Gates to invest $150 million, on the condition that Bill Gates would not be held accountable for copying many of Apple's technologies. Apple received $150 million in life-saving money from Bill Gates to save it from bankruptcy.

Later, Sony continued to lose money for more than ten years, and its company still has more than 10 billion US dollars of assets to sell and sell, for the time being, it has not reached the end of the road.

The reason why the successes and failures of Apple and Sony are summarized is also because these two companies are a mirror of the small partner companies. Once upon a time, they also had godlike glory periods.

When Apple was in a downturn, founder Steve Jobs became the hero who saved Apple again!

And Sony's veterans seem to be lying in coffins, and the remaining bunch of professional managers and mediocre veteran employees can only lie on the credit book, and can no longer innovate and lead the trend, so the failure is a mess.

The vast majority of great companies have declined at the hands of professional managers!

It's just that Sony has gradually lost its courage due to too many failures. In addition, no one has the best and the responsibility to lead its company to bold innovation and adventure. As a result, it gradually fell full.

This shows how important an authoritative and visionary leader is to a business! (To be continued.) )

PS: Thank you SW6767 for your support!

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