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Silicon Valley famous saying - the best programmers will invent special hardware terminals for their own perfect programs. Pen, fun, pavilion www. biquge。 info

Hardware is the shell of software, and software is the soul of hardware!

Entertainment and content in the new era are increasingly reliant on high technology. Therefore, small partner companies need to engage in software and hardware, and it is not enough to rely on content, but also to have strong technical strength.

Only with strong technical strength can we create a strong platform!

And the strong platform is the monopolist of the channel. Strong channels are often the winners in the period of content hegemony. For example, Tencent later took control of the distribution of online game channels, and more than half of the games needed to rely on Tencent's channels. Therefore, no matter how the game industry changes, the platform controller can maximize the benefits.

Even just making content is becoming more and more dependent on technology!

For example, movies, animation, music, games, any entertainment project, in the future, more and more of the latest technological achievements will be used.

This is also why Sony can fight its way out of the entertainment market later. In fact, this is not only a capital advantage, but also because of Sony's technological advantage.

The small partner company focuses on technology, of course, there is a huge gap with Sony. But...... The market in which Wang Qinian is located is the Chinese market, which has a huge market advantage. This, coupled with his layout, allowed him to achieve even greater success than Sony.

Software, hardware, all require a large number of programmers.

Wang Qinian is not a programmer, well, neither is Silicon Valley celebrity Steve Jobs. Steve Jobs, who didn't even know how to code, could become a hero in Silicon Valley. persuaded countless talents to help him build hardware and write code, and did not willingly let Jobs be the boss. Wang Qinian is not so awesome, he doesn't dare to say that he just relies on the so-called dream. can inspire others to fight with themselves.

But he has money, and the reasonable use of money is enough to hire a large number of technical elites to create the hardware products he expects.

It can take a long time for the hardware to come to fruition.

In addition to hardware, the second strategic layout of the small partner company is software! Originally. The partner company has a large number of software development projects. For example, the construction of the website, VS battle platform, TT voice, and games. These are all software projects, but now the small partner company has strengthened its software research and development capabilities and set up a "application software business group"!

The application software business group is equivalent to the venture capital fund within the small partner company. The Software Business Group invests a sum of money in a number of projects to get the software projects off the ground. With. progress of results, the company can add more funds.

At the same time, every mature project can be registered as a subsidiary, and the partner company can hold 51% of the shares, and the remaining 49% of the equity can be given to the core employees of these subsidiaries.

To put it simply, the application software business group. It's already a bit like a venture capital firm. However, venture capital projects are not about finding projects outside. It is a number of venture capital projects initiated by the partner company.

After the establishment of the software business group, a large number of application software of small partner companies began to be launched!

In addition to continuing to consolidate client software such as TT voice, VS battle, etc.

It has also invested heavily in the research and development of a series of products such as Meitu, Partner's Fool Film and Television Post-production, Partner's Pinyin Input Method, Partner's video player, Partner's browser, Partner's online game accelerator, Partner's security guard, Partner's antivirus software, Partner's computer manager, and so on.

These software products themselves are not creative to speak of.

But in terms of business model, there will be some innovation. For example, internet security software. In the past, it was mainly charged. However, due to the software users in the Chinese market, many of them use cracked versions instead of genuine versions. In this way, there may be security risks, and some cracked versions of antivirus software are cracked by hackers showing off their technology. The crack is published on the Internet. In fact, it is illegal. Hackers dare to even break the law, so it is possible to put some backdoors, Trojans, viruses or something in the cracked version of the software.

Therefore, downloading cracked Internet security software, in fact, using these software to detect and kill some viruses, but it is easy to open your backdoor to those hackers who crack the software. Who knows, who is that hacker, who will not take advantage of the back, to peep and steal from the users who have installed these software?

It is precisely for this reason that for genuine free antivirus software, it will become a pig on the cusp in the future. Genuine software is made by regular enterprises, and the security is much more assured than the cracked software. In addition, the free software makes users who are tightly holding their wallets brow stretch and start to download and use the free genuine version happily.

Free genuine software, its basic services are naturally free. But it is an Internet client software, such a client software, can be through the placement of ads, and to other products to import traffic, so as to obtain benefits. For example, generally free security software will be bundled with software download malls, which allow users to download commonly used application software. Software manufacturers, on the other hand, need to pay a promotion fee for the download platform.

Friends video and audio player, partner browser, partner pinyin and other products, are also similar logic. As an Internet client product, it can obtain benefits by first enclosing users and then monetizing traffic.

The pinyin input method is through the Internet, collecting the pinyin input habits of network users. In this way, the Pinyin input method can be continuously optimized, making the input method more intelligent and more efficient.

Meitu, a small partner, is aimed at many users who like to use image modification software to beautify their photos. Wang Qinian knows that later all kinds of Meitu software have almost become a must-have for girls. Many girls have to put on makeup before taking pictures, and before taking photos, they can't upload them casually, but they need to use software to modify the beauty and upload it again. Then, basically, many beautiful mothers said that they couldn't recognize who the girl in the photo was.

The post-production software of Buddy Fool Film and Television is aimed at some amateur film and television enthusiasts who like to use DVDs, mobile phones, and cameras to shoot videos. This software, with the help of professional film and television post-production special effects people from a small partner company, has removed many professional and complex functions. Make it as easy as possible to make it as foolish as possible, so that users can make foolish edits, add some light and shadow effects, and add some BGM! After the release of this software, it will be in line with the later video era. Online video sharing is becoming more and more popular, and some grassroots video uploaders are gradually becoming amateur directors, and even, after accumulating experience, it is possible to become professionals.

As for the VS battle and TT voice software that has been developed by the partner company. It is to invest more money in marketing and service upgrades. VS battle obtained an interest-free loan of 300 million yuan from the financial injection of the small partner company, planned to upgrade the software, and, on the basis of online competitive games, and then quit the chess and card games such as fighting landlords, Go, chess, bridge, etc. You must know that this kind of chess and card games also had a large market in the future.

As for TT voice software, it has received a capital injection of 500 million yuan. Because, TT voice software. At present, it has become the second largest instant messaging software after QQ. When Tencent QQ announced that the number of registered users exceeded 200 million, the registered users of TT voice software also exceeded 50 million, and at the rate of adding millions of registered users every month, it quickly caught up with QQ.

As a result, the little penguin has regarded Little Bunny (TT voice brand logo is cartoon rabbit) as the land of life and death. In today's Internet rivers and lakes, penguins and rabbits are fighting cartoons. In the air!

Although, Wang Qinian is good at chasing penguins. And there wasn't much confidence.

However, Little Bunny at least has to survive and make the instant messaging app a two-way rivalry instead of a monopoly. TT voice software is definitely better than the later YY voice, or Taobao's Want Want.

……

Wang Qinian's five major strategies also include platform and content!

In fact. This is to strengthen the existing platform and content projects of the partner company, unlike the previous strategy, which has invested a lot of credit projects.

For example, the starting point of the establishment of a small partner company can be understood as a platform. Because, a large number of authors write books on it, and there are also many more readers who read on the site. So far, this platform has tens of thousands of authors and more than 10 million registered users.

The Little Partner Music Network is also a platform, and at present, the top 10 can get bonuses for participating in the music competition, as well as the treatment of the Little Partner Company to create an album for it. The well-crafted album is released through both online and offline channels. Offline sales of physical music, online paid downloads and online listening to songs, 2 yuan per song, half of the album singers. In this way, the Little Partner Music Network is unique and becomes the largest original music platform in China.

As for TT voice and VS battles, they are also platform-based Internet terminals.

As for the offline platforms, Little Partner Cinema and Little Partner Theater, at present, they are the two major offline platforms.

The small partner cinema line is mainly based on the film market, investing in a large number of cinemas to form a cinema distribution channel.

The Little Partner Theater is different, and it is a business place based on live stage performances such as music, cross talk, drama, and dance. These are all platforms in nature, and films and other artistic performances need to cooperate with these platforms in order to reach the audience market.

The platform strategy is to inject funds into major platforms, and TT voice and VS battle capital injection occupy the majority. The starting point and the partner music network each received a capital injection of 100 million yuan.

In addition, the little partner company invested 10 million yuan to set up a small partner comic network. From scratch to create the first original comic website in China.

Invest 100 million yuan to prepare for the establishment of a small partner film and television network. This video site did not take the route of sharing videos for free that YouTube later pioneered to obtain income through advertising. The little partner film and television network imitates the model of flix. The website spends money to purchase genuine film and television content, and many films and television are exclusively owned. The website does not have any advertisements and adopts a genuine monthly renewal system. The monthly subscription fee for flix in the United States is $10.

Wang Qinian takes into account the domestic income level, so after the launch of the small partner video website, it is a monthly price of 10 yuan.

This kind of charging mechanism has been fully considered by Wang Qinian. The reason why many free video websites at home and abroad cannot make a profit is that in the early stage, the network and server expenses of video websites are expensive. In the later period, the cost of the network gradually decreased, but the cost of content procurement became sky-high later. Similar to ATV in Hong Kong, ATV can only get 1 million advertising fees for content produced by 10 million yuan, resulting in ATV's long-term loss. Video websites also encountered this problem later, spending millions or tens of millions of dollars to purchase a popular drama, with a click-through rate of hundreds of millions, but the advertising revenue is often only a few hundred thousand yuan, and it is difficult to achieve profitability.

The Flix model is profitable because of its large number of exclusive content and the accumulation of a large number of paying users. The number of paying users is increasing, and the copyright fee introduced by the letter is actually controllable. When the renewal user reaches a critical point, then the paid video site can be profitable. In addition, holding the copyright of Dalian Fu, it is also an asset of the paid product website!

If Little Partner Film and Television can copy the FLIX model, it means that Little Partner Company has built an Internet movie distribution theater line on the Internet that is not inferior to the offline cinema market! This model is subversive to TV stations and theaters.

What's even more enticing is that the Flix model is sustainable and profitable. Unlike the YouTube model, which has been born for ten years, it is difficult to make a profit, and none of the websites that imitate YouTube such as Youku, Tudou, Kuliu, iQiyi, etc., can be profitable! This proves that attracting a large amount of user traffic, and then, using the traffic to earn advertising fees, is not a good business model. There is no advertising, and the model of relying on works to collect fees has both growth and profitability. (To be continued.) )

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