readx;??? readx; The rise of Disney is because it relies on the copyright of Disney cartoon characters to build a strong moat. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoCharacters in popular comics or classic novels will never ask for a pay. Film and television companies only need to pay a copyright to use it continuously. Or, some classic stories, such as "Journey to the West" and "Three Kingdoms", have no copyright protection period, and anyone can use them for free, and the adapted works also have a strong ability to attract money.

Of course, classic copyrights such as "Three Kingdoms" and "Journey to the West" can be used by everyone, and they have lost the value of their monopoly. Therefore, having more exclusive popular copyrights is king.

These popular works and stories, once deeply rooted in the hearts of the people, play a role no less than inviting superstars to join with sky-high salaries.

In recent years, the film and television business of the small partner company is also quietly transforming, compared with its domestic counterparts, it is more focused on attracting first-line stars. The partner company has regarded the popular copyright that can be adapted as no less than signing more stars.

Because, celebrities are human beings, and they may ask for higher salaries, and they may also change jobs. However, these popular stories and classic characters will not ask for company increases, will not strike, and will not change jobs.

The 2006 comic book adaptation of the movie has become a trend. This trend, which began to blow in the 90s, did not attract people's attention at first. But with the success of one manga movie after another, people who realized it later suddenly realized that manga movies are a huge gold mine!

Of course, the main thing that is valuable is the copyright of superhero comics in the United States, "X-Men", "Spider-Man", "Batman", "Hulk" and other comic blockbusters that have exceeded 100 million dollars at the box office, mainly adapted from American superhero comics.

Every year, in the top 10 of the global box office charts, there are bound to be two or three adaptations of superhero comics! The success of many years in a row proves that the superhero theme is indeed very capable of attracting money, because the valuation of some popular superhero copyrights in the United States has exceeded tens of millions of dollars, or even hundreds of millions of dollars!

Like what. The copyright of "Spider-Man" is worth hundreds of millions of dollars! Marvel has regretted selling the rights to "Spider-Man" to Sony in the first place. Sony relied on the rights to "Spider-Man", and the film adaptation series earned more than $2 billion at the cumulative box office. In terms of net profits, it is conservatively estimated that it has earned at least $300 million or more.

It is precisely for this reason that Marvel has regarded the copyright of popular comics as a "non-sale", and would rather take the risk to invest in the production of movies by itself, rather than easily authorize the copyright to other film and television companies.

DC, another superhero comic rights company, is a subsidiary of Warner, and its high-quality copyright adaptations of film and television are mainly to satisfy Warner, rather than being so willing to license to other competitors.

The success of the film adaptation of American comics is not an isolated case, in fact, the film and television adaptation of Hong Kong comics in the late 90s was also quite successful, during the decline of Hong Kong films, many film and television works adapted from Hong Kong popular comics have earned a lot of eyeballs.

And Golden Harvest, which has been acquired by a small partner company. It is the leader of Hong Kong comic films, "Fengyun", "Chinese Heroes", "Sea Tiger" and other successful comic blockbusters one after another, which have become Golden Harvest's new specialty in recent years.

In the early years, Golden Harvest relied more on superstars, but recently Golden Harvest Company has claimed more than once in front of investors and media: "High-quality copyright is more important than stars!" A high-quality copyright like "Spider-Man" may be more appealing than the world's top stars. The rights to our Sea Tiger franchise are similarly worth more than most of Asia's superstars. In the future, we will also train and sign more artists. But we pay more attention to popularity, there are countless fans, popular copyright resources that have stood the test of time! ”

And with Golden Harvest's announcement of a new strategy, many competitors naturally followed. Hong Kong's film and television companies, although they are not financially well-off, have spent tens of millions, or even hundreds of millions of yuan, to buy some popular comic copyright resources.

Stimulated by the frenzied rush of film and television companies, the value of Hong Kong Man's film and television adaptation rights has skyrocketed. Some second-tier popular Hong Kong comics with a circulation of more than 3,000 copies in the Hong Kong market have risen to millions of Hong Kong dollars in film and television adaptation rights -- equivalent to the total investment in a Hong Kong film with second- and third-tier stars in a recession.

Hong Kong comic movies are completely modeled after the planning of Hollywood's superhero blockbusters, and the funding is large, and the influence of special effects, casts and comic copyrights are the main factors that investors consider. With the current market situation, with an investment of less than 30 million yuan, there is no strength to produce a manga movie at all, and even if it is produced, it is a bad movie that is spurned by fans.

Of course, most of the Hong Kong comic movies are a bit unlawful, such as the popular comic book adaptation of "Dragon Tiger Gate", which did not achieve the expected results, with a domestic box office of only 30 million and a Hong Kong box office of less than 10 million. Coupled with the overseas box office, it is estimated that the total box office will add up to less than 60 million Hong Kong dollars, but the production cost of such a movie is as high as 40 million yuan.

Of course, this movie is not a work under the name of a small partner company, but is jointly created by a number of Hong Kong film giants such as Media Asia, because everyone shares the cost, plus the income from film advertising, the average loss of each company is only two or three million yuan.

The loss of "Dragon Tiger Gate" did not discourage the investment passion of the film industry. On the contrary, because of the continuous success of Golden Harvest and its partner companies in the early years, it not only attracted Hong Kong's film stock capital investment. Moreover, Hollywood capital has also begun to step in and invest in Hong Kong's comic book adaptations.

"In addition to the existing Hong Kong comic copyright "Sea Tiger" and "Martial God" series, which will continue to invest, other copyrights will not continue to be adapted!" Yu Dong said when reporting to Wang Qinian, "The copyright of Hong Kong comics is hot, and the copyrights of some comics have been speculated for 20 or 30 million Hong Kong dollars. For example, we were originally optimistic that "Divine Soldier Xuanqi" and "Legend of the Son of Heaven" planned to cooperate with the Jade Dynasty Comics Company, but the Jade Dynasty Comics Company opened its mouth and directly asked for two or three percent of the movie box office share without investing a penny. ”

"So?" Wang Qinian thought for a while, "We can't just focus on the copyright of China and Hong Kong, we should look at the world, and the copyright of all countries should be included in our scope of observation!" ”

"Copyright in the United States?" Yu Dong asked.

"No, no, no. Well-known copyrights in the United States are more expensive! Wang Qinian shook his head, "People are waiting for the price to sell, and they don't have to worry about sales." What's more, once we have a successful adaptation. It is equivalent to helping Hollywood explore the way and open up the market. In the future, they will not continue to authorize, but will choose to continue to adapt the sequel to make money! ”

Gangman does have some good things, which were not valuable before. But due to the butterfly effect of the small partner company. The adaptation of "Sea Tiger" is a big hit, making the copyright price of Hong Kong man's film and television adaptation second only to the copyright of Britain and the United States.

You must know that the copyright of the United Kingdom and the United States is expensive, because the North American market occupies half of the global cultural and entertainment market. The local market alone is a behemoth, and half of the English works are adapted by Hollywood, which not only sells well in the North American market, but also has a huge market influence in the world. So, his adaptation copyright. It is reasonable to be the most expensive in the world. Compared with the copyright in the United Kingdom and the United States, most of the copyrights of works in other languages around the world are very cheap.

China's copyright is not the cheapest in the world. After all, the population that speaks Chinese is second only to the English-speaking population. Even in the Chinese cultural circle, the genuine rate is low, and cultural consumption has only just emerged. But the population base is there, so. The value of popular copyrights in Chinese is about second only to the value of adaptation copyrights in North America and Japan.

Hong Kong comics are very similar to American comics, suitable for adapting film and television works. It is a pity that the influence of Hong Kong Man. After all, it's not as good as Meiman. It's not worth tens of millions at all. can quote such a sky-high price, which shows that the copyright owner of Hong Kong Man is completely greedy and has no self-knowledge.

In other words, a few years ago, the copyright adaptation fee of two or three million was not a small amount. Now I dare to shout out tens of millions of yuan! How large is the comic market and the film and television market, don't practitioners know how many?

Wang Qinian could only give up continuing to buy the copyright of Hong Kong comics, but decided to increase the film and television adaptation of the copyright of the novel, in fact, the adaptation of the copyright of the novel is not inferior to the comics at all. Hollywood's three major weapons for film and television adaptation - the first weapon is the adaptation of novels into film and television, the second weapon is the adaptation of popular games into film and television, and the third weapon is the adaptation of comics into film and television.

In the early years, film and television adaptations of novels and games were more popular, but in recent years, manga movies have become a new trend, gradually surpassing films and television adapted from literary works and popular games!

However, in Wang Qinian's mind, the mutual adaptation and transformation of various entertainment and cultural resources is the ultimate model of the entertainment and cultural industry.

Adapting a movie doesn't necessarily have to find a comic to adapt, adapting it from a web novel is not inferior to a novel adapted from a comic. In fact, the company has been supporting the film and television adaptation of the copyright of its popular novels, and the most successful in the early years was to adapt the copyright of "Ethereal Journey" into a huge industrial chain with an annual output value of more than 1 billion yuan. Popular men's rights have caught up with the trend of online games, and the value created has gradually exceeded that of novel publishing itself. Through film and television, comics, animation and other products, the vitality of this copyright has been enhanced. It can be said that my friends can proudly say that if I am given a work with a publication fee of several million, I can adapt it into an industry with an output value of more than 1 billion yuan! Well, a novel has been adapted into an industry, and at least a thousand people rely on this industry to eat, which shows how successful this copyright adaptation is.

Of course, the little partner company tried to replicate similar successes in a steady stream, and "The Legend of Little Soldiers", "Shenglong Dao", and "Buddha is the Way" began to enter the adaptation process.

However, at present, online novels and mainstream works of male frequency seem to be more suitable for adapting games. The works of the female frequency are suitable for adapting TV series, and the film adaptation is not too smooth.

In addition, although the number of readers of domestic online novels exceeds 100 million, they are mainly concentrated in the Chinese market. Due to the scarcity of translation resources overseas, the promotion is not very fast. Therefore, it must be difficult for film and television works adapted from online novels to obtain popular American novels and comics, and to be adapted and influential around the world.

After some deliberation, Wang Qi began to fight against Japan's copyright resource doctrine.

Japan's ACG copyright resources are abundant, and there are a lot of influential copyrights in the world, but because the Japanese are not very good at adapting live-action film and television works, some works that are very classic in the second dimension are completely destroyed when they are adapted in the third dimension. After continuous failures, the copyright and film and television adaptation value of Japan's two-dimensional works, especially the value of live-action film adaptation, have shrunk significantly.

However, Japanese animation has indeed been successfully promoted all over the world, and in terms of the popularity of copyright, Japanese comics are no less than American comics.

Wang Qinian mainly took a fancy to the popular works "Naruto", "One Piece", "Death", and "Chess Soul", which have emerged recently and will be popular for many years to come. Including "EVA", "FatestayNigh", and "Burning Eye Xana", which have a long-lasting influence in the niche market, these are all copyrights that Wang Qinian is very interested in. (To be continued.) )