readx;

In December 2006, Wang Qinian returned to BJ and did not return to the company's headquarters. Pen ~ Fun ~ Pavilion www.biquge.info In fact, the company has developed to this point, and what Wang Qinian needs to do is only the clapper in the grand strategic direction, and the project with a relatively large investment amount needs him to sign, and he rarely asks about the general daily operation.

The projects that Wang Qinian asked about are more long-term strategies, comparisons, talent echelon training issues, and internal hematopoietic problems. Wang Qinian is convinced that if the talent is cut off, the imperial dream of the partner company will not be realized.

The efforts of the first generation of entrepreneurs can only allow the company to seize some opportunities to do large-scale. But to achieve world-class influence and competitiveness, like Disney, it still requires great efforts and a steady stream of talents.

"Xiao Zhang, my friend Entertainment Academy, how is the progress?" Wang Qinian closed his eyes for a long time, and suddenly asked his assistant.

"The qualification of a private college has come down, but in terms of applying for a private university, I am still stuck by the Education Bureau!" The assistant said to Wang Qinian.

"A junior college is a junior college, and in the future, the junior college I run will be better than the university!" Wang Qinian smiled.

"Huayi, Guangguang, Xingmei, Aofei Animation and other companies have come to our school for inspection, hoping that we can help them train talents!"

"Training is OK, just pay the tuition!"

Little Partner Entertainment Academy, this school should be the result of Wang Qinian's unintentional insertion. At that time, in order to cultivate the company's girl idol group, professionals in music, dance, and acting were hired to train students. Subsequently, many of the company's debuting artists also underwent vocational training in schools. Gradually, the company hired more teachers, not only from domestic professional colleges and companies. Some people in the industry from Hong Kong, Taiwan, Japan, South Korea and the United States also came to apply.

Due to the fact that the faculty is getting bigger and bigger. The partner company also expanded the school and applied to become a private art college. Graduation certificates with a certain amount of gold can be awarded to students. Although this graduation certificate is far less valuable than the three major film schools, it is more popular in the industry than other art schools in China.

Of course, at present, most of the students in this school have signed a contract with a partner company before enrolling, so. Not only do they not have to pay school fees, but they also have a living allowance.

However, if you do not sign a contract with a small partner company, you still have to pay tuition. The tuition fee is not expensive, depending on the subject, the tuition fee per semester ranges from 6,000 yuan to 60,000 yuan. 6,000 yuan tuition, literature, management and other disciplines that consume less resources. Tuition fees are expensive for directing, cinematography and other majors, after all, these majors require a lot of money to teach.

Of course, the courses of the Little Buddy Entertainment Academy. It's also different from the major art academies. The biggest difference is mainly that the company's teaching is more market-oriented and down-to-earth, and students are in the learning process. It is to understand the market and understand the market, not to separate art and the market.

"Disney was able to become the hegemon of Hollywood, in essence, because it chose anime as its main business. After Hollywood movies swept the world after World War II, the salaries of star directors continued to rise, and after any movie was a big hit, the popular stars demanded a salary increase, which has become a common rule in the industry. The price of rising salaries for reality stars is that the returns of film and television investors are getting lower and lower. Film and television companies are overwhelmed by Hollywood every once in a while. There will be film giants that go bankrupt and go bankrupt, and independent film companies are extremely risky. As a result, more and more independent film companies have either developed into integrated media giants, or have been co-opted by media giants. Independent film companies like DreamWorks and Lionsgate have a very small market capitalization, because, even if their current film investment is very successful, there is no guarantee that they will not fall into business difficulties or even bankruptcy in the future due to high investment costs...... "A middle-aged man on the podium gushed endlessly.

"Why did Disney succeed?"

Everyone in the class was puzzled.

The middle-aged teacher suddenly paused and looked out the window in surprise...... The boss of the group and a group of executives stood outside the window and listened to the lecture with great interest.

"Mr. Wang......"

"Boss, tell us a few words!" The crowd looked very excited.

Seeing this, Wang Qinian smiled helplessly: "I'm sorry, it's me who is not good, and it affects everyone's class!" ”

"No, Mr. Wang, everyone wants to hear your teachings!" The middle-aged teacher gave up his podium and said with a smile.

"Okay, I'm not invited, just move on to Disney! Why is Disney successful? Because, Hollywood opponents, popular stars, salaries are getting higher and higher year by year, Disney's Mickey Mouse and Donald Duck will not ask for an increase in their salaries. In fact, they have worked for decades with 0 remuneration for free, and their popularity is no less than that of the world's top superstars, but the remuneration is 0, and they have developed countless derivative commercial products, but they will not feel that the spoils are unevenly distributed and turn their faces with Disney, so Disney's main business is to have a solid foundation and continuously create cash flow for Disney to expand, buy past competitors, and make Disney's territory bigger and bigger! Second, Disney has built a global platform, and Disneyland has surpassed the competition of the traditional film entertainment industry. Third, Disney is constantly evolving, and after building a moat for children's animated films and amusement parks, it will run to other areas to grab the market, including television networks, live-action movies, games, and so on. Finally, it's important to note that Disney has relied on enduring rights and brands to succeed, rather than on live-action stars who are prone to decay......"

"Everyone must realize that the remuneration of reality stars must match the company's profitability and the size of the market. Only when everyone has a balanced distribution can we achieve a win-win situation. If you only care about yourself, you can only lose more. Hong Kong's film market, at the beginning, the company was strong and harsh to squeeze stars and directors, and later it was the era of superstars, and many stars were paid far more overvalued during the golden age of Hong Kong films. The golden age passed, the market shrank, and he was unwilling to reduce his salary. Investors naturally reduce their investments because they don't make money. Gradually, I lost in many ways! ”

As soon as Wang Qinian's words fell, the scene remembered fierce applause.

In fact, Wang Qinian's speech also revealed the future development direction of the partner company-more focus on high-quality copyrights, rather than increasingly valuable reality stars.

For real celebrities who have signed a contract, the partner company will naturally continue to maintain the cooperative relationship, but after the contract expires, the other party asks for unreasonable new contract remuneration, and the partner company would rather not continue to sign the contract. For newcomers, the partner company will always sign and train. Essentially, the small partner company bets on the market and not on some red and purple people.

Of course, many celebrities who have grown up with the company are also shareholders of the company, and the company constantly analyzes the financial report and market with them, so the artists of the company's founding team are more rational and pay more attention to equity appreciation and dividend returns, and they look down on remuneration.

And the little partner company appreciates Disney very much, but it is impossible to copy Disney, after all, the history of the two companies is different, the environment is different, and copying can only be death.

Disney's copyright management started with children's animation. The little partner company starts with the copyright of novels, comics, etc. As for the market, the small partner company is the market for young people and adults from the beginning, and the children's market is not the current main direction of the small partner company.

Take comics as an example, focusing on the children's market, it must be to engage in animations such as Pleasant Goat. The main target of the youth market is the animation of otaku culture elements, or the animation adaptation of live-action film and television with a relatively high fashion value. (To be continued)