Founded in 1957, Asia Television is the first TV station in Hong Kong, which has led the trend with popular film and television dramas and programs such as "Silkworm Transformation", "The Grace of the Earth", "The Hero Huo Yuanjia", "I Have a Date with a Zombie", "Millionaire", "Today's Real D", "Miss Asia" and so on. Pen ~ Fun ~ Pavilion www.biquge.info [Latest Chapter Reading]

To this day, it is regarded as a mud that cannot hold up to the wall. Because, it has not accumulated strong capital in the best years. Now, it has encountered the decline of the entire TV industry, and it is even more difficult to change its own fate.

Since its establishment, ATV has been a black D that burns money at a loss. Successive bosses have not made any money from ATV, but have lost a lot of money invested in it.

A brief review of the bosses of Asia Television shows what a loss-making TV station it is.

In the 80s, Qiu Degen, chairman of Hong Kong's billionaire Far East Group, bought a 50% stake in Lai TV for HK$100 million, and renamed it Asia Television. Subsequently, he purchased the shares of other shareholders several times and became a wholly controlling shareholder. In the era of Qiu Degen, it is also the era of the best development of Asian TV stations, and Asia TV, which is not bad for money, is on par with TVB, and it is difficult to distinguish between victory and defeat. At its peak, no one thought that ATV would be inferior to >

However, in 1988, the Qiu family was investigated by the Independent Commission Against Corruption for the fraud case of the Far Eastern Bank.

Then came the Lin Baixin era, and the business of TV stations was a relatively glamorous business in the world. At least, it can satisfy the mentality of the TV station boss who is exposed and famous, and in addition, it is easier to become a TV station boss and want to praise people. Therefore, there will never be a shortage of rich people who are willing to buy a TV station.

From '88, the Lin family began to buy the equity of Asia Television from the Qiu family. ATV has entered the era of the Lin family again. In this era, the Lin family invested a lot of capital to support ATV to burn money and compete with TVB for ratings. When Lin was in power, ATV once saw hope, even. In 1996, ATV once began to turn losses into profits, earning 12 million yuan a year, ending the situation of burning money for many years without return.

By '98, though. The Lin family's industry was hit by the financial crisis, and several major companies lost more than one billion yuan and fell into trouble.

Subsequently, it was the mainland consortium led by Feng Xiaoping and Liu Changle who took over the equity of ATV, and during this period, ATV began to actively explore the mainland market, and established a film and television city and talent training base in Guangdong.

Asia Television during Liu Changle's time. Obtained the landing qualification in the Pearl River Delta region, you can share the advertising share in the Pearl River Delta region. However, this is not enough to make a qualitative change for Asia TV, after all, a small market in the Pearl River Delta is still too small for TV stations. If the market of the whole country is open to ATV, it is estimated that ATV can really get out of the quagmire. However, due to the control of domestic news policies, it is impossible for ATV to fully accept supervision. It is not easy for the Pearl River Delta to be a pilot, and the national market is open to ATV, and it is impossible to pass the policy. Just increasing the Pearl River Delta market is purely a rib for ATV.

And. Liu Changle already has a better Phoenix Satellite TV and Phoenix Network, instead of continuing to invest money in ATV, it is better to concentrate resources on Phoenix Satellite TV with better business performance. Therefore, a few years after Liu Changle took over ATV, he also began to look for his next home.

This next family still has a little mainland background, but it is far from enough for ATV to maintain its own income. It has always needed blood transfusion subsidies from major shareholders, and Cha Maosheng's financial resources are average, and it is impossible to support the operation and development of ATV.

Subsequently, Cha Mousheng introduced Tsai Yanming, chairman of Taiwan's Want Want Group and Want Want China, to become a shareholder, trying to rely on Want Want Group's financial resources to cheer up ATV.

Since Want Want Group is from a Taiwanese background, the mainland feels that it is inappropriate for the discourse power to be controlled by a consortium with a Taiwanese background. As a result, another consortium with a mainland background began to compete for a controlling stake in ATV.

In 2010, Wang Zheng's consortium began a raid and snapped up the equity of many small shareholders, because ATV restricted non-Hong Kong residents from becoming major shareholders of the TV station, so Wang Zheng and his distant relative Huang Bingjun held shares on behalf of him, obtaining 52% of ATV's shares, and marginalized Taiwan's capital Want Want Group in one fell swoop.

For Want Want Group, ATV is a small business. However, it was originally planned to let him join ATV, but he was robbed halfway, which made Cai Yanming unable to swallow this breath.

As a result, during the period when Wang Zheng became the owner, the two major shareholders of Cha and Cai have been at odds with the major shareholder Wang Zheng, and the two sides have pulled each other's backs, which further made the revival of ATV come to naught.

Wang Zheng's real name should be surnamed Sheng, a member of the richest family in the late Qing Dynasty in China, but he is surnamed with his mother. However, it has always been possible to get help from the Sheng family. For example, ATV's own business has been sluggish in recent years, and the Sheng family has always lent money to ATV to pay salaries and maintain the company's operations.

Since its establishment, ATV has never formed a mechanism of self-hematopoiesis and profit return to shareholders. Now that the three major shareholders of ATV are demolishing each other, it is conceivable that ATV, which was already very difficult, has naturally become more depressed, and there is almost no hope of making a profit.

As the boss of the person in charge of the company, if Wang Qinian is allowed to invest, it will either be an emerging industry with high risks but there may be a huge market space in the future, or a company with large profits and generous dividends.

An enterprise like ATV does not see much future development prospects. I can't see the hope of profit and dividends, and it is not a very suitable target for investment.

Compared with the TV media in the sunset, the video industry is obviously more promising. Even if you invest in TV media, there are some TV media listed on the A-share market in the mainland, and it is completely possible to invest in TV media stocks in the mainland, at least, the TV media in the provinces and localities listed on the mainland are profitable. Why invest in ATV, which has no future and is extremely difficult to turn around?

But since Hao Yi used his own money to buy ATV, Wang Qinian was not very opposed. In fact, Hao Yi holds more than 5 billion yuan in cash. The value of the equity of the small partner company is at least tens of billions of yuan in capital.

Wang Qinian is not worried that Hao Yi will fall into the quagmire, and he will be able to lose all the cash he is holding now. After the loss, after all, he still has the equity of the small partner company, and he will still be a top rich man in the future.

In addition, Hao Yi's investment in ATV, if you think about it carefully, it will still be helpful to the partner company. For example, limited to mainland policies, many subjects cannot be filmed. However, ATV is a Hong Kong media, and some film and television themes can be filmed without considering the mainland market.

Zombies, ghost movies, superstitions, and even, some alternate historical themes. It's a pity that these subjects are not allowed to be filmed in China. If filming and production is carried out through Hong Kong's media, in essence, it can increase the influence of the small partner company.

"ATV's equity is mainly concentrated in the hands of the three major shareholders of Wang, Cai and Cha, you invested in ATV and persuaded that shareholder?" Wang Qinian asked.

"I bid 880 million yuan to get Wang Zheng's equity. In addition, Cai and Cha's equity are also being negotiated. Hao Yi smiled, "Within 2 billion, get 100% control of ATV, next, I will consider introducing strategic investment shareholders to gradually increase ATV's capital and reduce ATV's debt." Other than that. It is Hainan, Guangdong, and Hengdian that are engaged in production companies. The filmed film and television dramas are not only sold to the mainland market, but also can be used by yourself! The plan is to completely turn around the loss within a few years, and then, list on the Hong Kong Stock Exchange. ”

"With ATV's talents and resources, making film and television programs is king!" Wang Qinian smiled, "Have you discussed this matter with the rest of our partner company?" ”

"I didn't say anything, you are the first to tell Brother Nian, if Brother Nian is against it, I won't vote for ATV!" Hao Yi said.

"Pat the horse!" Wang Qinian poked him in the shoulder with a smile.

"Haha, I don't shoot ordinary people, I only shoot Brother Nian's horse!" Hao Yi smiled, "Moreover, I feel that staying in the company, I still eat and wait for death, and the contribution is very small." I invest in a company outside and am self-financed. However, I cooperate with my partners, deliver the top talents cultivated to my partners, and cooperate with my partners in terms of content, which is much greater than my contribution as an executive in the company. What's more, it's more liberating to spend your own money than to spend the company's money! ”

"Whatever you want to do, we are all your supporters, and your friends will always retain your position and shareholder status. One day if you can't get along, you can still continue to go back to your friends! Wang Qinian said.

The talent resources of TV stations, which are lacking in the video industry. In recent years, major video companies have poached people from TV media, and video websites have been regarded as talent training bases by TV media. When a talent is mature, it is poached by video websites at a high price.

ATV's traditional business also doesn't see any hope, assuming that ATV becomes a film and television content production company, specializing in selling content, there is still a glimmer of life.

Because, to this day, the salary of TV actors in Hong Kong is far lower than that of their counterparts in the mainland. The cheap salary is that many TV media in Hong Kong can't retain people, and many popular stars can find opportunities in the mainland, and they go to the mainland to pan for gold when their contracts expire.

Today, when the salaries of first-line actors in the mainland are rising wildly, taking advantage of the low salaries of Hong Kong TV actors, this kind of "squeezing" labor force and taking advantage of the difference in remuneration between the two places to make money seems to be a profitable way.

Of course, just as TVB can't keep people, many people become popular and start flying. If ATV adopts this model, it must be the same, if it is not popular, endure it for a few years, and if it is popular, it will definitely run.

Since ATV must sell dramas to the mainland, actors must also jump ship to the mainland if they want to make money. In this way, ATV can also cooperate with partner companies, and once an actor wants the water to flow to a high place, the partner company can be considered. Transferring an actor, the partner company can consider subsidizing a little talent training cost for ATV.

In this way, ATV can open up another way to cultivate reserve talents for small partner companies. (To be continued.) )