Chapter 357: The soldiers and horses have not moved, and the grain and grass go first
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Li Mingbao came to CCTV this time, and he found the right person, whether it was Director Yang, Director Zhou, including Director Wu, these three are quite self-motivated. Pen? Interesting? Pavilion wWw. biquge。 info After Li Mingbao said his thoughts, the three of them were all interested.
If it weren't for the fact that this matter was too big, they would have been able to immediately decide on the project, and within half a year, they would have been able to completely handle the matter. It's a pity that the three of them are not the only ones who have the final say in the contracting of CCTV's advertising business, as I said before, there are many mothers-in-law on CCTV's head, and it is not a small number to be able to manage CCTV's departments.
Even now that Li Mingbao has opened up the joints on CCTV's side, he has also got in touch with Director Zhou of the propaganda department, and there are many departments to visit. And Li Mingbao's stay on the mainland is only seven days, and it is obviously not feasible to visit them one by one. So in this matter, Li Mingbao can only talk about this topic first, and Li Mingbao can't go to the people who need to be visited next.
Originally, it was easy to give the people on the mainland a feeling that Li Mingbao did not attach importance to them. But fortunately, the pie drawn by Li Mingbao is too big, and everyone has little money these days, and there are opportunities to make money, even if it is these big departments, they will never let it go. So after Li Mingbao expressed his concerns, Director Yang patted his chest and said to Li Mingbao that the next thing would be solved by him.
Li Mingbao originally didn't plan to be too Meng Lang, and the matter on CCTV's side was to solve the visits one by one, which was also his previous purpose. But I didn't expect CCTV to be so active, and after Li Mingbao made a start, Director Yang and they became impatient. For Li Mingbao, it is a year or two late to make money, two or three years late, and it is not too late to discuss this issue after the Sino-British agreement is signed, as long as he can be given the opportunity to intervene and do a good job of this matter before the establishment of the CCTV Advertising Department, Li Mingbao will not lose money.
But where could he have thought that the current CCTV is so unconfident, and when they see that there is money, they are more active than Li Mingbao. Not to mention two or three years, they are anxious to wait for two or three months. In addition, this matter does not involve political issues, and in terms of actual operation, with the endorsement of Li Mingbao, a foreign businessman, the problem is relatively simpler than CCTV's own internal business.
Since he was anxious, and Li Mingbao did have something to do in Hong Kong, Director Yang and they simply helped Li Mingbao to wrap things up, whether Chengdu could rely on them, what Li Mingbao needed to do was to do a good job in the preliminary preparations.
The so-called soldiers and horses have not moved, and the grain and grass go first. To engage in such a project, not only does it need to be approved, but even now, with Director Yang and them, the problem of approval has been solved. Compared with Li Mingbao, an outsider, as Director Yang in the system, it is easier for them to communicate with those people, and compared to Li Mingbao, an outsider, who needs to be sloppy in front of him, for Director Yang, the news is easier to determine.
When doing things, you don't have to completely finish the department at all, as long as you finish running a group of people, it will naturally become more and more powerful like a snowball. Those who come after will take the initiative to participate.
To be honest, when CCTV started broadcasting the advertisement, there was a huge pressure on his head, but even so, Director Yang gritted his teeth and got this thing done. But if you want to go further, it is not so easy, and there are two differences. Before, Director Yang was not able to change this business better, politics is one thing, the key is that even if he settles the political factor, money, they can't do it, the country needs foreign exchange everywhere, like CCTV, it's okay to use foreign exchange for politics, but if it's used in business, isn't it a waste?
So this money, Director Yang can't solve it. But if it is replaced by Li Mingbao, it will be much easier to do, Li Mingbao's money is not a secret in the mainland's high-level, Li Mingbao can lack renmingbi, but there will definitely be no shortage of dollars, and with dollars, the vast majority of commercial products in the world can be bought.
With the addition of Li Mingbao, not only can solve the problem of money, but also bypass many clauses, after all, Li Mingbao is a foreign businessman, but it has an extra layer of protection. If there is no clear rule that you can't do this, it will be easier to do than you think. And they don't have to bear political problems, because there is Li Mingbao, a foreign businessman, who is the thunderbolt.
There are basically no disadvantages, and everyone has benefits if they do a good job. Such a good thing is put in front of them now, if they don't take the initiative, their political IQ will really be problematic.
Director Yang and they can't be idle, and Li Mingbao can't be idle either. After reaching a preliminary exchange of information with Director Yang, Li Mingbao also began to get busy, his time in the mainland, there are still six days left, in these six days, he must do the preliminary preparations, can't wait until Director Yang and their side have discussed it, Li Mingbao's side has not even done the preliminary preparations, not to mention the equipment and personnel, even the funds are not ready, so dealing with these people in the future is really a big deal. Trouble.
So after Li Mingbao returned to the hotel, he immediately called Yi Kang, a top student from the business school who had been recruited in the United States.
Yi Kang, this guy, before he followed Li Mingbao, was doing dirty work in the United States, with his ability, he still did a good job, but because he couldn't stand in the sun, not many people knew about his achievements, and then Li Mingbao got him into his own hands, Yi Kang began to deal with trouble for Li Mingbao, and mentioned. People who give advice.
Although Yi Kang has not given Li Mingbao any good advice until now, Li Mingbao doesn't care. The brain of being a military advisor is indeed very useful, but following a person like himself who can see through the direction of the world, his ability to come up with ideas is not so important, in Li Mingbao's opinion, Yi Kang's most capable place is not in his ideas, but in his handling of things, which is more helpful to himself.
Leave any tedious things to Yi Kang to do, and he can sort out his head in a very short time and get things done. This kind of ability equivalent to a secretary is the best ability for Li Mingbao now.
After seeing Yi Kang enter his study, Li Mingbao asked Yi Kang to sit down first, and then said: "I will return to Hong Kong in a few days, and I will definitely want to be a long-term person after that, and I can't be active in the mainland." But my layout on the mainland side is also quite important, and in such a situation, I must send a very capable person to deal with the trivial matters of the mainland industry.
You also know my plan, at the beginning, I thought that even if CCTV would agree to my conditions, there would not be a clear answer at the beginning of contact, so I didn't think that this matter would have a result in a short period of time, and no matter how bad it was, it would drag on for several years before I could finalize the details of the problem, so as to achieve the purpose of signing the contract.
But I didn't expect that CCTV was quite interested in my proposal, and now there are deputy directors of CCTV and people from the propaganda department to help us run documents. This is good news for us, but it is also a little unprepared, the plan formulated before, it is a little outdated, we must do a good job of recruiting funds and personnel before they solve the political problem, the problem of equipment, it is very simple, you can buy it with money, and now the mainland side even if you don't use the most advanced equipment, it is enough, with too good things, with the broadcast effect of CCTV channels, it is also a waste, from this point of view, we use slightly worse equipment for the time being, There will not be many problems, not only save our investment costs, but also be able to quickly find the right equipment, no need to make a special trip to order. Purchase equipment.
Therefore, the problem of equipment is easy to solve, but the problem of personnel is not so easy to solve. In the mainland, advertising professionals are scarce even in CCTV, so we don't have to consider the talents in the mainland, so if we want to harvest such talents, we can only rely on Hong Kong or other places to invite people to come over, so that we can complete our task. Recruitment is not a simple matter, I hope that from now on, you will be able to put the recruitment of personnel on the agenda, and find a suitable leader as a manager, so that we will not be in a hurry. ”
"It's too early to recruit people now, after all, the political problems are greater than the economic problems on the mainland, and if the project gets stuck somewhere, then we have to make efforts in vain, and we will not be rewarded. If it were the U.S., our company would have no problem getting such a huge project and doing its best, because the profits in it are so great that it's worth the risk.
But the problem is that this is the mainland, we are not very good at political things, who knows what kind of accidents will occur, unless we can get the project 100% done, then our investment will be rewarded, otherwise, because the political factor has messed up this matter, the loss is not small. After all, people who are engaged in advertising and are quite capable will not ask for too low. Yi Kang said with some embarrassment.
He doesn't necessarily have to oppose Li Mingbao's project, but the situation on the mainland side is that there are too many uncertainties for a Chinese like him. Even if he is a top student in the business school, he will not be too resistant to some propaganda in the United States. Although after coming to the mainland this time, he found that the situation on the mainland was not as exaggerated as the US propaganda, he was still not very optimistic about the issue of investment.
Especially in this advertising business, although he also understands that CCTV has a large audience, basically at least hundreds of millions of viewers, to say the base, it is definitely a lot, but it is not easy to develop such a market. After knowing the current advertising turnover of CCTV, Yi Kang believes that even if the future prospects of this market are very broad, that is, the future, Li Mingbao will start preparing now, which is a little too early. Ten years later, it may be a good idea to invest in such a project, but now, even if Li Mingbao solves the hardware and software problems, in this era of the mainland, there can be a few companies that will advertise on CCTV, and the customer crowd is not too wonderful.