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"The advertising business is still contracted? How fresh is this? It doesn't make sense! Even if it is to engage in advertising, that is, our internal CCTV affairs, contracted out, how can this money be calculated? After Director Yang heard Li Mingbao's words, his first impression was that Li Mingbao was taking advantage of their CCTV, and it was so blatantly taking advantage. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

CCTV's resources are CCTV's, and advertising is also done by CCTV, so there is no need for outsiders to mix in, even if Li Mingbao is a Hong Kong businessman, there is no reason to meddle in CCTV's internal business. Besides, although the word contracting is not new now, and many people are engaged in it, there is no precedent for it to be applied to a department like CCTV. Even those who contract state-owned enterprises, although the state is advocating, but in fact the action is not big, and those state-owned enterprises do not have a higher level of department, from this point of view, it proves that even if the central government is reforming, it does not intend to increase the pace all at once.

This is still the case for state-owned enterprises, let alone large departments like CCTV. Engage in contracting and let Li Mingbao make a lot of money, where is there room for cooperation? It's purely to send him money, even if it is preferential treatment for Hong Kong businessmen, it doesn't give him preferential treatment to such an extent, right?

Not only Director Yang thinks so, but even Director Zhou actually thinks so. Although he didn't know that CCTV's advertising would become so profitable, but after being mentioned by Li Mingbao, he would never look down on this business. Now Li Mingbao said in front of them that he wanted to contract this business, didn't he just take the money they could get into his arms?

Hearing Director Yang's words, Li Mingbao's heart relaxed. Because Director Yang did not refuse, and even said the question of how to calculate the money in the end, it proves that this aspect of the matter is not completely undiscussed. As long as Director Yang has such a meaning, for Li Mingbao, it will be a success.

After all, in order to engage in this business, Li Mingbao also did his homework, otherwise, he would not have casually given Yang Taichang and them ideas.

"Indeed, advertising is an internal matter of CCTV, and it is impossible for someone like me to interfere. But in reality, Director Yang, you might as well think about it. CCTV's advertising market is indeed huge, and this is in the future. Not now, if there is no me, how long will it take for CCTV to really open up this business and succeed?

Of course, for you, time is not a big problem, anyway, even if this piece of meat is eaten slowly, you can eat it, and when the time comes, it will be cheaper for CCTV, and CCTV will get more than contracting. However, relying on CCTV's own talents, it takes a lot of time to really develop this business, and there are still many difficulties in it.

At the same time, although taking it slowly will make CCTV's ability more solid, it has to be said that before it is developed, CCTV's advertising resources will be wasted for many years. And this money, CCTV can't get it, the country can't get it, it doesn't matter if the amount is smaller, but in terms of CCTV's advertising market, the later this market is opened, the greater the loss, this amount is calculated in hundreds of millions every year, so much less money, Director Yang, don't you feel distressed?

What's more, if you want to develop this market, CCTV also needs to invest a sum of money to update equipment and develop its own talent pool. Whether CCTV can take out this money is still a question, and even if it is taken out, it is unknown whether it can be used to make money.

Therefore, I think if I contract CCTV's advertising business, it will actually be a win-win situation for CCTV. First, if I contract CCTV's advertising business and update CCTV's related equipment, it will come out of me, no matter what equipment, as long as I feel valuable, I can purchase it back, and I won't care too much about the price.

But if CCTV applies for funds from above, I'm afraid the competent department can't be such a master, right? After all, equipment and these things need foreign exchange to buy, in terms of the current domestic foreign exchange reserves, rather than updating the equipment for CCTV, it is better to use other more useful places, just queuing, the time required is not short. At this time, CCTV doesn't know whether to wait or not.

Personnel and equipment are the most fundamental things to engage in a big advertising business, and these things need money to complete, and it is very problematic whether CCTV can quickly apply for these funds. But if these problems are put on my side, there will be no problems, the funds are my own funds, I want to use it, I don't have to worry about others, if I hand over the business to me, CCTV can make advertising bigger and stronger in the shortest possible time, with my participation, and without my participation, for CCTV, there is a big difference. Li Mingbao said seriously.

Originally, he thought that Li Mingbao was Director Yang who would not let go of just taking advantage, but he couldn't laugh at this time. What Li Mingbao said is indeed a problem that is difficult for CCTV to solve now. Funds alone especially when it comes to buying equipment internationally. Sell, people. People. Currency cannot be paid, only foreign exchange. But the problem is that there is such a thing as foreign exchange, even if it is CCTV, there are not too many channels to obtain it, the original foreign exchange has a destination, if an additional batch of foreign exchange is sent out to buy equipment, the people above will definitely say that CCTV is not doing business.

If it's human. People. It's okay to approve some coins, but foreign exchange is not a necessity, and it is really difficult to pass the application. After Li Mingbao said this, Director Yang also understood that Li Mingbao did not just take advantage and did not invest. And Li Mingbao also said that time is not a big problem for CCTV.

Director Yang agrees, but does not completely agree with Li Mingbao's point of view, time is indeed not much of a problem for CCTV, but for Director Yang himself, it is a big problem. With his current age, his current level, and his ability, he has a great chance to go further. If he can make the advertising business bigger and stronger during his tenure as deputy director, it will be a well-deserved performance and political achievement for Director Yang.

But if you take your time, who knows how long it will take for an ad to be successful? At that time, he was still in his current position, but such a thing that he paid attention to could not bring him a dime, and Director Yang would definitely not do it.

So for him, if the advertisement can really be effective quickly, then it must be effective quickly, so that it can give him extra points. Take your time, who knows who is cheaper? If you want to say that Director Yang was still distressed about the interests of Li Mingbao before, then he is now afraid that the advertisement will not produce results, and the results in his hand are his own achievements, more interests, but the relationship with Director Yang is not very great.

Director Yang thought clearly, and Director Zhou also figured it out. It seems that the advertising business is a piece of fat that everyone wants to take a bite of. But in fact, if this piece of fat is not added in advance. It's useless, you can't eat it in your mouth. In this way, things like CCTV advertising contracting don't seem to be so difficult to pass.

After all, only the money that is really earned can be counted as money. If you don't make money, no matter how much potential you have, it's just potential, and you can't give others any benefits.

When Mr. Li said this, it seems that there is indeed a possibility for cooperation between the two of us. If you have Mr. Li's financial investment, we CCTV will be able to quickly turn the potential of advertising into the benefits of advertising. And without Mr. Li's joining, even if this business has potential, it will not change the actual benefits. Because we CCTV now, we can't take out such a large amount of money to change something, and only foreign businessmen like Mr. Li have the ability to promote this matter. In that case, we may have a real chance to work together. Director Yang said very reservedly.

"If it weren't for the opportunity to cooperate, I wouldn't have come to CCTV today. The current domestic policy is to bring in foreign capital and invigorate the economy. CCTV's advertising project actually conforms to such rules and regulations. It does not involve anything else, just the advertising project, we and CCTV have a broad foundation for cooperation.

If I contract this business, I can not only make a profit for myself, but also make CCTV's equipment and economy to a higher level. It's a win-win project. And if I come forward, I will bypass a lot of troubles, and simple economic projects are easier to pass than other things, so it is easier for CCTV to quickly get development funds.

With the funds, CCTV can not only enrich the existing programs, but also develop more new programs and obtain broader channels. You must know that a TV station's income model is diverse, not only advertising will have income, but other programs also have the possibility of income.

Just like many foreign TV stations, the commercial projects they have made are not a small amount, and they can also get a lot of funding sources in these commercial projects. If CCTV's business is truly mature, it can not only meet the people's demand for entertainment, but also rely on these projects to obtain more abundant funds and solve more problems for the country. Li Mingbao said with a smile.

Li Mingbao's words can be understood by the parties concerned. If CCTV can change from a purely political department to a department with politics as the main body and profit as a sideline, then CCTV's status in China will be higher, which will greatly improve CCTV's overall ability. also making such achievements is also a good capital for them, the leading cadres of CCTV.

If CCTV can change from a department that lives purely on appropriations to a department that can not only develop itself, but also hand over a lot of funds for national economic construction. That is equivalent to CCTV having both administrative power and sufficient financial power. In a department like this, even if the level is not enough, it is very confident to speak. Not to mention that CCTV's political status in China is already very strong, and now it has more power, it is definitely a confident department, at least every benefit of the employees, will not make the people above sad and white...