Chapter 560: Mori Shimi
Every era has an era of national and world-class games. Pen & Fun & Pavilion www.biquge.info [Full Text Reading].'
In the era of TV console games, Nintendo's "Mario Bros. series" has sold more than 540 million units and earned more than 10 billion US dollars in profits. This unnatural profit is even higher than the current market capitalization and net worth of Nintendo.
In the 9o's, with the popularization of PC and the Internet, PC games and online games brought a new market that was no less than TV console games. Blizzard has relied on PC games to earn $5 or 6 billion in revenue, and its annual profits have continued to be more than $100 million.
And now it's the turn of mobile games!
PCs have more installed base than TVs, so PCs have created a larger market than TVs.
And the penetration rate of mobile phones has begun to pass that of PCs. Therefore, mobile games have ushered in the wind......
This rule, not only Wang Qinian knows, most of the world's Internet manufacturers and game manufacturers pay attention to the mobile game market. However, they will not know how hot the mobile game market will be. At the same time, they don't know that in the next few years, the biggest market for mobile games will be Japan.
Even Japanese mobile game companies don't realize that within a few years, the market has grown 100-fold. From a negligible market, it has become a large-scale market with a three-legged competition with video games and PC games.
Wang Qinian knows that the era of mobile games is a competition for hegemony, and the ultimate winner does not know. However, the leader in the short term, who has launched a phenomenal game, will inevitably be popular in the market. Preferably, such a game company is still a public company. In this way, by taking a stake in a listed mobile game company, we can share the dividends of the explosive growth of the Japanese mobile game market as soon as possible??.?? `
A Japanese mobile game company is a company that has been listed.
In 2o11, the company is still a company with insignificant profits, and its main profits come from PC client online games, and there is basically no mobile game component in the revenue. No one would have thought of it. At the beginning of 2o12, the company launched a mobile game - "Wisdom Dragon Maze"!
The appearance of "Wisdom Dragon Maze" has allowed the company to grow from an annual revenue of 2.0 billion yen to a revenue of 100 billion yen. Meanwhile. Naturally, the stock price has also exploded, with a market value of $1.5 billion from less than $200 million to $1.5 billion in just over a year.
Subsequently, it even ignited a collective blowout of the concept of mobile game stocks in the global capital market.
From the stock market in Tokyo, Japan. to the NASDAQ in the United States, to the China A-share market and the Hong Kong Stock Exchange.
Many mobile game companies that have not been listed have become the darlings of the capital market, and listing has become very simple.
However, people are now aware of the fact that mobile game concept stocks in other markets, although their mobile game business has also seen rapid growth, and its growth is amazing. However, for the time being, compared to profits, it is still inferior to the listed Japanese mobile game companies.
Especially. It is also sought after by many mobile game industry analysts as a money printing machine!
Invest one dollar, and within a few years, you can create a profit of hundreds of dollars. Such a business, not a money printing machine?!
To put it simply, although it cannot become an Internet hegemon such as Tencent and Google, it is relatively certain that it will grow more than 100 times in the next few years. `
Not only has its market value increased by 100 times, but its revenue and profit have also increased by 100 times. This level of growth, even in the age of the Internet. It is also very rare.
However, its potential should be limited, and it is impossible for the tuyere to blow for a long time, at most for a few years.
Mobile game industry. It can grow at a high rate within five years.
The Japanese mobile game market may be the easiest market to make huge profits in the next five years.
It is also the most critical period of high growth, which is only a few years. If you miss the most critical time in the past few years, the cost of starting the game and the operating cost of promotion will soar.
Thenceforth. It's hard to make money as easily as it is now.
……
In mid-December 2o11, the number of registered users on the online (Japan) platform exceeded 3oo, and the number of downloads of the mobile game "Rose Girl" also exceeded 18o, and its profitability also ranked first in the mobile game list in Japan.
Although the mobile game "Rose Girl" only opened the version of the XOS platform, and there was no iOS and Android version, and lost some users, however, for the sake of the strategic interests of the XOS system of the partner group, "The Rose Girl" will not open a version on other platforms for the time being.
At the same time, the employees of the investment department of the Tokyo branch of the small partner also completed the investment in accordance with Wang Qinian's requirements.
With a cumulative investment of 3ooo US dollars, it has obtained 9.8% of the company's equity.
Due to the continuous buying of small partner companies, the market value has risen to more than $300 million. It looks like a very impressive increase.
However, Wang Qinian knows that such a small market value is equivalent to a quarter's profit.
The performance continues to take off, and everything is ready, only the popular mobile game "Wisdom Dragon Maze" is online.
The performance of "Wisdom Dragon Maze" in the overseas market is mediocre, and it cannot be regarded as the most popular mobile game. However, in the Japanese market, the significance of "Wisdom Dragon Maze" is roughly similar to the industry status of "Legend" when China's online game industry was emerging.
"Legend" is not a good game, but when it was launched in O2, it became a national online game in the Chinese market. Even now, "Legend" continues to squeeze out staggering profits.
The money-making effect of "Wisdom Dragon Maze" is even better than that of "Legend"!
After purchasing close to 9.8% of the shares, it has become a significant shareholder, and it is natural for the partner company to submit relevant information to the Tokyo Stock Exchange and the company.
Next, the head of the house, Morisha Xi, came to the door and met with Wang Qinian.
"Hello, Morishita-san!" Wang Qinian smiled and said, "As you know, I bought a lot of shares based on my optimism about your company and became a shareholder of your company!" ”
"First of all, thank you for your bullishness about our small company, but what are you trying to do? Our company does not have any undervalued assets, in fact, our total assets are less than half of the market value, and our cash reserves are not very large. Morisha said.
"Based on my optimism about the mobile game industry!" Wang Qinian smiled and said, "I am looking for games that have been listed in Japan, and you are one of the very few companies that have invested capital in mobile game projects last year. ”
"In other words, our only value is the mobile game project, and their team?" "So, if you want to buy our company's shares, my team and I might sell all the shares and give the company to you." Then, we took the cash, started over, and went to work on a new mobile game project! ”
This is obviously a threat of powerlessness, compared to the capital strength, the company is completely unable to resist the hostile takeover of the small partner company.
As for the sake of such a small company, it is impossible for the Japanese government to veto the acquisition of shares by small partner companies in the open market.
The governments of various countries may not approve the acquisition if they veto the acquisition, most of which are problematic, or if they involve the country's national economy and people's livelihood, national security, core science and technology, etc., and the government may not approve the acquisition, thus messing up the acquisition case.
But the average small business does not have many important technologies, for example, companies like that, and they acquire them, and anyway, there are thousands of similar companies in Japan.
Therefore, Morishita's only threat is just a mouth cannon, pointing out that the company's pots and cans are not worth anything at all, and it is his team that is valuable.
And in the current situation, his team is not completely tied to it. It is just a platform for them to realize their ideals. If, no longer their company, they would rather leave than continue to serve the new owner. (To be continued.) )
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