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After dealing with the affairs of the security company, Pan Disheng brought Li Mingbao another piece of good news, that is, the first issue of the magazine published by the magazine was sold out of 3,000 copies. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

If it is a general magazine, it is not difficult to sell 3,000 magazines with Li Mingbao and Pan Disheng spending so much time to operate. But the problem is that Li Mingbao and his magazine are originally taking the high-end route, and the retail price of a magazine is 25 Hong Kong dollars.

Such a price is not cheap. You must know that before the fashion magazine came out, the most expensive magazine in Hong Kong did not cost 15 Hong Kong dollars a piece, and the magazine at this price did not sell much. Under normal circumstances, Hong Kong magazines at this time are between eight and ten Hong Kong dollars, and the appearance of such magazines is also quite good.

There are even more magazines that are distributed for free and make money from advertising. And Li Mingbao's magazine, the retail price of the first issue is 25 Hong Kong dollars, which is simply a record in Hong Kong. Even if their magazines cost a lot and are beautifully packaged, most people don't think about buying them back when they see such a price.

And now the news that Pan Disheng brought to Li Mingbao is actually sold out, such a thing, even Li Mingbao, the initiator, is very surprised. Because even he has to think about it after seeing the price of the magazine. This year, a pack of Marlboro will not cost 25 Hong Kong dollars. In an ordinary family, a person's living expenses can live well for ten yuan a day.

But now a magazine is enough for two and a half days of living expenses for ordinary people, and such a high price, the first batch of them were all sold out, Li Mingbao did not expect it at all.

"Surprised, huh? Don't say you're surprised, even I'm surprised. Originally, you said that the most important thing for our magazine is not to make money, but to promote the concept of fashion and define a famous brand, even if the magazine itself is a loss, it doesn't matter.

And I did the same, I didn't think about the problem of recovering the cost at all, I just made the magazine very high-end, and the price was also very high-end. But I underestimated the market capacity of Hong Kong. 3,000 magazines were sold out in less than a week. Not only did the magazine not lose money, but it made money, and it seems that the Hong Kong market, even I am a little underestimated. Pan Disheng looked at Li Mingbao and said excitedly.

"This is a very good result. But I don't know what the follow-up will be. Although 3,000 magazines have been sold, the impression of readers' feedback is the key to the magazine's survival. Although Li Mingbao was surprised, he was not too ecstatic and made his brain not clear enough.

After all, even if the magazine makes money, for Li Mingbao and Pan Disheng, it is just a small amount of money, which is not unusual. It's good to make money, but it doesn't matter if you don't make money or lose money, what they need is not a magazine market. It's other markets derived from the magazine market, such as the things promoted by magazines, those things that Li Mingbao really cares about.

After all, even if an issue of the magazine sells more, it earns 10,000 or 20,000 Hong Kong dollars. But as long as a famous brand sells a piece, such as a clock like Rolex, a high-priced Rolex piece, you can make so much money, so this money, whether it is Li Mingbao or Pan Disheng, will not look at it, what they need is the opinion of the market.

Hearing that Li Mingbao grasped the theme, Pan Disheng did not sell off, and said: "The first issue of the magazine is sold out, although it is still a short time, but from my store, I can still see some increases. At least people who didn't care much about this area before came to my store to take a look, and there were quite a few people who actually bought it. So this magazine is a real success. ”

"If it succeeds, then continue, the price of the magazine cannot be reduced, but we can start with the quality of the magazine, since the magazine will not lose money, then in terms of content, we must not be sloppy, so as to avoid smashing this signboard." You don't want to make a penny from the magazine, you put all the profits into the magazine, maybe the return will be better.

And after two or three issues, look at the market reaction, and if the effect is good, you will not only have to do a good job of the magazine here in Hong Kong, but also get involved in other markets, such as Taiwan. There are also a lot of rich people over there, as well as South Korea and Japan. You have to make fashion magazines popular all over East Asia, and then you can be considered a real success. Li Mingbao said.

"I know that, and if I don't take the chance, I'm in vain. It's just that the market on their side is not in my hands, and this kind of publicity may allow others to take advantage. Pan Disheng said a little depressed.

This is not to blame him, but he has not been in business for a long time, and he has not even proposed the concept of famous brands for a long time, plus the original shortage of funds, it is not easy to win so many markets. Because these brands are not his own, but agent, in this way, the control of the famous brand is not in his hands.

"Let others take advantage? How is that possible? Maybe they can take advantage of one or two issues, but as long as they let the magazine open their market, magazines that don't make money in Hong Kong may not be able to make money in other places, since those famous brands have agents in their local area, we make magazines, we can naturally find people over there to pay for advertising, you can't eat famous brands, can't you still eat advertising?

Fashion magazines are not for your own famous brands, the main purpose of this magazine is to let everyone know about fashion, brands, and luxury goods. As long as everyone accepts the concept, it will be considered a success. Not only do we need to introduce what we have, but we also need to introduce what we don't have.

What we have, introduced to increase profits for ourselves, what we don't have, introduced to find others to ask for advertising money, as long as the magazine is atmospheric, no matter how to make money. And this magazine is ours, and it is not impossible to squeeze other people's markets with our own brand when the time comes. With the influence of the magazine at that time, a little tilt of resources can make us mix quite well. Li Mingbao gave Pan Disheng an idea.

"Or Li Sheng, you can see far, no wonder your business is bigger than mine. With Li Sheng's words, I also have a more long-term plan for this magazine. It's our own brand, about the clothing company, how did you think about it, Li Sheng? Pan Disheng changed the subject.

Hearing Pan Disheng talking about the clothing company, Li Mingbao smiled, and he waited for Pan Disheng to mention this topic. He didn't believe that the clothes he took out couldn't impress Pan Disheng, looking at the sales of magazines, Li Mingbao knew that the clothes he designed would definitely have a considerable market, and such high-priced magazines could make so many people tempted to buy them. Among them, his clothing must occupy a large part of the reason.

This is not Li Mingbao's boasting, but the first issue of the fashion magazine, due to the rush of time, in the text of the magazine, in fact, there is nothing too eye-catching. With these words alone, coupled with gorgeous packaging, there will be sales of 3,000 copies, and even deceitful ghosts will not believe it.

And the reason why there is such an effect must be because of his clothes, as well as the dress of celebrities, which attract the attention of most people. That's the only way to see magazines sell out.

Artists in these years are actually quite moral. Otherwise, Huo Zhengting would not have married Hong Kong sister Zhu Lingling, and Chen Baiqiang would not have been in a relationship with the gambling king's daughter. After 30 years, those artists will not be really wealthy to take care of these artists at all, because their own image is not so good, although the ** silk is still very eager for stars, but as long as they reach a certain level, those people's attitude towards young stars is limited to playthings, as for talking together, even those stars themselves know that it is impossible.

But at least now, Hong Kong's celebrities and the upper class are quite connected, so it is much easier to use celebrities to advertise and enter the upper class market than in the future. As for the middle class, it is even more so, there is no problem at all.

Celebrities and beautiful and fresh clothes created a grand occasion when the first issue of the magazine was sold out. After knowing that the magazine was sold out, Li Mingbao's first thought was actually about the clothing company. It's just that Li Mingbao is not the most anxious about this matter, so in the previous words, Li Mingbao didn't mention this issue at all.

Now that Pan Disheng can't hold his breath, Li Mingbao has nothing to say, if he doesn't hurry up and take the knife, will he still watch the cooked duck fly away?

"Mr. Pan, you shouldn't ask me how I think about it, but how you think about it. My conditions are still the same as before, if you agree, Mr. Pan, we can sign a contract immediately. But if you don't agree, Mr. Pan, I won't force it, it's a big deal to bid for external bids.

Anyway, now I can see from the sales of the magazine, that my ideas are actually quite in line with the market, although I don't want to enter this industry myself, but there is money to make, and I will not be too tired, then I will also earn some pocket money. Li Mingbao said with a smile to Pan Disheng, looking at Pan Disheng's eyes, it was also like looking at a fat sheep.

Hearing Li Mingbao say that he was going to bid for external bidding, Pan Disheng's face immediately changed. Although Li Mingbao's conditions are so harsh, after all, this thing is also a piece of fat, and if he doesn't take a bite, he is really unwilling.

You must know that Pan Disheng did not confess to Li Mingbao about some other news about the magazine, because Li Mingbao did not have shares in the magazine, and only provided some opinions, so it was not difficult for Pan Disheng to temporarily block some news from Li Mingbao.

Among the messages received by Pan Disheng, the one that called the magazine the most was actually those who bought the magazine and took a fancy to the clothes designed by Li Mingbao and wanted to ask the magazine where they could buy such clothes. And those second and third generations in Hong Kong who know that this magazine is opened by Pan Disheng have also called Pan Disheng, so for the market capacity of these clothes, Pan Disheng is clearer than Li Mingbao...