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In this shock, only the Japanese were unimpressed with MP3. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

As a leader in today's walkman market, when asked by a reporter what he thinks of MP3, Murayama Tomo, the head of Sony's North American branch, bluntly expressed his contempt for MR3: "MP3? Ha...... That's a toy! ”

With the slow malice of sowing discord, the reporter put on the brightest smile and asked, "Why do you say that?" After all, everyone is now very optimistic about the prospects of this product. ”

"Why? Do you need to talk about this? Murayamashi's face was proud: "What is the essence of the Walkman?" Quality! Countless facts have proven that the sound quality of CD is the most perfect sound quality, mp3? That source file is only a fraction of the CD source file? Ha ha...... Do you think the sound quality of MP3 is comparable to that of a CD? What a ridiculous joke! ”

Murayamashi's words made the reporter's whole person tremble with excitement: "What do you mean, MP3 is just a short-lived product?" ”

"A flash in the pan? No, no, no, how can this kind of grandstanding stuff be compared to qualifications and epiphany? Murayamashio shook his head disdainfully: "At most half a year, there will be no MP3 in the market, and the market will use its own choice to tell everyone that CD and the next generation of MD are the kings of the Walkman field......"

It's not just Sony that treats mp3 like this, Panasonic, Sharp, Aihua...... All the Japanese Walkman brands are looking at MP3 with a joke and a fool's eye, and in their opinion, MP3 is something that these companies know they can't shake the market position of Japanese electronics companies in this industry. A roundabout strategy taken, but the facts will prove. The only king of this market is the Japanese company, which is the CD Walkman and the future MD Walkman. MP3 player? That is destined to be eliminated by the market!

It is also important to note that the MP3 is pirated, and will the American record industry allow this piracy to run wild?

That's certainly impossible!

Just for this, it is also doomed that MP3 has no future.

In this regard, the American Recording Association and the Japanese are standing in the same trench, and it is said that the president of the American Recording Industry Association, William Brown, has been in the trenches for the past few days. Fisher scolds Lin Zheng every day for not being a thing, and scolds the American people for not having a sense of patriotism.

But those consumers who have successfully booked an mp3 player don't care so much, they only know one thing: no matter what song they want to listen to in the future, they just need to download it from the Internet to their heart's content. No more figuring out the steel hammer in your hand and deciding whether to buy an ice cream or a music CD.

It's a really enjoyable life......

……………………

In the eyes of the vast majority of people,The Japanese and the American Recording Industry Association's condemnation of MP3 and Lianchuang Technology,It's more like a kind of vested interests in order to watch their own rice bowl and launch a dirty water action,In the eyes of the media,ICQ and BeautifulSound's cooperation has become a magical phenomenon,10 hours to sell 10,000 MP3 players The record is too amazing,Although it is impossible to keep this record all the time, But can it be considered that the entire U.S. market for MP3 players has an annual capacity of more than millions of units?

Millions of units!

I'm afraid it's more than that!

Look at how many Walkmans are sold in the United States in a year, and a conservative estimate is no less than 8 million units. The price of the MP3 player is about the same as the CD Walkman in the mid-to-high-end price range, but the size is smaller, the shape is more refined, and there is no need to worry about vibration, and most importantly. With so many mp3 sources available for download on the web, you don't have to pay for a record!

Considering that you don't have to buy records, maybe the annual sales will exceed 10 million units!

This means that this is an emerging market with annual sales of more than $2 billion!

What's more. There are no traditional giants in this emerging market, and traditional Walkman companies such as Sony, Panasonic, Aihua, and Sharp in Japan are still holding on to their CD Walkman and refusing to let go. This means that there is a chance for all of you!

When I think of this, countless electronic companies are swallowing their saliva!

There are countless people who are secretly scolding Lianchuang Technology: Since you have thought of this. Why don't you tell us ahead of time?

Will Lin Zheng tell them? Of course not, he has more important things to do, this pre-sale launched on the ICQ official website, so that Lin Zheng confirmed the acceptance of American consumers to the new consumption method of online shopping, and realized a very important problem: the construction of ICQ shopping mall, which has been in words, must be put on the agenda......

Benier, who roughly understood what Lin Zheng meant, asked Lin Zheng cautiously: "You mean, while CES is not over yet, we will announce our mall plan at this time?" ”

"What do you think?" Lin Zheng asked rhetorically.

"I think...... It doesn't seem to be bad," Benier smashed his mouth twice, thought about it, and then replied: "The development of eBay is good, which shows that the people, especially the young people, are still very quick to adapt to online shopping, relying on ICQ's huge user base and ICQ's credit to endorse such a C2C shopping mall, I think it's time." ”

"You also forgot that CES is in its last few days, and everything that should be reported has been almost reported, there is no hot news, and if we announce the news at this time, we can get the best news effect."

"yes, why didn't I think of that?" Benier's eyes lit up, and then he looked at his boss with suspicion: "Boss, you didn't do this on purpose, did you?" ”

Lin Zheng couldn't help but laugh and cry: "Do you think I'll be so boring?" ”

"You will!" Benier nodded in affirmation.

Lin Zheng did not hesitate to salute him with a high raised middle finger: "I'll rub!" ”

After the joke, Benier frowned and said, "But what is the core factor used for publicity?" If we want our marketplace to be accepted by most people, there must be a reason to attract them......"

"Is it enough to be able to buy almost everything he wants without leaving home?"

"Enough! Enough is enough! Benier nodded heavily: "But the question is: how can we ensure that our mall can provide so many products?" ”

"So we need to attract investment," there are ready-made, many years of examples for Lin Zheng's reference, for how to make a C2C shopping website, Lin Zheng can open his mouth to say one, two, three: "Benier, you can't see our mall as ours, you should see us as a large department store property management company, our responsibility in the early stage is to attract as many merchants as possible to our department store; The responsibility of the later stage is to provide thoughtful service for all the merchants of this super-large department store and the consumers who come to this mall to shop, for us ICQ, we do not provide any goods themselves, we just built such a platform, of course, a very important prerequisite is that the price of the goods sold in our department store must have an absolute competitive advantage. ”

What is absolute competitive advantage? Selling $10 in the market only costs six or seven dollars when you count the shipping costs here, which is an absolute competitive advantage.

"If that's the case, I think I understand," after a deep sigh, Benier said slowly: "There are three main problems we are facing: one is the problem of consumer groups, there are 300 million ICQ users here, and these users will be our potential customers; The second problem is how to attract more merchants to our 'department store', and the third problem is how to gain the trust of consumers and users in the whole transaction process and dispel their doubts. ”

"That's right." Lin Zheng nodded, but had no intention of continuing.

Lin Zheng didn't say a solution, and Benier naturally ignored the boss's intentions: he wanted to use his brain and have his own ideas.

"The first problem has been solved, ICQ users can naturally be converted into our 'department store' customers, the difficulty is in the second and third points, the second problem is also simple, just like our MP3 player this time, you can use the credit of our website as an endorsement......"

Before he finished speaking, Benier himself began to shake his head: "No, no, no, if it's just an MP3 player, it doesn't matter, ICQ's establishment of credit is enough to support everyone's trust, if it is a shopping mall, our credit strength is far from enough, not only consumers don't trust us, merchants also have doubts about whether the whole transaction process can be completed smoothly, this worry will in turn affect their confidence in moving in......"

"That's right," looking at Benier with a smile, Lin Zheng didn't seem to be worried at all: "Now that the problem has come out, as the CEO of ICQ, how do you plan to solve these two problems?" ”

To a certain extent, the second and third questions are actually repeated and repeated questions, which solve the concerns of merchants and consumers about the entire transaction process, and merchants will naturally make judgments.

“…… Maybe we can imitate the bank's reserve system, put a sum of money in the bank, and if something goes wrong with the transaction, you can use that money to pay for it? As soon as he said this, Benier himself first rejected his idea: "No, no, no, no, it's not a good idea, what should be the amount of this reserve?" 10 million? 50 million? 100 million? It's too much pressure on the company's finances, and that's not what a smart company should do......" (To be continued. )

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