Chapter 1044: Slap in the face
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MP3 player is also a high-tech high-tech, in everyone's opinion, at least in the eyes of the vast majority of people, this does not need a cassette, does not need CD and MD disc, only rely on a built-in flash memory chip to listen to songs, and can be freely deleted and replaced with a new one, as long as you think about it, it is much taller than the cassette and CD Walkman. Pen "Fun" Pavilion www.biquge.info
People who can receive information from the website are people who have a strong ability to accept new things, and with the pictures on the website that have been photoshopped and processed to look a lot more exquisite, countless netizens have been aroused by these MP3 players to arouse a strong interest: maybe you can buy one, when a fashion hipster?
Unfortunately, there is no place to buy it so far.
Looking at the pictures on the website, the more I can't buy them, the more anxious I become, and countless phone calls and e-mails have been made to ICQ company, not counting the messages on the website that have skyrocketed.
There are a lot of electronics companies that pay attention to this evaluation of ICQ, and looking at the surging messages under the website, the major electronics manufacturing companies began to mutter: Is this gadget really so powerful?
Lin Zheng was also a little surprised by the reaction of the American people: is the market demand so strong?
"There's nothing strange about this," Lang Xuan, who has been by Lin Zheng's ↗ side for the past two days, seems to have been injected with new vitality, and the whole person is glowing: "These mp3 players are so beautiful, and they are small and exquisite, not only a portable music player, but also a cheap decoration, don't you see that I carry one with me?" ”
However, at the beginning of the design, Lin Zheng required that these MP3 players must be equipped with lanyards that can be hung around the neck. These MP3 players with "beautifulsound" are naturally also equipped with lanyards, so you can put headphones in your ears when you want to listen to songs. It's also beautiful as a small ornament when you don't want to hear it.
"You think it's good?" Touching his chin and staring at Lang Xuan, Lin Zheng was thoughtful.
"What do you say?"
"It seems necessary to fly a batch over......"
Of course, electronic products also need to be inspected by the relevant quality inspection departments in the United States before they can be sold in the United States. But this is not a problem, unlike mobile phones, computers and other products, ordinary electronic products are tested very quickly, and it only takes a few days to get it...... Of course, you need to be "consulted" by a consulting firm that has a good relationship with these departments.
"And how are you going to sell it?" Lang Xuan didn't doubt that Lin Zheng could air ship a batch of mp3 over, she was curious about what kind of way Lin Zheng planned to use: compared with the sales network of Sony, Panasonic, and Sharp, the scale of BeautifulSound's sales network in the United States is too far behind, and even if it is shipped, the construction of channels is a big problem.
"This time we don't go through the traditional channels. We go through the online channel. ”
"Online channels?" Lang Xuan's eyes widened: "Put it on ebay and sell it?" ”
“ebay?” Lin Zheng shook his head: "Although eBay is not bad, I think ICQ is a better partner." ”
"......" Lang Xuan blinked and looked at Lin Zheng like this.
“…… Okay, okay," in front of Lang Xuan's innocent little eyes, Lin Zheng only resisted for less than 10 seconds before bowing down: "It's actually very simple, we launched a crowdfunding campaign on ICQ. ”
"Crowdfunding?"
"Actually, strictly speaking, it's not crowdfunding......"
……………………
ICQ cooperated with BeautifulSound, and ICQ endorsed BeautifulSound with its own credit, and put BeautifulSound's MP3 players on ICQ's website for pre-sale!
In the first phase, 10,000 units will be launched, and the number of additional orders will be decided according to the sales situation.
It took less than an hour for the news to appear. It has become one of the hot topics of discussion in various ICQ groups and forums.
Why is it popular, because unlike other pre-sold products, this cooperation between BeautifulSound and ICQ is not only a more familiar way to place an order online and pay when you receive it. It also supports full payment in advance, and customers who pay full can get the goods first.
For this practice of ICQ, the Internet is divided into two distinct factions. One faction agreed: since I had paid the full amount first, I took a higher risk. Naturally, the goods should be picked up first...... I've paid the full amount, don't I have this priority?
The other faction is undoubtedly opposed: why should those who have paid the full amount pick up the goods first? What's wrong with our cash on delivery? It's not that I don't give you money, although you have ICQ's credit to endorse the safety of my funds, but I just like cash on delivery, what's wrong? This is not appropriate for you ICQ!
The United States is a credit society, basically there will be no refusal to pay after the goods arrive, compared to the voice of approval, the voice of opposition is naturally more, but for these opposing voices, ICQ's attitude is unprecedentedly tough: buying and selling is a condition that both parties can accept, you feel that ICQ's conditions are excessive, you can not buy it.
"But is that really appropriate?" In front of his boss, Benier did not hide his worries: "Boss, you must know that this is not in line with the consumption habits of the people, in fact, cash on delivery and cash payment are the same......"
"They are not used to this kind of consumption, we have to establish this new concept of consumption for them," Lin Zheng corrected Benier's mistake seriously: "Lao Bei, you must know that now only our MP3 player in the world is the best-looking, and there are only 10,000 units in the whole United States...... Let the technicians go and publish a new supplemental message: after the 10,000 MP3 players are put on the market, the second batch will not be released within a month. ”
Benier's throat and eyes "grunt~~": "Don't put the second batch in a month?" ”
"yes, what's the problem?" Lin Zheng asked with a smile.
"No problem!" Benier hurriedly shook his head: What are you kidding, this means that in the month after receiving the goods, the first batch of 10,000 units is a limited edition, and it will attract many people just for the name of this limited edition.
"Oh, by the way, this first batch of 10,000 units, each machine will have a unique limited code behind it, and we will also have a mysterious gift to give when you buy this first batch." Lin Zheng obviously had been prepared for a long time in his heart, and when the topic was set off, the means were one after another.
"What gift?" Benille was suddenly curious.
"You'll know when the time comes......"
……………………
As Lin Zheng expected, but after the three news of "no second batch will be released within a month", "give away mysterious gifts", and "every machine has a limited number of coding" were announced, the entire network exploded instantly, and public opinion quickly reversed......
"Although we need to pay upfront, we don't have to worry about our money going wrong with ICQ as a guarantee."
"Yes, yes, didn't ICQ say it, the website will track the progress of the goods at any time, from the factory's preparation, production to transportation, arrival in the United States, and then to UPS sending, our MP3 can clearly know which step it takes, and the order can be canceled before the delivery of UPS......
"It's just a little bit expensive......"
"Is it expensive? I don't think it's a built-in 32M flash memory, how much does it cost you to buy a 32M memory? What's more, this mp3 player can not only listen to songs, but also be like a floppy disk as a large-capacity storage device, the price of $199 I think is actually very good, and it is so beautiful, I am going to buy two, a pink one for my girlfriend, and a silver one for my own use......"
"Huh? It seems to make sense to hear you say that, but I don't have a girlfriend, so I'll order one, although $199 is a bit expensive. ”
"Upstairs, do you have any girl you're chasing? Don't you think buying one and giving it to her can greatly increase your chances of success in chasing her? ”
"Downstairs, envy me, I have ordered 3 units, except for the 1 unit that I am going to keep for myself, I am ready to sell the other two at a price increase of 20 dollars, which means that I can buy one for only 159 US dollars...... Hahaha...... Haven't you seen the meaning of the limit of 3 units per person? ”
"! Why didn't I think of this solution? ”
"Upstairs is really lewd &......"
It's like all forums and icq groups, and it's crooked as it goes.
At the same time, the number of orders on the ICQ official website is growing rapidly, from less than 1,000 units in the first two days to 3,000, 4,000 and 5,000 units...... In less than 10 hours, the first 10,000 MP3 players were sold out!
This speed not only scared Lin Zheng, but also scared other electronic manufacturers who are interested in or are hesitating to enter the field of mp3 players: this is 10,000 units, all sold through the website, 199 US dollars each, and it will be sold out in less than 10 hours?
They had to start thinking about a very real question: is there really such a big demand for mp3 in the market?
Countless people feel that their whole person is not good, especially the media who swore yesterday that they were afraid that they would not be able to sell 1,000 units, and their faces were slapped: Didn't you say that 1,000 units could not be sold? Now that 10,000 units have been sold out in less than 10 hours, please explain, what the hell is going on? (To be continued.) )
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