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Alibaba Group's marketing plan based on a huge amount of money has really caused a frenzy of online shopping in China, from January 1 to January 7, 8848 has achieved a daily sales of 8ooo million yuan, and sales of 300 million yuan in 7 days.

As one of the cornerstones of e-commerce, logistics is undoubtedly under tremendous pressure, and the strategic partner EMS is basically in a state of shutdown because most of the employees are on vacation, so that the large warehouses built by the state are crowded out by packages shipped to the given land! Although Chen Ping arranged a courier on duty on holidays because of Song Chen's foresight, the number of express packages during the National Day Golden Week was still overwhelming.

Chen Ping and Chen Xianbao, who left Song Chen's warning behind, were so anxious that they had to let some couriers return to the company to work overtime and promised to increase their daily wages three times, so that a small number of employees could return to work in the company.

If the National Day only made the executives of Alibaba Group and Chenxing Home Express overjoyed and understood, then the preferential concessions around the Spring Festival allowed Chinese who have had "word of mouth" to learn how to shop online. Even parents, relatives and brothers who can't access the Internet have learned to entrust others to buy on their behalf.

On Chinese New Year's Eve, 8848 even set a total sales volume of 160 million yuan in a single day!

As an emerging company less than two years old, 8848 as a synonym for e-commerce not only caused an uproar in the media, but also allowed Chinese enterprises to see the charm and advantages of e-commerce different from the traditional economy.

And this time, Chen Ping obviously didn't learn enough lessons, in fact, it is more difficult to keep employees behind during the Spring Festival than on the National Day, even if Chenxing Home Express promised to give 20 days of paid vacation after the Spring Festival holiday.

Therefore, the distribution base and warehousing center of Chenxing Home Express that have begun to take shape have been directly blown up!

Coupled with the bad attitude of individual couriers during the Spring Festival, the customer service phone could not be reached, and the loss of the package, etc., even if he understood the difficulty of objectively saving the goods, Song Chen still expressed strong dissatisfaction with Chen Ping's style of "headache and foot pain" of Chen Ping's home delivery executives! But he didn't use verbal criticism because he was not the chairman of Chenxing Home Express, Wang Xiaoxue's father Wang Zuoyong was.

However, last year, after Alibaba Group used the equity of Pufan Design plus cash to acquire the equity of Liu Xing and Ye Kang in the hands of Chenxing Home Express, China Chenxing Holdings is actually the major shareholder of Chenxing Home Express! Coupled with the close relationship between Song Chen and the shareholders of Home Delivery, it is obviously a very easy thing to influence the personnel arrangements of Chenxing Home Delivery.

After an in-depth communication with the shareholders of the board of directors, the next situation caused Chen Ping to be strongly worried.

Relying on Song Chen's strong influence on Chenxing Home Express, Wang Zuoyong, chairman of the board of directors of Chenxing Home Express, promoted the two brothers Li Weiyu, who originally served as a lower-level employee in the Suidong City Storage Center.

As a "relative", Song Chen's cousin Li Weiyu was transferred back to the headquarters by the deputy general manager and financial manager of the Suidong City Branch of Chenxing Mansion Express as a personnel manager! The original personnel manager was delegated to the local area as the person in charge, which was barely a flat transfer, but because he was Chen Ping's confidant promoted from the capital, Chen Ping's worries were inevitable.

As for Li Weiyu's cousin Li Weile, after serving as a team logistics manager for a year, Li Weile, who has a certain experience foundation, was directly arranged by Song Chen to Greentown as the general manager of the branch!

Although the transfer of these two brothers touched the interests of the two Chen Ping brothers, according to the original acquisition agreement, although the Chen Ping brothers had a certain amount of equity, they had no way to arrange the board of directors.

Alibaba Group's acquisition of part of the shares of Chenxing Home Express and the promotion of Li Weiyu's brothers are generally understood by the outside world as China Chenxing Holdings and 8848 want to strengthen the control of Chenxing Home Express, and at the same time, it also expresses Song Chen's warning to Chen Ping - Chen Ping obviously left Song Chen's warning a year ago behind!

However, the transfer was not without its challenges.

Although Chen Ping, who has a somewhat unruly personality, has no way to take the board of directors, it is okay to make some small moves, and this time the person in charge of the Greentown branch is Chen Ping's henchman, and Chen Ping hinted at doing some "small actions".

As a result, Li Weile hurriedly went north to Greentown during the Spring Festival, and in the 6,000-square-meter storage center, Li Weile and his brothers and henchmen brought over by himself were suddenly speechless in shock by the packages full of warehouses!

According to the holiday rotation system arranged by Chenxing Home Express after the National Day, at least half of the couriers should have been arranged to stay in the company during the Spring Festival, but the branch only had one-third or even fewer couriers this time, and the other employees had already taken the bloated train home.

When handing over with the person in charge of the branch, Li Weile asked the other party, and was prevaricated by the other party on the grounds that "most of the employees are unwilling to stay", this perfunctory attitude directly made Li Weile, who already has a city government, very indignant, plus his ruffian temper, so he slapped the table and pointed at the tip of the other party's nose and scolded: "If the employees don't want to stay, then they don't have to come back to work!" If the company's senior management does not fulfill their due duties, then please leave! ”

Li Weile's "stunned" strong temper made the other party stunned.

But things are obviously worse, logistics and e-commerce have always been closely inseparable, before a lot of praise of Chenxing home delivery even in the National Day when the sudden explosion of the time although in a hurry, but after all, to deal with the past! Why was it that during the Spring Festival a few months later, nearly half of the packages stored in the Greentown branch were not processed, which led to questions from netizens in the 8848 feedback forum.

After the reaction of the customer service department reached Alibaba Group, because of the influence of Song Chen, the senior management of 8848, which attaches great importance to user experience, was very concerned! In addition, Li Weile and the former person in charge of Greentown Branch slapped the table, and the "quarrel incident" was seen by many people.

In the end, Chen Ping's small action reached the ears of Alibaba Group, China Chenxing Holdings Headquarters and Chenxing House Express Board of Directors. This is the first time that a subsidiary of China Chenxing Holdings has introduced high-level internal friction, Zhai Yan is very concerned and very dissatisfied, and instructed Chenxing to send the senior management to "adjust" the personnel strategy!

However, the essence of this conflict seems to be Chen Ping's dissatisfaction with Song Chen's "cronyism", and its essence is still the power competition between "family children" and "professional managers".

When Song Chen and Zhai Yan made a decision, they also had to consider the construction of Liang Zhiquan, Cai Chongxin and other high-level leaders of the headquarters, so as a product of compromise, the original person in charge of the Greentown branch was not "resigned", but transferred these dozen high-level executives to the local area separately, and at the same time demoted and reduced their salaries.

Chen Ping breathed a sigh, and he sighed: "I'm really unwilling! ”

"Ah Ping, you're playing with fire!"

Sitting opposite his younger brother Sha, Chen Xianbao, who was deep in the city government, warned very sternly: "Li Weile is Song Chen's cousin after all, what if you make small moves behind your back?" In the blink of an eye, he will be able to mix up immediately, just like Li Weiyu's sister Li Wei, after being removed from the important position of general manager of the Hong Kong offshore company, she can still serve as the general manager of Chenxing Entertainment and has good results, your actions are simply thankless! ”

Chen Ping snorted stupidly: "It's just a breath!" ”

Sighing, Chen Xianbao said: "Chinese are like this, human affection is greater than heaven, even if Song Chen does not like his cousin, he must consider his mother's position!" And in my opinion, Song Chen and his China Chenxing Holdings can provide a very big stage, you don't need to care about these gains and losses! ”

After being silent for a while, Chen Ping hesitated for a moment and asked, "Big brother, have you been ...... lately?" Has anyone contacted you? ”

"Huh?" Chen Xianbao looked at his younger brother very vigilantly, "What do you mean?" Someone contacted you? ”

Chen Xianbao took a sip of tea, and after putting the teacup on the table, he said lightly: "There is such a person, he wants me to open another courier company, in return, he not only brought strong funds, but also promised to give me no less than 2O original shares, but I didn't agree on the spot!" ”

Chen Xianbao noticed the hesitation in Chen Ping's eyes, and he sighed.

He has always known that his younger brother is unruly, and he is very ambitious, and it took only two years for Chenxing Home Express to become the leader of the private express delivery industry, both the soaring business volume of the express delivery industry, and the hard work of the two brothers.

It is undeniable that Song Chen has a very important strategic plan, and although Wang Zuoyong, chairman of the board of directors, has opened the company's business based on his own real estate, and has taken advantage of the enclosure of the whole of China through the shell of Chenxing's house, the company has also obtained 38,000 acres of reserve resources, and Wang Zuoyong has also made great contributions.

If you lose the cooperation of China Chenxing Holdings and the shareholders of the home delivery company, the original home delivery may be stuck in terms of funds and lead to the expansion of the reduction, far from now because of the addition of a "Chenxing" has become the focus of national attention, so as to obtain the advertising effect of "brand focus".

It is even more impossible to obtain the strong support of 8848 parcel volume, because the acquisition of home delivery is not successful, Chenxing Logistics will still establish its own express team!

However, his younger brother didn't think so, he obviously thought that the reason why Chenxing Home Express had today's scale was because of his hard work! This time, Li Weiyu's brothers were suddenly promoted to a high position, which made Chen Ping "aggrieved".

Chen Xianbao, who has always been conservative and calm, although he thinks that it is a little inappropriate for Song Chen to take the opportunity to install "his own people" this time, he never thinks that Chen Ping can have "resentment" because of this! (To be continued.) If you like this work, you are welcome to recommend this work as a registered member of Piao Astronomy, your support is my biggest motivation. )