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Xiang Huasheng said that he was reluctant, it was no joke at all. Pen %Fun %Pavilion www.biquge.info Don't look at the box office of this foreign film, it can reach one million Hong Kong dollars on the first day, it seems that the momentum can almost suppress all local Hong Kong films, which is really good.

But in fact, to have such good results, in addition to the quality of the movie itself, his advertising strength is really strong, just in Uncle Six's wireless, after Uncle Six made a big discount, the film company spent 680,000 Hong Kong dollars in advertising fees, don't be idle Uncle Six's heart is black, this is all discounted, no discount, no one million advertising costs, it is impossible at all.

On TVB alone, so many advertisements have been invested, not to mention advertisements in other places, as long as the newspapers in Hong Kong can count, they have all been featured in the advertorial of this movie, and the Oriental Daily has made a full-page advertisement on the front page without any discipline. Basically, all the advertisements are down, and the advertising fee invested by the film company is an integer of 5 million Hong Kong dollars.

Although it is not up to the very programmatic carpet advertising content of later generations, it is actually not much worse, and the advertising fee of this movie alone has fed a lot of people. In such a situation, Xiang Huasheng was frightened, and there was nothing strange about it.

Don't look at the movie company that spends so much money on advertising, and think that they are really losing money. In fact, with so many advertisements, it has played an immeasurable role in the promotion of this movie, anyway, even if the movie is painted in the end, even if their company does not make much money in Hong Kong, it will definitely not lose money. Even because of such a good box office, this movie is in the middle of the day today, and there are many foreign film dealers waiting to come to the door to find that company to ask for the right to distribute it in other regions.

Other bosses in their local market can't be touched, but in other places, these bosses can also see the potential of this movie, and they can only have a big income if they spend a lot, and they are talking about this movie. Therefore, the advertising fee of 5 million Hong Kong dollars is really not a loss at all, but a lot of money.

After all, if their company's film is only released in the local area, and then wants to sell it, the price will definitely not be high, and it must be sold door-to-door. And now, with the platform of United Cinemas, it has attracted the attention of countless people in the industry, and there is no problem at all if you want to sell your movie at a good price. The first person to eat crab is definitely the coolest.

Xiang Huasheng's words hooked Zou Wenhuai couldn't help but interject: "Yes, this time their expenses are indeed a lot, especially the sixth uncle in this matter, but he has taken a lot of advantages, and he is completely taking a ride on the United Cinema Line, if there is no Li Sheng's suggestion, where did you get so much extra advertising money from Sixth Uncle?"

This is the first business, if the United Cinema Line is on the right track in the future, the money you wireless make on this piece is not a small amount. I'm dying of envy for this ride, Uncle Six, shouldn't you give us a little dividends? Otherwise, I think it's actually not bad to recommend ATV to represent the advertisements of these movies, anyway, they are all TV stations, where to put them is not the same? ”

Originally, he was still thinking about the sixth uncle, who would suddenly increase his business in movie advertisements in the future, but he didn't expect Zou Wenhuai to come to make up for it. Nima, give all the ads to ATV, what are they doing wirelessly?

"Brother Zou's words are a little wrong. Anyway, I am also a shareholder of United Cinemas, and the relationship between Wireless and United Cinemas is also very close, what does it have to do with ATV? On ATV's side, what good price can those movies get? What good time slots can you get? Besides, there is a big gap between ATV's ratings and our wireless, and it can't be compared. The sixth uncle said unhappily.

"At least ATV's side, we can also talk about profits, rebates can also be discussed, such a big business, ATV can give us a sip of soup to drink, but in wireless, we can't even see the soup, what's the benefit for us?" When Zou Wenhuai said this, he deliberately glanced at Li Mingbao and the Xiang brothers, and made it clear that he was not very satisfied with the reality of the sixth uncle eating alone.

Although advertising on wireless does have a good publicity effect on those movies, ATV's side is not completely ineffective, but the effect is a little worse, and the advertising fee is a little lower. The most important thing is that if they hand over such a large part of the business to ATV, ATV will definitely give rebates, but on the sixth uncle's side, with the personality of the sixth uncle, where will it give rebates to other shareholders?

Originally, this part of the business was connected to the United Cinema Line, if there was no United Cinema Line, those foreign film businessmen would not be able to advertise, basically the interests of this piece are actually derived from the United Cinema Line, who is not to give? Now the sixth uncle is relying on wireless to swallow all the benefits of this piece, and he doesn't give them the benefits, not to mention that Zou Wenhuai is not satisfied, and Lei Juekun is also dissatisfied.

You know, just one movie, wireless got 680,000 Hong Kong dollars from this, this is still a friendship price, if there are more movies in the future, hundreds of movies a year, even if not every movie will spend such a big price to advertise, but the profit in this is at least tens of millions a year, and the derivative benefits are so big, if Uncle Six has been eating alone, how can several other people be comfortable?

Not to mention the business of Uncle Six TV Station, after seeing the profits from advertising, several other people not only thought of the rebates from Uncle Six, but also the rebates of some other advertising companies, they all rely on United Cinemas to make money, if United Cinemas does not have any benefits in this, how can it be justified? So even if they want benefits at that time, Zou Wenhuai and they all have to be confident.

But it's the sixth uncle here, it's the hardest to start. After all, Uncle Sixth is a shareholder of United Cinema Line, and it is he who has the final say on the wireless side, and he is an old-timer, he really wants to eat alone, alone, there is really no way to take Uncle Six, even if Li Mingbao wants to snatch something from Uncle Six's mouth to eat, it will be difficult. So now Zou Wenhuai took this opportunity to simply pull everyone together and let the sixth uncle spit out a little bit of fat. Otherwise, he really wouldn't mind putting this business on ATV.

"I think Boss Zou's proposal is good, at the beginning, no one found that there would be so much profit in it, but now that things have happened, then we should talk about it, advertising resources, and we also have a lot of credit for our joint cinema line, if there is no joint cinema line, this piece of cake will not be able to rise. Now that the cake has been made, if our United Cinema Chain doesn't do anything, won't we let go of the benefits in vain? Lei Juekun also said faintly at this time.

Originally, Li Mingbao didn't pay attention to the profits of this piece, but when he heard that Zou Wenhuai and Lei Juekun both agreed, and looked at the eyes of the brothers, it was obvious that he agreed with Zou Wenhuai's point of view, so he was also a little concerned.

Although advertising is such a thing, it is impossible for every movie to be as exaggerated as the first movie, with a full advertising fee of 5 million Hong Kong dollars. But even if it is a little less, it adds up to a lot, this advertising cost is actually quite not low, and the profit amount of hundreds of millions a year is definitely not too difficult. Originally, this part of the business was driven by the United Cinema Line, and if the United Cinema Line did not have a little oil and water in this regard, it would not seem so suitable. Zou Wenhuai's proposal is really reasonable.

So Li Mingbao also said: "The start-up of the circulation port, just like what the mainland says now, crossing the river by feeling the stones, no one knows how many pearls and gems there will be on the way forward, and the advertising business is obviously a rather trendy profit point that we have found out now, and it is obviously not appropriate to let others eat this piece of business, after all, we have worked hard to build this shelf, if there is no benefit at all, it will discourage our enthusiasm."

Since Boss Zou and Boss Lei both mean this, I think it makes sense to charge some hardship fees for those related industries. On the wireless side of the sixth uncle, it is not a big deal to pay some money. After all, wireless is your personal industry, and United Cinemas is the industry of all of us, if there is no distinction between public and private, it is easy to have a bad impact.

Of course, Uncle Six's wireless can receive advertisements, and that's because Uncle Six has channels, so on this issue, we'd better have a stable standard. The advertising cost of each movie, we can't draw too much, otherwise others don't want to, then the advertising cost of each movie, I think it's like this, 20 percent, it should be a rebate, this money is not only wireless to pay, as long as there is an industry that has eaten advertising money, it must be paid.

Otherwise, for the next movie, will we cooperate with those companies that don't pay for their advertising fees, after all, the benefits of this piece are brought by us, and paying some money can be regarded as mutual benefit and make everyone's relationship closer.

And we not only want other people to grab the advertising money, but we can also catch some advertising money in our hands, even if it is the additional business of the United Cinema Line. With such diversified development, United Cinemas has more growth value. ”

The sixth uncle, who was already very unhappy, was even more unhappy when he heard that Li Mingbao and several of them agreed to take this plan. But Li Mingbao's words also make sense, if there is no United Cinema Line, even if Wireless has advertising resources, others do not bother to advertise on Wireless, to be honest, Wireless receives such an advertisement, and it really takes advantage of the United Cinema Line.

In addition, now except for himself, everyone else is in favor of the commission, even if his sixth uncle does not agree, he has no ability to resist, and when the time comes, he will really let ATV take advantage of this piece of business, and the interests of wireless now cannot be kept. The sixth uncle who wants to understand this, even if his heart and liver are twitching, he can only accept his fate and hand over this 20% profit, after all, even if he hands over 20% of the profit, his sixth uncle's wireless can still fall 80% of the money.

If he resolutely refuses to hand over and throws this business to ATV, he will not be able to keep even this 80% benefit.