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[Vol. 5 War]

January 17, 2oo1.

A light drizzle envelops Dongou in the miserable rain, and the lights of thousands of homes dot the industrialized city, bringing a touch of warmth to passers-by. A European-style villa stands in the cold rain, and the brilliant lights illuminate the trees and roads around the building like daylight.

Wang Zuoyong, chairman of Shangcheng Fangkai, sat on the sand and watched TV.

His face was ruddy and energetic, and although he was in his fifties, and his temples were a little white, his silent and cold expression was not angry and intimidating. The TV across from Sha was playing the daily news broadcast, listening to the hostess's official voice, but he listened with great concentration, as if he could read something different from this program that disgusted young people.

His wife, Jiang Min, was washing dishes in the kitchen. She is also about fifty years old, perhaps because of proper maintenance, her skin is fair and moist, and she still looks like a beautiful of forty.

Although they are well-known wealthy people in Donou, except for this house, Wang Zuoyong and his wife are no different from ordinary people, and they do not hire servants to help.

At this moment, there was a sound of the door opening at the entrance.

Wang Zuoyong was on TV with all his energy, so he didn't hear the sound of the key inserted into the lock, but Jiang Min heard it! She wiped her palms with a dry towel as she walked out of the kitchen and said with a surprised expression, "Who's back?" ”

"Huh?" Wang Zuoyong heard his wife's voice, turned around, and just saw his baby daughter Wang Xiaoxue walking in with a wet umbrella, he smiled and said, "Why don't you tell your mother when you come back, have you eaten?" ”

"I've eaten, it's so cold today!" Wang Xiaoxue put the umbrella in the storage compartment at the door, hugged her arms and rubbed it.

I saw that my daughter was wearing only a short knitted skirt and black stockings. Jiang Min said angrily: "It's a cold day, who let you only wear this kind of clothes?" Neuropathy! ”

"Hee-hee!" Wang Xiaoxue's mother's reprimand was not angry.

"Why don't you stay in that person's 'harem' today, why do you run home?" Jiang Min glanced at her daughter angrily, went back to the kitchen and continued to wash, but she was still haunted by her daughter's decision.

"The male owner of the family went to Huating City, everyone went back to their parents' house, and there were few people in the family!" Wang Xiaoxue smiled and sat down next to her father.

Wang Zuoyong knew what Song Chen was doing, but his expression was still a little surprised: "Just returning to China and accepting the invitation of the TV station, this is not like his usual low-key style." Except for the fact that he often appeared when he first founded the company, he has hardly appeared in such a strict place in the past two years! ”

"Who knows!" Wang Xiaoxue shrugged, "Maybe I want to give an explanation!" ”

"Explain...... Such a soft heart! Wang Zuoyong smiled slightly, shook his head again and again, and said, "It's hard to believe that he can get to this point!" If it weren't for the vague and fruitful strategy of his strategy, I really think this man succeeded by luck! ”

Wang Xiaoxue said with a smile: "If he succeeds by luck, will Dad, agree to my commitment to him?" ”

"At least not so!" In front of his daughter, Wang Zuoyong was blunt.

Wang Xiaoxue rolled her eyes and asked again: "It is the first time that he has accepted the invitation of the TV station Jiangnan Satellite TV!" probably took a fancy to each other's beauty again! By the way, Dad, tonight is a live broadcast, right? ”

"Hmmm! It doesn't matter if it's live or not. The recording process will be taken care of! Wang Zuoyong said lightly, "Radio and television have made it clear that programs with mass participation will be delayed, not to mention that the above is also worried that Song Chen will come out with some moths, and this time may be longer!" ”

"It's boring!" Wang Xiaoxue smiled. "I'm curious what he wants to say about this land, who will immigrate to the United States this year!"

"If you have the leisure to care about this, you might as well find a way to have a son! I'm really afraid that one day you will be kicked out of the house by others! ”

Jiang Min's nagging words came from the kitchen, and Wang Xiaoxue rolled her eyes helplessly. Loudly snorted: "Mom, don't talk about it, I have an arrangement!" ”

"Arrange the arrangement. The two of the Zhai family are about to give birth! The Zhao family is also fast, right? I'll see when you schedule! ”

Wang Xiaoxue looked at her father sympathetically and said with a smile: "Dad, mom's menopause is here!" ”

"Huh!" Compared with the two sons who got married and had children and had moved out to live, in the face of Wang Xiaoxue, his favorite daughter, Wang Zuoyong showed a very rare love and doting.

……

"Hello everyone, I'm the host Deng Jia, welcome to watch "Fortune Life"!"

At 8 o'clock, Huating TV appeared on time the cutscene of "Fortune Life". As soon as the scene ended, the camera turned to see a woman with shoulder-length short shoulders and bright eyes, she was wearing a formal and conservative suit, hiding her beautiful figure under the long shirt skirt, but the big talking eyes impressed the audience in front of the TV station. [Note: "Fortune Life" 2oo2 will be broadcast, here in advance! ] 】

"Fortune Life" is a high-end interview column on the first financial (net) channel of Huating TV! Today is the first episode, and from the beginning of the program, it has attracted the attention of the media all over China and even the world, because we have invited the most eye-catching business genius in China and even the world, Mr. Song Chen! ”

As the camera turned, what appeared in front of the audience was a big boy with a delicate appearance, a shy expression, wearing a wireless headset, and a cotton sportswear. If it weren't for his fame, who would have thought that it would be this boy who created an unprecedented degree of entrepreneurship in human history?

"Welcome to Huating, and thank you for accepting the invitation of our TV station! Prior to this, although we were full of anticipation to send out an invitation to the public relations department of China Chenxing Group, we really did not expect that you would agree to be the first guest of our "Fortune Life"! As far as I know, since your press conference in March '98, you have rarely been interviewed by reporters, except for the tabloid "Tech People" in California, USA! I've heard that you've just returned from the U.S. for two days, and I'm very honored, but what made you choose to go from behind the scenes to the forefront? ”

"Yes!" In front of the TV camera, Song Chen smiled unusually gently, "Before answering your question." The New Year is here, please allow me to express my feelings through this major TV station! ”

Deng Jia was stunned for a moment, but she quickly came to her senses: "Do you want to pay homage to the audience in front of the TV in your early years?" ”

"Yes!" Song Chen stood up, clasped his hands into fists and arched his hands at several cameras, and Deng Jia next to him also hurriedly stood up to make a New Year's greeting. Song Chen said to the camera with a smile, "The New Year is coming soon, and I take this opportunity to greet the audience in front of the TV, friends, and all the people who work for Chenxing!" Happy New Year of the Snake to all. All wishes come true! ”

Deng Jia also smiled and said, "Happy New Year!" ”

After the New Year, Song Chen sat down with Deng Jia with a smile, he folded his legs, and replied with a relaxed expression: "I have to answer this question well, otherwise Miss Deng will definitely be riddled with scandals!" ”

Before interviewing Song Chen, Deng Jia realized that it was quite ambiguous to host this show with her own identity and appearance, but in front of the camera, she smiled heartily and said: "I want to hear it in detail!" ”

"Just like Miss Deng said, after 98 years. I'm not interviewed by the media anymore! On the one hand, everyone knows that I am not from a professional background, and I am actually very difficult to face the problem of the 'professionalism' of journalists, especially political and economic reporters! There was a pause. Song Chen laughed at himself, "The first few managers who followed me, such as Mr. Cai, the chief housekeeper of China Chenxing Group, were actually very accommodating to me when they reported to me. Words like 'profit', 'loss', and so on. If an obscure economic term like 'compound growth rate' suddenly pops out of his mouth, I promise he'll be blind! ”

Song Chen said very concretely, and the audience in front of the TV station quickly thought of Song Chen's helpless appearance of scratching his ears, Jiang Min glanced at her husband sitting next to her and snorted softly: "He dares to expose his ugliness in front of the TV station!" ”

Wang Xiaoxue said with a smile: "What about this person, when he reaches a certain status, he doesn't need to let his subordinates make him 'tall', and there is nothing wrong with being honest about his shortcomings, at least let people feel that this person can be approached!" In the Chenxing Group, he has never been an authoritative leader who is moody! ”

"Spiritual Leader!" Wang Zuoyong nodded.

On TV, Deng Jia covered her mouth and smiled: "This sounds really an incomprehensible thing, who would have thought that under the leadership of you, who doesn't seem to understand economics and enterprise management, you have not only become a multinational enterprise, but also a business moment that cannot be bypassed in the Internet field!" ”

Song Chen shook his head and said, "The success of the Chenxing Group can't be attributed to me, at least not completely!" This is also the second aspect I want to say, before receiving the capital injection from SoftBank Group, this product is still in the real room, and our Mr. Zhu is still working overtime with the team every day! Our penguins are still struggling to survive under the pressure of ICQ! Alibaba's B2B business is starting to emerge and attracting the attention of capital and managers! ”

"Everyone is impressed by this!" Deng Jia said with a smile, "Mr. Cai, who has a high reputation abroad, joined Alibaba at that time!" ”

Song Chen nodded and said, "Yes!" After Mr. Cai joined Alibaba, international capital began to have a great interest in Alibaba, which also attracted the favor of international capital giants such as Masayoshi Son! ”

Cai Chongxin, who was also sitting in front of the sand with his wife and children watching TV, smiled slightly and said to his wife: "This is a bit of a lift for me, SoftBank Group didn't come for me at that time!" ”

Mrs. Cai snorted lightly: "His way of dealing with people is very good, except for that hopeless temperament!" ”

Cai Chongxin said helplessly: "So many people's fathers-in-law and mothers-in-law haven't said anything, what kind of heart do you have?" ”

Mrs. Cai snorted coldly: "Can't I stand in the position of a woman? ”

Tsai shrugged.

“…… After the manager joins, as the founder of the company, there are three choices! In the United States, the founders of technology companies usually serve as their own CEOs, according to their own blueprints or ideals, either seeking opportunities to cash out, leaving the company with the first pot of gold in entrepreneurship, or being driven away by capital in a hurry! I have always been self-aware, so I took the initiative to retreat to the front line, only responsible for planning the direction of the company, and handed over the management rights of the company to a group of managers! After obtaining the first round of financing from SoftBank Group, my voluntary concession made Chenxing a modern enterprise with a distinctive manager style at the beginning, and China Chenxing Group has its own news spokesperson, so everyone rarely sees me standing in the foreground! It's important for each person to do his or her own thing, and I'm a person who values the system. I also like to create a corporate culture that employees love! ”

"Speaking of corporate culture, the subsidiaries of Chenxing have different characteristics!" Deng Jia said with a smile, "I have a friend who works in your Chenxing company, and he summarized the corporate culture of each of your Chenxing companies, such as Chenxing software, which obviously has the calm and introverted of the technical school; For example, Alibaba Group, Ctrip, Alipay, and Future, these Internet companies, they have a very relaxed working environment, and my friend said that the software engineers and designers working in these companies are the most enviable! Like, Chenxing Network, Chenxing Entertainment and other companies, the office is like a home for art, and even I heard that the company allows employees to bring dogs over? As for the working provisions of 7O/2O/1O. Not to mention the costly practices such as inviting domestic and foreign chefs to cook for employees, are these benefits a reference to the working atmosphere in Silicon Valley? ”

"Not exactly!" Song Chen pinched his chin and muttered, "When I was originally created, I thought about providing similar benefits for the Chenxing people!" After Masayoshi Son invested $100 million, I had the confidence to implement it! As a Chinese, you can't let the working environment of foreigners be higher than that of the locals, right? Of course, because of the economic level gap between China and the countries with the economy, the salary level of the European and American branches is much higher than that of the Chinese headquarters, which is no way! ”

"This year's NASDAQ crash has left the U.S. capital markets in a bleak stream. Even China, which is relatively closed, is not affected! I heard that the approach taken abroad is to lay off employees, reduce administrative expenses, and shelve many expansion plans...... For example, Amazon is doing this, in today's China, Chenxing Group has become a working environment comparable to that of civil servants in just three years, and even lived. I think everyone will be concerned about Chenxing Group's plans for this year, can you reveal a little bit here? Will there be layoffs? ”

Song Chen groaned for a moment, and the hearts of the people working in Chenxing in front of the TV couldn't help beating violently with Song Chen's silence.

"After last year's summit, I made a promise in front of all the core executives. Chenxing Group does not lay off employees! I don't know how many people in front of the TV were relieved, Song Chen continued, "But we will take appropriate and gentle measures to reduce expenses." This includes reducing some of the benefits and compensation levels for employees! ”

Deng Jia asked, "What do you mean?" ”

"There are fewer things during the holidays! Salary reductions are implemented according to the position...... All in all, we're a lot gentler than other companies! Song Chen smiled, "We treat every employee as a family member, and we will not use layoffs to achieve the purpose of slimming!" ”

Deng Jiayan said: "I think there are countless Chenxing people in front of the TV who are going to breathe a sigh of relief!" ”

Song Chen pointed to the camera and said seriously: "All the Chenxing people in front of the TV, don't relax, hold your breath, because there are too many competitors in front of you to conquer!" ”

Deng Jia was obviously stunned for a moment, and she touched her earlobe to hide the embarrassment on her face: "What a different answer!"

Song Chenzhen said: "Different from traditional tools and enterprises, in the field of the Internet, because of the network effect of 'the stronger the stronger the winner takes all', once the opponent passes the inflection point, it is difficult for the competitor to recover the decline!" ICQ has staged a very real case for everyone in the Chinese market, and there are more than ten or twenty corpses of the Chinese version of ICQ behind the sister of Q brother and sister! However, technology has a very regular iterative update cycle, successful QQ, goog1e, Alipay can not be taken lightly, because it is not difficult to defeat these products, because no one can know where the next generation of technology that can subvert these products is, he may appear in the hands of Chenxing Network himself, maybe in the planning of competitors, or maybe lie in the head of an unknown real yàn room or a dropout college student! ”

Deng Jia exclaimed: "I see, so do you want the company to have a certain wolf culture?" This doesn't seem to align with your company's corporate culture! ”

"It doesn't have to be a wolf culture, it's more suitable for a company that focuses on marketing and more on technology!" Song Chen shook his head and smiled, "I'm just explaining the importance of a competitor!" Because of my personality issues, I'm not good at driving my managers harshly to do this or that as I ask them to do! At the end of last year, I visited Apple CEO Steve Jobs, and Mr. Jobs told me that Mr. Bill Gates was very angry, and I was not worried but very happy, because Microsoft, a giant, will bring great pressure to Chenxing Technology, and Microsoft is also a competitor of Chenxing Network! ”

"I thought you mentioned Chenxing Software!" Deng Jia groaned.

"Miss Deng must be joking!" Song Chen smiled heartily, "Chenxing Software has grown tremendously, and I have high hopes for this company that has given birth to all the companies and products of Chenxing, but I know that the current direction of Chenxing Software is to establish its own advantages in the Chinese market, and transnational operations are too far for him!" ”

Deng Jia hit the nail on the head and said: "But for the new companies such as Chenxing Technology and Chenxing Software, Microsoft, a software empire that monopolizes more than 95 window systems in the world, is not an insurmountable obstacle, not to mention Samsung Electronics, Sony and other industrial giants!" (To be continued......)