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After the New Year, in March. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The "Youth Singing and Dancing Youth" of the small partner company has long been painted, with the domestic box office reaching 78 million yuan, and the overseas box office equivalent to 60 million yuan.

A film with a budget of only 7 million yuan has a cumulative box office of nearly 140 million yuan at home and abroad, and the ratio of input and output is quite amazing. Whether it is the investor of the small partner company, or the cinema distributors such as China Film and Golden Harvest, they have all obtained huge returns.

In the case of a small partner company, the after-tax share of this film exceeded 35 million yuan. Compared with the investment, it is equivalent to 400% of the net profit!

In addition, the disc version of this movie is also contributing profits one after another. After the movie was drawn, the disc was released, but the sales volume also exceeded 200,000 boxes, and the profit contributed was at least 3 million yuan.

And now the little partner company is also wealthy, unlike at the beginning, after the movie ended, they took out a lot of copyrights and sold them for money.

Although this practice can bring short-term revenue, it actually affects the company's future market share. Who are the people who bought the rights? ――It is very likely that it will be a competitor of the future partner company!

In the "Youth Singing and Dancing Youth" series, copyright is a non-sale. After the first film was a big hit, other directors will be asked to shoot more sequels in the future. In addition, the TV series version will also be released in the new year.

In addition to these, Wang Qinian even considered adapting "Youth Musical" into an online game similar to "Audition". Wang Qinian knew that when the "Audition" operated by Jiuyou.com was in the limelight later, the money-making effect was almost second only to games at the level of "Legend" and "World of Warcraft".

"Youth Musical" is adapted into a game similar to "Audition", and it is naturally no difficulty! This game, mainly at the beginning, many game companies did not expect. As long as someone comes up with the idea, they will be the first to develop this kind of game. It is possible to maximize the benefits.

It can be said that this has also become the most profitable movie ever made by the little partner company!

And after the share of this movie was received, the small partner company became a company with a net worth of more than 100 million. Not counting the company's more valuable intangible assets, only counting the assets that can be estimated, it exceeds 100 million yuan.

Inside. Cash assets alone exceed 50 million yuan. In addition, many of the businesses of the partner company are still generating cash flow.

"Congratulations, Mr. Wang's movie is a big hit again!"

"Nianzi, awesome, when will we make a movie for our company, 10 million salary!"

"Brother Nian, is there any good script? I'll pay 5 million to buy your script! ”

For these collaborations, Wang Qinian naturally has no free scripts to sell.

But. There are a lot of scripts at the starting point, and in the face of the willingness of many film and television peers to buy scripts, Wang Qinian recommended the novel adaptation rights of the starting point to them.

The copyright of the TV series "Ethereal Journey" was sold for 1 million yuan. The copyright of the sequel to the movie "Gate of Destiny" was sold for 1.8 million yuan. The film and television copyright of "The Legend of Wukong" sold 500,000.

All in all, due to Wang Qinian's influence in the film and television industry, the starting point of the online novel copyright. It has also become very popular.

I saw that there were some film and television companies that came to seek cooperation. Want a script. Wang Qinian sold them the adaptation rights of the novel copyright of their little partner company, telling them that if the adaptation is good, it will definitely sell well!

What if it's not a big hit? Well, it must be that the company that buys the copyright is short of pounds and two, and it is shoddy!

Because. The little partner company itself is also preparing to adapt the novels of the starting point, and each one will be carefully crafted. Of course, the number of starting point novels at this stage is not only very small, but. It is mainly based on fantasy novels, and if you want to adapt it well, you have to invest in it according to the standards of Hollywood blockbusters, otherwise, it will be difficult to adapt.

Therefore, the direction of the adaptation of the partner company is mainly to adapt the novel of the starting point into a game.

……

"Boss, the stand-alone version of "Ethereal Journey" has been made!" Lin Xiaoshu reported to Wang Qinian.

"Well, that's good!" Wang Qinian said approvingly, "It's much more efficient than when it was in "The Great Sage"!" ”

"Because, the Great Sage Chapter has accumulated a lot of technology, especially the 2.5D mythic game engine that was later integrated, which is very suitable for use in games like "Ethereal Journey"!" Lin Xiaoshu said with a smile.

In fact, after the game was produced, the technology of "Journey to the West: The Great Sage" was constantly improving. In particular, at Wang's suggestion, the 2.5D engine technology continues to improve and can be used to develop other games.

"Ethereal Journey" essentially uses the engine of "The Great Sage". After that, the game team mainly transplanted the worldview, setting, plot, and characters of the novel of "Ethereal Journey" into the game.

This is a lot of effort compared to developing the game from start to finish.

Of course, although the same engine is used, due to the differences in the plot and art style, Wang Qinian feels that the experience of the two games is still different.

Wang Qinian took the game to the office, played all day, and gave Lin Xiaoshu some suggestions the next day. After that, the game is scheduled to be released on March 18.

Of course, the adapted "Ethereal Journey" is a stand-alone version, and the online game version will not be developed until the second half of the year.

For this stand-alone version, the partner company decided to adopt a new way of distribution - only sold online! Players who have a partner pass account can spend money to buy an activation code online under the partner company's - vs game!

Each activation code costs 5 yuan, and you can get the stand-alone version of the game program of "Ethereal Journey" by downloading.

This new way of issuance is mainly due to the fact that partner companies pay more attention to traffic management.

However, offline distribution channels, partner companies, will not give up.

But the retail price of the disc version of "Ethereal Journey" is 18 yuan. It is much more expensive than the 8 yuan sales of the CD-ROM version of "The Great Sage".

This is mainly because at the time of "The Great Sage", the partner company was for impulse and word-of-mouth, so it was issued cheaply at any cost.

But now the partner company is already a big name in the game industry. You don't need to use this way to attract the player's eyeballs.

"Ethereal Journey" doesn't need to be sold so cheaply, 18 yuan itself is not expensive.

In addition, Wang Qinian actually hopes that consumers will buy directly through the Internet, rather than offline! Although the partner company will pay more attention to online games in the future. But it won't give up on the single-player version of the game either.

The main distribution mode of the stand-alone version of the game in the future is to distribute it through the network platform and the 5 yuan genuine version. Because of the offline disc market, sooner or later it will decline. But online platforms have unlimited prospects!

……

The reason why "Ethereal Journey" is in a hurry to go public is also because the partner company only relies on the game "Journey to the West: The Great Sage", and the industry's leading position is about to be lost.

It seems that in February 2002, "Legend", which is operated by Shengda Company, announced that the number of online players exceeded 300,000.

And "Legend" is a point card charging game. At the beginning, level 7 is free, players upgrade to level 7, it only takes a few hours of events, and if you want to continue to play, you need to recharge the point card, with an average hourly payment of 0.31 yuan.

This means that during the peak period of the "Legend" game, it earned 90,000 yuan in an hour. Even if not all day long, the number of online is kept so high. But the average is 50,000 yuan per hour, and the revenue is more than one million yuan a day. It should be possible.

In other words, in February 2002, the monthly revenue of "Legend" has reached 30 million yuan.

What is the concept of 30 million RMB? In 2001, all the games launched in the country combined, there was no 30 million revenue a month!

On the one hand, this is because in 2001. The size of the Internet users is still very small. On the other hand, the vast majority of game companies do not have a wide range of point card recharge channels.

There are only two companies in China, the small partner company and the Shengda company, which have established an Internet café recharge platform, covering tens of thousands of Internet cafes across the country.

Exactly because of this. Buddy Company and Shengda Company, the two first to become the most profitable game companies!

The small partner company's "Journey to the West: The Great Sage Chapter OL" had a revenue of only 22 million last month, which is more than the total revenue of all online games except "Legend".

However, the revenue of "The Great Sage" has been surpassed by "Legend"!

Although, from the point of view of art, from the connotation of the game, from the point of view of creativity. The Great Sage is a game that is more than 5 years ahead of Legends.

But the attraction of "Legend" to players in this era even surpasses that of "The Great Sage"!

This puzzling phenomenon made many game operators puzzled back then! Legends isn't the best game by any measure, and even in 2001, it was only second-rate and third-rate. However, surprisingly, Chinese players love this game very much. Many of the games released during the same period were better in quality than "Legend", but they were not as popular as "Legend".

Obviously, they have made a game that far exceeds the level of "Legend", but it is still surpassed by Shengda Company!

This undoubtedly made Wang Qinian feel a sense of crisis - he must regain the first place! Take it back as soon as possible, and, occupy the first place steadily for a long time, and don't let other companies get involved!

In any industry, if you don't want to be the first in the industry, it is obviously a manifestation of no ambition! In the Internet industry, this is even more so!

Because, the winner takes all, when the market has a monopoly position, its operating efficiency and technical level will always be much higher than that of its peers. Sometimes, the combined profits of all peers in the entire market are not as good as the number one company!

Many Internet giants, a symbol of decay, often start from losing the first!

Falling from the first position, if you don't want to catch up, it is often possible that the second and third will not be able to keep it, and then, it may be within the top ten, you can't find the figure of the former overlord, and it is also possible to fall to the second-rate and third-rate status of the industry!

Therefore, Wang Qinian's requirement for small partner companies is to be the first in the industry. Especially in the Internet-related business, the goal must be set very high, and it must be the first! (To be continued.) )

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