The users in the Little Prince Mall, after reaching 5o people, have entered a bottleneck. On the one hand, this bottleneck is caused by the Internet penetration rate, and on the other hand, the reason for the insufficient construction of e-commerce online recharge infrastructure.

Before banks launched e-banking, the channels for shopping and recharging on the Internet were very narrow. This problem is not something that can be solved by e-commerce websites, but is decided by major banks.

Of course, although there are many difficulties in engaging in e-commerce now. But in any case, no matter what, the idea of getting more users and traffic, in the Internet age, is always correct.

In order to attract user traffic, Little Prince Mall also opens an affiliated BBs.

BBs are open to the entire network users, and anyone can register an account, and there are currently more than 3oo people who have registered accounts on BBs.

But most of the users on these BBs are not consumers of Little Prince e-commerce. Because, their account has not been topped up yet!

In the future, when the electronic payment function on the Internet is gradually popularized, these potential consumers may also be exhibited as real consumers.

There are only more than 5o users who have really activated their online shopping accounts, and these users are basically from the Little Prince's physical store. After all, now in the Little Prince online mall, the only recharge channel is the offline physical store.

Of course, BBs are also a way for websites to communicate with users about their online services. Some of the young employees in Little Prince City have undergone simple computer training, although they have not mastered advanced computer skills. However, bubble BBs, with chats used for communication, there is still no problem.

In addition, when Wang Qinian trained some employees, he asked them to call users "pro", and in addition, he used cute words such as "Mo Mo Da" to make users feel close.

"Dear, the pants are the wrong size, want to change them? Oh, yes, report the order number, and someone will come to deal with it soon. A female employee in charge of customer service is typing on the keyboard with her fingers flying. This employee is a little beauty, and the BBs account ID is Yun Mengmeng.

Because, a little bit of a burnt bag loves to take selfies, so, in just a few days, it has attracted some online fans.

"Cloud sprouts, spotted bamboo. Come out," a user posted on the forum.

"Is there something wrong?" Yun Meng sprouted a picture of selling cuteness.

"It's okay, I miss you!" The user of the water is referential.

"Dear, you can't be so watery, next time it's like this, I'll ban it." Yun Meng sprouted a warning.

"I was banned and blocked by Yun Meng, and I died as I deserved!" Someone appears to be thick-skinned.

"Dear, the version is not allowed to ** Banzhu, banned for one year!" The ban appeared.

Half an hour later, a brand-new vest came out: "Yunmeng, you are so ruthless!" Still, I like it. ”

"......" is such a stalker on the other side, and "Yun Mengmeng" seems to have a headache. I knew that I shouldn't have blown up the photos, and after I exploded, I got into a lot of trouble.

……

Although, the BBs section attached to the Little Prince online mall is quite popular.

However, due to the low Internet penetration rate at this time and the restrictions on recharge channels, the growth of the little prince's e-commerce users increased to 5o, and the growth was weak.

Even, 5o e-commerce users, the initial freshness has passed, and the demand for online shopping every day has plummeted to two or three hundred yuan.

"Dad, I think the trend of the Little Prince online mall is okay, what is needed is patience!" Wang Qinian explained, "The current Internet looks like a saline-alkali land, but if you don't take advantage of the current situation to fence the land, when the Internet is opened very well by other companies in the future, if you want to expand users and traffic, the cost and cost are unbearably expensive!" ”

"I know!" Dad said with a smile, "Actually, I am already very satisfied with the business of the Little Prince Online Mall." As long as online shopping is proven feasible and can reach users, I will definitely take advantage of the time when the Internet industry has not yet developed, and work hard! However, it's good to slow down now, and if the exhibition is too fast, I'm not ready for it! ”

When Wang Qinian heard this, he knew that he was worried in vain. He purely measured the current enterprise by the staking of the Internet exhibition more than ten years later.

In fact, those Internet companies in the future will have a huge bubble.

What a month to show millions of new products, tens of millions of users, in a few months, the product is completely out of fashion. This is purely a money-burner, and it has not been shown to be a common problem of products of several real users.

In the early days, NetEase Mail, Tencent QQ, and Baidu Search needed years to accumulate millions of users at the beginning. However, in the early days of the exhibition, there was almost no advertising, and it relied on user self-promotion to gain expansion.

But in hindsight, it turned out that their foundation was very solid, so that it was a matter of course to reach tens of millions or hundreds of millions of users.

The e-commerce business of the Little Prince Company is now expanding, compared with other Internet products, it is simply a turtle. However, Wang Qinian knows that it is only in the open beta stage.

At this stage, the main task is to operate the guò, gradually develop some problems, and then correct the problems. In the future, with the advent of e-banking, payments will begin to become more convenient. The little prince seized this opportunity and will inevitably become the earliest beneficiary.

At the same time, Wang Qinian is thinking about the e-commerce industry and has always been "taking history as a mirror". Of course, for Wang Qinian, this is a recollection of history. But for this era, it is something that will only be born in the future!

After the history of China's e-commerce, the two famous failure cases are 8848.com and eBay.com. The failure of the 8848 network is due to its inability to follow a strategy and implement it to the end. Instead, it is constantly transforming, B2c, B2B, and even, in the end, even e-commerce has been abandoned by it, specializing in helping the government and enterprises to engage in technology development. If you do this kind of death, there will be no reason for heaven if you don't die!

And eBay has always adhered to the C2C route, and the route has always been the same, but it has also failed!

This lesson is worth learning from!

eBay was established in August 99, and its model is the classic eBay model, so it is favored by overseas venture capital, especially eBay companies, and has repeatedly injected huge assets into eBay.

With the help of the alliance with overseas eBay, eBay has obtained a lot of financial advantages and technical support. However, eBay is too arrogant and copies eBay's experience without focusing on local conditions.

As a result, Taobao, which was established four years later than eBay and was not established until 2oo3, took less than two years to pass through eBay and crush eBay into slag!

Why did eBay fail? In essence, it is because I am too superstitious about overseas experience, and too conceited, I feel that I have a lot of money, I have eBay support, and I use the internationally advanced Pa1Pay payment. As a result, PA1Pay payment makes Chinese users feel very inconvenient.

In addition, after the collapse of the NASDAQ in 2oo2, eBay itself could not protect itself and began to reduce its investment and support for the Chinese company eBay. Therefore, eBay's stalls in the early stage were too big, the money burned was too fierce, and it did not pay attention to profit and hematopoiesis.

After the venture capital reduced its financial support, eBay's capital chain was broken, and it had to take a quick approach to make money. For example, it charges a registration fee for registered users and a commission for every order placed on its website.

So much so that the owners of the eBay online store have complained.

Taobao seized the flaw of eBay and took a salary draw from the bottom of the kettle to attract all the merchants of eBay to the Taobao platform. Because, the Taobao platform is free and attractive to these merchants. And for the registration of ordinary users, it is even free. In addition, Taobao cooperates with domestic banks and online banking, and its recharge channels are more localized. As a result, Taobao took only two years to kill eBay.

In its third year of establishment, Taobao's market share has gradually increased to more than 95%. All the other C2C combined, less than a fraction of Taobao.

The mistakes made by eBay, Wang Qinian will definitely not let Xiao Wangzi make them. Step by step, a down-to-earth exhibition is more stable than a quick success! As long as your foundation is solid, why not be afraid of Taobao digging into the wall in a few years?

eBay's defeat is based on unstable foundations!

And the foundation is unstable, which is essentially unpopular!

Winning the hearts of the people is nothing more than a win-win situation for partners, and users feel that the experience is very comfortable. If you can do these two things, no matter how strong the opponent is, you will not be defeated and defeated by the light!

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