Chapter 284: It's better to rent than to buy

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The movies released by the small partner theaters cannot all be movies invested and produced by their own companies. Pen ~ fun ~ pavilion www.biquge.info In fact, since the establishment of the cinema department, it is a ** subsidiary, and the movies released are the first films that have just been launched.

The summer season that began in July is basically the world of Hollywood movies and Hong Kong films. A Hollywood blockbuster "The Matrix 2", two Hong Kong movies "Concocted Girlfriend" and "Two Heroes".

Since "Hacker Age 2" and "Two Heroes" are both action-oriented and pretending-oriented, under the suppression of the great god "The Matrix 2", the box office of "Two Heroes" is naturally very average. Of course, "Two Heroes" is also a popular film second only to "The Matrix 2" in this summer's file.

And "Concocted Girlfriend" also has many stars participating in it, and even tries to attract the audience with a theatrical style. But it seems that there is a problem with the casting, and some actors who are not suitable for comedy are selected to act in comedy.

If the single-hall cinema of the Little Partner Theater released two Hong Kong films that hit the streets, it would definitely be a miserable loss. Fortunately, the Little Partner Theater is a multiplex cinema, and three new films are being released. One has a good attendance, one is decent, and one is on the street, which is still acceptable.

The first cinema under the Little Partner Cinema Line has a total of more than 1,300 seats, and if a movie ticket is 30 yuan, if the whole movie is full, you can earn 40,000 yuan for a movie.

※, w≮ww. five games a day, theoretically speaking, a maximum of 200,000 yuan can be obtained at the box office in a day. But that's just a theory, and in fact, it's pretty rare for a movie theater to earn 10% of its theoretical maximum box office revenue per day, or 10% of the average attendance. For rent-run movie theaters, 10% is a break-even point. If you don't have a 10% occupancy rate, you often can't afford to pay rent and labor costs. Forced to close cinemas.

The cinemas and cinemas under the Little Partner Cinema Line all invest money and buy the property directly. This can allow the small partner company to generate a large amount of rent money. But the labor cost and operating cost add up, and it will cost at least 80,000 yuan per month!

This means that the break-even point of the small partner cinema is to earn at least 150,000 yuan of box office revenue per month to be able to break even. Average to every day. The box office income should not be less than 5,000 yuan per day.

Among the currently popular movies, "The Matrix 2" contributes 10,000 yuan of film revenue to the newly opened cinema of the partner company, which is the main force in generating income.

The two films "Concocted Girlfriend" and "Two Heroes" have Ekin Cheng participating.

"Two Heroes" shows Ekin Cheng's cold character, so the box office of 1,000 yuan a day is okay.

The director of "Concocted Girlfriend" didn't know what to think, so he found Ekin Cheng and Zhao Wei to act in comedy, and Zhao Wei also played ugly. Just look at the cast and the subject matter of the movie. I know that it is a movie that is going to hit the street. The statistics of the little partner theater "Concocted Girlfriend" has a box office of two or three hundred yuan per day, that is to say, more than ten viewers come to watch it every day, and many viewers complain after watching it, this is a completely bad movie.

After the little partner company started operating the cinema. Wang Qinian felt more appreciably that blockbusters are important to cinemas!

On the surface, the cinema line is guaranteed by drought and flood. But in fact, it takes a certain degree of attendance for the movie to be profitable.

If the attendance rate falls below a certain value, it will fall into a business loss.

Therefore, movie theater chains are more favored by blockbusters, which means that the attendance rate is generally higher than that of small-budget films. Production companies take on more risk, and cinema chains take on lower market risk.

As for small-budget films. It is often the cinema chain that takes the big risk. The production company is like a gamble, and if the bet wins, it will earn ten times or eight times the rate of return. If you lose the bet, it won't be a small loss.

It is precisely for this reason that Wang Qinian sighed that it is not easy for anyone in the market. Whether it's a movie theater line. It's still a movie producer, and it's all running at high risk.

According to the small partner theater, the investment is more than 2,500 yuan, and the box office is 12,000 yuan per day. After deducting labor, operating costs and shares to film investors, the small partner theater can earn two or three thousand yuan a day. According to this profit calculation, it will take about 1000000 days, that is, 30 years, for the partner company to recover the investment cost.

However, this is a static way to analyze future earnings, and in fact, there may be an increase in future box office revenues!

Wang Qinian is optimistic about this, because the Chinese cinema market will soon usher in a blowout. There will be more and more box office dark horses and blockbusters that set new box office records, and the box office market in first-tier cities will skyrocket.

At the same time, the growth of the number of cinemas in first-tier cities has gradually slowed down. The growth of cinemas and screens will be more concentrated in second- and third-tier cities and even some counties in the future.

The reason for this is that housing prices and rents in first-tier cities are gradually rising to sky-high prices. This makes the cost of newly opened cinemas high.

For example, the small partner company now opens a 1,300-seat multiplex cinema at a cost of 25 million yuan. Ten years later, opening such a theater in BJ City may require an investment of hundreds of millions.

What if you don't buy a theater, but rent a house to run it? Then the cost is more likely to be sky-high, the cost of a year is at least 10 million yuan, and the operator estimates that it is difficult to pay the rent!

In the future, the core competitiveness of cinemas, shopping malls, etc. in first-tier cities is to look at the cost. And the most critical factors that determine the cost are the property and the rent. If the property is your own, then the cost of operating is definitely lower than renting. And if it is renting, just imagine, a 1,300-seat movie theater, the annual rent may be six or seven million yuan, how many movie theaters can afford the sky-high rent?

Therefore, Wang Qinian's attitude towards property is to resolutely buy, not rent!

Almost every year, the partner company will allocate a part of the profit into real estate. Constantly increasing the size of real estate, the current valuation of real estate held by small partner companies exceeds 200 million yuan. Moreover, it has been in a state of only buying and not selling!

Most of the properties bought are used for the operation and office of the partner company. Part of it is to improve the lives of employees.

To put it simply, Wang Qinian takes into account that employees go to work far and near, and some employees are easy to be late for work because they are far away from the company, which has had a negative impact on the company.

Therefore, the small partner company simply bought a large number of commercial houses close to the company and rented them to the company's employees at a low price. In this way, on the one hand, many employees who rent a house have saved a lot of rent and have a greater sense of belonging to the company. On the other hand, employees are closer to the company, and it is more efficient to call people to the company as soon as possible in case of work, overtime, and accidents.

In short, Wang Qinian feels that buying a house near the company and renting it to employees at a low price is definitely a very shrewd investment. It not only increases the efficiency of the company's employees, but also buys people's hearts. Even better, it can be sold in the future. Potential buyers are directly employees of the company who rent these houses.

Of course, Wang Qinian, a madman who buys a house, will not just sell or buy!

In the future, when the house price rises to a certain limit, then he will sell a large number of investment properties. The funds obtained are used to invest in more promising and efficient projects.

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