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Signed an agreement with Lin Jianyue, the boss of Media Asia, to jointly invest in 10 films in the next five years, with a minimum investment budget of not less than 20 million yuan for each film. Pen, fun, pavilion www. biquge。 Of course, if you bring in other investors, or if you want to invest more between the partner company and Media Asia, you can also discuss it within the framework.

And 20 million yuan is the minimum investment amount for each film, which is lower than this investor, and there is no need for joint ventures. As for the upper limit of the investment amount, there is no upper limit.

With the negotiation of the framework of this agreement, the two sides have also conducted friendly consultations on the specific investment of which film.

The first film jointly invested by the two parties was determined to be "Dragon and Phoenix Fight" directed by Johnny To and starring Andy Lau. The film has a budget of 30 million yuan.

The investment of 30 million yuan does not seem to be much. In particular, with To Qifeng as the director and Andy Lau as the leading actors, it should be worth the price.

But in fact, at this time, the Chinese electric quled film market was generally sluggish. Except for a few demonic existences, it can get hundreds of millions of box office. The vast majority of films starring stars in Hong Kong and the mainland generally only have a box office of more than 10 million.

The overseas box office is also completely difficult to estimate, and when Hong Kong movies were popular in the early years, it was the distribution company that went to Hong Kong to grab the source of the film for distribution. But now most Hong Kong films, the overseas box office is not as good as before, so overseas theaters and distributors are not as sought after as before.

It is precisely for this reason that the investment of 30 million is also very risky now. If you don't pull in the small partner company, or if you can't make a breakthrough in the Chinese mainland market, "Dragon and Phoenix Fight" is estimated to be a loss.

After all, Wang Qinian remembered that "Dragon and Phoenix Fight" later in the Hong Kong film market, and the box office was only 15 million. Just counting on the Hong Kong market, then a film of the scale of "Dragon and Phoenix Fight". It's going to be a terrible loss!

However, if you deeply cultivate the domestic market, it may be a different ending.

The cooperation between the small partner company and Media Asia is that the "Dragon and Phoenix Fight" small partner company invests 15 million, and all kinds of income in the Chinese mainland market go to the small partner company. Revenues from Hong Kong and overseas markets are attributable to Media Asia.

This plan allows Media Asia to invest only 15 million yuan in "Dragon and Phoenix Fight". Greatly reduces its investment risk.

For the partner company, the domestic issuance and investment are owned by the partner company, which also enhances the influence of the partner company in the domestic market.

"Dragon and Phoenix Fight" is also only the first of ten collaborative films, and both parties are testing the waters. The next nine movies, how to cooperate with each other, also look at the market performance of "Dragon and Phoenix Fight"!

Of course, signing an agreement with a partner company is one of the purposes of Media Asia's visit to Beijing.

Soon after, Wang Qinian saw on the news that Lin Jianyue, the boss of Media Asia, and Zhuang Cheng, the president, and Mr. Han of China Film Group. A press conference was held jointly. Media Asia cooperates with China Film Group in the video production market. China Film Group has channel advantages, while Media Asia owns a lot of Hong Kong film and television copyrights. After the two sides reached a cooperation, a large number of genuine Hong Kong films, even if they are not released in cinemas, can be distributed on a large scale in videotapes, VCDs and DVDs as long as the subject matter is not prohibited.

In the next period of time, BJ, SH and many other cities. News related to the Hong Kong film industry has emerged. The news of the Hong Kong entertainment industry opening branches in the mainland has come and gone, and major Hong Kong film companies and top figures in the industry have come and gone. They have already begun to seize the mainland market.

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In July 2003, the first of the five cinemas that the company plans to invest in this year has completed the renovation and is ready to open to the public in the near future.

The first small partner cinema covers an area of 2,300 square meters, with a total of 7 viewing halls, which can accommodate 1,300 audiences. Watching the movie at the same time.

On July 1, the day of the first opening of the cinema, Wang Qinian and the stars of his partner company came to build momentum.

The cinema on the day is not only free of charge, but: There are also some snack drinks as giveaways.

At the same time, the idol girl singer group girls under the little partner company came to the cinema to sing. The stars of the little partner Huang Xiaoming, Chen Kun, Li Jie, Yang Weiwei, Wen Zhengrong, Huang Huijuan, Zhang Jingjing, well-known alumni of Beiying, Zhao Wei, Yu Nan, Zuo Xiaoqing and others came to the scene to improvise.

Therefore, on the first day of the opening of the cinema, the popularity was overwhelming. The cinema was almost full of spectators, as well as some industry insiders.

Of course, the first day of opening is mainly to introduce the cinema to everyone, and whether it can retain the audience is still a very difficult problem.

You must know that in 2003, the number of domestic moviegoers was about 70 million. That is, the average person watches 0.05 movies per person per year. On the one hand, this shows the depression of the film market, and on the other hand, it also shows that the potential is endless!

If each person walks into the cinema once a year to watch a movie, China's cinema market can become a supermarket second only to the United States!

If Chinese people walk into the cinema twice a year to watch movies, then the Chinese cinema line market can reach the first place in the world!

However, how to attract the audience to the cinema to watch the movie is really a big problem. On the one hand, the per capita income is low, and on the other hand, movie ticket prices are relatively expensive.

Of course, there is no way to have a low per capita income, and even if it grows, it will increase year by year with GDP growth, and this issue is a major consideration for those in power.

As a business operator, Wang Qinian considers how to combine the cinema chain with the strategic development of partner companies to form a larger business ecology!

The biggest difference from other movie theaters is that the partner theater adopts a membership system. After registering the entertainment card account of the small partner company online, you can use the card to spend in the theater. Consumers can get a very low discount on movie tickets. For example, a normal movie ticket costs 40 yuan, and cardholders of the small partner entertainment card account can buy tickets at a 50% discount, only spending 20 yuan.

Of course, the purchase of movie tickets is also a priority for online users, and of course, non-member users and Internet users can naturally buy tickets on the spot.

The so-called small partner company entertainment card account is not only a magnetic card that records the user's account, password and other information. If the user has deposited money into the card account through online and offline channels. It is convenient to carry out smooth consumption under the partner company. Movies, online games, online novels, concerts, etc., cardholders can use a card to consume various services of the partner company without cash.

In order to encourage users to apply for a card, deposit cash and spend by card. There are several advantages of the small partner card account, the first is that you can get points equivalent to three percent of cash for card consumption. Points can be used directly as cash on the partner platform.

In addition, users who have a large amount of cash in their accounts have also been given a lot of discounts by partner companies. For example, recharge and send rice, oil, movie tickets, mobile phones, computers, and clothes...... These methods, similar to those of telecom operators, have been used.

This is also the closed-loop business ecology appreciated by many business giants, and this business ecosystem can meet the needs of users to the greatest extent. For example, if a small partner company wants to make entertainment, it must be a user of a small partner company, and you can get the best service by using the account of a small partner company - online games, movies, music, comics, novels, etc., the best products, the best talents, are all owned by the small partner company, so that you can circle most of the users in the market and make users dependent.

After users become dependent, practitioners in the entertainment industry, game industry, literature, comics and other major industries have to cooperate with small partner companies if they want to get ahead. Other competitors, in order to survive, also have to cooperate with small partner companies.

This is like the fierce competition in the e-commerce industry later, but in order to survive, major e-commerce companies have opened stores on Taobao. Everyone knows that this is not good, and opening a store on Taobao has further increased Alibaba's market share and weakened other e-commerce platforms. However, due to the attractiveness of Taobao's ecological environment, these e-commerce companies have to open stores on Taobao in order to have enough revenue and survive.

In addition to Taobao, the later Tencent seems to be trying to build an ecology of the entertainment industry. Through capital mergers and acquisitions, it has staking its ground in the major fields of online games, music, video, animation, and literature. However, due to the large number of competitors, the degree of monopoly has not yet reached the level of Taobao in the field of e-commerce.

In fact, the best way for major business models is to not only allow consumers on the platform to make money, but also let consumers spend the money they make on this platform. Later, various babies on e-commerce platforms, such as Yu'e Bao and the like, used interest that exceeded bank deposits to attract users to deposit money in Yu'e Bao. Then, a large amount of interest is generated on Yue Bao every day, which naturally stimulates the user's consumption.

Of course, Wang Qinian also thought about imitating Yu Bao in advance, but considering that there are huge policy risks in it. The success of Yu Bao's adventure does not mean that you can succeed in this idea in advance! On the contrary, it is possible to exit this advanced business model too impatiently and be destroyed.

Therefore, similar to ideas such as Yu Bao, Wang Qinian still dare not play for the time being. You can only wait until someone takes risks in the future, forms a routine, and starts to be recognized, and then you start to follow up.

It's not that Wang Qinian is cowardly, but that he needs to be responsible for the people who mess with him. The most important thing for a company is not to achieve explosive growth in a short period of time, but to be able to maintain its long-term foundation.

There have been countless awesome companies in human history, such as the East India Company, but ...... Enterprises that were once so awesome and almost similar to the state have all suffered bankruptcy.

And many once small enterprises, because they have survived for many years, are now the world's top large enterprises. (To be continued......)

Chapter 283 Little Partner Cinema:

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