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In October 2003, a series of Internet investments and capital increases of the partner company allowed China Telecom, China Unicom, China Mobile and other operators to share a big cake. Pen fun and pavilion www.biquge.info

"The cooperation between the small partner company and the three major telecom infrastructure service providers is all-round!" Wang Qinian explained at the conference, "It's not just us who rent the data room, servers and traffic of telecom operators. In addition, we will work together to develop China's Internet industry and strive to make the Internet industry a pillar industry in China. The partner company not only builds the Internet Disney, but also becomes Amazon and Yahoo as the strategy matures! ”

"We, the telecom operators, are very supportive of enterprises like our partners."

"China Mobile, China Telecom and China Unicom plan to cooperate strategically with partner companies in the point card recharge service system. In the future, the wallet of the partner can be recharged with mobile phone bills. In addition, with a mobile phone bill point card, you can also recharge the point card of the partner company. Let's explore an Internet financial payment system that conforms to China's Internet environment! ”

It can be said that among China's Internet companies, the Internet bandwidth and traffic consumed by small partner companies are the first. Sina, NetEase, Shengda, Tencent and other companies consume bandwidth that cannot be compared with partner companies.

The partner company has become the largest service purchaser of telecom operators!

It is estimated that in 2004, the cost paid by the small partner company to the three major operators will exceed the cost of the ↘ ↘ ↘ ↘ three major operators, .c≌fwx 1 billion yuan. In addition, the cooperation with the three major operators in point card recharge will also greatly enhance the influence of partner companies.

Originally, ordinary merchants who recharge through the channels of telecom operators will have to deduct at least half of the fees. That is, use the phone bill to pay, then, recharge the phone bill of 2 yuan, you can get a point card of 1 yuan.

However, the agreements signed by the partner companies and the three major operators are different. Use the phone bill point card to recharge and transfer money to the platform of the partner company. Only 20% of the channel cost is deducted. That is, use a 100 yuan phone bill point card to recharge the partner point card, and after that, you can get an 80 yuan partner point card.

The small partner platform recharges the phone fee of the telecom operator, and the platform fee is not deducted. If you recharge your phone bill with a 100 yuan partner pass account, you can get 100 yuan in phone bills. Of course, there will be a little bit of discount on the recharge platform. Generally, 98 yuan, you can recharge 100 yuan phone bill.

This all-round cooperation is a great joy for both parties.

In particular, the small partner company can easily use the phone bill point card of the three major operators to recharge, which naturally enhances the coverage of the recharge channel of the small partner company.

This has opened up the online platform of the partner company in terms of financial recharge. It is equivalent to a well-built small city, with several new roads, railways and airports, and more convenient transportation, which brings take-off development opportunities to the city.

In addition to the online platform, rapid development!

For offline brick-and-mortar platforms. Wang Qinian also underwent a major operation and carried out a wave of integration. For example, in the two major channels of Little Partner Cinema Line and Little Partner Theater, Wang Qinian has added chain brands such as Little Partner Bookstore, Little Partner Video Store, Little Partner Toys, Little Partner Food, Little Partner Fitness, Little Partner Internet Cafe and so on.

After increasing the investment in these chain stores, the partner company needs to come up with an additional 100 million yuan. Upgrade the existing channel strategy!

It can be said that many of the strategies of the partner company are to learn from Disney, but due to the different times. It's different from Disney!

For example, the biggest industry in the Disney empire is the super-large Disney park. A Disneyland can attract more than tens of millions of visitors a year. Consumers can spend billions of dollars on tickets to Disneyland. It can be said that the revenue of a Disney park is about equal to the total box office revenue of the Japanese film market in a year at this time. The consumer market created by several Disney parks around the world is enough to be compared with the global movie box office market!

However, a Disney amusement park. The scale of investment is conservatively estimated to be 100 billion yuan. It is equivalent to investing in the construction of a small town, Wang Qinian can't afford to play all kinds of big money, so for the time being, he can only engage in a comprehensive entertainment venue with small sparrows and all kinds of organs.

Using a server analogy, Disney Optimism is the equivalent of a super server in the top 10 in the world. However, investing in a super server at one time requires hundreds of millions of dollars, or even billions of dollars, and the vast majority of Internet startups cannot come up with it.

As a result, companies like Google, at the beginning, because they did not abandon large servers, developed a set of distributed computing architecture systems. That is, when you invest in a lot of small servers, scattered all over the place, and need to use computing, a large number of small servers, and even, some personal PCs, are added to computing. In the end, this diaofilament technology turned out to be proven, in many cases, no less than a supercomputer.

Since then, Google's philosophy has been copied by countless connected companies.

Wang Qinian's entertainment empire will definitely not be able to spend hundreds of billions of yuan to build a theme entertainment park about the same scale as Disneyland.

Therefore, the number of roads taken is to lay a large number of small entertainment stores across the country. These entertainment stores are scattered across the country, similar to Google's distributed server architecture.

Cinemas and theaters are often large film venues with an area of several thousand square meters, and there is a good flow of people every day.

Therefore, these large-scale entertainment stores are crammed into some small stores, such as bookstores, audio-visual stores, toys and other chain stores......

These offline stores can enhance the distribution strength of small partner companies in software, books, audio-visual products, games, entertainment peripherals and so on.

At the same time, the offline channels of partner companies are integrated and complementary to online channels. Employee training, from the very beginning, let all employees, have Internet thinking.

Therefore, in the future, the offline channels of small partner companies will not be affected by the Internet, but will be more suitable for the future Internet era!

……

Since October 2003, the small partner company has burned money to invest, which has shaken the whole country.

"The latest news from the media of this newspaper. The small partner company announced an investment of 100 million yuan to lay out coconut technology, and it is reported that the research on a handheld reading device, a handheld device, will become a portable library. Through the Internet, the handheld terminal can read millions of books. ”

"After investing in Coconut Technology. The small partner company has invested another 500 million to enhance TT voice software, trying to catch up with its competitor Tencent QQ through large-scale investment. In addition, VS has invested 300 million yuan in the battle to consolidate the leading position of e-sports and resist the challenge of emerging opponents Haofang. In addition, VS battles have laid out the online chess and card market, trying to snatch the cake of Lianzhong. In addition, the starting point of the little partner company, the little partner music and other websites. All received huge capital injections......"

"Tens of millions of yuan invested in online original comics and created China's first Internet original comic platform."

"The small partner spent 100 million yuan to invest in the Internet genuine paid movie website, trying to change the pattern of pirated film and television in the Internet market. In addition, the small partner company has invested 200 million yuan to enter the cinema distribution market! ”

"The small partner company has formed a strategic partnership with the three major operators and has become the largest Internet company in China!"

In the eyes of the media, the actions of the little partner company are all very shocking! But actually. The small partner company has only used up more than one billion yuan in cash.

For a loan of 3 billion yuan, it is only a small half. It can only be said. The partner company spent all its own cash.

There is also a loan of 3 billion yuan from the bank group on the account, and it is still waiting to be invested!

In a short period of time, after spending more than one billion yuan, the small partner company suspended the pace of investment. The reorganization of the company's internal organization began.

Small partner companies have to solve a problem, the company is getting bigger and bigger, there are more and more employees, and the efficiency is getting lower and lower. When the number of employees in the small partner company has not exceeded 3,000. Surgery and reorganization of the company.

Let the small partner company be simpler in terms of management, and at the same time, it will also stimulate internal vitality!

To put it simply, it is the parent company of the small partner company. As a group company, it mainly lays out the control platform and invests in the subsidiaries.

For the operation of the subsidiary, except for the necessary financial supervision and the cooperation of the subsidiary with the group's strategy, it will basically be left alone.

Of course, these subsidiaries are basically R&D and operation teams of content products, excluding platform and channel operation teams. All content product companies and small partner groups will gradually let go. Free up more energy, capital and resources to consolidate the advantages of the platform channel.

Of course, not all companies are reorganized. Instead, we will start with a pilot, and this pilot is to use a few game projects as a pilot for reorganization.

……

In October 2003, the company expanded its game R&D business team and expanded it into a "game business group". Originally, the game development team of the partner company basically worked together, but now it is gradually separated into different teams.

Some of the more mature games "Journey to the West: The Great Sage" have a team of 500 people, which can be described as the largest "feudal town" within the company. One of its teams has created half of the company's revenue and eighty percent of its profits. Therefore, the team of "The Great Sage" is becoming more and more proud. The contradictions with other teams are also getting deeper and deeper.

To put it simply, the company is so big, and it is a bit unevenly divided.

Everyone eats a big pot of rice together, and just salaries, bonuses, and even equity incentives of the group company are gradually unable to motivate these team employees who create huge benefits. Even, some profitable teams feel that they should share a little more profits, and it is impossible for the company to use the money earned from profitable projects to support loss-making projects.

At the same time, some teams that do not have much benefit for the time being, such as the TT voice project, have 50 million users and millions of daily active users, this small tool is the future of the company. Although it lost money, Wang Qinian did not cut it, but gave it more financial support to continue to stake its ground.

But high-performing teams feel that they can get more wages and bonuses if they don't support these low-performing teams. Under this kind of emotion, it is necessary to separate the family as soon as possible and avoid these emotions, which infects the entire group company.

Therefore, after the content reorganization of the small partner company, Daisheng Entertainment Technology Company, Journey to the West World Culture Company, Ethereal Culture Company and Rose Culture and Entertainment Company were established.

These subsidiaries, the small partner game business company, hold 51% of the shares, and the remaining 49% of the equity is subscribed by the operation team of the subsidiary. It doesn't matter if you can't get the money for the time being, the parent company of the partner will advance the funds. After that, the company will be repaid from the dividends and monthly salary.

The four game subsidiaries operated by ** have the right to operate to the major teams.

Nearly 1,000 employees were spun off from the parent company, and all subsidiaries were fully shared. According to the principle of voluntary employees, employees who agree with equity can choose to deduct 5%, 10%, 15%, 30%, 50% of their monthly salary and so on. Similar to a mortgage, they repay the money the company advanced to them to buy stocks.

In addition, the operating subsidiaries will pay dividends to shareholders half of their profits every quarter.

Employees of these subsidiaries subscribe for equity but do not repay the equity subscription money. The funds for equity dividends are all vested in the parent company and are used to offset the debts that lend them to subscribe for equity.

These companies are valued at 5x P/E.

Daishing Entertainment Company is valued at 2.5 billion yuan, and the subsidiary's team subscribes for half of the equity, which is as high as 1.25 billion yuan in cash. The subsidiary's operation team only took out 30 million yuan in cash, and the remaining 1.22 billion yuan of equity subscription funds were lent to them by the company. In the future, the debts of the parent company will be repaid with wages and dividends.

Several other companies are valued at 350 million yuan. Journey to the West is valued at 100 million yuan and Rose Culture is valued at 170 million yuan. A similar mechanism was adopted to transfer 49% of the equity to the management team.

This series of actions not only revitalizes the assets and resources of the parent company.

In addition, it also reduces the management burden of the parent company, and the parent company will only supervise the company's finances for a while in the future. The rest, the team of the subsidiary, will have the right to operate and manage.

Of course, if the subsidiary is not good and its assets are lost, then ...... If you should go bankrupt, you will go bankrupt!

This also makes the employees of some subsidiaries feel worried, let the subsidiaries run **, and let them hold shares personally. Many employees hold millions or tens of millions of yuan worth of equity. However, the subsidiary is not as large as the parent company, and the ability to resist risks is insufficient, and if it goes bankrupt, not only will the equity become waste paper, but also the risk of losing one's job......

In this regard, Wang Qinian assured everyone that the establishment of their parent company would be retained. Once a subsidiary is liquidated, the parent company will properly place them in a similar position.

Everyone is still a part of the small partner company, but the subsidiary has grown up, and they must be weaned so that they can grow healthier! (To be continued......)

ps: Thank you for the generous reward of the wallet money, and thank you for the support of my brother and sister in June!

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