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Wang Qinian's movie "Youth Singing and Dancing Youth" is like a target, attracting a group of enemies to unite and attack it in groups!

Chen Tianjiao, "Legend", "Half Orc", Jay Chou, Columbia, Shanshan Entertainment! …… Wang Qinian swept the recent news and quickly reminisced about it. Pen, fun, pavilion www. biquge。 info

Competitors in different fields of small partners have begun to cooperate - Shanshan Entertainment (Columbia Pictures), Alpha (Sony Music), Shengda ...... They made moves towards the film and television, music, and games of the small partner company.

Force the small partner company to compete with it in an all-round way!

Originally, these Shengda and small partner companies, although there was business competition, were not in the Sony Colombia camp. But Sony's side used its king-level singer Jay Chou to endorse the "Legend" game, and pulled Shengda to their side!

Among so many opponents, it is not Sony Colombia that makes Wang Qinian feel threatened!

Sony's games are strong, but console platforms are not allowed to be sold in China.

Colombian films are also constrained by policies in China, and it is impossible to compete fully with small partner companies.

As for music, in Wang Qinian's view, he has always counted on this piece to make money! The reason why I want to do music is because I need music in film and television, games, animation, and other fields! Therefore, Wang Qinian has made a small amount of investment in the music market.

Only Shengda's online games will threaten the cash cow of the small partner company - the online game business!

"Boss, this is the data since the operation of Shengda Company's "Legend"!" Lin Xiaoshu handed over the report.

Wang Qinian has long known that "Legend" is very good, and he is also very surprised to see the data.

November. "Legend" has a maximum of 50,000 players at home, and the estimated revenue will reach 5 million. In December, the highest online players of "Legend" exceeded 80,000, and the revenue exceeded 10 million yuan.

Basically, since the launch of "Legend", it has shown a trend of exponential growth month by month!

The monthly turnover of the "Great Sage Chapter" of the small partner company is only 20 million yuan, although it is still growing, but it is growing at a rate of less than 10% every month.

According to this trend, the revenue of "Legend" exceeded that of "The Great Sage", and it was within the first half of 2002!

And the "Great Sage Chapter" is currently the main profit pillar of the small partner company. Its profitability was surpassed. Both can be considered. Shengda company has surpassed the small partner company in terms of profitability!

Just by introducing a "Legend", it surpassed Wang Qinian's layout and efforts for so many years, although. He couldn't help but be a little unwilling.

"Legend" is awesome. Wang Qinian knows! But this game. Korean game after all!

Introducing overseas games, although it saves worry and effort, it is easier to make money!

But Wang Qinian still hopes to make domestic original games!

A small number of foreign games were introduced. Or it can have a stimulating effect on the domestic market. But the introduction of a large number of people is simply a betrayal of the country! For example, South Korea's kimchi game has basically grown up by absorbing the blood of the Chinese game market!

If these profits can be left to the domestic original game team, how many jobs will have to be added, how many intellectual property rights will be added, and how many technology patents will have to be added?

It's a pity that domestic game manufacturers are more keen to introduce and act as agents for overseas games, rather than investing in themselves to develop a domestic game with an unknown future.

Many veteran players don't have a high opinion of "Legend". Because, originally this game was third-rate, but unexpectedly, this third-rate game was a surprising commercial success!

Only "World of Warcraft", "League of Legends" and other later super popular games are enough to compare with "Legends" in terms of gold absorption ability.

Why, a third-rate game, can achieve such brilliant achievements? Many people don't understand, but Wang Qinian knows that the success of this game is because there are many white players! "Legend" is a game that many players have started to know, and by playing this game, they began to know about online games! It's because of its simplicity that it's successful!

After Wang Qinian downloaded the trial of "Legend", he sighed in his heart, it was still the same as in his memory in his previous life, the original. It's not complicated, it's not amazing, but it's very exciting and addictive for players who are new to online games!

In more than ten years, many adaptations of "Legend" can still attract many novice players, or some nostalgic players to buy it.

After pondering for a long time, Wang Qinian asked: "If you make a similar 2D game, but "Legend" is almost simple and clear, how long will it take to make it?" ”

"One year of R&D cycle should be enough!" Lin Xiaoshu said.

"Let's make a half-finished engine, or a template program. In the future, the game development team can evolve into a new game as long as they customize the map, story, characters, NPCs, and scenery. If you just want to save trouble, or even, don't program at all, don't want art, just need to enter some text settings, you can generate a game. Can this kind of semi-finished engine be made? Wang Qinian asked.

"What?" Lin Xiaoshu was a little surprised by Wang Qinian's proposal.

"Now, some website construction can use some ready-made templates, and you can build new websites in batches with a little adjustment, can you build online games?" Wang Qinian asked.

"Yes, you can, but ......" Lin Xiaoshu felt a little unacceptable.

Many single-player games have editors that players can use to modify the map and even make new NPCs.

For example, "Red Alert" has a lot of players, and a lot of custom mods have been made, such as "Radiance of the Republic", "Dragon of the Hidden Wind", "Dragon Dance", "Soldiers in the City" and a bunch of modified mods made by players themselves, all of which are based on the main program of Red Alert, and then some of their own enhancement programs are sky-high.

However, this practice is not liked by game companies!

The game company makes its own template, and can use a set of templates to make different games. In fact, this makes the game producer feel very uncomfortable!

"It's good to be able to make it!" Wang Qinian said, "The online game market. The white-hot competition plan is coming! High-quality games are needed, but mass-produced games are also a must! If we don't do that, there must be other companies that do! ”

In fact, in order to pursue mass production, many companies have become homogeneous in order to achieve serious homogenization! It is very common to use the program or engine of one game to change it into many games!

Some online game companies' products have hit the streets, but the game program can still be sold. There is also the next home. Bought the intellectual property rights of the street game. It's time to go back to the furnace and revise it again, and if you don't do it, you can make a successful game!

"Okay!" Lin Xiaoshu said helplessly.

"Well, by the way, the first game template. Parody of Legends! Don't look like it's copying. Soak up its easy-to-use essence. But when it comes to art, it's different! We also made up our own programs! Wang Qinian is kind and inducing.

"Got it!" Lin Xiaoshu said in his heart, he couldn't stop it. You can only make the template a little better!

"Game templates, let's get a set first. But you can't just have a template! Wang Qinian said slyly, "The factory will also keep pace with the times to update the equipment, and the machines of different production lines are also different!" So, let's start with a set of templates that can produce a lot of different games. Then, according to the player's taste and play style, different types of templates can be made! Let's say that in the future, we will develop 10 sets of templates for 10 types of games. If we produce 10 games a year with each template, we will release 100 games a year. These mass-produced games failed, and there was nothing to lose. But once in a while, if you make a successful game, you can bring in a steady stream of income. What's more, we use mass production games to attract players' attention and squeeze the living space of competitors! The market share of our small partner company is very beneficial! ”

Lin Xiaoshu recalled that in fact, Wang Qinian's strategy is equivalent to a mass-produced game, occupying the market and attracting new players to the games of the partner company.

After that, the little partner company will also withdraw from the boutique game!

It's just that the development cycle of high-quality games is relatively long, and the number is relatively small......

Mass-produced games rely on quantity to attract novice players to the greatest extent. High-quality games, on the other hand, rely on quality to retain senior players.

The two work together properly and will pray for a complementary effect!

……

The New Year's bell rings, and the year 2002 slowly unfolds.

On New Year's Day, the premiere ceremony of "Youth Singing and Dancing Youth" was held, and hundreds of media reporters were originally invited, but only half of them were actually present.

Looking at the empty theater, Wang Qinian quietly asked, "Just such a media reporter?" ”

"The Next Superstar" also held a premiere press conference today, and media reporters were diverted!" Yu Dong showed a hint of concern.

"Humph!" Wang Qinian slammed it on the table.

However, the empty movie theater was soon filled.

"Boss Wang, congratulations, the new film has been released!" A film industry insider said with a smile.

"Rejoice and rejoice!" Wang Qinian shook hands with the visitor.

"Brother Wang, I came uninvited, I came to cheer, I don't know if you welcome it?" The person who came was actually Wang Zhongjun, the boss of Huayi Brothers.

It seems that the small partner company does not have much friendship with Huayi, and in the first half of this year, there were still some conflicts between "Jianghu" and "Big Names".

"I can't write two king characters in one stroke, Brother Wang, it's really a rare guest." Wang Qinian smiled, "Come on, come on, please take a seat, please take a seat!" ”

Seeing Huayi's boss Wang Zhongjun appearing at the premiere ceremony of the film of the small partner company, many media people seemed a little surprised, and soon the cameras and cameras were aimed at the two of them, constantly filming this scene.

Not long after, Wang Qinian learned about his intention, and it turned out that the boss of Huayi Brothers took the initiative to show favor because of Song Ke, an executive of Warner!

Huayi's films are often distributed in overseas markets, mainly in cooperation with Warner and Columbia, two of the first Hollywood giants to enter the Chinese market.

In front of the two overseas partners, Huayi is actually closer to Warner.

Time Warner, the full name is already "AOL Time Warner". Because, this company originated from Warner Bros. Pictures, and later merged with Time Publishing Group to become "Time Warner". It was then merged by AOL and became AOL Warner.

However, to this day, Warner Bros. Pictures is still a first-class brand, but it is controlled by a large group.

And Warner Bros. Pictures and Huayi Brothers, both have brothers in their company names! Because the name of the film company was very unbanned, the two companies quickly got into a relationship.

This is not the recent joint venture between Huayi Brothers and Taihe Company to establish Huayi Taihe Film and Television Investment Co., Ltd. In the future, Huayi Brothers' investment in the film and television industry will mainly be carried out in the name of Huayi Taihe Company.

As we all know, Taihe Media is a subsidiary of Time Warner in China. After Taihe Company merged with Wheatfield Music, Song Ke, the boss of Wheatfield, was not only the CEO of Taihe Wheatfield Music, but also the executive vice president of Warner China.

And Wang Qinian and Song Ke, the owner of Maitian Company, have a very good personal relationship. Song Ke didn't want Warner and the partner company to be enemies, but actively persuaded Warner to be friends with the partner company!

Under the influence of Song Ke, Warner did not have much hostility towards the small partner company, but was full of goodwill.

Wang Zhongjun, the boss of Huayi Brothers, took the initiative to show favor to the partner company, and he was also the matchmaker of Song Ke, vice president of Warner China. (To be continued.) )

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