In May 2oo1, the University Student Film Festival came to an end.

Ge You of "Big Names" won the Most Popular Actor Award. This award was originally won by "Big Shot" in 2oo2, but because the movie was released early, it was also won a year early.

However, "Jianghu" still focuses on participation, and it has not won a single trophy at the college student film festival.

Wang Qinian has a better mentality, so he is very calm in the face of this expected result. However, the rest of the company doesn't think so, especially Li Xie has become more and more popular in recent years, and the more he wants to win awards, a movie as popular as "Jianghu" has once again been snubbed by the judges of the film awards, Li Xie is probably the most difficult person to accept.

"Brother Nian, these judges are really blind...... Li Xie said a little indignantly, "What's so good about "Big Names", it is built up by jokes! "Jianghu" has high technical content, special effects lenses and innovation, which can be compared with "Big Names"? “

"It doesn't matter!" Wang Qinian didn't care.

In fact, there are unspoken rules for winning awards, first of all, it must be those familiar faces who often win awards. For example, Zhang Yimou, Chen Kaige and others are all winners of domestic and overseas awards. Although the movies made by Jia Zhangke, Wang Xiaoshuai and others cannot be released in China, they have also become frequent winners of European film awards.

Literary films are actually also rivers and lakes, with their fixed rules and routines. Shoot according to their style and routines, and cater to the circle of literary films, so that it is easier to win awards.

As for purely commercial films, it is more difficult to win awards than some movies that hit the streets.

For example, Stephen Chow wanted to win awards very much in his early years, but because he made a commercial film that was disdained by the judges. is still a nonsensical comedy, so it has been a box office hit for a long time, but it was snubbed by the judges of the film awards.

Until later, Xing Ye's head turned white. I was not so keen on winning the award, so I unexpectedly won the award. At that time, Xing Ye did not need any recognition of film awards for a long time, but the film awards were declining, and he hoped to regain the eyeball effect of the film awards by awarding the star to the star masters.

Wang Qinian laughed at himself in his heart - maybe when he didn't want to win the award at all. The movie trophy will be forced into the hand.

……

In May, the University Student Film Festival came to an end!

"Jianghu" and "Big Names" continue to fight in the film market. Although "Big Names" is very topical, after all, its subject matter is only suitable for some young adults, as for young students. Most of them are not very interested in "Big Names". Therefore, entering May, the box office of "Big Names" is weak.

The first week of May.

The weekly box office of "Big Names" fell to 8.79 million yuan.

However, the weekly box office of "Jianghu" benefited from the May Day holiday, and the rebound rose to 13.25 million yuan.

The reason why this phenomenon occurs is because "Jianghu" is of all ages. Many couples, families, friends, colleagues and other different groups of people have organized groups to watch the domestic blockbuster "Jianghu" with a cost of 4ooo million! From the word-of-mouth of many previous audiences, we can know that "Jianghu" is a lively blockbuster, and there is no zài sadism. Or maybe it's something you can't read. Therefore, this kind of film is most suitable for watching together.

But movies like "Big Names". There are too many Internet, real estate, coal and economics-related things in the topic, and in the real world, not everyone is interested in this, in fact, most of the entrepreneurs who are most interested in this topic are busy starting their own businesses. I didn't have time to watch this movie. And idlers who are not too interested in this, if they choose between "Jianghu" and "Big Names". Most of them will choose "Jianghu"!

It is a victory in the choice of the theme of the movie!

"Jianghu" belongs to the theme of action movies, that is, it has more audiences than "Big Names", which is full of satirical films full of various memes!

The world's film market. Action movies are almost always the kings and masters of the box office market, occupying the most market share. Whether it is "Crouching Tiger, Hidden Dragon", "Shushan", "Chinese Heroes", or "People", "Captain America", "Terminator", "X-Men", or Jackie Chan and Bruce Lee's kung fu movies. In fact...... These are all action movies!

The share of action movies in the film market can reach about 4o%!

The second most popular genre is comedy, but comedies only have about 20% of the audience in the film market, and the most popular dramas are brainless and light-hearted dramas, such as "Home Alone" or Stephen Chow's nonsense. And satirical dramas like "Big Names", which are mainly jokes, do not occupy a mainstream market position in the drama theme.

In any case, "Jianghu" still withstood the pressure, and in the box office market, it gradually turned against "Big Names"!

At the beginning of June, "Jianghu" was released for six weeks, and the total domestic box office score was 81.47 million yuan. Although, this number has not reached a new high, after all, last year, there was a main theme movie in China that broke 100 million at the box office. But this number is still very dazzling, which makes the domestic entertainment industry look at the small partner company with admiration. Many people in the industry have agreed that the small partner company is a small giant in the domestic film and television industry, although compared with the state-owned giants, there is a huge gap in volume, but it is not inferior to the new picture, the Forbidden City, Hairun and Huayi and other private film and television peers.

Before the painting of "Big Names", the total box office revenue was 54.84 million yuan, which was a lot higher than the historical box office of 380,000 yuan.

But in the end, it was "Jianghu" who had the last laugh, leading the box office of "Big Names" by more than 2ooo and winning the champion of the domestic box office market.

If this result can be maintained until the end of the year, it will be a championship. Then, this means that Wang Qinian has a movie that has become the box office champion in the Chinese film market!

When many media people interviewed Feng Xiaogang, Director Feng didn't have much anger, but said with a smile: "I admire Wang Qinian, and I'm not surprised that "Big Names" lost at the box office. Because, after I watched "Jianghu", my first reaction was - this product is definitely going to sell well! ”

In this open and secret battle, because the publicity expenses were paid by Colombia, Huayi Company not only earned box office dividends, but also earned the cost of patch advertising and embedded advertising in the movie, and it is conservatively estimated that Huayi made a net profit of 10 million yuan. can earn so much, Huayi's boss is also secretly grateful to the partner company, if it weren't for the struggle between Colombia and the partner company, Huayi would not have made so much profit.

However, on the surface, Huayi did not show favor to the partner company, but said in a high-profile manner that the loss of "Big Names" was temporary. Huayi's heritage is stronger, and sooner or later it will regain its momentum, so Huayi began to pull a lot of funds from Columbia......

……

After the painting of "Jianghu", Zou Wenhuai, the boss of Golden Harvest Film Company, despite his age, actually came to BJ in person to meet Wang Qinian.

Obviously, at this time, Zou Wenhuai had not completely developed the idea of selling Golden Harvest, and after the death of his old partner He Guanchang, Zou Wenhuai began to stand on the platform again.

However, Golden Harvest Films is encountering the biggest crisis in history - Hong Kong films are in decline, and the big 6 market has been defeated repeatedly. In the international market and the big 6 market, Jackie Chan, who has box office appeal, has hardened his wings, and Golden Harvest, an increasingly depleted small pond, can't raise a real dragon.

Therefore, Jackie Chan no longer plans to continue to cooperate with Golden Harvest after the end of the contract with Golden Harvest in the near future.

Golden Harvest Film Company, which is in domestic and foreign difficulties, needs to adjust its strategy in order to reverse the decline.

This time I came to BJ, obviously because Golden Harvest saw hope from the rising partner company.

"Congratulations, Director Wang, once again won the box office championship of Big 6!" Zou Wenhuai is bald on the top of his head, his temples are frosty white, and his voice is kind, and he still has an aura, which makes people feel that the person speaking in front of him is the godfather of the Chinese film industry.

Wang Qinian sighed in his heart that Golden Harvest is the promoter and witness of Chinese films going global.

Without Bruce Lee, the biggest signature "kung fu movie" of Chinese movies would not be able to become popular in the world, and Bruce Lee was brought out by Zou Wenhuai. Without Golden Harvest's international operation, Chinese films would not be able to be seen by fans around the world.

Even Run Run Shaw, the founder of Hong Kong's film industry, chose to shift his business center to TVB and abandon the film industry because TV was more profitable than movies.

Facing Zou Wenhuai's godfather of the film industry, Wang Qinian felt that he was ...... for a while I don't know what to say at all. Even in the face of many big directors and superstars, and even senior leaders, Wang Qinian has something to say.

But at this time, in his mind, all he recalled were Bruce Lee, Jackie Chan, Xu Guanwen, Tsui Hark and other characters in the glory days of Hong Kong movies.

"I'm sorry, Mr. Zou! "Jianghu" still fails to make money only by relying on box office revenue! After a while, Wang Qinian said a little ashamed.

"It's okay!" Zou Wenhuai's eyes were very soft, "Movies are not just used to make money!" Most importantly, make a good movie! A good movie that makes the audience laugh, cry, and applaud is more important than anything else! ”

When Wang Qinian heard this, he couldn't help laughing.

Meeting with Zou Wenhuai, Wang Qinian's biggest gain, the conversation between Tong Guò and Zou Wenhuai. has deepened his understanding of the film industry, in fact, Zou Wenhuai's vision is not outdated. On the contrary, Zou Wenhuai's investment in the film industry was too advanced, so it failed.

Even though Golden Harvest is in a downturn now, Zou Wenhuai still cares about movies. It's just that I'm too old, unlike when I was in the prime of life, I can have a lot of energy to do things.

Zou Wenhuai actually left a lot of property to his family, and Jiahe is not the most valuable of all his wealth, but in Zou Wenhuai's mind, the most important thing in his life is Jiahe, and it is also his greatest wish at present to reinvigorate Jiahe.

Therefore, Zou Wenhuai talked a lot with Wang Qinian, which also contributed to a deeper cooperation between the partner company and Jiahe...... (To be continued)

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