Chapter 598: Luxury

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"Li Sheng, is your request a bit high? East Asian stars may not be able to have, let alone East Asian superstars, in this case, why are we holding these actors so much? They make money, we can't make money, so why do we hold them so much? This is something that has no gain, not to mention that we don't agree, and the bosses of other companies will not agree either. Pen, Fun, Pavilion www.biquge.info" Uncle Six's tone was not too good.

For the sixth uncle, praising a star or something, is not something that people can't accept, playing such a routine, the sixth uncle was able to play as smoothly as he wanted when he was young, the sixth aunt back then, to put it bluntly, the sixth uncle picked it up, but the sixth aunt didn't go this line of work later, and the young people didn't know very well, but the old people back then knew the means of the sixth uncle, like these people now holding stars, in fact, it was the leftover things that the sixth uncle played. So Uncle Sixth doesn't refuse, but if it's like Li Mingbao said, then what's the point of them bringing out some East Asian stars and East Asian superstars? I have to discuss everything with those celebrities, this is completely the rhythm of kicking my nose and face, how can an old-fashioned person like Uncle Sixth agree?

The concept of the sixth uncle is also the concept of Zou Wenhuai and Lei Juekun. They want to rely on celebrities to make money, don't they let celebrities really get out of their control, like Li Mingbao set such a high standard, it is clear that it gives celebrities a chance to get rid of them, so that people are cultivated, is it a dime good for the company?

"How can it not be good? Didn't I say it before, as long as these stars reach such a level, then they will have great benefits for the influence of the entire company, and such benefits are not comparable to simple income. In fact, this is equivalent to building a brand. A brand, especially a really big brand, has a product line that is always high, medium and low-end, third-rate stars, as if they are low-end products, and second-rate stars, like mid-range products, first-class stars, are high-end products.

And the brand with such a complete product chain can basically have a good harvest in the market. But just having these levels of products, for the company's promotion, there is no immediate effect, and at this time the company came out with a product, as a top brand, then others can immediately recognize your product, because your product has a high degree of recognition.

East Asian stars play such a role. If we have stars of this level, in fact, we don't care if they make money or not, but care about their influence, stars of this level, maybe there is no movie to make in a year, but as long as he makes a movie, it is hot.... Sell representatives. To put it bluntly, in fact, what we want is his aristocratic style. And when it comes to stars of the level of East Asian superstars, it has obviously become a luxury, and they are equivalent to a symbol.

To put it simply, this is actually a way to establish your own company image. In Hong Kong, if you can have first-class stars, then your company can mix well in Hong Kong. But if you go out of Hong Kong and enter other markets, you only have first-class stars, and the difficulty of breaking into the market is great, after all, every region will have its own large film companies, and there are also many first-class stars in their region.

Everyone is using first-class stars, and others still have a local advantage, under such competitive conditions, can it be so easy for you to make more money in other regions? But if you can have a star of the level of East Asian star, wouldn't it be easier to break into the market, even if it is a local first-class star, can his influence be comparable to that of East Asian star? This is equivalent to unilaterally bullying people, isn't it better than simply using money to open the way?

Therefore, people at the level of East Asian celebrities do not simply want their income, but use them as a sword to open up the market. Its role and significance are actually similar to those of the top management within your company. So I divide it like this, there is nothing wrong with it, if I don't divide it like this, how can I establish the brand of this famous star?

What's more, although we don't need to get too much capital from their hands, as long as they have income, we will also have a lot of income, and the relationship between such a level of celebrity and the movie boss is actually a mutually beneficial role, rather than a unilateral who has to rely on whom.

After all, we are in the film industry, why are famous stars called famous stars, isn't it because the fame of famous stars started with things like film and television? If they don't make movies or appear in movies for a few years, then their influence will also decrease, not that after you become an East Asian star or an East Asian superstar, you will have complete peace of mind, if your fame declines, the East Asian superstar will also become a second-rate star, but there is a name that used to be an East Asian superstar, and it is more popular than the average second-rate star. Our most fundamental thing is actually in the movies. Originally, the famous star was made by us to make money, if everyone looked at the benefits obtained by the famous star, then how can we circle the money? Li Mingbao was really a little speechless about the short-sightedness of the sixth uncle. The income of celebrities or something, it seems to be very good, but if there is no movie to increase their exposure, then their fame is the same thing.

To be honest, the plan that Li Mingbao is playing now has not yet been developed on Lao Mei's side. It was only after the nineties that there were more systematic rules, but even the more systematic rules over there were much simpler and rougher than Li Mingbao's gameplay. Basically, it can be said that Li Mingbao's current plan is basically to develop the famous star as a money-making weapon to the most perfect state, and others want to surpass Li Mingbao's plan, basically there is no such possibility. But such a plan is also a heartbeat, if all the bosses approve of Li Mingbao's plan, then they will naturally be able to maximize the benefits, but Li Mingbao is afraid that others can't afford to play such things, and get some low-grade things out to disrupt the situation, that's the troublesome thing.

If Li Mingbao were to change places, he might not dare to get such a tall thing out, but fortunately, Li Mingbao is now in Hong Kong, and the current Hong Kong has a great advantage in resources such as celebrities. Therefore, the sixth uncle's probability of entering the game is higher than that of others.

Hearing Li Mingbao's explanation, the sixth uncle suddenly realized that Li Mingbao said so many things, it seemed that he wanted to be eye-catching. It seems that after a celebrity reaches that level, it will cause a lot of damage to the film company. But in fact, Li Mingbao put a rope into the hands of their film company bosses, so the celebrities who look awesome, after really learning the inside story of this plan, they will understand that celebrities are just like that, if there is no exposure and no good works, even if the celebrities reach the highest level, the bosses of these film companies still have the means to contain the celebrities, and they are not let go all at once.

After understanding this, whether it was the sixth uncle or Zou Wenhuai, they all understood the spicy nature of Li Mingbao's plan. No matter how good the treatment of famous stars is, they will never be able to get out of the film market, and the movie market is actually not something that famous stars can support, but depends on the film company, as long as they can grasp this, no matter how powerful the star is, it is not so terrible for the film company.

Unless the star comes up with a film company by himself, but such a film company is not a threat to them at all for the bosses of old film companies, so Li Mingbao's plan is too feasible.

"As Li Sheng said, no matter how high that star flies, it is actually beneficial to our film company, after all, we film companies are holding their ropes. If everyone cooperates, it is naturally a win-win situation, but if the celebrities do not cooperate, then we can also knock them down into the abyss, Li Sheng's move is really ruthless enough. If you really follow Li Sheng's approach, I think the vast majority of film company bosses will not refuse to make money like this. The sixth uncle thought for a moment before he spoke.

Seeing the sixth uncle say this, Li Mingbao smiled and said: "Originally, if I get something that everyone won't accept, what's the point?" Only by making something like this will the chances of passing it be great. We want to rely on celebrities to make money, not really put celebrities on the heads of us movie bosses, if we don't do this, how can you movie bosses agree with such a plan? So, don't look at famous stars like East Asian celebrities and East Asian superstars who look powerful, but as long as they are out of this circle, their strength is just like that. In the film circle, to put it bluntly, movies are fundamental. Famous stars are just one of the links.

If a certain part of the film circle is more important than the entire circle, wouldn't it seem that the circle is unhealthy? I'm going to make something like that, and I'm being irresponsible to everyone. ”

With Li Sheng's explanation, I am also relieved. By the way, how do you plan to divide the share of East Asian celebrities and East Asian superstars in the circle of celebrities? And their income, Li Sheng, what are your plans? At this time, Zou Wenhuai asked.

"Something like an East Asian superstar, when put on the commodity market, is actually a luxury. So in terms of quantity, all our film companies must be strictly controlled, and in my plan, this kind of famous stars, they will occupy one percent of the share in the circle of famous stars. Of course, in the actual operation, the share of one percent is a bit much, and it will depend on the situation when the time comes.

As for the share of East Asian celebrities, it is 4 percent, and I am talking about 4 percent not just Hong Kong, but 4 percent of the entire East Asian region. The share is not much, after all, the celebrities at this level, their earning power is too strong, too much, and it is easy to disrupt the market. Li Mingbao briefly introduced.

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