Chapter 237: How did "Super Body" become popular

"Oh my God, is this a movie made by a Chinese?"

"This special effects look much better than "Fantastic Four", once the protagonist of the movie in my impression gets superpowers, he fights monsters and villains, and it is the first time to watch the two beauties fight so hot in the movie!"

"When will the movie be released? I want to see what happens when Scarlett gets burned! ”

"Oriental martial arts instructors and Hollywood special effects have created such a gorgeous promotional video, look at the heroine wearing a black tight-fitting leather jacket and holding a whip made of flames!"

The trailer of "Super Body" was played more than 1 million times on the day it was released, and the comments in the comment area reached 110,000, that is, one out of every ten netizens who played the trailer would leave a comment, even if the comment was just one'! ’。

The fire is no longer enough to describe the current state of the trailer of "Super Body", because this trailer is incomplete, and the effect of the paragraph editing will not spoil at all, which leads to a very interesting phenomenon, that is, it makes the audience full of curiosity and sprays. As we all know, the human body transports drugs is a very dangerous behavior, which is so dangerous that as long as the poison leaks out in the body, it will cause fatal danger, but the heroine in the movie has opened up the brain domain because of this danger...... The point is that none of this qiē trailer is there!

How do you squirt this??

Spray CG lens?

Sorry, CG shots are a Hollywood craft.

Spraying isn't enough sci-fi?

With just a trailer, who can prove that a movie is sci-fi enough?

Almost all of Harry Sloan's skills accumulated over the years in Hollywood were placed on the trailer of the movie "Superbody". He hid all the clips that would be complained about by the audience, so isn't the rest of the evaluation just a piece of praise?

Gorgeous special effects, beautiful female number one and female number two, Scarlett was surrounded by flames and broke free at the moment when she was about to be naked. Every link is directly holding the audience's attention, and I want to know the next plot? Then I guess there is no choice but to go to the cinema!

"Shao?"

"Shao!"

Harry Sloan showed up in Shao's hotel room with MGM's camera team and captured Shao Yingying while he and the special effects studio were painstakingly working on the special effects drawings for the third film in the Zuò series.

"Quick, take a shower and change clothes."

Shao Yingying didn't understand what Harry Sloan was going to do, and asked, "What's so strict?" ”

"You have to make up the promotional film for "Super Body", and the promotional footage of the rest of the crew has been recorded, and now you are the only one."

Promotional video?

Shao Yingying remembered, in the country. The concepts of a promotional film and a trailer are confused, and few films have the same process of documenting the birth of a film as Hollywood, which has been used by Feng Xiaogang, Zhang Yimou, Wang Jiawei and others. But the final result seems to be that the Chinese people are not too interested in how the movie came about, but are interested in why the movie is not...... For example, the banning of movies such as "Lust and Caution", "Apple" and so on has caused an uproar in China, even if no one asks 'who is Xuanran's daughter-in-law', but the storm of public opinion really sent these two movies to the cusp and let fans discuss them for nearly a month or two.

In Hollywood. Promos and trailers are just as important. In particular, the production process and the hardships of the workers in the promotional film will attract the attention of a large number of fans like a real documentary.

So, after the trailer of "Super Body" was played, the promotional video was launched, and in addition to recording the filming process of "Super Body", the whole promotional video also connected the picture of how Shao Yingxing shot Scarlett's naked-back shot with the selling point that Scarlett was burned in the trailer before.

In this way, fans get the information that Scarlett is indeed naked in "Super Body", as for where is it exposed...... Nobody knows!

In addition, although the plot of the two-king battle system of Fan Yuyu and Scarlett was not revealed, it still told the audience a very important message, that is, Hollywood superheroes in addition to Angelina Jolie and Kate Beckinsale. There is at least one more female superhero, and this woman is likely to be from the East.

The promotional video has been played. All netizens quickly became interested in Fan Ye, who was in good shape and fair-skinned, and countless people asked loudly in the message area, 'Who is she?' ’。

For a while, fans began to be crazy infatuated with a woman who rarely appeared in front of the United States public, and they lingered on the bearing and posture of this woman on the movie, that kind of domineering, deeply hooked the hearts of every fan.

Sometimes the mentality of these fans of the United States is very funny, when Justin Bieber did not have so many scandals, the media on both sides of the United States and Canada quarreled over the issue of Bieber's ownership, Canada said that Bieber was theirs, and the United States said that Justin should be grateful to the United States, otherwise he would not have this qiē. Alas (two tones)! When the Justin-Bieber scandal was exposed, the two sides began to push, and the United States said that Justin was not from the United States, and Canada turned around and accused that if Bieber had not gone to the United States, it would have been impossible to cause so many disasters.

See?

This is the mentality of the media and fans in the United States.

Now there has been a small group of fans who are obsessed with Fan Yuyu in the trailer and promotional video of the guò trailer and promotional video in the United States, and these people have also given themselves a name on some social networking sites, and changed the English word of 'BIG-fans' directly to 'BIG-fan', which is not the pronunciation of the swallowing tail sound that the people of the United States are used to, but Fan Ye's surname is just similar to the words of the fans.

When this news was transmitted back to China, Chinese people used screenshots to show off that Fan Ye had become popular across the ocean, and even some domestic fan groups changed their names, as if this was the only way to be in line with international standards.

Fan Ye was worried that he couldn't open the road to the United States, and with this hot stream, he just took the entire studio staff to the United States and started another journey to Hollywood.

It's not yet time for the movie. Fan Ye was able to rush over at this time completely because he pushed off other aspects of work.

Shao Yingying ignored this, he was busy manipulating the entire propaganda incident with Harry Sloan.

"Harry. Believe me, I do this a lot in China, and I believe that I can do it in Hollywood. After Shao Yingying was busy with the special effects studio, he rushed to Harry Sloan's office first, and after telling Harry Sloan about his publicity experience in China, Shao Yingying believed that as long as "Super Body" was hyped up as a topic, it would definitely make a huge contribution to the box office.

Harry Sloan said very firmly, "Shao, I agree with your train of thought. But I think the approach should be a little more progressive, and you said that the idea of hiring cyber gunmen to hype "Super Body" into the hot topic of the year on the Internet is really good, but your idea stops at 'making a topic'. What we want should be 'manipulating the topic', not only to let the topic hurt us, but also to let the topic create benefits for us." So. I'm against your choice of hired gunslinger to be both sides of the strategy of attacking and defending Superbody. ”

Harry Sloan added: "We could have come up with a big conjecture about the plot of Superbody. Let all science fiction fans predict the plot of Superbody, and the top three closest to the plot can give bonuses of $100,000, $50,000, and $10,000, so that no one will smear "Superbody" at all, but everyone is predicting the direction of the plot, and some fans who have not watched "Source Code" and plan to try their luck to make money will also rewatch the previous movie and will have more expectations for "Superbody", after all, in order to know whether their conjecture is completely correct, they need to go into the theater to watch the movie again. ”

"You mean, viral marketing on a certain scale?"

The term viral marketing has been around for a long time. It is a way for Hollywood movies to use the advantages of the Internet to get all fans interested in the subject matter to participate in the marketing of the film in the case of an extreme lack of publicity costs, once this marketing method forms a boom. It will spread like a virus in an infinite way, and you can't stop it even if you want to.

However, Harry Sloan's viral marketing is clearly a step higher, he minimizes the possibility of negative influences, and allows critics and general viewers who like sci-fi movies and plot predictions to participate in plot predictions, and as long as such a contest is held on the site, even if it is to try their luck and see if the prize money can attract a large number of people. Since you're here for the bonus, you can't spray it, right? Therefore, the predicted reputation will be higher and higher.

"Harry, you're such a Hollywood expert." Shao Yingying praised with a smile.

Harry Sloan said helplessly: "It's a pity that MGM has never had a director who can make a high box office, except for you." ”

The two people who praised each other smiled at each other, both a little embarrassed, and seemed to be blowing a little too much......

At the end of March, the Hollywood media collectively published a headline that shocked the world, that is-MGM acquisition is over, and Shao Yingying has become the new ruler!

The appearance of this news did not bring the mastermind behind the scenes to the surface, but instead pushed Shao Yingying to the position of the person in power in Hollywood, and at this time, Harry Sloan continued to be appointed by Shao Yingying as chairman, and he himself became the chairman of MGM.

Harry Sloan's first decision as chairman was to run a "Super Body" story prediction contest on MGM's official website, and he also expelled the first prize of "$100,000" in the context of the financial crisis!

When this news appeared, the people of the United States, who were undergoing the test of life in the economic system, seemed to have seen a local tyrant swarming to register an account like porridge at their doorstep, anyway, they could just write something to participate in the competition, why not try it? What if you want to win? Wouldn't even winning $10,000 come for nothing?

On the day of the competition, MGM announced that the total number of participants in the competition had reached 600,000, and they received a film plot prediction poster that required special personnel to be able to see it.

A week later, MGM held a high-profile press conference again to announce that the total number of participants in the competition exceeded 2 million, with nearly 1.5 million Mi people participating in the game, and according to the IP, nearly 300,000 Chinese and more than 100,000 British people also participated in the competition.

A huge wave of public opinion has already set off a monstrous wave on the Internet, because this matter has attracted much attention, Shao Yingying and Harry Sloan decided to ...... at the same time (To be continued......)