Give up the test screening!

This was a decision made by Shao Yingying and Harry Sloan at the same time, and at this time, the two were surprisingly consistent, and there was no tendency to divide Eastern and Western ideas at all.

In fact, this is also very understandable, Harry Sloan's actions are all risk-averse, whether it is to cover up the shortcomings of the movie or ' Manipulating public opinion instead of letting public opinion grow naturally' is all about avoiding negative evaluations before the release of the movie, no matter how attractive a movie is, it will be taken away by negative evaluations A group of audiences, whether in the world in the United States or in China or in any corner, there is no shortage of people, if you try so hard to avoid risks in the end, you still have to test the screening, which is equivalent to arousing the audience's curiosity and hitting the enthusiasm at the same time, the gains outweigh the losses.

Behind a successful movie there must be successful marketing, and successful marketing is to hide all the bad after the good is fully revealed.

As a result, the audience in the United States and even the European audience are looking forward to the sequel to "Source Code" even more, and public opinion is reporting on the plot prediction of the movie "Super Body", even if they want to report the plot, they can't come up with the real thing.

At this time, Harry Sloan thought that the preliminary preparations were almost complete, and began to officially publicize it.

Shao Yingying took Fan Yiyi, Scarlett, and Morgan Freeman to start a worldwide publicity, this propaganda department not only appeared on talk shows in the United States, they even appeared frequently in website interviews, posters, and various commercials, and even the STARZ TV station that had cooperated with them announced that the second season of "The Walking Dead" was about to start filming for them a small free advertisement.

With the publicity of the TV station network, the public's expectations for the movie "Super Body" can no longer be the same as before. One critic said: "The sequel to "Source Code" has now become the most anticipated film in the domestic market, and there has never been a sense of expectation comparable to this film in the film market this year. ”

Of course, there's definitely Harry Sloan's operational moisture in this sentence. At least the blockbuster "Avatar", which will be released at the end of this year, surpasses "Super Body" by a lot, but if a critic says it, how many people will study it in detail?

With layers of foreshadowing and the rendering of public opinion in the United States, Harry Sloan took advantage of this enthusiasm to start the pre-sale.

"Super Body" is a world premiere movie, but the only countries that carry out film pre-sales are rice and China, after all, for these two countries. This movie is considered a local movie, and for other countries, no matter how good your movie is. It can also be regarded as an introduction film.

At this time, large-scale propaganda was also launched in China, Wang Jinghua actually put up a slogan of 'war' on the portal of Hero Huayi, Huayi Performing Arts Network, and the national enthusiasm in China was burned to the top by these two angry words, plus Shao Yingying's reputation accumulated in the big screen market in the past. The pre-sale box office on the first day has exceeded 10 million!

The pre-sale box office on the first day exceeded 10 million. What kind of film does this have to be?

But Wang Jinghua used national sentiment to accomplish this feat, especially after the word 'war' was analyzed by the media as the first official war between Chinese and Hollywood in the big screen market, the box office pre-sale is still booming and continues to grow!

And the box office pre-sale of the United States also broke through the one million dollar mark, the key is that Shao Yingying's bet with the Hollywood media is too famous, and the director zhì Mi people want to see what kind of movie can make Shao Yingying play with the entire Hollywood with such a big tone.

Media people from all sides are also waiting for the news of the test screening of "Super Body", as long as "Super Body" is test-screened, no matter how good or bad the movie is, it can become a stinky Xibei under the pen. How did they know that MGM didn't plan to let "Super Body" be tested at all!!

Because Harry Sloan has long known that media people will make a fuss about this matter, as long as they don't test it. Even if there are media people who want to scold, they will definitely not be able to scold them.

"Shao, are you ready?"

Harry Sloan looked at Shao Yingying and said: "When our latest promotional poster is released, the premiere time will be announced to the world, and at that time, the Hollywood media may have some radical behavior...... You, better stay calm. ”

"I'll be calm, but I'll fight with reason."

After Shao Yingying said this, the entire publicity period entered the most intensive publicity program, all the posters of "Super Body" and the LED advertisements on the building will be on May 3 with a large number of movies in the film season of the United States when the landing time, the media is completely fried.

"Why wasn't there a test screening?"

"Shao Yingying, you are a coward, you actually canceled the test screening and let the public directly premiere your movie without knowing any reviews of your movie, this is deception!"

"MGM has been shameless to the point of ignoring the audience's feelings, and we should face such companies shouting 'refund' and 'refusing to go to the theater.'"

Not only did the major media publish media people's doubts and slanders against Shao Yingying, but the media also blocked the hotel where Shao Yingying lived every day, asking as long as they met: "Mr. Shao, does your cancellation of the test screening of "Super Body" prove that you have admitted defeat?" Traditionally, Hollywood's mid-budget films are promoted in the form of test screenings, which are ...... by the media and critics."

Shao Yingying, who was walking out of the hotel, was stopped by the media, and Shao Yingying said in a hard-top tone in front of the media: "Convention? Is practice dictated by law? If so, I will immediately change the schedule and postpone the release, and I will also conduct a test screening in accordance with the laws of your country. ”

When the translator said Shao Yingying's words, all the media people were stunned, what kind of attitude is this?

"Shao!"

"You wait a minute, I'm not done yet." Shao Yingying didn't give them face at all and said: "I also want to ask all the media people who have been mixed in Hollywood, why don't you ask about many blockbusters or low-quality movies that have no test screenings, but take an accountable attitude towards "Super Body"? ”

"I'll help you answer!"

"Because I have a bet with you, because you want to win, because you want to seize every opportunity to discredit me and the movie to prevent the increase in the box office, because you already know that on the pre-sale network of the United States, our movie ticket pre-sale has exceeded 5 million US dollars in just three days, only three days!"

Shao Yingying was just about to break out of the media people, but the media people didn't care about the translator and continued to tell Shao Yingying's words just now, and directly blocked his way and said: "The A-level system does not conduct test screenings for the sake of box office and secrecy, and the low-budget films are unable to invite film critics and media because of financial constraints, and you completely do not meet these two sequences......"

"Why should I just not care about the box office? You give me a reason, and I won't answer any of your questions until that reason comes to mind. ”

Swish.

Shao Yingying passed by the media people in the United States and sat straight into the car.

He can't be soft, this is not only to show the tough attitude of a business leader, but also the requirements of the third master before he came.

The spokesperson that the country needs is definitely not a soft egg, and no matter how reasonable the voice of a soft egg is, it is impossible for people to pay attention, so Shao Yingying must be as hard as possible in the case of reason, after all, MGM has the national flag behind him.

Leaving the hotel, Shao Yingying went to MGM headquarters, while Harry Sloan was completing the final work, that is, after setting the premiere location at TCL Huaxia Theaters, he continued to determine whether there were any changes in the 3,326 theaters before the release.

Harry Sloan is too nervous, this is his battle for rebirth in Hollywood, and any man who doesn't want to be saddled with the title of 'waste' will be fully engaged after having a chance to turn around.

"Hey, Harry."

Shao Yingying walked into the office and said hello, and Harry Sloan just glanced up and chattered: "I rearranged you to be a stylist, you can't always wear a suit, the premiere is not an awards ceremony, and I think your stylist will probably not match the aesthetics of the North American audience...... In the same way, I also found a stylist for 'Fan', who is currently very popular, which is very suitable for her...... By the way, when you go to the premiere, there will be media attacks, and you can have a verbal fight with them, but the topic can no longer involve the level of 'race, discrimination, and country', and you will only add fun to the audience by fighting with them, but the topic must rise to the level I said, and you will immediately have hostile feelings, do you understand what I mean? ”

"I mean, these things have the potential to make the whole country target you in an instant, and then no matter how strong our background is, how rich our money is, MGM won't have a second chance to be born again in Hollywood."

After hearing these words, Shao Yingying immediately began to recall whether he mentioned this qiē in the process of arguing with the media when he walked out of the hotel, but fortunately, he didn't seem to say this, at most he was just arguing.

Immediately after that, Harry Sloan began to tell Shao Hero a lot of things to be afraid of, and all he could do was to keep them in mind.

Sure enough, the next day, the media began to launch a large number of attacks on Shao Yingying in various reports, but these attacks were too fragile, they said that Shao Yingying had no gentlemanly demeanor, and when facing the media, he looked like a wicked person who could draw a gun at any time, definitely not like a boss who was already standing on top of MGM's head. They really don't have anything to write about, they haven't seen the movie of "Super Body", and it's not the time to attack the movie now, so they can only make a fuss about Shao Yingxing. This group of guys has long thought about it, if Shao Yingying avoids talking about Yiqiē, then he is rude, how can a highly educated person choose to remain silent in the face of media inquiries?

In short, Shao Yingying couldn't run.

Time passed, and the confrontation between the Hollywood media and Shao Yingying has become the most lively gossip in the entertainment industry today, and it has entered May at this time, and when Harry Stone saw Shao Yingying again: "Shao, are you ready to go to war?" ”

"Our premiere is about to begin." (To be continued......)