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The third update! Ask for a ticket! ……

At the mention of his father, a shadow flashed in Song Chen's eyes. He came home just now because his mother called and asked him to come home. After returning home, Song Chen learned that Zhang Ruoxi was resting at home last night, and ...... His father came.

Father wants to see him.

Suppressing the complicated feelings in his heart, Song Chen reluctantly smiled: "There is no shortage of funds for the time being, and I haven't thought about who to invest in!" And Uncle Chen may have heard Daohui say that my company is very money-burning, and there is no possibility of making a profit for a long time! So it's best to find venture capital packaging to go public, maybe the little nephew can be easier! ”

"Oh?" Thinking of those people abroad who got rich overnight, Jian Chen's eyes lit up, and he said with interest, "In this way, your company really has a 'way to make money'!" Ha ha! ”

"It's one thing for me to plan, it's another to succeed!" Song Chen smiled slightly, looking very humble.

Jian Chen pondered for a moment and said slowly: "If you can't find a venture capital fund, don't say more, I can still take out millions of interest-free loans!" But ......"

Song Chen glanced at Chen Daohui, who looked embarrassed, with a smile, and smiled at Jian Chen: "Uncle Chen, if there is anything you need my help with, don't be polite!" I won't shirk if I can help you! ”

Being seen by Song Chen made Chen Jian's face blush, and he smiled embarrassedly, and said, "Daohui said that you are smart and sensible, I don't think you are wrong at all!" ”

Chen Daohui rolled his eyes angrily, took his father's words directly, and said calmly: "That's the case, last time in the bar, you seemed to have a different opinion when I mentioned that the health care product market was not good!" I had a big mouth, and when I had nothing to tell my dad, he kept paying attention. I couldn't hold it today, so I had to pull me over like a strong man! ”

Chen Daohui shrugged helplessly: "You know, I counted the money with Yang De and them in the Internet café office and counted the money happily!" It's okay not to wade into this muddy water! ”

Jian Chen glared at his son angrily, and smiled at Song Chen: "Judging from the idea of investing in Internet cafes, your brain is very flexible, and you can think of places that others can't think of!" So I made a special trip to ask you for some ideas! Of course...... I won't let you do it in vain! In addition to giving you a generous red envelope, I can make an asset guarantee for your company, and it will be more convenient to borrow from the bank in the future; One more interest-free loan for you! What do you think? ”

Leaning on the sand, Song Chen said dumbly: "Uncle Chen's remuneration is really generous, no matter who faces such conditions, he will be moved, right?" ”

Jian Chen and Chen Daohui's eyes lit up, and Jian Chen asked, "You mean you agreed to help?" ”

Song Chen smiled and said: "Actually, you don't need Uncle Chen to talk about these conditions, Brother Chen and I are friends, and Uncle Chen, you are an elder, so it's nothing to have some ghost ideas!" ”

Jian Chen was overjoyed and said, "Do you really have a way to get my health supplement company through this difficulty?" ”

"It's not like there's no way!" Song Chen pondered for a moment and said slowly, "Uncle Chen, I can't say that I am completely familiar with the health care product industry!" I can only propose a proposal from a marketing point of view, as for whether you believe it or not, I don't care if you do it or not! ”

"Okay! Yes! You said! ”

Chen Jian started the health care product business with friends and relatives in 93, when the health care product market was booming. Under the fatigue bombardment of CCTV's sky-high advertisements, potions worth a few cents and a few dollars are sold for dozens or hundreds of dollars in a small opaque bottle with a little packaging, and the curative effect is ...... Drinking immortal people is curative! Every person with a heart is dyed red by the profiteering of health care products.

In July 1993, Chen Jian heard that a college student majoring in medicine at Dongou University had a formula to strengthen the kidneys, so he not only spent money to buy this formula, but also invited the college student to work in the new company to specialize in researching new formulas, and the full name of the new company was Chen's Biopharmaceutical Co., Ltd.

At the beginning, Chen Jian's health care products business was thriving, and his life was comfortable. But the unfortunate thing turned out to be born, and last year there was really a dead man who drank "eight bottles of three plants to kill an old man", coupled with the media's intentional or unintentional fueling, which led to a crisis of trust in the entire health care product industry.

This made Chen Jian's health care product production plant suddenly become crowded and deserted from the original bustling scene. And his health care product factory is just a microcosm of it, the product line is suspended, workers are persuaded to quit, and products are unsalable...... The entire industry is in the midst of a cold winter.

"Uncle Chen must be no stranger to Shi Yuzhu, right?" Song Chen changed his posture and tried his best to narrate the next words in a comfortable and relaxed posture.

"Shi Yuzhu?" Jian Chen was silent for a moment, and said softly, "Boss of the Giant Group!" This is a genius, but because the Giant Building is burdened with 200 million yuan in debt, it went bankrupt! I don't know where to run now! ”

As a salesman, Shi Yuzhu is the only elite figure Song Chen is familiar with. In the history of Chinese marketing, Shi Yuzhu is an inescapable legend. At the same time, if you want to choose a specimen for China's 30-year corporate history, Shi Yuzhu is the most typical person. He gathers all the dramatic elements of a business legend: a young man from a border city, graduated from a prestigious university, came to a metropolis penniless, and became an idol of the nation's youth in just a few years. Then he quickly fell into a desperate situation, and then he was resurrected again in an incredible way. What's even more amazing is that he has achieved unparalleled success in more than two industries.

He was a Darwinian believer who embraced the credo of "success first, survival first", and his experience proved that "success is an amazing deodorant that removes all the smells of your past." ”

It has the flavor of "those who steal the hook punish those who steal the country".

"Why did you mention Shi someone?" Jian Chen asked.

"Because of the success and failure of Giant Group, I see that the current health care product industry may have a place where we can dig deeply!" Song Chen smiled slightly and said lightly, "Since the incident of three plants drinking dead people last year, the entire health care product industry has been cold, which just shows that the entire industry is in crisis caused by consumers' distrust!" The market itself did not languish and collapsed! The so-called crisis crisis is that there are dangerous traps, but also opportunities to show! ”

"How do you take advantage of this opportunity?" Looking at Jian Chen, Song Chen said solemnly: "In my opinion, the marketing of health care products is a vital part! ”

Chen Jian pondered: "How to do it? My company invests 20 million or 30 million yuan in advertising every year, although it is not as good as the big brands such as Sanzhu, Brain Gold, and Jubu Fat in CCTV advertising, but it also has a lot of fame in the country. ”

"I've always believed that the market is better than the technology!" Song Chen smiled, paused for a moment and continued, "What kind of people would buy health products?" For example, Uncle Chen's kidney health care products, in addition to the consumers themselves who are in demand, more people are giving away! For example, if the husband has a need, the wife will send it; For example, if it's a birthday, friends will send it; If it's the New Year, friends and relatives send each other! This is a segmented but not negligible market! ”

Hearing the "gift", Jian Chen's eyes lit up, and he didn't think about the deep meaning for a while.

Song Chen paused slightly, and then said lightly: "Extracting or weakening the 'taking function' of health care products, defining them as 'gifts', with strong and profound advertisements and advertorials hidden in the cotton, may be able to get rid of the cyclical nature of a single health care product that is only two or three years hot!" It has become one of the valuable gifts that must be given every holiday! ―― Some kind of Cheng dù is similar to the marketing plan of Chenxing Internet Cafe! Aimed at the mid-to-high-end market! ”

"Great idea!"

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