Genius remembers in a second [Aishang Novel Network biquge.info] to provide you with wonderful novels to read.

If the large number required by Song Chen is categorized, then this huge system should have the underlying data base platform, data reporting and visualization, product and operation analysis, refined operation platform, data products, and strategic analysis and decision-making.

The basic construction of the digital platform includes: the construction of the digital platform, the specification of the digital platform, the specification of the warehouse, the specification of the product, the product ID, the user ID, the unified SDK, etc. The architecture of the platform is actually the embodiment of the value of the entire platform, which requires the cooperation of various departments of the company, such as the establishment of the key number index system, which needs to be refined from the business indicators of each department and recognized by the business department. Common key indicators are: DAU, PCU, AU, MAU, daily retention rate (1-3O day retention), cumulative retention rate (7-day, 14-day, 3O day cumulative retention rate), new users, effective new users, active conversion rate, paid conversion rate, revenue indicators, ARPU per capita income, channel effect number jù, etc.

Alibaba, Tencent, and Amazon are the best among them!

As long as the construction of the basic data report is completed, and the data index system is standardized, uniformly defined, and dimensionally distinguished, it is very convenient to carry out the standardized configurable number report design, intuitive visual output design, including behavior, income, performance, quality and other data categories.

Alipay's bills are a classic example of visualization more than ten years later, without Taobao Alipay's more than ten years of technical reserves and underlying construction, then the bill list we see now is no different from the consumption bills of commercial banks and credit cards - that is, obscure!

Product and operation analysis, based on the data platform and visualization, conducts various analyses on existing user behaviors, revenue figures, etc., and outputs daily, weekly, monthly, and various special analysis reports. Like what. User portraits are also common digital analysis methods, including users, such as gender, age, behavior, income, hobbies, consumption behavior, online behavior, channel preferences, behavioral preferences, life trajectory and location, etc., reflecting various characteristics of users, so as to achieve a comprehensive understanding of users, and provide users with personalized services in a targeted manner.

The refined operation platform is a refined operation platform built on the basis of digital jù, which is mainly for user segmentation, product and service segmentation, and personalized recommendation of goods and services through the combination optimization of a variety of recommendation algorithms. In addition, there is a product number operation system built for different product life cycles and user life cycles.

Number of products. There are many generalized digital products, such as Tencent's Guangdiantong and carrier pigeon; Ali's number jù Rubik's Cube, Taobao intelligence, Taobao index, in the cloud; Baidu's Baidu Forecast, Baidu Statistics, Baidu Index, Baidu Sinan, Baidu Actuarial Science, etc.

Finally, strategic analysis and decision-making, this layer is similar to many traditional strategic analysis and business analysis methodologies, and the biggest difference is that the number jù comes from the Internet.

In the rapidly changing Internet field, in the choice of strategic direction of business. It is difficult to predict the direction of the business, if someone says that this general direction is excavated and analyzed through guò number jù. I guess the product managers will laugh. Essentially. It can play a good role in refined marketing and operation, but it plays a small role in creative things such as product planning and advertising creativity. But once the product idea comes out, you can go through the guò grayscale test and count jù to verify the effect.

Song Chen's goal is to let the machine do a good job in the "business operation monitoring layer" and "user/customer experience optimization layer". On this basis, let people do empirical analysis and strategic judgment that human beings are better at, that is, provide analytical intelligence, and CEOs draw conclusions on the basis of this intelligence!

……

The digitalization of non-IT enterprises, the fragmentation of Internet giants, government regulation and openness, and users' concerns made Song Chen's experience of the large number of the era seem to be a difficult utopia to achieve. [Note: It's not just IT companies that generate a lot of data.] For example, Wal-Mart, a large retailer, has a large number of resources in the real economy! 】

The reason is very simple, and there are many real-life examples: Ma Yun rejected Robin Li's web crawler, Robin Li rejected Zhou Hongyi's index, and Ma Huateng burned the war to Jack Ma's back garden...... B (Baidu) A (Alibaba) T (Tencent) shield each other, their business trends are the same, their goals are roughly the same as Song Chen's current business field, they all pursue big and complete, and they can't wait to move all users to their own territory!

The almost ignored cost of plagiarism is one of the important reasons for the pursuit of a single business model, and more importantly, Baidu, represented by search engines, Alibaba, the e-commerce overlord, and Tencent, which is centered on social networking, all have one thing in common, that is, the pursuit of traffic business, and the group they control has a huge amount of traffic that other competitors have spied on, so as to continuously create a formidable force!

If you want to control the big numbers, the tech giants will have to come to a consensus, but if you want the businessmen to give up their killer achievements and look good, the "big numbers" that Obama has praised as the "oil of the future", it is not a fantasy thing!

The essence of the large number of jù lies in the "big", it is not sampling but the whole sample, it is not the elephant leg or the elephant trunk touched by the blind, but the whole elephant itself, the subtlety of the large number of jù lies in the more people who use it, the more they increase their holdings, through such a vague macro judgment, can complete an accurate individual recommendation, which will greatly improve the production efficiency of the whole society/company.

Song Chen's Chenxing Group does not have such concerns, this multinational group that has only been established for three years has a basic number of platforms: 8848, Taobao; There are Baidu and goog1e, which are dominant; There is a popular social tool QQ in the world...... According to the division of business, they respectively grasp the number of consumption, search and social networking, and the number of the three parties is summarized and pieced together to form a relatively complete information graph, coupled with the account system with a unified ID, Chenxing Entertainment, Ctrip.com, Alipay/Paypa1 resource supplement, Chenxing Group can at least ensure that each sample information is more complete, objective and accurate than the traditional survey!

According to the company's speed, sooner or later, the CEOs will have the resources available in their hands, but they will not be like Song Chen, who has a strategic vision to integrate the resources and servers of the entire group to form this research department. This is also the "rebirth bonus" at work. Chenxing Group can use the rapid rise of three years in a short period of time, and it also depends on this!

After arranging for Fan Xue to go to South Korea, Song Chen and the main person in charge had an in-depth discussion about the Dashu department again, and after considering their opinions on the power structure, he began to think about the details of the whole project, especially the department head, which made him think about it a lot.

When Zhai Yan knocked on the door and came in, she saw him shaking his pen and frowning and thinking, she smiled and said, "Still thinking about your big number jù plan?" ”

Keep your head up. Seeing Zhai Yan walking over in a curled manner, he leaned back in his chair and said, "Who do you think is in charge of this project?" ”

"This is up to you, whether you want to be faithful or capable!" Zhai Yan said without thinking.

Song Chen raised his eyebrows and said, "What you said, isn't there a talent in the company that has both?" ”

"Of course!" Zhai Yan smiled, but soon she shook her head again. "But those who have already emerged are already in charge of important business. In a hurry, he was transferred to take charge of this long-term project. I'm afraid it's not easy! And those talents who still need to be observed, I'm afraid you don't worry, right? ”

Song Chen groaned for a moment and asked, "Looking for a headhunter?" ”

Zhai Yan smiled: "What can be solved with money is not a problem, this position is not only crucial, but also needs to endure loneliness, only those scholars who focus on theoretical research can endure such a long period of project research!" ”

He nodded thoughtfully. Song Chen smiled: "Understood! By the way, is there something wrong with me? ”

"Can't I look for you if it's okay?" Glancing at him, Zhai Yan handed over a copy of the paper, "The organizational structure of the chairman's secretary's office!" ”

Song Chen took the document. But he didn't open it right away, but just said something else in a deep voice: "What do you think about the possible interference of the government?" ”

Zhai Yan also knew that this question was like a fish in her throat, so she couldn't be cautious, she muttered: "It depends on the situation, it's hard to say now!" But it is foreseeable that both the Chinese government and the US government will put their hands on our group! I want you to know that! ”

Song Chen sighed: "It's not that I have countless in my heart, but I know too much!" Not to mention anything else, we also helped the government raise a lot of 'idlers', self-correction and self-examination...... Hehe, as our group gets bigger and bigger, this team will expand sooner or later in the future, and I hope these people will not drag down the financial reports of the subsidiary! And the United States, although it is known as the land of freedom, but it is on the surface, and secretly there may be some twists and turns! ”

"You just need to know!"

Just as the two were talking, Zhang Ruoxi knocked on the door in a blue suit and walked in, and when she saw Zhai Yan, she said with a smile: "Ah Yan, you are also here, just right, here is a copy of the article, you can help me figure it out!" ”

Zhai Yan smiled and asked, "Sister, this suit suits you well!" ”

"Thank you!" Zhang Ruoxi smiled and handed over a copy of the text, "This is the text that Wang Dong has just passed over from Shangcheng Fangkai, they plan to raise funds with several shareholders such as Chenxing House Express, Dongou Limao, Da Song Group, Golden Leather Shoes, Dongou Hotel and other shareholders to open a large-scale commercial real estate project in Pudong, Wang Dong said Ah Chen, you are interested in cinema assets, so ask us, how much money does Huasong Fund plan to invest?" ”

Song Chen said encouragingly to Zhang Ruoxi: "You don't need to ask me about this matter, you can think about it!" However, there is one thing, if Shangcheng Fangkai plans to sell the property at one time to recoup the funds, you might as well talk to Xiaoxue, not only the cinema assets, but also the hotel property can be sold to Chenxing Home, or win over Chenxing Homeinn to invest together! ”

Zhai Yan replied: "Then bring Xiaoxue over to talk!" If this cooperation can be successful, we can also open up the scene in the field of commercial real estate! ”

"That's right!"

Zhang Ruoxi glanced at Song Chen, and Song Chen replied: "Since you are the general manager of Huasong Fund, how much capital should be contributed, how to supervise the funds, you can talk to the shareholders yourself, I don't care about this matter!" ”

Zhang Ruoxi knew that he had the intention of cultivating, so Ying Ying smiled: "I know!" ”

Nodding, Song Chen raised the Wen Jiàn clip in his hand and said to Zhai Yan: "Put this Wen Jiàn here first, and we'll talk about it when we eat for a while!" ”

"Good!"

After they went out hand in hand, Song Chen put down the Wen Jiàn clip, pressed the internal phone and called Izui Caixiang in: "Are you busy now?" ”

Idei Ayaka smiled: "The boss is lazy, even if I'm a secretary, I can't be idle!" Oh, there's a conference call at 11 o'clock, don't forget! ”

"Uh-huh!" Thinking of the faces of those investors on Wall Street, Song Chen pursed his lips and said, "Got it!" Caixiang, contact Mr. Zhu and ask him to come over and come up! ”

"I see!" Ayaka Idei twisted her buttocks and left.

Song Chen looked at the round buttocks for a moment, but he pondered a thought in his heart: Maybe a few more new blood will be added to the secretary's room? If you don't make up your mind now, let Ah Yan come forward to recruit people when the time comes, the "scenery" and "quality" of the secretary's office may not be as good as it is now!

If you recruit people, will it be a young and beautiful college student, or a mature and beautiful woman?

Just when he was thinking about it, it didn't take long for Zhu Tiejun to come, and when he saw Song Chen stunned without focus, he asked curiously, "Chairman, you called me?" ”

"Oh...... Iron Army, you're here! Sit! Song Chen's heart was turning with charming thoughts, but he didn't expect a man in his thirties and forties to appear in front of him, which made him a little embarrassed. He touched his nose and motioned for the other party to sit down and talk. "Tie Jun, who is in charge of the 36o security guard product now?"

Zhu Tiejun originally thought that the boss came to him to talk about the formation of the Dashu department, but he didn't expect him to mention the 36o security guard, a product that he usually doesn't pay much attention to.

"Li Shunfei, the head of the cyber security department, is in charge! Li Shunfei turned out to be the research director of Chenxing Software's anti-virus engine, as you instructed, he has now been transferred to Baidu! ”

Song Chen nodded, and asked again: "How many installed capacity does the 36o security guard have now?" Where is the antivirus engine research and development work that you have cooperated with Chenxing Software and Paypa1? ”

"The installed base of 36O Security Guard is about 6oo, and as for the 36O antivirus engine, the product has been opened, but now it is being tested! The detailed report is not yet available! ”

"What is the level of technology? How much is the gap compared to foreign antivirus engines? Song Chen is more concerned about this issue. (To be continued......)