Chapter 421: New Ideas
Wang lived up to the design of value-added services, referring to the ideas of Villefort in the future, and then combined with some successful examples in the future. The final design encourages people with higher financial means to pay for new pleasures without compromising the player's gaming experience.
For the average player, playing AI is enough. But for the other part of the players, not being able to get high on the leaderboard is unacceptable. Indeed, as Wang did not expect, they have become the main group of people who purchase value-added services.
This is definitely an amazing case of small and big things. Fifteen million sales, plus the profit from in-app purchases, add up to nearly 100 million in revenue. Among them, the proportion of net profit is even higher and scary.
After reading the detailed income report, Wang Buying asked that it only be circulated internally, not externally. Because this report is so unreasonable. If it leaks, it will inevitably spread to South Korea, stimulating them to launch an attack on the Chinese market in advance.
But Koreans really want to know, and they can know everything.
At this time, in a building in Seoul.
Minister Huang, who had met Wang at the E3 exhibition, was looking at a report with red eyes.
In this report, the performance of Air Combat Vanguard in the Chinese market is shown. South Koreans have no way to get detailed data, so they can only deduct all the more than 3,000 entries in the most stupid way and accumulate the final votes. After two days of temporary overtime last weekend, the results have been reached.
The total number of votes exceeded 10 million! In other words, "Air Combat Vanguard" sold at least 10 million copies!
10 million copies! What is this concept? In other words, such a simple game with a broken network of quality that is far inferior to that of Korean games. It can also gain 10 million players in the Chinese market!
What an enticing market it is? If it's a Korean game, how much money can you get out of those people's pockets?
In Minister Huang's opinion, Korean games are definitely better than "Air Combat Vanguard". Although Legend lost in China, Legend was last year's game. If the good games that have emerged in South Korea this year can enter the Chinese market, they will definitely get a piece of the pie...... No, it's to carve up China's tens of millions of players!
"Air Combat Pioneer" is still just a business game. China's shooter market, based on Counter-Strike, also operated by Celadon Technology, has a player base of 20 million. The RPG game market also has a large player base...... Furthermore. There are also racing games, dancing games, and many more. These are still blanks!
Minister Huang opened the drawer, took out a calculator, and pressed it.
If Korean games can occupy the Chinese market, even if they are shared. Thirty percent of the profits...... From the population of tens of millions of gamers. How much will you get in return in the end?
Minister Huang calculated for a long time. Looking at the numbers displayed on the calculator again, even my breathing was much shorter. He looked up at the world map hanging on the wall. On a map printed by Koreans. South Korea is at the center of the world. To the left of South Korea, the huge China looks particularly striking.
Minister Huang stared feverishly at China's territory on the map, and in his eyes, it was a fat cake. As long as he can eat, his political future in the future will be limitless, and he may even sit in the position of parliamentarian!
Thinking of this, he immediately called his subordinates over and handed over the report in his hand: "Fax this report to all the big game companies!" Then inform them to come to me tomorrow afternoon for a meeting! ”
After speaking, Minister Huang no longer paid attention to his subordinates, but picked up the phone and dialed a number. When the phone rang, Minister Huang immediately stood up. He smiled as if the person on the other end of the line was right in front of him, nodded and invited a "King Councilor" to go golf this week.
The bigger Korean game companies were red-eyed when they got this hard-calculated sales report.
How painful is it for more than 1,500 game companies to compete in such a small market as South Korea? However, not far from the neighboring country, there is such a vast world! As long as you jump over, it will be a fish leaping dragon gate!
Whoever comes first will have an advantage! These game companies are fighting in the Korean market, so naturally they have their own calculations, and they immediately figured out how to enter China as quickly as possible and obtain amazing profits.
……
China. Wang Buyi entered "Legend" at this time to see how this game is under his mixing.
I saw that the game was empty, and the scene of crowding people and grabbing novice monsters was completely invisible.
Unless a miracle happens, there is no hope for a second spring without a player base.
It went unbelievably well. In his memory, this game, which has been prosperous for more than ten years, has a total profit of more than 50 billion yuan in official and private services, and created a richest man in China in 2004, was so easily knocked down?
But the king did not slack off. "Air Combat Vanguard" wins with topics, so in terms of topicality, it can't be broken. He has already launched the call for selection in June. This time, the website will be judged for twenty days, and the game box will be voted for for eight days.
At the same time, the prizes for last month's event were also distributed. After such a long time, the ceramics factory only made twelve ceramic J-20. Only the first place in each category can be awarded, and other places are sent as gifts.
Ceramic fighters are easy to break, but it doesn't matter, a few glass boxes are specially ordered, and then a plastic sheet is designed to hold the fighter in the middle to avoid shaking during transportation, so that it will not break.
The transportation is Shengtong Express, which has cooperated with each other. Wang does not bear the freight and does not have much money.
When Wang Buyi was delivering the prize, he naturally thought of another huge business empire in the future. Then came a new idea. With the number of players he has, is it feasible to expand the e-commerce business?
Originally, Wang Bucheng couldn't have thought of this. He always felt that he had a specialization in art, and he didn't need to take up all the roads with his foresight.
But that's a thing of the past. Wang Bubu only wanted to make games last year, but in the rivers and lakes, some things that he couldn't think of before would be sold. Wang Bufu thought of e-commerce, and suddenly felt that he had caught the trick to solve the problem.
E-commerce is not for money, and Celadon Technology is not short of money. In the short term, it is difficult for the e-commerce business to provide him with huge profit growth, and it is not possible to dig gold at once if he wants to make money. But this is the expansion of the strategic direction, and one more leg is stuck in the Chinese market, which can make Celadon Technology more stable and safer.
E-commerce, which is based on the real economy, can greatly promote the development of the commodity economy once it is developed.
Although the established e-commerce will squeeze out the turnover of traditional merchants, it will also create new merchants. At the same time, production, logistics, finance and other links will be improved with the increase in commodity sales. This is the Internet industry that is beneficial to the development of the country.
Perhaps, this will solve the dilemma that Wang Bucheng is currently experiencing. In the game, Wang Bubu has no way to change the country's opinion, and he is unwilling to change himself, but it is very detrimental to Wang Bubu to part ways like this.
Sun Tzu had a strategy of "striking the east and attacking the west" in the Art of War. If he can expand his e-commerce business, Wang Bufu will not have to compromise on the game, but also let Celadon Technology catch up with the country's development context, which is naturally the best of both worlds.
Wang did not make a decision to test the waters of e-commerce. At present, e-commerce is nothing new, and there have long been a large number of e-commerce platforms on the Internet, which is currently the most promising Internet business model to make money, which not only attracts a lot of money, but also attracts a lot of ambitious people.
But compared with the future, the current e-commerce model is very primitive. It seems that the competition is fierce, but in fact, all the entrants are playing on the beach. The real e-commerce market is still a vast blue ocean.
Wang didn't want to imitate the behemoth in the future. What he wants is to develop e-commerce among gamers.
Didn't the above think that domestic games and Korean games are all the way? Then Wang Bucheng will show you the differences between the two.
Doing so requires careful design. It just so happened that the game team of "Air Combat Pioneer" no longer needed Wang Buyi to be in command, and Wang Buyi stepped out to study this aspect in the past few days.
His idea is to skip the transition phase of Taobao and go straight to the less costly approach for merchants. Celadon Technology is a platform to screen various commodities and provide quality assurance for products. Players who are interested in this, or who are popular, use their popularity to build bridges between the platform and customers.
It is equivalent to saying that what Wang is ready to engage in is actually another channel for realizing popularity.
When a player is not playing a game, he is also a living person. Except for those who stay in the Internet café every day and don't go home, the vast majority of players turn off the computer and still have to eat, drink, buy things and shop, and have a demand for consumption.
And Wang Buzhu now has a huge number of players. If this part of the people is mobilized and promotes the development of the real economy, I believe that even those at the top of the country will be stunned.
At present, the main restriction on the development of e-commerce is the very weak payment method. But Wang Bufu can first use the more costly "cash on delivery" method to set up the stall first.
If you don't do these things, you won't know the difficulty. Wang lived up to his dreams for a long time, and decided to take the first step and see the results. To test the waters on e-commerce, of course, you have to find something to sell.
Just don't need to look for merchants, there are ready-made products. Wasn't the ceramics factory fooled into producing 60,000 "slimming bowls"?
Wang Buyi feels that although this kind of product is not in tune, there is also a specific market.
During the week, Wang lived in He Qingyan's house for a day and a half, and spent the rest of the time with Xia Ci. They are the type who don't count the number of meals and worry after eating, and if there is a weight loss bowl, maybe they can get their welcome.
In the traditional market, there are few niche products in demand, and there is no such product as a "slimming bowl" at all. Before the participation of e-commerce, there is a lot of consumption potential in the physical market that cannot be released.
Wang Bucheng decided to do it first. Anything that only wants to be theoretical, nothing is useful. (To be continued......)