0822 Adapting to local conditions
[The New Year is approaching, there is more entertainment, and my heart is scattered]
Song Chen sighed for a moment and said: "Regarding the fact that middle and senior managers were poached by competitors, although the non-compete agreement will make them jealous, but the people's hearts are not enough, and the agreement still cannot guarantee that it will be foolproof!" â
Li Wei smiled bitterly: "This is also my headache!" â
Song Chen said slowly: "Cousin, you'd better be mentally prepared, I may merge Chenxing Entertainment into the Chenxing Network in the next two years!" â
Li Wei's delicate body was shocked, and then she was silent. Since the establishment of Chenxing Entertainment, she learned from Song Chen that Chenxing Entertainment would be merged into the Chenxing Network sooner or later, but she didn't expect it to be so soon, she thought there were still three or four years to go!
Rather be the head of the chicken than the queen of the cow! Accustomed to words, accustomed to flowers and glory, who would be willing to make a wedding dress? But there is no way, what Song Chen formulated for Chenxing Network is a "pan-entertainment strategy", and games, literature, film and television, and music are all included in this strategy.
Of course, Song Chen could see the resistance in Li Wei's eyes, but he didn't want to accommodate his relatives in this kind of big thing, it was best if she could figure it out by herself, if she couldn't, then he could only express his disappointment.
He said slowly: "This merger not only involves Chenxing Network, Chenxing Entertainment, but may even include the merger of Ctrip.com and Alibaba Group, and the merger will also simplify the organizational structure of China Chenxing Group and straighten out the relationship between subsidiaries and long-term strategy." â
"Ctrip?" Li Wei was stunned.
But she soon realized that the core business of Ctrip.com is the e-commerce of traditional travel, which is a vertical segment of e-commerce, and this is exactly the market that Alibaba Group intends to attack, and if it does not merge this time, Alibaba Group will develop its own online travel business sooner or later!
If Ctrip.com is merged into Alibaba Group, it means that Alibaba Group has a very high-profit business of online travel in addition to online retail, laying the groundwork for the future development of life services - because it is a merger of Chenxing's subsidiary. So the integration costs are almost negligible!
"Not bad! Not only Chenxing Entertainment and Ctrip.com, but also considering merging FutureCare into Baidu, but considering that FutureCare has its own strategic needs, and shareholders Bain Capital and management also have the idea of going public, so they have been considering it! Speaking of this, Song Chen smiled, "But no matter what, you will play a very important role in Chenxing Network in the future, and you will still control the online game department for a long time, and your actual power will not be affected because of the merger!" â
Li Wei smiled slightly. asked: "I understand, it's just that the strategy of Chenxing Culture Group has a certain overlap with Chenxing Network, what do you think?" â
Song Chen said without hesitation: "Chenxing Network is China's Chenxing Culture Group, Chenxing Culture Group is the world's Chenxing Network, simply put, although Chenxing Network has a certain brand influence in the world relying on QQ, but on the whole, it is still rooted in China, and internationalization is a sideline!" If governments and netizens have concerns about Chenxing's privacy policy in the future, I may also push QQ to spin off its products! So. If Chenxing Entertainment merges into Chenxing Network, Chenxing Entertainment's online game operation department in the United States will be left to Chenxing Culture Group and merged with Chenxing Games! â
After a pause, Song Chen spread out his hands and said with a wry smile: "I am confined by China's closed and conservative cultural policy. This kind of decision can't be considered good, it can only be regarded as adapting measures to local conditions! Whenever this policy is loosened, I will push for the merger of the spun off companies! â
At the end, Song Chen added a sentence in his heart: Don't think about it in the past ten or twenty years!
Zhang Ruoxi lost no time in laughing: "Don't care about things that far away. When the time comes, after the two companies merge, you have to arrange a good position for your cousin! After all, it's better to use raw than cooked, and it's better to use cooked than to use relatives! â
See Zhang Ruoxi interceding. Li Wei looked at her eyes and was very grateful.
Song Chen said with a smile: "Don't worry, after the merger of Chenxing Entertainment and Chenxing Network, what we have in control is not only online games, but a relatively independent business group, and the power is only big and not small!" â
Li Wei said angrily: "Then I can look forward to it!" â
After visiting Chenxing Entertainment, Chen Guangming and his wife, who had been waiting for a long time, personally accompanied Song Chen's family to visit Chenxing Games again. As a company founded earlier than Chenxing Entertainment, Chenxing Games, which was first included in Song Chen's pocket for the development of "King of Kings", is not as famous as Chenxing Entertainment, and CEO Chen Guangming is not as well-known as Li Wei's family, but Chenxing Games under the leadership of this Taiwanese man is quite pragmatic and low-key, so low-key that it rarely accepts media interviews!
But this man in his thirties is somewhat depressed, that is, as a descendant company of China's Chenxing Group, although the "King of Kings" developed by Chenxing Games has an average of about 100,000 online users per month, its popularity is far less than the "Legend of Blood" developed by Koreans, and it is not even as good as the "Miracle" with gorgeous pictures and "Stone Age" made by the Japanese!
As the earliest operation of "King of Kings", the purpose of saving ZĂ i seems to be to train early operation talents for Chenxing Entertainment, which cannot but make Chen Guangming and his wife feel very embarrassed, and even make the company very aggrieved, "King of Kings" department has been unable to raise its head in front of the technicians sent by South Korea for a long time!
If it weren't for the fact that they were under the roof and that the South Korean personnel were proud to be Chenxing and had a humble attitude, otherwise with the rampant character of the South Koreans, they would have clashed with the Chinese side a long time ago.
Even so, Chenxing Games held their breath, Chen Guangming completed the first version of the expansion of "King of Kings", and the backbone lasted two years to develop the second MMORPG game "Kunlun", surrounded by the management of Chenxing Games, Song Chen quietly watched the actual game demonstration by the staff.
After experiencing the three influential and representative online games of "Legend of Blood", "World of Warcraft" and "League of Legends", Song Chen's vision can be imagined: when the operation interface of "Kunlun" appeared in front of him, he slowly exhaled a sigh of relief, both disappointed and relieved.
Before "World of Warcraft", in fact, the game mode of MMORPG was basically the same, and the game concept that had been borrowed by Blizzard had not yet appeared.
If it is said that the lack of breakthrough progress in "Kunlun" is a problem at the product level, then in terms of specific implementation, the development director of Chenxing Games is still quite thoughtful. At the very least, borrowing from the simple and crude fool-like operation of "Legend of Blood" and the design aesthetics of "Miracle", "Kunlun" can also be called easy to use, beautiful graphics, in today's situation where most Chinese netizens are still Internet rookies, "Kunlun" will definitely get a piece of the bag - in fact, it is now in the era of "any company will be sought after as long as it launches an online game"!
Song Chen originally planned to write a plan for the successful experience of "World of Warcraft" and hand it over to Chen Guangming, but considering that he had the opportunity to acquire Blizzard, he finally locked some successful game ideas in a safe.
He had already planned that if he couldn't take over Blizzard from Vivendi, he would hand over the game plan to Chen Guangming, and the game engine he developed would be almost complete at that time! With the characteristics of more popular games, this can also launch its own game engine, which can be described as killing multiple birds with one stone.
Of course, regardless of the results of "Kunlun", Song Chen finally gave a positive smile, which made Chen Guangming very happy, and took out the second online game "Bubble Hall" under development while the iron was hot.
Of course, this "Bubble Hall" is not the "Bubble Hall" developed by South Korea's Nexon company and later distributed by Shanda, but it is a casual online game based on the arcade "Bomberman"!
Just like every Chenxing company, Song Chen will formulate a corresponding long-term strategy, although Song Chen did not teach Chen Guangming the advanced game concept, but he also mentioned that the casual games that were favored in later generations were naturally a very important part.
Song Chen didn't take any project book to ask Chen Guangming to develop what kind of games: externally, he just squeezed out the big stick of investment and acquired high-quality game studios all over the world; Internally, he asked Chen Guangming to make the popular video games on consoles and arcades into online games, "Bubble Hall" is the first adapted online game, and the content and character design are also very different from Song Chen's impression of "Bubble Hall".
Therefore, it is still difficult to predict whether the map of "Bubble Hall" Pirate 14 will appear, and at the same time give birth to a very ornamental game master!
"Both games are good!" Although the vision is higher than the status quo, Song Chen does not have high expectations for Chenxing Games, at least until the success of the self-developed game engine, he does not make special requirements, so he gives Chenxing Games a high evaluation as a sign of encouragement.
Chen Guangming was very happy to be encouraged, but he quickly became embarrassed again: "Boss, there are two more casual games developed by Chenxing Games in addition to "Bubble Hall", but I found that Chenxing Network's QQ game also has a casual game plan, will the business of the two companies conflict?" â
Chen Guangming didn't know about the upcoming merger of Chenxing Entertainment and Chenxing Network, so Song Chen had to hint: "It's okay! Sooner or later, the QQ game platform will let go of the excuse and allow third-party studios to develop games for them. â
Chen Guangming said happily: "That's good!" â
Song Chen nodded, and said in a deep voice: "Mr. Chen, in the future, the headquarters of Chenxing Games will be moved to Silicon Valley, and you and Mr. Huang [Huang Yuzhen] will have to consider whether they are willing to take on a greater burden!" â
"I understand!?" (To be continued......)