The pan-entertainment strategy of Chenxing Network and Chenxing Culture Group is actually a game of chess, but it is limited by the restrictive policies of China's Publishing Bureau, Cultural Bureau, Radio and Television and other departments, and can only be considered separately by one framework and two sets of teams; At least Song Chen is worried about investing in movies and TV series in the mainland, which may be because he is tired of watching the same "martial arts dramas", "slave dramas", and "palace fighting dramas" in his previous life.

Song Chen, the Chinese film and television industry shrouded in ideology, really can't be much interested, Huayi Brothers and Guangguang Media are just a shallow layout, even if they invest more than 100 million; Unlike Chenxing Culture Group, which is personally on it with sleeves and bare arms, the investment scale of Chenxing Pictures is not comparable to the small fights in the mainland!

Of course, small scale does not mean that Chinese mainland will be abandoned, at least Song Chen has always been staring at China's huge but undeveloped cinema chain, and consumers have not yet been activated!

So while preparing to give Chen Guangming more courage, when he arrived at his office, Song Chen asked again: "Also! Mr. Chen, have you paid attention to the website of Starting Point Chinese Network? ”

"Starting point Chinese network? Is that online literature website owned by Chenxing Network? Of course! Chen Guangming smiled slightly and said, "Although it is not as popular as Chenxing Entertainment and 8848, the starting point Chinese network has attracted much attention in the past two years because of the controversy over whether literature should be commercialized, and the mainland literary community has quarreled over the VIP fee model of this website, and I have paid more attention!" ”

Before the establishment of the starting point Chinese network, China's online literature was in the "prehistoric flood famine" period, although small websites have appeared, but both webmasters and authors are gathered based on interests and hobbies, and the works are uneven, but they have also gained the attention of many netizens, thus opening the Internet era of popular novels!

At that time, the webmaster of the novel was still having to buy expensive servers and telecommunications equipment to run the website, anxious about free space resources, worrying about managing the website, and China's backward telecommunications infrastructure. They haven't thought about how to make a profit.

In that era when online literature could not enter the house, was discriminated against by traditional literature, and had no capital attention, the starting point Chinese network, which belonged to the giant Chenxing Network, suddenly came out of the calm and waveless lake like a prehistoric giant crocodile, which can be imagined how much impact it had on the "unclothed indigenous people" at that time.

After the initial traffic support of QQ and Baidu, Ma Wenwei, then the general manager of Qiqi Chinese.com, launched a new business model, charging readers two cents per thousand words, this milestone charging method became the earliest "clear price" in the history of online literature, and early writers who wrote novels because of their interests began to have more life choices: become professional writers!

The background at that time was that traditional literature looked down on online literature. believes that the text of online literature is vulgar and vulgar, and thus gave birth to "a fierce discussion on whether literature should be commercialized"!

The vulgarization of online literature was an objective reality at that time, and it has not changed even now, but it can't stand being liked by some people! The market is there after all!

Due to the birth and strong promotion of the starting point Chinese website, the same type of website collapsed, and the writers stopped updating and sent their works to the starting point Chinese website, and it was not long before these sites disappeared into the torrent of history, and later reappeared as a pirated website.

And as the largest genuine website from 1998 to 2003. Although the starting point Chinese network was powerful in the early days with the help of the brand's influence, monopolizing the online literature market at that time with a market share of more than 90%, but limited by the fact that the online readers and charging groups have not yet formed a scale, online writers cannot obtain a basic salary enough to get them out of production through the VIP charging model of the starting point. So capital stepped in!

Relying on the capital of the headquarters, Ma Wenwei, who received Song Chen's recommendation, launched the "Heavenly Way Reward and Attendance Plan" aimed at supporting authors, and the deposit of the full attendance award covered many popular sitting places at that time, which also made the author group of the starting point Chinese network begin to grow explosively. Although the explosion of the total amount of online literature will be accompanied by the phenomenon of "good and uneven", there will also be more and more popular writers and fine works.

This is also what Song Chen hopes to see, once the library of the starting point literature network becomes richer and richer. The formation of a scale of writers, supplemented by a training system, so that editors, writers and other talents are like a production line, it is enough to make competitors daunted!

Since the establishment of the starting point Chinese network, its high monopoly market barriers and capital thresholds are enough to make other domestic Internet giants hold back, and even the risk capital that has been forced to slow down from the NASDAQ stock market crash has been forced to wait and see, and websites such as Phantom Sword Book Alliance and Dragon Sky that should have shone in this time period are now very weak, so weak that Song Chen can't afford to have the slightest idea of killing everything like Tmall.com!

It can be said that Chinese online literature has officially entered the era of the starting point Chinese network, and Song Chen has also completed his staged victory in arranging this chess piece, and the next thing he needs to do is to strengthen the role of this chess piece - this is why he mentioned this website in front of Chen Guangming!

The pure online literature industry is facing the single market of China, and the ceiling of its industrial value is there, at best, it is only a few billion yuan per year; But once it comes to the development of the whole industry chain such as film and television, games, animation, peripherals and other industries, the core value of literary copyright is immeasurable!

If it were not for the fact that China's intellectual property environment is really thin, the role of the starting point Chinese network will be even more irreplaceable!

"Ma Wenwei has dug up a lot of very popular authors over the years, and the starting point Chinese network has also produced a lot of excellent works in the past two years!" Song Chen groaned and slowly said his thoughts, "Chenxing Games can cooperate with the starting point to develop those extremely popular works!" For example, in "Wind Story", you can buy the adaptation rights from Chenxing Network, so that Chenxing Games also eliminates the experience of reconstructing the background of the game! ”

Chen Guangming was slightly stunned, but he quickly flashed and said thoughtfully: "Literary adaptation of the game...... It is also very common, such as Zhiguan's "The Legend of Jin Yong's Heroes OL" is a typical example! However, the industry is generally aware of the high development cost of large-scale online role-playing games, and if the audience of the literary work itself is not gamers, the risk of game adaptation is very high! ”

Song Chen said: "Yes, but compared to the overall strategy of activating the group, the cost of game development has become secondary!" Moreover, the entertainment infrastructure in mainland China is very weak, and online games are cheaper than mass entertainment activities, so they are favored by Chinese netizens! As long as the new game can maintain the picture quality level of "Kunlun" and the fool-like operation experience, the results will not be bad! ”

Speaking of which. Song Chen groaned slightly, and then said in a deep voice: "Just now because your subordinates were here, I didn't say anything!" Strictly speaking, although the game "Kunlun" has absorbed the advantages of "Legend of Blood" and "Miracle", it has not surpassed it on the other hand! This constitutes a problem that cannot be left unsaid: an online game like this, which costs millions of dollars to develop, is inferior to "Miracle" than the picture, and inferior to "Legend of Blood" than the operation, and is itself a failed product! I was disappointed! ”

Song Chen rarely speaks to his subordinates in such a stern tone, and he usually doesn't feel it. But once he said it, the majesty of that kind of superior person was enough to make people tremble and sweat, Chen Guangming was awe-inspiring and vigilant, and he was very embarrassed!

Seeing Chen Guangming's face was blank and his expression was cramped and uneasy, Song Chen said lightly in a soothing tone: "Actually, whether it is a game practitioner from mainland China or Taiwan: in terms of technology, it is not backward than South Korea, but there is a deviation in product concept!" Why are online games developed by Koreans popular with mainland Taiwan? I think. It is because their product concept just fits the spiritual needs of players, plays for the fun of growth, and provides players with the opportunity to compare with each other; The games developed by the Americans are fun to experience and the process of the game. The result is secondary to them! ”

"But there will always be a point where players will get tired of MMORPG routines of 'slashing monsters and leveling up, who is higher than the level, and equipping well', so we need to be different, and innovation will become more important than ever! "Kunlun" has improved, but it can't be eye-catching after all. So the best final result is just a "miracle", and he can't reach the height of "Legend of Blood"! In order for Chenxing Games to be successful, it needs to have the craftsmanship spirit of 'sharpening a sword in three years' like Blizzard in the United States in a single development project! ”

"A single development project?" Chen Guangming muttered puzzled.

Song Chen shook his head. said indifferently: "In the future, there will be more and more online games, and the taste of players will be higher and higher. No one can, so we should make a mainstream game that most players will love! But if a company puts most of its energy on one project, it is equivalent to putting most of its eggs in one basket, and the risk is there! Therefore, the game can be crafted, which is the requirement of the project, to meet the mainstream players; The game genre must be diversified, which is the company's need to meet every segment of players! ”

The reason why Song Chen has such an idea is because of the reflection left by Blizzard's boutique strategy!

In the PC era, Blizzard may not be the largest game manufacturer, but it is definitely the uncrowned king of the game industry in the eyes of players, "Blizzard must be a high-quality product" is not empty words, but verified by the market, "Diablo series", "Warcraft series", "StarCraft series", as well as the top online game "World of Warcraft", there is a series that is enough for manufacturers to brag about for ten years, and Blizzard, which has three series in hand, is undoubtedly NO.1 in the eyes of fans!

However, in the era of mobile Internet, Blizzard's sluggishness and belatedness have been proven to be inappropriate, at least not fully applicable to mobile phone players with fragmented time. [Note: In 2012, when the protagonist crossed, ** did not have as much influence as it does now, so for the time being, I will not mention Tencent's "washing users" mobile game strategy and whether it is correct or not, but in the author's personal opinion, although Blizzard's boutique strategy is behind the times, but the mobile games with a short cycle also lack sticky top works, such as "Angry Birds", "Plants vs. Zombies", "Clan Wars" and other masterpieces, the life cycle is not more than half a year; Rovio, the company behind Angry Birds, has produced many versions of Birds, but it is difficult to hide the overall decline! It can be seen that Tencent's mobile game development strategy is not the best, but it is the most secure at present! 】

In the 21st century, when the earth gradually entered the 21st century, which was called the "Chenxing Empire Era" by later generations, Song Chen has too many magical secrets, I am afraid that no one dares to refuse the other party's guidance with his own qualifications and professionalism, Chen Guangming is obviously no exception, he humbly accepted Song Chen's criticism and construction, and re-examined the product strategy of Chenxing Games!

Song Chen patted Chen Guangming on the shoulder and muttered, "The reason why I decided to move the headquarters of Chenxing Games to Silicon Valley is not because there are any high-end talents with advanced concepts there; On the contrary, the games developed by China and South Korea are enough to meet the needs of the mainland at this stage! But sooner or later, the problem of South Korea not paying attention to the connotation of the game will explode, and Chenxing Games will not be able to learn from the Koreans to 'kimchi' the game, but also absorb the different development concepts of the Americans, that is, the process of focusing on the game experience! Moreover, I need to develop more cutting-edge gaming equipment, and Chenxing Games should shoulder this responsibility! ”

"I understand, I will reconsider the product strategy of Chenxing Games!"

Song Chen nodded, and then mentioned to Chen Guangming about the possible merger of Chenxing Entertainment and Chenxing Network, Chen Guangming was very surprised, he didn't expect Chenxing Entertainment, which can be called "the cash cow of China Chenxing Group", to finally make a wedding dress for Chenxing Network...... Or maybe it's not a wedding dress, but some kind of Song Chen's small trick that doesn't please investors!

When did Chenxing Entertainment start making profits? In the fifth month after the official operation of "King of Kings", with the sales of genuine CDs and game point cards, Chenxing Games recovered all the investment in the R&D costs and telecommunications costs of "King of Kings", and began to make a profit.

When did Chenxing Entertainment start to exert its strength? After the official charge of "Legend of Blood", the tens of millions of charging groups directly made this company, which was established less than three years old, the most gold-absorbing subsidiary of China Chenxing Group, and had the title of "cash cow" - and when Chenxing Entertainment made a lot of money, it was when the NASDAQ stock market crash raged around the world!

I think that if Chenxing Entertainment and Chenxing Network had merged earlier, or Li Wei had entered Chenxing Network early and acted as an agent for online games, the stock price of Chenxing Network, which had suffered huge losses, would not have collapsed in an instant, directly falling from the peak of eighty or ninety dollars to less than ten dollars!

A more likely knock-on effect is that the online gaming business will protect the stock prices of Chenxing's three listed companies from the Nasdaq crash...... What could have been avoided happened, isn't there any selfishness on the part of the boss?

Chen Guangming didn't dare to think about it! The investors of Chenxing Network dare to think so, but it seems that the boss doesn't care at all, just like he thinks that the NASDAQ story is dangerous and is prepared for cash flow, it is always premeditated!

"After Chenxing Entertainment is merged into Chenxing Network, employees and departments in the United States will be taken over by Chenxing Games! After the headquarters of Chenxing Games moves to Silicon Valley, it will become a studio specializing in the development of online games for the Chinese market, in addition, VALVE, game engine, and League of Legends projects will be merged into Chenxing Games as a studio! ”

What a big deal! (To be continued......)