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Ctrip has two profit centers, namely Hyundai Express and Huating HNA. The former and the online website Tongguò call center generated more than 85% of revenue, while the latter was still in the investment cycle, which lowered its operating income to a certain extent, but it did not prevent investors from chasing Ctrip frantically.

“…… As long as we want, Ctrip can be profitable next year! At the Sheraton Grand New York Hotel, Zhai Yue described the prospects of Ctrip.com with emotion, "But it's not enough, we don't want to be a profitable Internet company, we want to be the overlord of the industry!" We are eager for more funds to expand the market and gain a strong position in China's online travel market, just like 8848's position in China, to become the benchmark and classic image of the industry standard! ……”

"Ctrip.com has invested tens of millions of yuan to build a call center, which has proven to be a project in line with China's national conditions! Call centers contribute more than 8o of revenue as Ctrip's customer service and direct sales window, but Ctrip's executives should realize that the future of the world economy is the Internet, is it possible for Ctrip to convert offline call revenue to websites? ”

Some reporters have raised their own questions, and the investment in the call center has always been mixed, even if this investment has been proven by Ctrip to be an effective and profitable profit center.

"We are not a telecom company, and we cannot let Chinese customers passively adapt to our services!" Zhai Yue smiled at Huating, everyone smiled, she continued, "Therefore, the investment in the call center can not only not be reduced, but must increase the corresponding investment, next year's task of Ctrip is to increase the original 1ooo seats to 3ooo!" I believe that what everyone cares about is not the battle between offline entities and online channels, but better service quality! More revenue! Higher net profit margins! Any controversy will pale and empty in front of these numbers! ”

"Wow!" Countless reporters, individuals with investment intentions and representatives of institutions all stood up in unison, and the enthusiastic applause soon overwhelmed Zhai Yue and her roadshow team.

When facing questions from reporters and investors, the prepared Zhai Yue always takes out brother companies such as 8848, QQ and Baidu from time to time to increase their persuasiveness, which is also news that investors like to see.

When people search for "travel", they will see the URL of Ctrip.com; When they chat with QQ, the ad will prompt them to save the zài of "Ctrip...... As Zhai Yue hinted, investing in 8848 and Ctrip is equivalent to investing in the entire Chenxing Holdings, which is a very easy account! At least, as one of the fanatics, Anthony, the owner of the newspaper "Tech People"? Daniel and his wife, Susan, are ready to take advantage of the opportunity!

On August 9, 1995, Netscape, which opened the browser, went public, and the daily increase of 268 became a common occurrence in the future when the stock price of the new stock was listed on the NASDAQ...... Anthony is not the first person attracted by this hot scene, let alone the last, he is just the last few people who realize this feast of wealth!

Zhai Yue took Huang Yaoxuan, Lei Yang and other Ctrip executives to conduct a roadshow in major cities in the United States, which was not weaker than 8848, and on June 28, Ctrip Travel Network was listed on 6 NASDAQ!

Ctrip Travel Network has 4.35 million shares, a valuation of 8oo US dollars, and 650,000 depositary receipts. [Note: After Ctrip.com was injected by Sequoia Capital of the United States, the valuation is 4.35 million US dollars!] 】

The day was undoubtedly crazy, with the opening price of $1.6 on Ctrip.com, rising all the way, breaking through $8.1 at the highest, and finally closing at $6.7 after market adjustments, with an increase of 419,65o depositary receipts sold out!

As a result, the market value of Ctrip.com reached US$335 million, and after deducting the service fees paid to the underwriters and corporate income tax, the financing amount reached more than 40 million! [Note: Ctrip.com is still a domestic resident enterprise because of Song Chen's identity, according to the agreement between Chenxing Holdings and Dongou Municipal Government, the subsidiaries of Chenxing Holdings enjoy the preferential treatment of "two exemptions and six halves", and they are still in the tax holiday period! 8848 is the same as this example! The specific agreement control process will not be described in detail, and unless it is necessary for the subsidiary to be listed in the future, it will also be brought over by the Spring and Autumn penmanship! 】

Although it is not as good as 8848, Ctrip still gave birth to multimillionaires and more than a dozen millionaires, and the stock price has skyrocketed over time! Zhai Yue, the person with the highest individual shareholding, could become a billionaire if he exercises his rights after the lock-up period – in RMB, of course! [Note: Song Chen is a shareholder in the name of Chenxing Holdings, not an individual!] After China Chenxing Holdings' stake in Ctrip Travel Network has been diluted through IPO and option awards, it is still nearly 6o, which is an absolute controlling position! Because during the lock-up period, you can't choose to cash out yet! 】

Even Zhai Yue faintly felt the irrationality after this madness, and he had some confidence in Song Chen's judgment.

Because of the investment in the Chenxing Building, the acquisition of Hyundai Express and Huating Hainan Airlines, Ctrip.com, which was once tight on its books, "has sufficient ammunition" and has become rich again. The company's executives are grinding their hands and can't wait to prepare for the next big move!

Donou, China, 7:32 p.m. local time.

A blue Volkswagen stopped in the relatively empty space in front of the Dongou Hotel, Yang De stepped down from a brand-new Audi car in the dust, raised his head to look at the huge door and magnificent buildings of the Dongou Hotel, and he walked towards the sliding door of the hotel with great energy.

Taking the elevator to the top floor, I happened to meet Xu Zhao, the manager in charge of human resources of the hotel, who was actually Yang De's uncle and one of the partners of Dongou Hotel. Seeing Yang De, Xu Zhao was very surprised, put his hand on the shoulder of his nephew, who already had tens of millions of assets at a young age, and asked: "Didn't you say that I went on a business trip to Huating City, it was only two days, why did I come back so quickly?" ”

"Something, so I came back early!" Yang De smiled and said, "What's more, there are friends over there to take care of the cause, and there won't be many things!" ”

"I heard that someone was fighting in the Pudong branch? Is the matter settled? Xu Zhao asked with concern.

Yang De smiled slightly, looked at Xu Zhao with a beard and said, "Uncle, you don't look at our strength, there are rich people with backgrounds, what can't be done?" I didn't go to Huating this time for this trivial matter! ”

Looking at the door number of the chairman's office not far ahead, Xu Zhao nodded: "I think so!" I've got something, let's go first! When you have time, remember to come to my house for dinner, your aunt and your cousin have been talking about you these days! ”

"Good!"

Yang Jinchang was reviewing the financial documents for June, when he heard a knock on the door, he raised his head and casually shouted "Come in", and it turned out to be his son. He smiled: "Is there any trouble behind the fight over there in Huating?" ”

"Nope!" Shaking his head, Yang De thought about it, and still added honestly, "It's not like it!" Although the competition in the Huating Internet café industry is very fierce, I investigated the owners of the Internet café over there, and there are not many people with energy, and even if there is, there is no strength to fight against us! ”

"It's good if you don't have it!" Yang Jinchang said with a smile, glanced at his son, he suddenly shook his head and scolded with a smile, "Stinky boy, it's just a little more than a year to come out with such a value, don't talk about me, relatives and friends are dumbfounded!" It's really a face-saving experience for you! People ask if you have a secret! ”

Yang De always looked like a gentleman in front of others, and he was not restrained in front of his father, but said with a smile: "The secret of my success is that I am luckier than Lao Tzu, and I also know how to make friends!" Of course, the talented kind! ”

Smiling slightly, Yang Jinchang's eyes were deep, and he said with a little meaning: "Right now, your brother is about to get married, and before that, I plan to give you a share of my assets, do you have any ideas?" ”

"Not at all!" Yang De shrugged, and he smiled and said, "However, when I borrowed money from you, I planned to be self-reliant?" It's just that if you don't succeed in business, since you are successful...... I don't really like Dad's property, give it to my brother! ”

"Stinky boy! I knew you would say that! Yang Jinchang laughed, very relieved in his smile, "This is also right!" However, the Hyatt Bar may be full of meaning to you, your friends, especially Song Chen...... Gee! In short, there is always a place to stay when you meet up, and this bar is for you! ”

Yang De was not hypocritical, and nodded: "This is exactly what I want!" ”

Staring at his second son, Yang Jinchang was very satisfied, and he said in a very emotional tone: "Although Song Hua is more successful than me, he is not as good as me!" Not as good as me! ”

After a pause, he asked Yang De with a smile: "After you paid dividends last time, you also have tens of millions of cash on hand, do you plan to take it out to give interest to relatives and friends, or find another investment project?" ”

"Exactly! This time I came back to discuss it with my father! ”

The index finger moved the bridge of the nose of the glasses, and Yang De said solemnly: "The reason why I came back from Huating early this time is because my friend ...... a few days ago Well, it's Zhai Yue, the president of Ctrip.com, she said that Ctrip is going to do a big project, and she asked me to tell you, is Dongou Hotel interested in participating in the investment? ”

"Oh?" Yang Jinchang asked with interest, "Is it for me, not for you?" ”

"Both!" Yang De said with a smile, "I'm interested! It can also be regarded as finding investment channels for your own funds! ”

Yang Jinchang stood up from the boss's chair and leaned on the desk in a half-circle: "What project?"

"Budget hotel chain!" (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )