0293 Portfolio: Hotel Property (Asking for Monthly Pass)
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At the Regency Bar, there is a private room in the deepest part of the corridor that is never open to the public, and this box eventually became a mysterious private place with the success of Song Chen and Chenxing, and regulars of the Regency Bar are forbidden to go in and visit.
Tonight, many regular customers who came to Hyatt Bar were surprised to find that the shareholders of Chenxing Internet Cafe had returned from all over the country! Since the expansion of Chenxing Internet Café from Dongou to the whole country, the shareholders of Chenxing Internet Café have rarely appeared here, and Song Chen ...... It has almost become a legend of this place, and people are happy to tell the entrepreneurial story of Song Chen's overnight riches, as well as the process of Song Chen's acquaintance with the shareholders of Chenxing Internet Cafe, and at the same time fantasize that he can have that day.
But think about it, few people put it into action, ordinary people and elites, there is an insurmountable gap between this! If it weren't for Song Chen's time traveler, I'm afraid he would have sat in front of the Hyatt Bar now, relish other people's success stories, and be full of interest!
Yang Jinchang rarely comes to the Hyatt Bar, after all, he is a man in his forties and fifties, and it is always a little out of place to fight with young people. But tonight is important! Although there is no formal negotiation involved, it can be regarded as a private equity gathering. In addition to Jiang Yan and Song Chen, who were abroad and could not come back, Yang De, Liu Jun, Chen Daohui, Cui Yao, Ye Lin, Ji Chang, Wang Xiaoxue, and Zhao Lin, the shareholders of Chenxing Internet Cafe gathered together again after half a year of absence.
In addition to Yang Jinchang, Zhai Yue, who had just returned from the United States for two days, was wearing the Chanel lace top and khaki casual trousers that Song Chen bought for her in New York last time, and the whole person looked very clean and shrewd.
Standing under everyone's gaze, Zhai Yue's expression was very calm, and she told everyone the number analyzed by Cheng Yang and Song Chen: "Chenxing Company attaches great importance to collecting customer numbers, and we are no exception to Ctrip, we have a special team to open the number of analysis tools!" Since the establishment of Ctrip, some netizens have responded in Ctrip's feedback forum that the hotels booked on Ctrip are very expensive! So I pulled out the number jù and conducted an analysis, and now that the room of 15o-2oo yuan sells the best, and the price is in this range of Jinjiang Inn, New Asia Star and other brands of economic occupancy rate is very high! ”
Yang Jinchang pondered for a moment and said slowly: "Most of the hotels in China are high-end hotels, and there are relatively few affordable, clean and comfortable motel-style hotels, or low-end hotels in the streets and alleys, although the prices of such hotels are low, but the environment is not satisfactory!" ”
Zhai Yue nodded with a smile and said: "The customers at this price are mainly small and medium-sized merchants, middle and lower-level company employees who are on business trips, and casual individual customers, which is a market gap!" ”
Wang Xiaoxue smiled and said: "It's indeed a vacancy!" However, you Ctrip are also cautious, probably because you are afraid that you will be united by hotel owners in the future to 'force the palace', so you will think of infiltrating the upstream industry, right? ”
Wang Xiaoxue said humorously and interestingly, everyone smiled knowingly, Zhai Yue glanced at her best friend, and said with a smile: "Just you know?" ”
Chen Daohui said with a grin: "There must be a market, but I am used to eating 'big fish and big meat', and the hotel chain ...... Sounds a bit plain! ”
Shi Tao thought for a while and said: "The gross profit margin of the hotel is low, but the idea of a chain hotel is still very worthy of attention. As far as I know, the franchise fee for this type of hotel is also very high! There are many miscellaneous charging items, and in general, the return on investment is good! ”
"The key is the property!" Yang De smiled, and everyone's eyes lit up.
"The key is the property!" Nodding and repeating what Yang De had just said, Zhai Yue looked at Yang Jinchang and smiled lightly, "Yang Dong, I don't know if Ade has told you about Ah Chen's views on Chinese real estate before?" ”
Glancing at his second son, Yang Jinchang nodded calmly: "Hmm! A little bit of knowledge! ”
Hearing that it was Song Chen's opinion, Song Chen, who had not made a mistake so far, has now almost become a golden bodhisattva with a golden body, full of gold, and when everyone heard that it was Song Chen who said, they always couldn't help but prick up their ears and listen carefully - in the end, no one will be disgusted with too much money!
"The attitude of the Chinese government is the key to the real estate exhibition! After the sharp rise in 92 and 93 years, Hainan real estate has become the 'hardest hit area' of the bubble, which leads the central government to be very vigilant about the attitude of the real estate industry, which has always been in strict regulation and control of China's real estate, which has lasted from 94 to the beginning of 98, which can be regarded as a quiet period of China's real estate! ”
After a slight pause, Zhai Yue smiled and said: "The central government relaxed its restrictions on real estate last year, and the volume and price of real estate rose together, and China's real estate entered a period of recovery!" However, in the long run, positive driving forces such as economic development, increased purchasing power of residents, supply and demand, and rural urbanization will promote the rapid rise of China's real estate! So investing in a hotel and an investment property can be considered a combined portfolio, with a very attractive return on investment! ”
"Is it a self-purchased and self-operated hotel? Where does the property come from? Zhao Lin doesn't understand the key to hotel operation investment, but it is extremely difficult to acquire a property, as long as they are not confused by the immediate interests, they will not sell their own property lightly, they prefer to lease to each other.
"In addition to working with developers, we can also acquire properties through the renovation of old buildings!" Zhai Yue smiled confidently.
"Renovation of old buildings?" Yang Jinchang thought for a while, and had to admit that this was a good plan.
"That's right!" Liu Jun nodded, "There are a lot of old buildings in big cities, as long as we are willing to pay enough compensation, I believe there are still many people who are willing to sell old houses to us!" Of course, that's the best with the shop pù! ”
"Ask someone to do VI again, and repair it as a whole! Tsk, another Chenxing Internet café is coming out! Ye Lin smiled, "It's definitely not that easy in reality, but it does sound good!" ”
Cui Yao said lazily: "It's good to have an investment project!" To be honest, the money in the bank is very lossy, and my dad has been nagging me to invest the money quickly to make money! ”
"How much are you going to invest?" Seeing that these juniors didn't have much of a concept, Yang Jinchang simply made an estimate for them, "If you don't calculate the amount of property acquisition, it will cost 45o-6oo to invest in a three-star medium-sized directly-operated store!" We need to prepare at least 150 million funds to leverage the entire project, so that we can be calm! ”
"Money is not an issue!" Zhai Yue said with a smile, "We can invest 100 million yuan in Ctrip!" ”
"100 million?" Wang Xiaoxue was dumbfounded, she said sourly, "Money is not spent like this, your Ctrip listing financing is less than 40 million US dollars, that is, more than 300 million yuan!" Invest 100 million to build a hotel, I'm afraid that your Ctrip's stock price will fall by at least one or two dollars! ”
"It doesn't matter, investors will soon be able to appreciate Ctrip's 'good intentions', which is the pain that must be experienced in order to control the industrial chain!" Zhai Yue smiled slightly, as if he was pointing. Then, she said to Yang Jinchang, "Funding is not a problem, but we lack the talent to manage the hotel, especially the kind of talent with experience in chain hotel management!" ”
For an Internet company that can raise money everywhere in only one year, Yang Jinchang has to sigh that the times are changing too fast! It must be admitted that as an old man who has been in government agencies and business for half his life, he is very jealous of Song Chen and the young people who have become famous by taking advantage of the tide of the Internet.
He muttered: "Dongou Hotel currently has invested heavily and has not yet made two major parts, one is the 'European City' project jointly opened with Dasong Group, Dongou Limao and Shangcheng Fangkai, involving 100 million yuan, and the other is the Chenxing home delivery project, 20 million!" The investment in these two projects makes the capital chain of Dongou Hotel very tight, and the amount of money that we can squeeze out of Dongou Hotel is not much, and we can only barely squeeze out 30 million if we put it together, but how much will it affect the operation of the core business! ”
Yang De glanced at his father with concern and said with a smile: "I can lend you, as long as you are willing to pay interest!" ”
"Stinky boy!" Yang Jinchang shook his head, and couldn't help but laugh and scold,
"Huh!" Everyone laughed with ease, and now the people with the least assets were millionaires, and all in cash.
Zhai Yue said with a smile: "If Yang Dong's funds are in trouble, you can mortgage the equity of Chenxing Mansion Express to us!" In fact, if you can, the parent company hopes to acquire your equity in the hands of Chenxing Home Delivery! As for the price, you won't be disappointed! ”
"Huh?" Yang Jinchang stared at Zhai Yue deeply, and then glanced at Wang Xiaoxue, he said lightly, "I heard that He Yuntao, president of Alibaba Group, plans to invest in Chenxing Mansion Express with cash and the equity of Pufan Design Company, it seems that Song Chen is determined to win the logistics company!" ”
Zhai Yue said calmly: "The role of logistics companies in Chenxing's subsidiaries, especially 8848, is like Alipay's role in Chenxing Holdings, which is very crucial!" Therefore, Ah Chen does plan to increase his shareholdings, Alibaba Group is just out of layout considerations, and it is not excluded that the equity of Chenxing Home Express will be injected into Alibaba Group in the future! ”
Nodding, Yang Jinchang said with a smile: "The logistics company is more or less useful to other shareholders, but for me, it is just a favor investment, if Song Chen needs it, it is not a problem to sell it to him!" Since it is a favor, there is no need for you China Chenxing Holdings to pay a premium, or 20 million! ”
"Favors to favors, investment to investment!" If there is no return on the exit of an investment with unlimited prospects, it is unreasonable! Zhai Yue smiled and said to Yang Jinchang, "So what Ah Chen means is that we will buy all the shares of Chenxing Home Express held by Dongou Hotel at a premium of 5O, which can be regarded as letting you give an account to the board of directors of Dongou Hotel!" (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )