Chapter 442: Unscientific Ratings
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While the audience was watching the millionaire show, Li Mingbao and John were also anxiously waiting for news on the TV station. Pen? Interesting? Pavilion wWw. biquge。 Compared with the current Hong Kong ratings that are only lagging behind in the random selection of telephones, in the United States, there are quite a few professional companies that collect TV station ratings.
And in cooperation with Twentieth Century Fox, it is Nielsen, as a ratings statistics center from the United States to the world, their ability is still quite trustworthy. And what is the ratings of the millionaire show, from the beginning of the show, they will start on-site statistics, although this kind of statistical method will not be too accurate, but the approximate data, they can still be counted quickly.
And things like statistical ratings, basically the TV station can't interfere, because Nielsen for their signature and credibility, in this part of the business, is done by their own people, although people work on the side of Twentieth Century Fox, but they will not receive a salary on the side of Twentieth Century Fox. The biggest advantage of such a group of statisticians stationed in the company is that they will be one step ahead of ordinary people and know what the ratings of their TV programs are, so that they can also make timely adjustments.
Although Li Mingbao and John were in a more impatient mood, they were still relatively relaxed when they sat in the office. No, Li Mingbao is still chatting with John about the ratings of QBYTV's previous programs.
"John, how many more audiences do you think our new show will have than the old one? I remember you told me before that the ratings of TV stations during this period were basically around 3 million users, and now they are millionaires, how much do you think it will rise? Li Mingbao asked while smoking a cigar while looking at John on the side.
"The millionaire show, from the very beginning, has not let go of the promotion part, compared with the previous show, the advantage is too great. Coupled with such a novel theme, I don't think the ratings should be lower than four million users. After all, the audience of the previous program will lose a considerable part of it because of the new program, and if the first episode can reach the ratings of four million users, then our show can be said to be a success, of course, this user base is still a lot worse than making money. But after all, there is a good start, and when the program really matures, I think it may have about 6 million TV viewers, doubling it, which shouldn't be too difficult. John listened to Li Mingbao's words and thought for a while before answering.
"It's only six million subscribers, John, it seems that your pursuit is quite low, I watch the millionaire show, and you have to reach at least eight million subscribers to be qualified. And that's just the West Coast ratings, and if it were to expand to the whole of North America, it would take at least two or three million users to make real money. Li Mingbao said with a smile.
"Eight million users? Oh my God, you dare to think about it. Although I also think that the quality of this show is really good and very engaging, you know, what is the total population of the entire West Coast? That's only about 50 million in total. Eight million users, at least a small half of the people are watching our programs, to be able to achieve, maybe there will be eight million users at the peak, but the average is simply not that much, if there is an average of eight million users, it means that the peak ratings must be at least about 11 million, which is equivalent to half of the families on the entire West Coast watching our programs, if there are not many TV stations on the West Coast, maybe it is not difficult to achieve such an effect.
But the point is that there are so many TV stations on the West Coast that it is impossible to get such ratings. Do you think such a show can attract half of the population base to watch? If this is the case, then our TV station will make a lot of money. It can directly bankrupt many small TV stations. John said with some exaggeration.
The ratings statistics of TV stations are actually not the same as the statistics of movie tickets. Because the program of the TV station is determined by the television. And in a family, even if there are more than ten people, it is impossible for each of them to buy a TV, at most two or three TVs, which is already quite good. And a normal small family, a couple, plus one or two babies, these are four people, they can meet the needs of four people with just one TV, and movie tickets must be bought one by one, which are completely two concepts. Therefore, the ratings statistics of TV stations are not calculated according to each person, but according to the number of TV holdings.
And with such a statistical method, it is no wonder that John is not so optimistic about Li Mingbao's confidence, because to really achieve that effect, it is simply incredible for the Twentieth Century Fox company. Equivalent to the value of QBYTV, because a TV show, has risen by at least double its value. The value of a program for the TV station is really so high, for John, no matter what kind of price Li Mingbao is given, it is not a loss. The average viewership of 8 million viewers is at least equivalent to the entire West Coast, with more than 20 million people tuning in to watch the show, which is equivalent to 50 percent of the ratings in the same time period, or even higher, after all, not everyone on the entire West Coast will go to watch TV shows, and at eight o'clock, there will be a lot of people going out to hang out, rather than staying at home and watching TV. So such ratings are really terrifying.
John didn't believe it, and Li Mingbao didn't have any other reason to impress him now, after all, Li Mingbao couldn't tell John that when this show came out in history, the highest ratings even reached a terrifying figure of 59%. Of course, that was in the UK, and if it was in China, when it was still in China, the ratings in some places often reached more than 60 percent, and this was the real horror, and any TV producer with a bad heart who did a TV program in China, when the TV program was not flooded, their actual ratings were announced, and a large number of people could be frightened.
"Take a look, anyway, the show has been on the air for ten minutes now, and the first batch of ratings materials should be almost out. Let's talk about it when we see the real data. At this time, although Li Mingbao was very anxious and wanted to see what kind of results his actions on TV would bring, but in the face of John, Li Mingbao had to maintain a calm posture and pretend to be confident.
Just when Li Mingbao and John were chatting, the door of the office was slammed open by a person, and the guy didn't care about his rude behavior, and shouted loudly with a stack of documents: "Boss, the ratings are out, the ratings are out." Miracles, we made miracles, we succeeded. By the end, the guy's tone was a little choked.
Seeing the appearance of his subordinates, John not only did not have any dissatisfaction, but said to the guy very gently: "Jefferson, don't be so nervous, what are the ratings of our show, you can tell me the specific data." ”
Hearing the words of his big boss, the guy named Jefferson remembered that he was excited just now, and he didn't even say what the most basic ratings were, and after understanding his mistakes, Jefferson blushed a little and said loudly: "Boss, the ratings for the first ten minutes have come out, and when it first aired, our ratings were only 1.2 million users, but after three minutes, the total number of users exceeded three million, that is, in just three minutes, Our show has reached par with the average ratings of previous shows, and the ratings have grown wildly since then, and now we have roughly six million viewers.
Although the growth has dropped a lot, based on the experience of the Nielsen staff, it is very likely that our show will reach 8 million viewers by the time of the first episode. Compared with the previous ratings, it has increased by nearly 200 percent. This kind of rating, even on the Nielsen side, has not seen it for a long time, and they all say that such ratings are simply a miracle. ”
"How much? Now the viewership has six million users? You're not kidding? In the end, the highest ratings of this episode were able to reach eight million users? How can it be? How many people are there on the entire West Coast, how can there be such high ratings, this is not scientific. When John heard this, he was immediately taken aback. How can there be such high ratings?
not only broke his previous pessimistic conjecture, but even Li Mingbao's optimistic conjecture is not worth mentioning for this rating. Li Mingbao said that the show may eventually have an average of 8 million viewers, which in his opinion is incredible. After all, the ratings of 8 million users are actually more exaggerated than accounting for half of the ratings of the entire time period. This simply means that the millionaire is a large gold mine, and everyone underestimates his reserves.
And the ratings of 8 million users, John knows very well what this means, which means that their Twentieth Century Fox company has broken the ratings record of the entire West Coast, and perhaps the capitalists are more rational than the average person when it comes to recording or something. But because of this rating, maybe even the stock price of their Twentieth Century Fox will rise a little. This is where John is really surprised, when will the magic of a show be so great? I don't want anyone else to live.
And this rating, for the entire West Coast TV station, is difficult to break, because the population of the West Coast can't support so many users at all, and the high ratings are really weird.
Seeing John's appearance, Jefferson can also understand why his boss is surprised, let alone his own boss, even when he saw this result for the first time, he felt that the ratings were so fake that he had no friends, what does the ratings of eight million users represent, would a TV station insider like him not be clear? When did so many people pop up in this part of the West Coast? Don't those bars have to be open tonight? Or is it so cold outside that everyone is at home?