Chapter 443: The Possibility of Breaking the Shackles
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But he had to believe in Nielsen's professionalism, at least on such a question, Nielsen did not need to pat their 20th Century Fox on the back. After all www.biquge.info the question of ratings is not much of a problem for Nielsen, high is high, low is low, and they basically won't fake the ratings, otherwise their professionalism will be questioned.
So when Jefferson got the ratings, Nielsen employees were explaining to Jefferson why there were six million subscribers now, and maybe eight million in the end. Under the explanation of Nielsen employees, Jefferson naturally understood why there was such an unscientific rating.
Now, it's up to Jefferson to explain the problem to John and Lee.
"Boss, if it's just people from the West Coast, then the ratings of our show are only about four million. But the problem is that our TV station also has new viewers, including the central and eastern regions, the central ratings, at this time there are about 500,000, and the eastern part contributes to the ratings of 1.5 million users. That's why the current ratings of our program can reach about six million viewers. In the end, it will break through to 8 million viewers, and other places will contribute at least 40% of the viewers. ”
Hearing Jefferson's words, John didn't make a sound for a long time, even Li Mingbao was a little dazed, although he didn't know much about this TV station, but the most basic concept, he still quite understood, qbytv this TV, although it can also be broadcast throughout the United States, but there were few viewers in the central and western regions before. To put it simply, although this TV station has a good background and can also broadcast live across the country, their main viewer is limited to the West Coast. To put it simply, such a TV station, and those TV stations in later generations in China, actually have the same meaning, that is, a simple local TV station, out of this place, even if other places can receive programs, they may not watch your programs.
And now, the viewers of the TV station, because of the millionaire program, have broken this convention, and an excellent program has directly transformed this originally local TV station into a national TV station. Just like Mango TV was a local satellite TV station at the beginning, but because it had many excellent programs, and then used programs to bring people from other places to this TV program, it eventually became a national satellite TV station second only to CCTV. Sometimes, relying on some excellent TV programs, you can also slap some CCTV channels in the face.
As long as the millionaire program continues to be maintained like this, with high quality and high connotation, the original free customers have become common customers, then after QBYTV, it may not be impossible to become a new national radio channel, if you really want to develop the TV station to that shape, the trump card in John's hand will have one more, and Murdoch will also be because of this new TV station. Pay more.
Li Mingbao can figure out what John, the boss, immediately thought of such a possibility, so when John spoke again, his tone became very serious: "Jefferson, you stay in the Nielsen studio immediately, and then report the situation over there at any time, and then you call Nielsen again, saying that our TV station needs their more detailed service, and I need them to give me a thorough count of the user ratings of the millionaire program at all times. Then the next day, I need to see a rigorous and detailed report. ”
Hearing his boss's instructions, Jefferson said with some concern: "Boss, if you do this, Nielsen will offer a very high price, and they will usually do it for such value-added services." ”
"Okay, Jefferson, you do what I want, you don't have to think about money, you just need to convey my intentions, and even not only this time, every time the millionaire show is broadcast, you need their value-added services. At the same time, let them make a detailed report on the ratings of our TV station before and after the start of the millionaire program, a ratings report covering the entire TV station. John rubbed his hands lightly, and then calmly commanded.
Hearing his boss's unwavering orders, Jefferson knew what he should do at this time. The boss has said that the problem of money is not a problem, so why does he, who is a little brother, care so much? As long as he does the boss's instructions well, he will have great benefits for himself, and if he doesn't do a good job, I'm afraid the boss won't mind replacing someone to do his current job.
When Jefferson closed the door of the office, John once again set his eyes on Li Mingbao, but this time John's gaze made Li Mingbao a little uncomfortable. As a wolf of the city, Li Mingbao understands very well what such a gaze means, and it is because he understands that Li Mingbao found that John may be a gay.
After feeling uncomfortable, Li Mingbao immediately said: "Okay John, I think it's a little inappropriate for you to look at me with that kind of gaze, after all, I'm a straight man, and I also prefer people who have the style of being like a millionaire hostess, you and I are really not suitable." ”
Hearing Li Mingbao's words, John couldn't cry or laugh, so he immediately said: "Dear Li, I also like that kind of girl, or woman, I'm not gay, you must not look at me with that kind of strange eyes, our interests and hobbies are the same." I don't know why you're thinking of this nonsense, but I don't care. Because I found that we might have better cooperation now, such as building QBYTV into a new key TV station, a TV station that can really have ratings in the United States, don't you think this kind of work will be cool? ”
"That's what you thought, I thought it would be a shame that you suddenly changed your interests. I also understand your idea, but after all, it has just begun, and it is still a long time to complete this road, and we have to go through a full range of thinking before we can make such a decision, and there is also a key, that is, if the TV station is really successful, what kind of benefits can I have? Hearing that John did not suddenly turn into a wolf, but wanted to cooperate with him to promote the TV station, Li Mingbao's tone returned to normal.
To be honest, for the current ratings of millionaires, Li Mingbao himself feels that it is not normal. Although in history, millionaires have also achieved great returns and exaggerated results. But like such an exaggeration, Li Mingbao didn't expect it. Because of a TV program, a regional TV station actually went to a national TV station, and took a solid step, such a thing is unimaginable in the future.
Even the expansion of Huaxia Mango Channel does not rely entirely on the program, but also because their opportunities are so good, and the CCTV approval of entertainment programs is very strict, and then Mango TV picked up the cheap. In addition to Mango Channel, the subsequent TV stations have also made relatively good programs, but they have not been able to challenge the status of Mango Channel. The point is that the opportunity has been missed, and it is difficult to make up for it with the show.
But now that such a situation has occurred, Li Mingbao thought about it for a long time, and then came to some general conclusions, perhaps because there are not many excellent programs in the United States now, unlike most programs in later generations, which are full of brains and form fierce competition. Then Li Mingbao pulled out a wolf who had proven his ability in the past few years, the program concept was at least one or two generations ahead, coupled with all-round publicity, this is the real reason why the program is so successful, perhaps after other TV stations adapt to such new thinking, the competition of TV programs will be more intense. It's just that QBYTV has Li Mingbao here, and he has some advantages congenitally, if Li Mingbao doesn't expand such an advantage, wait a few years, maybe there will be no such good opportunity as now.
Making the TV station bigger is an opportunity for John, and it is also an opportunity for Li Mingbao. Li Mingbao is not impressed, it is fake, but in the case of not negotiating the interests, he made a rash move, and the benefits obtained by Li Mingbao will definitely not be too rich, so Li Mingbao directly rejected such a cooperation proposal in the face of the current John, and if he wants to cooperate, he will have to wait until the real influence of this TV show is brought into play, and the negotiation now is destined to be a loss.
And John somewhat understood Li Mingbao's thoughts, so after Li Mingbao refused, John no longer made this suggestion, but from this time on, John had a deeper understanding of Li Mingbao's ability in the field of television.
A single TV program can break the ceiling of QBYTV, a regional TV station, and make it possible for the TV station to evolve into a national TV station. So according to Li Mingbao's previous statements, he also has more ideas that are on the same level as millionaires, which is definitely equivalent to doping for TV stations. If these programs can appear smoothly, then any TV station may be able to create miracles that were unimaginable before.
Li Mingbao is a person who is equivalent to a gold point for TV stations, and with a booster like him, the development of TV stations has made great strides possible. And Li Mingbao is not just good on TV shows. He started to do it, but after the movie made amazing achievements in the film industry, he began to build a TV station, such an all-round person, for the entertainment industry, the deterrent power is too great, John can't help but feel sad for Li Mingbao's opponent.