Through sharing, "The Three Kingdoms" made a lot of money for Celadon Technology. It's all a matter of mutual benefit.

When Zhang Chun heard this, he agreed.

Wang Buyi said: "It will probably be the day after tomorrow, or even a few more days, that "Proud of the Three Kingdoms 2" can be brought to the front." You'll have to wait a few days. In addition, the booth can be used for you, but the big TV hanging must be kept. ”

Zhang Chun hurriedly agreed. I was thrilled. It's better to get the best position, even if it's only for a few days, than to stay here. I thought I was going to waste this year's E3 showcase, but I didn't expect such a good thing to happen.

When the king was gone, Zhang Chuncai sighed and said, "It's still our own righteousness!" ”

Employees of the target software feel the same way. They grew up playing Japanese games and have a beautiful vision of Japanese game producers. Until now, when I saw the real person, they warmly pasted their cold butts a few times, and they immediately felt very disillusioned.

……

Wang Buyi said to the designer again, let the logo of the target software be prepared, and hang it up when the time comes, so that this booth will become a joint booth of Celadon Technology and the target software in a few days.

Next, he wanted to go to the other two districts. When I walked in, I saw many familiar manufacturers, such as NC Software from South Korea, Zhiguan from Taiwan, and manufacturers from various countries. Mexico, Chile, South Africa, Wang Bucheng didn't know where games could be made.

In the eyes of the exhibition party, the scale of these manufacturers is very small. The game has sold little and has not made any outstanding contributions to the game industry like Carmack. So it's all arranged in a small exhibition hall.

In fact, among these manufacturers, there are also several heroes. It's like it's located in Taiwan. At present, the "Holy Clergy Technology", which acts as an agent for online games such as "Millennium 2" and "Red Moon", has very strong funds and strong R&D strength. This time, we plan to exhibit five games at E3 in one go.

South Korea's "NC Software", which has a somewhat subtle name, is currently the world's largest online game manufacturer. Just through the acquisition, a gold medal game producer who has been designing RPG games since the 80s has been brought in, causing a sensation and the strength is also very strong.

In this exhibition area, there are very few companies like "NC Software" that have been supported by the government of a country and are thriving, and most of them are moving forward with a weak force.

These are hard-working people with dreams. There is momentum. But behind the pace of the times. The reality is very cruel, no matter how much effort you put in, no matter how much sweat, no matter how long you persist, as long as you can't turn your efforts into better works than others, it's useless.

It's like a smart crown. This time, there is a 2DRPG game "The Seventh Seal". You can see it. This game is trying to transform into overseas markets. Referencing the aesthetic style of the European and American Middle Ages, the game leans towards the Japanese style. In terms of quality, there is no trace of perfunctory.

But at E3. Compare the various masterpieces that Wang has just seen in the southern and western districts. Wang Bucheng knows that such a 2D game will not sell well in the overseas market.

There are many people who know Wang Buful. Compared with the unattended exchanges in the West and the South in the South, many manufacturers are overly enthusiastic here.

Wang knew they wanted to fight for an opportunity to get their game into the Chinese market. China's game market has always been there, but there was a layer of frozen soil on it before, and Wang Bubu excavated it, and a huge market appeared.

But this market is by no means for everyone to profit from. It's like it's not just someone who can dig up oil with a pickaxe. China's seemingly promising market is currently controlled by two major sales systems, Wang Bufu and Longyou.

Longyou's actions are very domineering, and they don't have the idea of helping other manufacturers at all. Games that do not produce results and have not been proven by the market, even if the manufacturer comes to the door, they will not act as an agent. If it is a game that is in full swing in Europe and the United States, then Longyou will send a negotiation team to take the initiative to negotiate agency matters.

There are manufacturers who are dissatisfied with Longyou, and there are also manufacturers who want to enter the Chinese market but can't get in. For them, the game box should be another viable approach.

All small manufacturers are eager to succeed, and they have repeatedly studied the road to success and want to imitate it. But it's a pity that Wang was able to succeed, and it all started with the amazing quality of "Crazy Tide".

Manufacturers can pay for the most famous advertising planning companies to develop publicity and marketing strategies. But without a game of the quality of Tide, then it would not be possible to make a splash.

Although it was determined that it could not be imitated, those manufacturers also understood Wang's business model. As long as you enter the game box, you can share the profits of the Chinese market with Celadon Technology, which is of course a good thing for pie in the sky.

For these cooperations, Wang is very cautious. Even if you know that you can get a share of those games, you don't plan to open them all.

The main purpose of absorbing these games into the game box is not to help them rise, but to help the game box gain international competitiveness. For example, if you have a few Mexican-made games in your box, it will definitely be easier to enter the Mexican market.

For the game box to go international, this is a must-do. Otherwise, the game box is full of Chinese themes, how to get out?

Therefore, those games that deliberately cater to the North American market or the Chinese market will not be valued by Wang. What he was looking for was a work like "Three Kingdoms" that only caters to the local market.

Only those games with unique gameplay and concepts that make people feel unique and exotic will enter Wang Buful's field of vision.

Wang is now standing in front of a Belarusian booth to watch them make a "strategy game set in the Kievan Rus' period."

This game, if it is of high quality and interesting to play, it should be good to enter the game box. Chinese people can embrace all rivers and rivers and increase their knowledge. And the game box also increases some competitiveness in the market of Eastern European countries such as Ukraine and Russia.

Wang lived up to his thoughts, and as a result, he almost vomited blood when he started playing the demo version. The game is terrible stuck, and the operation experience is so bad that it hurts. And I don't know what psychology the maker has, so many icons are designed to be very small, and there are many clicks. Wang Bufu clicked the mouse for a while, so annoyed that even the bones in his arms were itching.

Wang shook his head and put the mouse down. This Kievan Rus' game is really unplayable.

A group of Belarusians all looked at Wang Buyi expectantly just now, but now they looked at his face and were immediately disappointed. In terms of their distribution ability, if they can't attract agents in the big market, then the best result can only be to maintain a balance between expenses and income.

They made this game with a lot of care. A large number of materials were searched and several ethnic groups were designed. When different ethnic groups control Kievan Rus', they will have different technologies and troops.

Kievan Rus' 350-year-long history is also very meticulous. From the beginning of ethnic integration, to the later expansion, and finally the confrontation with the Mongols, the waves were magnificent.

For the production team, the operation of the game is not good, and there is really no way to do it. They use a free engine and don't have the funds for optimization. Keep in mind that the money required to optimize a game sometimes outweighs the cost of production!

Wang didn't play the game anymore, but he felt the production team's intentions. So I thought about it and asked for a book of settings. Then he gave his business card to the group of Belarusians and said: "If you need it, you can send me the details of the company or the studio to discuss the possibility of further cooperation." ”

A few Belarusians cherished the business card. If E3 fails to win the favor of big publishers this time, then looking for the help of the Chinese is naturally the best choice.

Wang Buyi is always short of big money, but there is never a shortage of small money. It's as if he didn't blink an eye, and spent a lot of money to rent the best booth in the West End. If this money is invested in the Belarusian production team, it will definitely be a matter of charcoal in the snow.

And what about Wang Buying? No matter how much you put out, as long as you can get a game like World of Tanks, then all the investment will come back.

World of Tanks is what Belarusians did. How successful has it been? This online battle game accounts for 1% of the country's GDP in revenue.

Wang could easily replicate the ideas of World of Tanks, but the best way to do that was to get more people to create more World of Tanks by bringing them together under the Celadon Tec banner.

He visited booth by booth and handed out a lot of business cards. In addition to Korean manufacturers.

Those Korean-style online games, Wang didn't even watch them.

In fact, if you really want to make money, hugging the thighs of Koreans is the best. In his memory, the two game manufacturers that have reached the top in China are all acting as agents of Korean games to achieve the rise.

But Wang didn't like to play those games, so even if he knew that he could make money, he didn't care.

I gave out so many business cards, but I didn't give any of them to Koreans. This is, of course, something that offends people. All South Koreans are not good-looking, not only manufacturers, but also South Korean government personnel, who are also secretly angry.

A middle-aged man took the initiative to take the translator to stop Wang Weiwei, and spoke in a whisper, and the translator said in English: "This is Hwang Kyung-sik, the director of the Korea Game Resource Center and Game Academy, and he hopes that you can take a look at the excellent games made by the Republic of Korea, maybe this is what Chinese want to play." ”

"Huh." Wang Buyi smiled indifferently, knowing in his heart that these online game manufacturers supported by the South Korean government were much more threatening to Wang Bufu than those Japanese manufacturers in the Western District.

Wang has always been wary of Korean games. A country with a population of only 6 million games already has 1,500 online game production companies. So many game companies, of course, make games for export to make profits.

Japanese manufacturers in the western region only make money in the mature markets of Europe and the United States. South Korean game manufacturers, on the other hand, are bent on attacking the Chinese market. That's the trouble of the henchmen. (To be continued......)