Chapter 1399 - The Incomprehensible Nokia

If someone really took advantage of this incident to set a trap for themselves, waiting for themselves to drill into it, Lin Zheng would not put on a posture of "Lao Tzu knows that there are tigers in the mountains, but he prefers to go to Japan with his neck", that is not confidence, that is stupid, it is a lack of brain tendons, although the sentence that the son of a daughter can't sit down is distorted, and even the fear of death can be covered up with this sentence, but in terms of Lin Zheng's current wealth and influence, he is worthy of the evaluation of the four words "son of a daughter". It is impossible for the senior management of the group to agree to go to Japan rashly. Pen? Interesting? Pavilion wWw. biquge。 info

Since you can't go to Japan, it's better to stay at home honestly, Lin Zheng thinks very openly, his ass is not pointy, he won't stay at home for a few days and can't stay idle and want to run outside, he has spent more time in hotels than at home over the years, he really wants to live a few days of comfortable life.

But Tan Na didn't want Lin Zheng to be too comfortable, and put a stack of documents in front of Lin Zheng with a "bang~~": "Anyway, you're fine, just take a look at these materials." ”

Looking at the half-foot-thick information in front of him, Lin Zheng's eyebrows were furrowed as if he was holding a stuffy donkey with half a catty of 73 degrees in his mouth, and after a long time, he reluctantly said: "What is it?" ”

"In the recent period of information in the domestic mobile phone market, you won't just kill and bury it, right?"

What is the information of the mobile phone market in China in recent times? Lin Zheng, who was still pretending to be dead there just now like a donkey that had been grinding for a long time, immediately became energetic: "Oh? Then I'll take a look first. ”

On the contrary, the chip factory of Lianchuang Technology has reached full capacity in a very short period of time from the previous operating rate of less than 60%, and all the extra production capacity has been allocated to the production of cheap mobile phone chips. But even so, it is still not enough to meet the huge demand of the market, and Lianchuang Technology has to start seeking cooperation with TSMC and UMC, two major chip foundries.

Looking back now, it does seem like it's important to take a good look at how the market has changed...... It's all a situation of your own making, isn't it?

"Yes, take a good look," Tanna pursed her lips, the expression on her face couldn't tell if it was schadenfreude or what, "You know what." Some people began to shout that life could not go on, and that they would let the upper authorities find you trouble. ”

"Let the upper reaches find me trouble?" Lin Zheng immediately smiled: "Who is it?" ”

"Nokia, who else can they be, and Sony Ericsson is also beating the side drum in the back."

"Oh. It turned out to be them," Lin Zheng nodded, not surprised that Nokia and Sony Ericsson were jumping so happily, in the storm of cheap mobile phones driven by himself, it was their two companies that were hit the hardest. It's not strange that they are jumping happily, Lin Zheng said with a relieved face: "No wonder the tone of those people from the Ministry of Industry and Information Technology was strange when I had dinner with the leaders above last time, and the words in and out of the words helped me a lot, I was still strange at the time, and he didn't say anything when I asked him, and this is what I dared to say?" ”

"People are shrewd, do you recognize such a big favor?"

"Can I not admit it," Lin Zheng shook his head helplessly: "These guys, all thieves and thieves." ”

Lin Zheng knew that the cheap mobile phone plan had a great impact on Nokia, but when the detailed data was summarized in front of him. Lin Zheng knew how big the impact of cheap mobile phones on Nokia was: in the low-end feature phone market below 800 yuan, Nokia's market share plummeted by 20%! The low-end feature phone market accounts for more than 4% of Nokia's total shipments.

In just half a year, Nokia's share in the low-end market has been eroded by 20%, which means that in the face of the impact of low-end cheap mobile phones, Nokia has no power to fight back in the low-end market!

In this way, it is no wonder that Nokia will jump over the wall and want to use official power to block Lianchuang Technology, even if they know that Lianchuang Technology's relationship with the official of the Republic is much deeper than their relationship with the official Nokia.

But when he saw the data of the mid-range market and the high-end market, Lin Zheng was surprised: "It's not right." ”

"What's wrong?" Tanna asked strangely.

"Well, look here, the shipment of mid-range products equipped with the S40 system." Pointing to the sales data of mid-range models of 1000 to 2000 yuan, Lin Zheng said: "Why is Nokia's mid-range model declining so much, reaching 40%?" ”

Like Lianchuang Technology's semi-intelligent JA&VA platform, the S40 is also a semi-intelligent platform. Although the expandable new is not as powerful as the S60, with the help of the powerful expandable functions of the JA&VA platform, the playability of the S40 is still good, and more importantly, compared with the S60, a large consumer of system resources, the S40 has low requirements for system hardware. It can be called the best semi-intelligent platform at present.

For the S40 system platform, Lin Zheng has to admire that Nokia is Nokia, and the decades of heritage are not given in vain, but the 40% decline can be called a horror anyway: if the low-end model is a product with volume and market influence, even if the mid-end model is the main force of the major manufacturers' solid profits, for any mobile phone manufacturer, the mid-range model has contributed more than 60% of the profit, and the mid-end market has fallen by more than 40%, which is fatal for any manufacturer.

After seeing the charts and data of the national mobile phone brand, Lin Zheng suddenly realized: "The reason is here." ”

With the help of the semi-intelligent system obtained from Lianchuang Technology, domestic mobile phone manufacturers have killed the price of semi-intelligent JA&Va mobile phones to the price of 1,000 yuan in one fell swoop, and the price of smart phones equipped with systems has been pulled to about 2000 yuan in one fell swoop, so that the situation of ANS40 has become extremely embarrassing: since you can buy a real smartphone for less than 2000 yuan, why do you want to buy your S40? Similarly, since I can buy a touch-to-handwriting smartphone for only about 2,000 yuan, why spend at least 2,500 to buy your S60 phone?

In Lin Zheng's view, Nokia is too optimistic in estimating the premium ability of its own products when setting the price of its own products, and to put it more simply, Nokia is simply a pig price.

"If this toss continues, I'm afraid that Nokia will close some domestic factories in less than two years." Faced with this data, Lin Zheng said with emotion.

"Two years? I think Nokia may not be able to hold on until next summer at the latest," Tan Na was more optimistic than Lin Zheng's cautiousness, and she said with some disdain: "Sometimes I don't understand what the Finns think, the market situation is so bad that they still stick to the current price strategy and do not make significant adjustments, don't you say they are sick?" ”

In Tan Na's view, when she realized that her product power began to be insufficient, Nokia had only two countermeasures, either to reduce the price or improve the product power, but what is puzzling is that they did not use either of these two methods, and the market response was a slow mess, which makes people wonder how Nokia's success in the past few years was achieved.

"I can't say that, maybe Nokia is now discussing countermeasures?" Lin Zheng said with a smile.

…………………………………………

Lin Zheng didn't expect that his words would become a prophecy, and the current Nokia (China) is indeed discussing what Nokia should do to maintain its market position in the face of drastic changes in the market.

But Nokia's senior executives are not thinking about raising products and reducing prices, but about how to ensure the existing price and profit margin through vertical and horizontal cooperation.

What's even more speechless is that even at this point, the leadership of Nokia (China) still can't see its own weight clearly, and thinks very highly of itself, and in the face of Nokia (China)'s Chinese management's proposal to cooperate with Lianchuang Technology, the bureaucrats from Finland refused without thinking......

"This can't be, Lianchuang Technology is the culprit of Nokia's current situation, they are Nokia's worst enemy, agree with them? I absolutely disagree! ”

"That's right, Nokia will definitely not cooperate with the enemy!"

"Even if it's cooperation, it's Lianchuang Technology that comes to us to ......"

Looking at the Finns who were arrogant as if they were the victors, the Chinese high-level officials on the scene were all dumbfounded: Are these Finns stupid, Nokia's market performance has been so bad, who gave them such strong confidence?

If the Finns can recognize the reality and actively come up with countermeasures, everyone will not think about anything, and everyone can understand the ups and downs of doing business, but the current performance of the Finns has made everyone see no hope, and everyone began to whisper underneath......

"Lao Wang, I don't think the Nokia ship is about to hold up."

Wang shook his head and said disappointedly: "I don't even know what these Finns have in their heads. ”

"Nokia can't stay any longer, we can't settle down if we stay any longer, maybe these Finns will put the blame for the failure on our heads, so ......"

"That's what I thought, are you sure?"

"I have a classmate who is in Lianchuang Technology, so if I can't do it, I'll go over there and see ......" (To be continued.) )