There is no doubt that "Collecting the World" belongs to the fourth echelon, and it is also in a position of neither up nor down. As far as Beijing is concerned, the average rating of "Collecting the World" fluctuated around 2.1% last week, ranking 33rd among all programs broadcast on Beijing TV.

Beijing TV has more than ten channels, if it is a program of other channels, this ranking is enough to ensure stability, but after all, "Collect the World" is broadcast on the highest-rated satellite TV station, and it occupies the prime time of half past nine in the evening, which is inevitably a little unsatisfactory. I think that when the show was broadcast in the first two years, the ratings often exceeded 5 points, but now it is depressed to such a point, although it is regrettable, but it is also a normal embodiment of the laws of the market.

This industry is constantly innovating and eliminating.

For Yu Le, filming the show is playing, but for the column group, this is the lifeline.

"It's nine-thirty-five, it's steady." Zhang Heng looked at the screen and frowned, "1.8, which is lower than the usual opening ratings." ”

The rest of the people were afraid to speak, and it was time for the pressure to be at its highest.

5 minutes after the opening of a program, the ratings will enter a stable state, and users with viewing habits will lock the channel, if the number of viewers declines later, it means that this episode of the program is not attractive enough, and everyone has changed the channel; If it goes up, it shows that many people are attracted to this channel and no longer change channels.

In short, starting low and going high is what this episode of the show is doing well; If you start high and go low, it means that the attractiveness of this episode is below average.

After the regular opening remarks, Yu Le led Ni Ni into the village, found the nuclear farmer, and began to enter the forest, and the overall ratings in this process were slowly increasing, which proved that the audience was still interested in the theme of this issue.

Zhang Heng's expression softened slightly, and the theme of the season was relatively stable after all.

After some introduction and foreshadowing in the program, the highlights of the next section began to be broadcast, and a few clips of Yu Le on the tree were carefully cut, and then entered the advertising period.

"It was 2.3 before it was advertised." Zhang Heng looked at the data and said nervously, "I hope that when the advertisement ends, it can be higher than 2.0 when the next episode is broadcast, so that this episode of the show will be stable." ”

In the process of TV broadcasting, every time you enter the advertisement, you will lose a lot of ratings, some viewers will wait a few minutes to tune back, some will simply forget, or be attracted by other programs, the comparison of ratings before and after the advertisement reflects the stickiness of the program.

Everyone is glued to the screen, waiting for the ratings to drop after entering the commercial.

About 30 seconds later, Ni Ni rubbed her eyes.

"Huh? Why hasn't it changed? ”

"yes." Zhang Heng was also a little puzzled, "Generally, the advertisement will fall to about 1.5 here." ”

The long-awaited decline did not come, which gave rise to a certain expectation in everyone's hearts.

Is this episode of the show so attractive that the audience can't bear to change the channel and miss the back?

This feeling can only be understood but not spoken, never spoken, and not too happy, everything must be subject to the end of the show.

Soon, the next episode of the program was broadcast, and the ratings were still 2.3!

In the picture, Yu Le began to discuss fruit picking with nuclear farmers, and as the controversy and contradictions arose, the ratings suddenly soared without warning, reaching 2.6, and they continued to rise.

Everyone's heartstrings were tense and they didn't dare to catch their breath.

This kind of sudden spurt undoubtedly attracted the audience who swept the stage aimlessly, and the scene just now attracted them and made them interested in watching it, which is the royal way to increase ratings!

In the midst of tension, it was finally time for Yu Le to go to the tree, which stabilized at 2.8 ratings in the next few tens of seconds, and finally broke through 3%.

"Ah......" Although Ni Ni covered her mouth, she still screamed, and the instantaneous ratings exceeded 3, which was a month ago, when Lu Changqing dissected the emerald.

Since Yu Le went to the tree, the ratings have not declined again, stabilizing at the beginning of three points, and even the introduction of the next program has not declined, until it entered the advertisement.

Although it was only a half-hour show, everyone in the program team seemed to have spent a day, and only they knew the ups and downs and excitement.

After the show was completely over, Zhang Heng finally let out a long sigh and leaned back in his chair: "This data, on average, should be around 2.8, not bad, very good." ”

At this point, everyone finally let go of their nervousness and started chatting.

"I'll just say that this issue is fine, Mr. Yu is very photogenic."

"You can still sell Guanzi and go up trees, and the argument with nuclear farmers can be watched."

"Sister Ni is not easy, and she has been trying to add fuel and vinegar."

"If this result can be maintained until the end of the month, our program ranking may be in the top 20!"

The TV industry is a place where results are all about results, and when it comes to ratings, everything is right!

Ni Ni sat quietly alone, although this good result was expected, but when everything really happened, she still felt a lot of excitement, but she was too tired to express this emotion, so she just chose to smile alone.

"Xiao Ni, it's hard work." Zhang Heng's words were a little encouraged, a little distressed, he knew that Ni Ni was very tired this paragraph, "You have a good rest for two days, this topic can be broadcast for five days." ”

"Thank you, Director." Ni Ni nodded and smiled, "I can't wait to see tomorrow's ratings, the ratings of the first episode of this series are stable, and they will definitely rise steadily in the future." ”

"Hehe, there is no need to say much about this, I was also very satisfied with this series when I reviewed it, and the editor-in-chief also affirmed it, no problem." Zhang Heng was also a lot more relaxed, "Teacher Yu's line, we must maintain it well, I have already thought about it, by purchasing this episode of Qingpi, we just launched the next series of Wenyu Walnuts - Tao Walnuts." ”

"So fast?"

"Of course, since the first phase was successful, we must take precautions later." Zhang Heng gestured to everyone, "Xiao Li, you immediately send a message on our WeChat platform, gather a few viewers who have the intention of buying walnuts, and then ask Mr. Yu to take them to buy walnuts in the market. ”

"Good! I'll send it now! A choreographer immediately pulled away.

Others are also busy discussing the production of follow-up programs.

Only Ni Ni had doubts.

Yu Le, this guy has a lot of fun, but he can't just invite him.

Naturally, the task of inviting Yu Le fell to Ni Ni again, Zhang Heng got up and patted her and smiled: "It's hard." ”

“……”

This tangled pressure seems to have been with Ni Ni for a long time.