1008: Overture to the Variety Frenzy (First Update)

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In the first issue of Zhejiang TV's "The Voice of China", the advertising fee was 150,000 yuan in 15 seconds, and now, in the second issue, the advertising fee has soared, and the price of 3o yuan in 15 seconds has been quoted, and the location is still limited. (Please search, the novel is better and faster!)

Because Phantom and Zhejiang TV have adopted a completely "production and broadcasting separation" approach, the production fee is borne by Phantom independently, Zhejiang TV is responsible for the platform broadcast, and both sides account for 50% of the advertising fee. In addition, there is an additional agreement, if the variety show can break through the threshold of 3 in the ratings of Zhejiang TV, the phantom side will add another percent.

So ratings are by no means the ultimate goal of the Phantom.

The fiery performance of the first episode of the program also stimulated the mentor and the group. I paid more attention to the recording of the second episode and tried my best to make the show better. There are also many folk golden voices who began to inquire about how to sign up for the voice draft. The Phantom Grand Theater is such a luxurious and atmospheric place, and it is also well-known to audiences across the country. When the second episode was recorded, many fans had already rushed to the gate of the Phantom Grand Theater to ask for on-site tickets, and the scene was lively.

"The Voice of China" finally reappeared on Zhejiang TV after a week.

The number of viewers watching the second episode of "The Voice of China" is increasing, and many people who have been waiting for a long time have just seen the start of the program, and they immediately tune to Zhejiang TV to lock such a program on time.

The songs are excellent, the program is watchable, and the ratings naturally increase exponentially. Prior to this, the Phantom expected that the ratings might break through 3 after three to five episodes, and Zhejiang TV also estimated that the ratings might increase, but after the second episode of the program, no one expected it to increase so quickly.

The second broadcast rating of 3.375 not only set a record for the ratings of Zhejiang TV variety shows. It also successfully won the national ratings championship in the same period, and the viewership share climbed to a height of 8.19%. Feel like you're looking at the mountains.

The second episode of the program broke 3, and this number is almost twice the ratings of the first episode.

The ratings of 3.375 immediately made "The Voice of China" a ratings myth.

This number also made Zhejiang TV panic, if this continues, will all the TV stations work for the phantom in the end.

The director couldn't sit still, and urgently found the phantom to discuss the revision of the contract. The Phantom can't beat the partner to death with a single stroke, after all, the TV station is a weakness. The parties added a maximum clause. The advertising share of the TV station shall not be less than 3%. Even if it is 3 percent, it is a big profit for Zheshi. They have cultivated TV station popularity and audience popularity, which no amount of money can be exchanged.

Before, Jiang Sutai broke the ratings record because of "If You Are Honest, Do Not Disturb" from Mangotai Cottage, and the ratings exploded, pulling Jiang-Sutai out of the quagmire of ratings fish belly and ** silk TV station, and became the darling in everyone's eyes. It's been half a year. "The Voice of China" made a blockbuster attack, helping Zhejiang TV to contribute to the legendary ratings of breaking 3 at once, trampling the very popular "If You Are Honest, Do Not Disturb" under your feet, and also stepping on "Happy Camp" under your feet.

In the same period, the ratings of "If You Are Honest, Do Not Disturb" were 2., and the ratings of "Happy Camp" were 2.52.

"The Voice of China" immediately became the king of ratings among all variety shows in the country. It also created a ratings myth! The current leaders of Zhejiang TV can be regarded as ambitious, and a "Voice of China" immediately pushed them to the peak of ratings, and Zhejiang TV took the opportunity to play the slogan of "Chinese Dream, Dream Blue" and "The Voice of China", and its popularity rose again.

A show. Saved a TV station.

Now, the various provinces of the country. Especially after negotiating with the Phantom, they all regret not falling - why didn't they have the courage of Zhejiang TV to directly separate production and broadcasting? Now I can only look at other people's income and influence!

This show also became the most popular variety show on the Internet the next day, and the click rate exploded other qiē variety shows, dominating the world.

The second issue of "The Voice of China" detonated the ratings frenzy at the same time, but also brought a high reputation, many people were amazed that China can have such a variety show, there is no trace of imitation of foreign countries, but it is also so novel, which is completely different from many Chinese variety shows that are actually from foreign cottages.

The word "positive energy of variety shows" brought by "The Voice of China" has also been widely recognized, like a wisp of clear spring, injected into the draft show with black smoke and miasma, it is so dazzling and bright.

Thinking that this is the work of the Phantom, and also thinking of Li Donglai, everyone can't help but feel relieved - yes, since it is a variety show planned by Li Donglai part-time, no matter how popular "The Voice of China" is, it is basically right, he is such a legendary character, and everything is so novel.

Especially the fans of Donglai Brother, they are more elated than others. Who called the great god so powerful?

Compared with the popular little kings, the old kings who have been scattered, and there are all kinds of male gods in an endless stream. For Li Donglai, it can only be described as a god. Because he is not a mortal, you do not understand the world of God.

Advertisers finally stopped hesitating, who knows if there will be a place when the next episode airs? And if it drags on, the advertising effect will depreciate, and the sellers have not decreased at all, but the show has one less episode.

Many parties urgently increased the price and inquired about the total title fee of "The Voice of China".

In the end, JDB successfully grabbed the total naming right at a price of 130 million, and the Phantom Xiaomi mobile phone abdicated. For this result, the Phantom Xiaomi Company is naturally very regretful, but it can't be too demanding, after all, they have invested so little advertising and publicity money, can they still occupy the naming rights? The phantom is Li Donglai, but after the listing, it is not only Li Donglai, as a big boss, the distinction between public and private is a clear premise.

Other advertisers have also sprung up, sending money and even the Phantom is reluctant to refuse. This result also directly led the host of the show Hua Shaoxun to become popular, because he would quickly broadcast a long list of advertising names without the slightest breath, and was ridiculed by netizens.

The advertising fee of the third issue of "The Voice of China" soared directly to 360,000 yuan in 15 seconds, which is too fast...... In each issue of "The Voice of China", the advertisements add up to more than ten minutes, which is still very objective...... In addition, JDB's naming rights fee, as well as the income from on-demand on video websites, as well as the income from replays......

In short, the phantom also follows the fortune of Zheshi!

The ratings of the third episode of "The Voice of China" soared to 4.32, with a high ratings share, and once again exploded a ratings frenzy! The whole of China is being influenced by The Voice of China, and the students of The Voice of China have become a hot topic on the streets and alleys overnight, and have successfully broken into the music scene and the entertainment industry!

There are also 6 media companies to contact the students' brokerage contracts, and there are even invitations to commercial performances. Several grassroots singers have also become more attractive invitation singers than popular singers, making money and making money.

"The Voice of China" was also ridiculed by netizens as a good business for China.

Under the premise that no one is optimistic about the first season, it quickly became a national variety show, with a momentum that overshadowed "Happy Camp" for ten years and a reputation of "Class Girl". The ratings are higher and higher each period, the money is getting brighter, and even the smiles of several mentors are more wonderful...... Couldn't be better business.

The fourth issue reached a magical historical 4.85, and then the fifth period decreased slightly but also at 4.53, and the ratings of the finale of the "Mentor Blind Selection" directly broke through the new height of 5.o2.

It is far more than the ratings of Mango Channel's "Happy Girl" in O9, and it is also the highest-rated variety show after Mango Channel's "Level Girl", the previous "Happy Boy" 1. The 8% rating was even more unfoundable by "The Voice of China". At the same time, "The Voice of China" also broke the record of 4.82% held before "If You Are Honest, Do Not Disturb", and the record of the highest variety show ratings on provincial TV stations after "Female Voice......

All satellite TV stations are in a panic, and the disaster-like ratings have detonated the entire Chinese variety show market.

In the following episodes, it also maintained a high level of ratings, even if it had the Olympics to disrupt it, it could not shake the show's ratings soaring.

By the end of the first season, due to the influence of the surrounding publicity, more and more people liked the show, and the TV station broadcast it, so the ratings exploded......

"The Voice of China" reached a historic rating of 5.58%.

This broke the historical ratings record, made the popularity of "The Voice of China" soar all the way, and made Zhejiang TV in the national provincial and Taiwan ratings list in 2o12, and became the second runner-up in the ratings of Xiangnan Station in the national province and Taiwan that year with a "The Voice of China"! Of course, this also allowed Li Donglai's studio to get huge benefits from it.

A terrifying ratings record was born under the iron hooves of "The Voice of China", a huge number that other TV stations can only dream of, but now Zhejiang TV has easily reached it because of "The Voice of China".

This qiē makes them feel like they are born in a dream!

The fiery ratings and economic benefits have also allowed other satellite TV stations to see the huge profits of variety shows, which directly led to the fever of variety shows all over China in the next few years.

And such huge ratings have also brought about a cultural phenomenon that has swept the whole country.

First of all, the supporting works of "The Voice of China" are constantly appearing and becoming popular all over the country, and books, audio-visual works, and peripheral products are surging. Secondly, many people are discussing "The Voice of China", this variety show is popular all over the country, everyone is full of expectations before it is broadcast every Friday, and it is always hotly discussed after the broadcast, and the program has been widely praised by audiences at different levels, which is rare for many years, and the hot scene even reminds people of the "Class Girl" that detonated the whole country back then.