1007: National Variety
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The Phantom Grand Theater, a peacock-shaped landmark building located on the banks of the Huangpu River, has also appeared on TV for the first time and has attracted much attention. (Please search Bayi Chinese Net, the fastest updated novel website!)
This is also the first time that the Phantom Grand Theater has been used for public music program recording, and I believe that after watching the program of "The Voice of China", many programs will take the initiative to find here to record the program in the future.
Because the Phantom and Zhejiang TV have been widely publicized before, there have been rumors on the Internet for a long time. The launch of the first episode also attracted countless media personalities to comment together.
That night, the first episode was officially broadcast.
This program is broadcast by the Phantom Xiaomi mobile phone:
The music started, and the advertising campaign co-produced by Li Donglai and Guo Biting also appeared on TV for the first time.
When the audience saw the advertising campaign shot by Li Donglai, they were not surprised. Because Cadillac and other advertisements have long entered the Chinese market. It's just that this endorsement is his own Xiaomi mobile phone, and it is a new advertising campaign specially created by him for his mobile phone company.
The setting of using a mobile phone to take a picture to propose marriage will also be destined to make this ad a classic.
When an advertisement ended, the parents of some families began to ask, "Why are Li Donglai's advertisements all in English and the songs in English?" ”
"English is atmospheric, there is a sense of tallness and fashion."
"Didn't the phantom Xiaomi make an announcement a few days ago, and the advertising campaign is mainly for overseas markets. They don't invest much in propaganda at home. ”
"Yes. But it's pretty good-looking, and it's level higher than other ads. If other ads are at this level, then it's okay not to watch TV. ”
The show aired quickly. It's still the 1ogo of the ink villain, this time it's not boxing, it's singing.
This logo stands for "Phantom zuò". Nowadays, this classic 1ogo is becoming more and more deeply rooted in the hearts of Chinese people.
Just like 1ogo with Marvel's comic book pages turning quickly, DreamWorks' kid moon fishing...... Phantom's 1ogo has also begun to accumulate a group of die-hard fans, and they will be excited as soon as they see Li Donglai's ink animation.
A chubby girl, Huang He, was the first to take the stage.
When she finished singing barefoot, the audience was puzzled and discussed. The mentor carried her on his back. I don't know what's going on at the scene, but I just feel strange and suspicious. In this way, it adds to the watchability of the program.
Why did he sing barefoot. Then the guò singing voice is used to attract the setting of the instructor to turn around. On the premise of not seeing the singer's appearance, this way seems more alternative and real. Guy has too much face control in the current talent show, as long as he looks a little good, he can pass the test, and some judges don't pay attention to singing at all.
The first song played the role of a town. That familiar melody together. Liu Huan heard it, "Adele." It was Adele's "ro11-in-the-deep", in Huang He's singing, the English level of pronunciation seemed a little non-standard, but the classic songs and her mature singing skills still successfully attracted the three mentors to turn around for her.
When the tutor asked her why she sang barefoot, she replied admirably, saying that because I felt like singing like I was stepping on the soil of my hometown, it was very grounded.
Na Ying was surprised. "Really? I'm also barefoot to try it, who's afraid of whom? So he took off his shoes and performed an emotional stage. Adele's "Ro11IngtheDeep" is controlled by the domineering barefoot girl Huang He, who is also good at driving the flowers. Wearing a floral doll shirt and an open-waisted outfit!
In the end, Huang He chose Na Ying as his mentor and followed her to further study singing and music. And Zhang Wei from Chifeng, Inner Mongolia, completely shocked the judges with a "high song", and its highest note soared past Pavarotti.
In order to let the students choose themselves, the instructor does not hesitate to say all the good things. Yang Kun even moved out of his thirty-two concerts, in order to let the students choose themselves. This completely reversed approach of judges and students has also successfully attracted countless audiences. And there was no poisonous tongue in the audience, full of positive energy.
……
The first issue of "The Voice of China" left you with some very beautiful memories.
It takes the form of a live band accompaniment, with top musicians hiding on the edge of the stage, making all kinds of music very beautiful.
Jin Shaogang, who served as the sound director at the opening ceremony of the O8 Olympic Games, checked the live sound in The Voice of China, Wang Xiaodong, a member of the Zero Point Band, served as the band director of The Voice of China, and the on-site keyboard engineer was Liu Zhuo, a musician who had worked with Na Ying, Sun Nan, Han Hong and others, and the top recording engineer Li Jun who recorded the album for Faye Wong and Zhang Yin, the recording engineer of the later Chen Kaige movie "Zhao's Orphan".
Some of the famous musicians here not only have to accompany all the students, but more importantly, they combine the characteristics of each person and rearrange each song.
There are 16 main speakers, 8 woofers, and countless stage monitoring equipment installed at the show, and the equipment used on the entire stage can be enjoyed by 30,000 people, even better than the concert.
In this way, under these top-level equipment, "The Voice of China" does produce a shocking sound.
At the same time, the bickering between the four instructors, their mutual attacks for the sake of their own priority to get the students, also attracted this kind of laughter and scolding. Everyone will think that the four mentors are too cute, and they are also very noticeable and likeable. Moreover, this way of turning around as a mentor also makes everyone feel very loving, and it looks very good.
Under the influence of such multiple factors, the first episode of "The Voice of China" was highly praised.
Although it is only the first issue, the influence of this variety show is too great, and the day has just passed, and 'The Voice of China' on Weibo has immediately become the most popular search term.
The ratings on the first day actually reached 1.784, and the viewership share reached a pretty good 6.2%, which occupied the first place in the country during the same period. This is still because the audience popularity of Zhejiang TV is too low, but this result is enough to satisfy both parties.
The next day, there was also a craze for reviews on the Internet, and the good products were flooding.
Friends who are new to the Internet immediately saw the discussion of "The Voice of China" on hot topics, and there was an endless stream. The word "positive energy" also appeared for the first time in China's talent show.
Some curious people were attracted to watch the video, and then they were immediately attracted by this novel program, "Positive energy, it really lives up to its name." ”
It seems that overnight, "The Voice of China" has begun to conquer the whole network. The click-through rate of videos on the web is also rising. Even the new ad for the Phantom Xiaomi phone has been widely discussed.
"Brother Donglai deserves to be Brother Donglai, and he has the demeanor of a blockbuster when shooting an advertisement." "The mobile phone proposal scene is too classic, Xiaomi has made a lot of money, I heard that my Donglai brother is a free endorsement, otherwise I will have to come up with at least 100 million." "Ask for background music, who sings it, it's very good." ……
The first episode of "The Voice of China" let everyone see the energy contained in the four words "produced by Phantom". The Phantom's ink animation 1ogo did not disgrace its reputation, but expanded more quickly into thousands of households.
This is the first major Chinese entertainment company with international influence, and its 1ogo is destined to become famous all over the world with its founder, Li Donglai.
After the end of the first issue, the impact of "The Voice of China" on everyone is far from being erased.
That night, many celebrities were raving about the new show.
Actor Yao Shen "The Voice of China" refines the most valuable things in life: positive, optimistic, sincere, and brave! "Female Zhang Liangying" China has never lacked good voices, what is lacking is a good platform and a good environment. It's such a good environment right now. The behind-the-scenes team of "Famous Host Li Jing" is a group of people who have been persistent, passionate, creative and executive for many years, and we are happy for them! I also applaud Brother Donglai, not only does he make unparalleled movies, but he also produces classic TV series, and even the variety shows he plans are so creative, he loves you to death. Brother Donglai, you are younger than me, but I still call you Brother Donglai, I am your fan......"
Actor Liu Shishi, "Congratulations to Director Li Da, his first work in the variety show industry is so good, full of positive energy, I can't stop." ”
Li Donglai himself also jumped out to sell a cute hand, "Haha, when I opened the Internet, I saw that it was all praising me, praising me...... Have I been loved by everyone, flowers blooming, and cars seeing cars? ”
Dashen Weibo is very popular, and it is about to exceed 9ooo million.
Now it's rare to sell cute, and the little fans immediately cheered. The number of reprinted replies has skyrocketed to more than one million.
is more to express his love for the "Voice of China" program.
Jia Duobao, who failed to snatch the naming rights before, regretted it a little, but he really didn't expect this show to be so popular on the Internet. If it is broadcast on Mango Channel, I am afraid that it will be the ratings champion in an instant. But by this time it was too late. Just when they regretted it, the phantom called again, "The naming rights have not been sold, and Xiaomi's advertising is just a temporary replacement for itself." If you are interested in naming rights, please do not hesitate to contact us. "Other advertisers have all received calls from the Phantom.
"Hey, it's not sold? But they began to hesitate again, at this time, the show has already started one episode, can it still be sold so expensive without one episode? ”
There are still manufacturers who hesitate and then they quickly regret it even more.
The second issue of "The Voice of China" has received more people's attention, and many people are looking forward to the second issue of Zhejiang TV, and even the reputation of Zhejiang TV has resounded all over the country. There is a trend of catching up with the mango platform. You know, didn't Mango Channel also become popular with the talent show of "Level Girl".
As a result, in the second issue of "The Voice of China", advertising costs skyrocketed. (To be continued......)