Chapter 377: E3 West District
No one answered for a long time. Although the booth is good, the price is too scary, with a total price of nearly 500,000 US dollars. For those small manufacturers, what is wrong with these 500,000 for something? Advertising is also more effective than holding exhibitions.
No one spoke, so Wang Buyi asked the exhibition party again: "My price is the highest, and I want to sign a contract now, can I ask?" ”
Wang Buyi was the first to finalize this position, but he didn't sign a contract. Now that no one is speaking out, it really doesn't make sense to drag it out any longer.
The person from the exhibition party took the radio, reported to the above, and then opened the folder he was holding, and said with a smile: "You can sign a contract." All you need to do is sign your name in these places, and the booth will be yours. ”
Wang Bucheng signed in both Chinese and English, and officially rented the best booth in the West District.
Just as all these documents were being processed, the president who had just run out and called hurriedly came back and said, "I can give out 71,000!" ”
"I'm sorry you're a step late." The staff of the exhibition said politely.
The president was stunned for a moment, regretting that he had not signed the contract earlier and had been robbed of the opportunity.
He's already robbed of his chance! Dividing family property is something that all family businesses face. The president was ten years younger than his brother, and he had no control over the company at all, and as soon as the old president died, the entire company fell into the hands of his brother. The president has no choice but to bet his hopes on a new industry, and if he can rise through games, he may even take control of the entire company.
The main market for Japanese games has long since moved to North America. The president is very interested in this E3 exhibition opportunity, since a long time ago. I just fancy the best of this little location.
This location is too small, and it is suitable for small manufacturers like Fuyuki Games, which only exhibit one or two games. And there are only a handful of small manufacturers who can afford to pay so much for the exhibition. Dongmu Games knew that there were no competitors, so they wanted to lower the price and save some publicity costs.
Unexpectedly, a Chinese suddenly appeared to participate in the exhibition, and boldly directly wrapped the best position.
The president regretted it at the time, and he recognized the price in advance and signed the contract. Nothing.
As a result, and the king lived up to the price of a few days. The president endured great shame each time and called his brother back to Japan to ask for more money. It's easy to get the money, and as soon as you open your mouth, you are immediately suppressed by the higher price. Had to call again......
It's nothing short of torture. in a few days. He didn't know how many calls he had made to his brother. His brother was sometimes in meetings. Sometimes playing golf. Sometimes in the flower days and wine. Every time, he was jealous, hating that he had inherited the family business.
Listening to what my brother said, "You're so useless" and "It's really troublesome to have a brother like you", the president was about to collapse. And all that. It's all made up by that Chinese!
If it weren't for the Chinese, the best location would be Fuyuki Games. And the president can rent it for 40,000 or even 30,000 yuan!
The president's face turned purple with anger, and he felt even more humiliated when he imagined his brother's expression when he heard about this. He glared at Wang Bucheng again, turned his face and returned to his current booth, muttering something in his mouth.
It's not a good place to leave him with a booth now, which Sony has set up to promote a dozen exclusive games. A dozen booths are arranged in a row, and it looks spectacular, but the glory is Ps2's. How can players pay special attention to one of these games?
Wang didn't care. Next, discuss the layout of the booth with the designer.
The designer was hired by Villefort, and the plan had already been prepared, and it was ready to do it just after the contract was signed. The booth was small, but Celadon Technology's needs were very simple, no space to hang posters, distribute brochures, etc. All you need to do is play CG on the TV, and then put a bunch of laptops on the table for players to try out the game.
The designer intends to make the best use of the space in the external corridor, so that the crowd can stand outside and experience the "Air Combat Pioneer" brought by Wang. At the same time, the screen faces outward, so that more people can see the game screen.
Large-size LCD TVs and laptops can be rented, and the designer has the resources to do so, so they will be there in the afternoon.
These kings have no opinions, let the designer let it go.
He walked around the West End exhibition hall to see what the world game industry was like in 2001.
The year 2001 was also the year when a variety of new genres of games were born, and various benchmark games emerged. When people see a fun new type of game, their eyes will light up, and they will have a sense of surprise when they have found a treasure. Unlike later, all games can find a source of creativity.
The year 2001 that Wang has experienced before is not the true face of the world game industry. He walked between the Japanese booths and saw a variety of game posters, most of which were unimpressed.
Except for Wang Buyi and the target software, there are no PC games to be seen at all, and the games of Japanese manufacturers are all competing for hegemony on several platforms. Even the glorious company, which is the most insistent on PC games, also exhibited games on console platforms like "Guitar Superman".
But that's half of the global gaming industry right now.
For example, the exhibition area of Sony Games is very shocking. Next to it, a row of exclusive game booths is like the red carpet of the Oscars, and players first see so many games that can only be played on PS2 before walking to Sony's main exhibition area.
That row of exclusive games, Wang lived up to none of them that had an impression.
Wang Buyi also saw the booth of Fuyuki Games. The company is focusing on a game called Ninja Blood, which looks like it's supposed to be an action-adventure game. Wang has never heard of it, but looking at the various promotional pictures, the picture of the game is quite good.
The president of the winter wood game glared at Wang Buyi fiercely, and people may make very childish actions after losing their sense of proportion. The president blocked the poster with his body to prevent Wang from seeing it.
If you don't look at it, don't watch it. Wang Bubu smiled, these exclusive games are not next to Wang Buful's PC games at all. Ignore it.
Seeing Wang's expression of not caring too much, the president of Fuyuki Games was half angry again.
The West Side is full of employees of Japanese manufacturers, and the Japanese are very cold and look at Wang with a cold eye. Even the Americans who worked for them ignored the king.
Wang is not here to make friends, just to see what the current high-quality games are like.
Next to Sony's booth is Namco's booth. This manufacturer only makes games, but it is definitely one of the giants, and this time it exhibited five games that will be released in the second half of the year at E3. Among them, there is a game that has attracted the attention of Wang Buful.
The poster of the game shows an F22 fighter jet with an exploding fireball behind it. The name of the game is Ace Combat 4: Shattered Skies.
The "Ace Air Combat" series is the benchmark for air combat games. The realism and gameplay are perfectly coordinated. In order to take care of the gameplay, all the fighters in the game have a load of seventy or eighty rounds. Although this detail is very unrealistic, it is fun to play.
The sense of control is the best of all fighter games. When the player controls the fighter, climbing, descending, maneuvering left and right, and all kinds of movements are very stable. It's not like some games, in order to deliberately pursue realism, it makes it very floaty.
Wang Bufu stared at the poster for a long time, thinking in his heart, "Air Combat Pioneer" and "Ace Air Combat 4" are both air combat themes. Will there be competition?
In terms of gameplay, the two games are not in conflict. One is a mini-game, which can be launched with just a few clicks of the mouse. The other is a game that requires forty or fifty minutes to be played.
But there are too few people who do the theme of air war. Unlike RPG games, RPG games have too many of them, resulting in an extremely detailed market, and no one will compare ARPG and SRPG at all. But because of the rarity of air combat games, the contrast is quite stark.
Wang Bubu feels that the sense of operation of "Air Combat Pioneer" is not as good as others, but in terms of custom fighters and game upgrade mechanisms, it surpasses the "Ace Air Combat" series.
The comparison of the picture is not easy to say. "Ace Combat 4" is played with Ps2, although it is a 3D game, but the picture is actually average. "Air Combat Vanguard" uses 2D static graphics, and the picture is brighter.
"Hello, when are you going to release Ace Combat?" Wang asked the staff of Namco.
The man glanced at Wang Buful, apparently hearing the question. Then he turned his head blankly and went on with his own business.
Wang Buyi knew that the Japanese were xenophobic, but he didn't expect it to be like this.
He had just stood outside Namco's exhibition area and watched it for a long time. The people at Namco didn't say anything, and they didn't come up to say hello. Now he is even more ignorant of the problem, obviously taking Wang Bu as air.
Wang Buyi didn't stand here looking for embarrassment, and continued to shop.
In the West End, Bandai, Square Enix, and many other companies that Wang is not familiar with. There are many types of games on display, and there are very few game names that can be recorded in people's hearts. But it is precisely because of this amount of terror that Japanese companies can have such a position in the American market.
It is not an easy thing to surpass Japan, and Wang Bubu still has a long way to go.
He walked around the Western District, and planned to go to the Southern District, where European and American manufacturers are entrenched.
The biggest giant in the Southern Region is naturally Microsoft, which has deep pockets. Microsoft, like Nintendo, also intends to promote its own console platform, Xbox, at this E3. The exhibition was very gorgeously arranged.
Wang Buyi can clearly feel that the atmosphere in the southern district is much more lively. The main reason is that European and American manufacturers are friendly and competitive with each other, unlike Japanese manufacturers, which are divided into several camps.
There are also many people who will take the initiative to talk to Wang Buyi when they see him, asking if Wang Buyi is the producer of "Crazy Tide".
European and American manufacturers are interested in this new Chinese company. Even if there is nothing to work with at the moment, it is worth building a good relationship. As for the protesters outside, they didn't have much of an eye for jokes. "Far Eastern Battlefield" is not a brainwashing game, everyone has played it, and they have their own sense of proportion.
Wang couldn't help but sigh, the atmosphere here is good. He had just come out of the West End, and he felt very deeply. (To be continued......)