"Huh?" Hearing that today's Liu Zhuang seemed to be speechless, Zheng Xiaofei frowned. He said nonchalantly, "Xiao Zhuang! It's unlikely! ”

"What's impossible?" Liu Zhuang asked rhetorically, "Now in the three regions in the south of Shannan, apart from us, only the agricultural machinery company in Liude City can sell cars, and we are the only one in Qingang, so we can sell as much as we want, and sell at a high price, and no one will compete at all." But have you ever thought about it? What if the state liberalizes the car sales company in the future, and anyone can open it? ”

"You're too worried!" Zheng Xiaofei shook his head and said. Before opening this company, Zheng Xiaofei must have done his homework and knew a little bit about the situation in the automobile sales industry, "Selling cars, that is, the mechanical and electrical company is dominant." Although there are a few more now, they are all large state-owned enterprises, and it is impossible for private individuals to get involved. You must know that automobiles are strategic commodities strictly controlled by the state, and it is impossible to buy and sell them casually, not to mention that they will not be too long, and the policy will definitely not change within 10 years. ”

Hearing this, Liu Zhuang was also a little helpless. In this era, this view was indeed true, and it was the consensus of everyone in the automotive industry at that time. But Liu Zhuang is a person who knows the situation in the future, he knows that in a few years, the car sales market will be completely liberalized, and private sales companies can be seen everywhere. And car sales companies, especially 4S stores, are almost like rice shops, everywhere. Competition in this industry will also be fierce.

But seeing Zheng Xiaofei, they seemed to be unimpressed, and Liu Zhuang could only increase the intensity of "alarmism".

"If you think about it, there was only one electromechanical company that sold cars, but now there are several; Originally, the mechanical and electrical company was a separate business, but now even we can contract; Originally, the state strictly controlled it, and a private touch was speculation, but now even Xiaowen and Chu Liuxiang are reversed, and the state doesn't care. In fact, it can be seen that the state is becoming more and more liberalized in car sales. ”

"And in the past, automobiles could only be used by government agencies, enterprises and institutions, so the state would use them as strategic commodities. But now that the reform and opening up, not to mention that the people are getting richer and richer, there are also more and more foreign-funded enterprises and private enterprises. And I also feel that the people's living standards will also get better and better, less than 20 years, this car will enter thousands of households, at that time, buying a car is like buying a bicycle now, what is the state so strict? There's no need for that. ”

"Even if it is returned, it is the same as what Xiaofei said, and the status quo is maintained. But if you think about it, our contract is until the end of next year. Really we make a lot of money, the electromechanical company is red, what should we do if we take back this branch? Even if they don't take it back, they can also significantly increase the contract fee. Having said that, Old Man Lu is not bad, no matter how he says it, he has eaten us, and his mouth will always be softer. But the electromechanical company is not his private, and he is unwilling to let outsiders contract with a new boss who no one knows, so what should we do? ”

"Are we going to make money for a year and a half? What about a year and a half from now? I think we should prepare for the worst, and we will not be caught off guard when the time comes. ”

These words completely made the atmosphere cold all of a sudden. In their hearts, Zheng Xiaofei knew that Liu Zhuang was right, but they couldn't accept this statement for a while. So they are all silent, just drinking wine and eating food mechanically, but they are all tasteless.

Seeing such a situation, Liu Zhuang also softened his tone. He couldn't blow all the confidence he had so hard to muster. So he continued: "What I said just now is a bit heavy, and it is also the worst case, so don't take it to heart, it may not be so bad. I'm just asking us to pay attention to it, to take precautions, and to be a few steps ahead of others. In the future, even if we really let go, we will still lead the way in Qingang. ”

"Hmm!" Zheng Xiaofei nodded, he finally eased up a little, "Xiao Zhuang! It's all your own brothers, don't hide it, show the way out, let's all listen. ”

"The first thing is to be prepared with both hands. I will go back to Qingdu this week, and I am going to ask Old Man Lu again to find a way to extend the contract period first. Even if it can't be extended, you must maintain a good relationship with him. After all, from the current point of view, can we contract in the future? How much is the contracting fee? In fact, it's all his words. And we must always pay attention to the changes in policy, as soon as the country is liberalized, we will register a private company by ourselves. Don't be afraid of wasting money, there is really a chance to buy this branch in the future, and we can also merge the two companies into one. ”

"Hmm!" Zheng Xiaofei nodded. And Li Xiaoru had already taken a pen and paper from the side and began to record it in detail.

"Also, we're going to make a name for ourselves. Remember, it's not the reputation of the company, it's the reputation of the few of us who sell cars. Liu Zhuang continued.

"Most of the cars we sell now rely on the fame of electromechanical companies. Of course, customers don't recognize other companies. It's good that way, don't rely on nothing, don't rely on it. But we can't rely on it forever, we have to let customers recognize us. ”

"That's how I think, I can't make all the money. 1/4 to 1/3 of the profit for each car is returned to the customer who bought the car. We can send those imported cigarettes, leather goods or something, as a gift with the car. You can also do a tour or something, as a benefit for the customer's unit. If customers don't want these things, we can also make a little concession on the price of the car, anyway, we want to make customers feel affordable. Also, the service attitude must be good, and you must really feel at home. Anyway, in a word, let the customer buy comfortably. One thing to note, though: I'm not in favor of giving kickbacks to customers directly. It's a harm to them, and it's a harm to ourselves. After all, we want to pursue a long-term view. ”

"And the relevant departments, we also have to run diligently. If the relationship can be close, it will be close. If you can't be close, you have to be familiar. Let everyone who buys a car in Qingang know that when you buy a car, you have to look for us. In this way, we can't really use the brand of the electromechanical company in the future, and the impact is not great, after all, the customers have only recognized us. ”

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