Chapter 338: "My Resistance Against Japan" is officially over
If "Diablo 2" didn't skip tickets, then Koreans should have watched the game sell well last year, and only then copied a similar online game, that is, "Legend 2".
But sometimes it's just that weird. "Diablo 2" was torn down and redone and delayed for a year, but "Legend 2" still appeared according to the original time.
The reason is simple. The United States is the world's most important game market, and Korean manufacturers are also staring at it, not wanting to let go of the business opportunities there. After all, no one is a prescient person, and Koreans have not yet realized that China is a really big market for online games.
Last year, Blizzard's strength in the north jumped tickets, which attracted countless people to look forward to it, and South Korea's "Yumeide Entertainment", which is producing "Legend 1", felt that this was an opportunity. Just make a game similar to Diablo 2 in advance and give it to players to satisfy their hunger. Are you afraid that you won't be able to make money?
So, starting in June, they redid "Legend 1" against various public materials of "Diablo 2". Since there are all kinds of bases, the production speed is very fast. It was made at the beginning of this year, and it was sold in the North American market, selling more than 800,000 copies, and it made a lot of money.
In the North American online game market, there is no talk of selling point cards, and they are all bought out at one time. By the time Diablo 2 was released, players flocked to the battle network, causing the online rate of Legend 2 to plummet. But in any case, the money that should be earned has been earned.
The potential of the U.S. market has been squeezed dry. Koreans are also always looking for new markets to maximize the benefits of their games. China is also on their radar.
The copywriting in the hands of the vice president has actually been received a long time ago. Just before. He was so focused on preparing for Diablo 2 that he didn't pay much attention to it.
Diablo 2 sold six million copies, a statistic that seemed gratifying, and the vice president was happy when he suddenly realized the problem. This number is already the limit for a single-player game!
The Chinese gaming market has an imperceptible transparent ceiling. The vice president didn't realize it, but he only felt that the sales of six million were a bit small.
The sales volume of 6 million is a breakthrough for Longyou, but compared with "Frenzy" and "Counter-Strike", it is much less. In the absence of piracy in the market, coupled with pervasive publicity. Diablo 2 did sell less.
Find out why. It's still May Day. He was eating with his family at the time, and several children of relatives asked for money to go to an Internet café to play "Diablo 2". At that time, he thought that the two little nephews had also bought the genuine version, and said that if there was any game he wanted to play in the future, he asked him for it.
I didn't expect it. The two little nephews said. The Internet café is filled with "Diablo 2". No need to buy the genuine one.
The child's unintentional words suddenly woke up the vice president and realized the existence of that ceiling - China has a large population. The number of players is huge, but there are not many computers that can be used to play games.
Diablo 2's six million sales are not so much played by six million people as it is by six million computers installed. And the number of people who actually played Diablo 2 far exceeded six million.
This obvious fact has been overshadowed by Celadon Technology's sales of more than 10 million several times.
When you think about it, the vice president feels terrified. Wang was aware of this long before the release of "Crazy Tide" last year. Then he firmly abandoned the traditional sales model and only made money by selling accounts.
A computer in an Internet café may be a player in the morning, a player in the afternoon, and a player in the evening. Another player in the night...... Anyone who wants to play Celadon Technology's games has to pay for it, so it is easy to break through the limit of the number of computers.
Even in "Frenzy", because players can easily scrap their account training, they will buy new accounts...... The miracle of 20 million sales, this has appeared.
The vice president realized it in hindsight, and only now did he think about what Wang did last year, and then the more he thought about it, the more terrible he felt.
Only with a deep understanding of the market can such evasive actions be made in advance. Like Longyou Company doesn't know anything, this hits the ceiling.
When signing the agency agreement for Diablo 2, Blizzard did not allow the version released in China to land on Battle.net. At that time, the vice president only thought that it was a small feature that didn't matter, and the game itself was lossless, so he didn't say anything long.
If they had built their own battle network at that time, imitated Celadon Technology, and sold multiplayer accounts, their sales would definitely increase a lot!
Diablo 2 is now too late. The VP remembered that a few months ago, he received a copy of the collaboration for "Legend 2", which is a game to play online. So I hurriedly went to the company and drove to Fu Hui's villa.
Fu Hui was showing off his sales with a few rich children, his eyebrows fluttering, and he was very proud. The games that Longyou represented before had the highest sales of more than 2 million. Diablo 2 tripled all at once!
Fu Hui boasted nonsense, saying that the next game will be three times better, and then three times more...... In two years, sales may exceed 100 million!
This business is better because he doesn't have to worry about anything, just keep an eye on the follow-up of the mature market of the United States. It's just refreshing.
Seeing that it was about to overwhelm Celadon Technology, when he heard the vice president say the "ceiling", Fu Hui seemed to be splashed on the head by a basin of cold water, stupid. Muttered: "You mean, the sales of "Diablo 2" are the limit?" The sales of more than 10 million in "My Anti-Japanese", we will never be able to do it? ”
"You can't really do it if you only sell single-player games." The vice president asserted.
He added: "After last year's preparations, we have laid a very complete channel. This can be seen through the agency "Diablo 2". Then, we should also maximize the use of channel resources. This game is perfect for ......"
Then the vice president handed over the cooperation letter of "Legend 2", "The business model of this game has been proven in Japan, South Korea and Taiwan. ”
Fu Hui was not in a good mood, so he boasted that he would triple it and surpass Celadon Technology, but his hope was shattered. He flipped through the copy, read it, was a little surprised, and couldn't help but read it out loud: "Point card mode? Players play for an hour and pay for an hour? ”
"Now the vast majority of players can only go to Internet cafes to play games through selling point cards. We can make the computers in the Internet café make money for us all the time. The vice president said, giving Fu Hui how "Legend 2" is operated in South Korea.
The U.S. doesn't yet have a model for selling point cards, but many places in East Asia have begun to do so, and the data is very detailed.
The vice president himself did the math and said, "This game has sold more than 800,000 copies in the United States, which is a testament to the quality of the game." If there are more than 800,000 players in China, playing for two hours a day, and the card money for each hour is counted as two cents, then it can generate nearly 10 million profits every month. ”
"......" was 100 million that year! Fu Hui listened attentively. It's too easy to make money, isn't it?
Neither of them has played "Legend 2", nor has they analyzed the business model of selling point cards, and there is still room for survival under the squeeze of Celadon Technology. Just looking at the sales in the United States, plus the acceptance of point cards in Japan and South Korea, I made a judgment on the future of the game. I think it's a game that can generate 10 million profits every month.
They can't be blamed blindly. In the original world, there was a person who was engaged in finance, and he did the same math and was very successful.
……
In the past few days, Wang Bu has been running to the company from time to time, not only to prepare for activities, but also to keep an eye on the data and pay attention to the market performance of the two games.
The results of the two games overseas are one happy and one worried.
The overseas sales of "Stunning Country: Gaiden" have undoubtedly hit the streets. The learning threshold is too high, it is difficult to immerse, and there is no plot throughout, which has led to a mess in the evaluation of this game, which has affected the sales of the game.
The overseas sales of Far Eastern Battlefield: Final Chapter have been very good.
Those digital kings live up to it, just look at it. His focus has always been on the country.
The final chapter of "My Resistance Against Japan" easily sold more than 10 million copies. As the finale, all players who liked this game played through the plot at the first time and paid for the multiplayer mode.
This is not surprising. In the end, the final CG was made, and even Wang Buhou, who had seen countless high-quality 3D animations, could feel satisfied. Not to mention the current players. The quality is not low, the happy ending, and the final sublimation all make the series "My Anti-Japanese" come to a perfect end.
There are even players thousands of miles away who call the customer service of Celadon Technology, just to say: "It's really good to see the birth of this series and play these three games." ”
There are many more players calling to ask if there is a production plan for "My Anti-Japanese 2".
The reply from the customer service was "no".
"My Anti-Japan" is completely over. In the future, there may be a high-definition remastered version, but it will not change the protagonist, "My Anti-Japanese 2".
In fact, the title "My Anti-Japanese" is already comparable to "Call of Duty" in 11 years. Hanging this name represents the height of gameplay, plot depth, quality, etc. As long as you make a game, someone buys it.
However, Wang has no plans to make a sequel. Accept it when you see it, this series ends here, so that players can have a little regret, but they can remember it more in their hearts.
Next, Wang Buying will produce another ultra-high-risk, ultra-high-investment, and ultra-high-quality 3A shooting masterpiece.
He has already selected the script, and Liu Cixin has not yet written "Omnichannel Blocking and Interference". When this short story appears, he will buy the rights as soon as possible. Ready to be made in '02 and take all the glory away from Call of Duty 4 ahead of it.
The decision to choose this script is because on April 1 last month, a pilot piloting a J-8 fighter jet died in the South China Sea. Experiencing such humiliation again, Wang Bucheng felt very unhappy.
When many people are unhappy, they can only think about it in their hearts. But the king is different, he has a lot of resources at his disposal, and he does whatever he wants, as long as he has something he wants to do, he will not leave regrets. (To be continued......)